Among the designers who listened to the lecture, some were confused, some were immersed, some were puzzled, some were stunned, and there were any reactions.

Qiu Bin paused: "It's okay, if you have any questions, you can ask them at any time." ”

Someone raised his hand and asked, "Excuse me, why do you say that card games use fragmented time?" The first day of gaming was a long one. ”

Qiu Bin nodded: "Yes, but it's only the first two or three days." The main purpose of extending the game time in the first two or three days is to allow players to form habits more quickly and ensure that players quickly build up their recognition of the value of the cards. ”

"But once you get to the end of the week, you have to cut back on the game because the card gameplay is monotonous, and if you let players experience the same content over and over again, they will find it boring and affect the longevity of the game."

The person who asked the question suddenly realized and nodded frequently.

Qiu Bin smiled and continued: "The second key word is low cost. Many people may want to say, why don't you spend money when you have it? In fact, the key to low cost is not to spend no money, but to iterate quickly and update the version quickly. ”

"The card game market is changing rapidly, and you can still catch up with the trend by making a game in two to three months, and if you delay it any longer, it's likely that your gameplay is outdated."

Is it very well made? Not really, but that doesn't stop it from making money. On the premise of ensuring the most basic game quality, reduce the cost as much as possible and iterate quickly, as the saying goes, only fast does not break, which is what it means. ”

"The third keyword is big IP. In fact, it is very simple, IP determines the value of the card, so I advise everyone to buy it as soon as possible if you have a good IP, it doesn't matter if it is expensive, because in the current market environment, if you buy a big IP, you can make money lying down, which is a sure thing. ”

Qiu Bin talked eloquently, without any reservations, and told all the experience of R&D and operation.

The designers present also listened very carefully, and from time to time someone asked questions, and Qiu Bin could also answer them well.

In fact, the original card game represented by the core, the core gameplay is not complicated, even if you don't understand it at first, wait for the original copy of one, and then operate for a period of time, you will always understand.

Relying on the Imperial Dynasty game platform, there is a very large user base, and all kinds of user data are very rich, Qiu Bin has been concentrating on research, and it is normal for his understanding of card mobile games to be ahead of other designers.

The lecture lasted for more than an hour, and some designers asked questions, and Qiu Bin answered them one by one.

Finally, one of the designers asked, "Thank you very much for the lecture, it was very beneficial." My question is, judging from the market reaction now, card mobile games are in a period of transition, what do you think about this? ”

Qiu Bin nodded: "Thank you, this is a good question, you have a keen sense of smell in the market." ”

"It's true that the card mobile game is currently in a period of transition, or rather, a period of adjustment. Players have been playing this type of game for a whole year and are already a little tired of it, so they must find new changes to continue to retain these players. ”

"A lot of people are wondering if the card game will change dramatically? I can say with certainty that no. If there are changes, they are only focused on the form of expression. ”

"Why? Because of the three key words I said earlier. Do you remember? Fragmented, low-cost, and large IP. I don't think any designer would dare to change these three points, because these three points are the core elements of card games that can make money lying down. ”

"As long as these three points are not changed, the gameplay of card games will not be greatly changed, and naturally there will be no card games that completely reverse the trend."

The designer who asked the question asked, "Is there really no designer who would dare to change these three points?" ”

"Absolutely not." Qiu Bin thought for a while, and then said, "Oh, except for Chen Mo. ”

Everyone was stunned, why, how could there be anything about Chen Mo here?

Qiu Bin added: "Because this model was created by Chen Mo, no one knows what his idea is, maybe he has a design idea that is completely ahead of me." ”

Qiu Bin paused and added: "So, fortunately, he went to develop the PC game." ”

The designers present all laughed, yes, it's good that Chen Mo went to harm the PC side, otherwise if Chen Mo was still playing mobile games, one iteration of the product after another would be thrown out, and there would really be nothing wrong with them.

At the end of the lecture, the designers came forward to greet Qiu Bin.

"It's so good, listening to your words is better than reading a book for ten years!"

"Benefited a lot, benefited a lot."

"I heard that the results are getting better and better, congratulations."

Qiu Bin hurriedly said: "Don't dare to be, don't dare to be, this is all Mr. Lin's trust in me, of course, the imperial platform is also very important." ”

One designer said, "By the way, I heard that the development is almost finished?" If you can continue the previous success and dominate the mobile game platform with two consecutive games, then you will be able to win nine out of ten honorary members of the game committee this year. ”

Qiu Bin hurriedly waved his hand: "It's hard to say, no one knows what will happen before the game comes out, so I can only say that I will borrow your good words." ”

Leaving the conference room, Qiu Bin's assistant followed him.

Qiu Bin asked: "Have all the publicity resources been arranged?" ”

The assistant hurriedly replied: "It's arranged, there are no problems!" After all, our imperial dynasty attaches great importance to the promotion, and basically all kinds of resources are spared no effort. ”

Qiu Bin nodded: "That's good, as long as the publicity resources are in place and there is a player base of the previous work, the sequel will definitely not be bad." ”

"That's for sure." The assistant hesitated for a moment, and then said, "However, did the person in charge of the operation side tell you about some things on this side?" ”

Qiu Bin looked at him: "Haven't you been touching this thing with him all the time?" ”

The assistant said: "Yes, the main thing is that the person in charge over there asked me about the operation strategy, which is quite subtle, so I just want to ask him if he has ever greeted you." ”

Qiu Bin was a little confused: "What do you mean?" ”

The assistant said: "Actually, it's nothing, the person in charge of the operation side told me, suggesting that our slogan be shouted a little, now it is the first card mobile game in China, it has long been gone, and now the monthly flow has fallen to the point that it can't be seen, so can we use the gimmick of 'the first card mobile game in China' or 'national card mobile game' to promote?" ”

Qiu Bin frowned slightly and didn't speak.

The assistant added: "Looking at the meaning of the person in charge of the operation, Mr. Lin should also support this idea." Besides, we're the first card mobile game now, so it's not too much to say, right? ”

Qiu Bin nodded slightly, he also felt that it was completely okay to say that, in terms of results and number of players, it is now the number one card mobile game, and there is nothing to dispute.

"Okay, just use this as a gimmick to promote, you must attract more players than the previous game!"