Chapter 747: Selling Games to People Who Don't Play Games (Three Watches)

The real "warm wardrobe" quickly became popular, because many players found that the clothes of this brand are of high quality and the version is also very good-looking!

After all, this brand is designed by a first-class designer in China, and the materials used are all the best materials, which are basically similar in quality to well-known foreign clothing brands.

However, in terms of price, the price of "Warm Warm Wardrobe" is very close to the people, and all players who can afford to buy game cabins have a relatively high consumption level and quality of life, and they were surprised to find that "Warm Wardrobe" is not only good quality, but also has an advantage in price!

In fact, the reason for the low price is very simple, because the "warm wardrobe" does not need to spend any money to promote.

Chen Mo has been emphasizing that don't spend money on advertising, and any form of advertising is not needed.

Like some internationally renowned clothing brands, the monthly cost of online advertising alone may reach millions, not to mention various TV commercials, physical store expenses and so on.

The money will eventually be passed on to consumers, so these famous clothing brands actually have a premium on their clothes.

However, the "warm wardrobe" does not have these expenses, does not need a physical store, does not need to hire a shopping guide, and does not need to spend any advertising costs, and this cost is reduced all of a sudden.

However, not playing traditional advertising does not mean that no one knows about the brand.

After the players found out that the clothes in the "warm wardrobe" were so good and cheap, the news quickly spread, after all, food, clothing, housing and transportation are the basic needs of people, and players are no exception.

Soon, many of the clothes on the "warm wardrobe" have been bought out of number, or even completely out of stock!

Li Jingshu and Li Jingsi's cousins were also shocked, this is too fast, right?

Before, Chen Mo asked them to stock up more, and they were still a little worried about what to do if they couldn't sell the inventory backlog and the capital chain couldn't be turned, but now that they look at it, this is so proper that they are too conservative!

What ads can have this effect?

Even if you spend a lot of money to advertise on TV and the Internet, it will take a long time for players to understand, recognize and accept this new clothing brand.

However, the "warm wardrobe" has taken a completely different route.

"Warm Wardrobe" benefits from the huge player base of Thunder Games and Chen Mo's reputation among fans, and as soon as the name of this brand appears, it is associated with the current popular game "Seaside Mansion" and Nuan Nuan, so the spread speed is very fast.

At the same time, due to the excellent quality and excellent shape of the clothes, it quickly established a good reputation among buyers.

Once many people form the concept of "warm wardrobe is good and cheap" in their minds, the brand of this dress will be considered to be launched.

What's more, Warm Wardrobe has a natural huge advantage over other clothing brands, that is, you can try it on online!

Players can try on their favorite clothes in "Seaside Mansion", and after trying them on, they will change to other ones if they are not suitable, and they can buy them directly online if they are suitable.

What's more, the system will automatically help you choose the model you want to buy online, so you don't have to go to a physical store or struggle with what size to wear like traditional online shopping.

Moreover, because the accuracy of this kind of fitting is very high, buyers will basically not encounter a large gap between the clothes and the seller's show, and the clothes they buy basically meet their psychological expectations.

In this way, there are fewer bad reviews for clothes.

Therefore, after players discovered the "warm wardrobe", this brand exploded with Nuan Nuan, many players were not short of clothes, but they couldn't wait to go to the game cabin and try this new online shopping experience!

……

However, many players have questions, does the warm wardrobe have anything to do with the official?

It doesn't matter if you want to say it, as soon as the game came out, the clothes in reality were made, which must have insider information.

If you want to say that it has something to do with it, Chen Mo has never admitted it.

Many people have asked the relevant staff on forums and Weibo, what is the relationship between Thunder Game and "Warm Wardrobe"? Is this an in-game crossover?

In fact, whether the two are related or not, most people still buy it. The reason why they are asking is just to confirm it.

Soon, Chen Mo announced in his official capacity that "Warm Wardrobe" is a clothing brand under Thunder Interactive Entertainment, and all the clothes in it are self-designed, and players can buy them with confidence.

Moreover, all the clothes in the "warm wardrobe" in reality are made of the best materials, and the workmanship is all first-class.

In addition, the official also announced that it will be linked with the "Warm Wardrobe", and all players who have purchased the corresponding costume with pink diamonds in the game will receive an equivalent amount reduction when they purchase the costume in reality!

In other words, if a player spends 260 pink diamonds in the game to buy a small skirt, which is equivalent to 26 soft girl coins, then in reality, you can directly lose 26 yuan by buying this small skirt online.

Of course, clothes bought with gold coins will not be able to enjoy this reduction, and Celent is already at a loss.

As soon as the news was released, the players were all shocked.

Celent: Is this too much?

Isn't this about losing blood??

Obviously, the linkage between the "warm dress" in "Seaside Mansion" and the "warm wardrobe" in reality is the linkage between virtual and reality, which has never happened before.

In the past, the linkage between games and reality often stayed at the concept, which was nothing more than selling a themed T-shirt. But this linkage is a high degree of unity between virtual and reality.

Players can try on real-life clothes in the game.

It is possible to buy the clothes you like in the game in reality.

Moreover, the "equivalent amount reduction" has become an unprecedented killer, pushing all players' shopping desire to a peak!

In the past, all consumption was virtual data. The local tyrant spent 100,000 yuan to buy a knife, but he could only pretend to be forced in the game, and he couldn't bring it to reality.

But now, players can buy virtual clothes in "Seaside Mansion", which can bring equivalent discounts to the same clothes in reality, isn't this equivalent to spending no money?!

For example, the price of a small skirt is 299, and the price in the game is 99 pink diamonds, which is equivalent to 9.9 yuan. If you buy a small skirt in the game, you erase 9 pieces of 9 in reality, isn't it equivalent to buying a real skirt and giving a virtual skirt?

In this way, the virtual skirt doesn't cost anything!

The most clever thing about this trick is that it bundles all three players' shopping desires together.

It's also a piece of clothing in the game, after you buy it, you can wear it for Nuan Nuan, you can wear it for yourself, and you can also reduce the price of clothes in reality!

Many players feel that they have earned and made a lot of money!

What's more, the quality of the clothes in the "warm wardrobe" is already very high, and it is easy to try on, even without these reductions, many people still have to buy them.

Besides, with the reputation of Chen Mo and Thunder Mutual Entertainment as a guarantee, everyone is not afraid of being pitted by buying a "warm wardrobe", anyway, the monk who ran away can't run to the temple, so if you are not satisfied, you can find Chen Mo!

Even many local tyrant girls who don't play games very much know about the "warm wardrobe", and they are all asking how to try on clothes in the game cabin.

As a result, after asking for a long time, I found out that the game "Seaside Mansion" itself was given away for free, but you have to spend 2888 on the Thunder game platform......

A lot of girls said, but we don't play games!

To this, Chen Mo replied very intimately: "It doesn't matter, as long as you sign up for Thunder Game Pass, you can also generate consumption records by buying the game as a gift to others." ”

Many players expressed their convincing and sold the game to people who didn't play it?? There's no one else here!