Chapter 748: New Preparations (1st Update)
What everyone didn't expect was that "Seaside Mansion", as a VR game, actually drove the real clothing brand after adding the gameplay of "warm and warm dressing".
On the official website of "Warm Wardrobe", many popular clothes have been completely out of stock, and even some clothes that look more mediocre are on the verge of being out of stock.
Many traditional clothing brands, including sellers of various clothing products on the Internet, are shocked, why?
In fact, if you study carefully, the "warm wardrobe" can become popular, relying on the linkage with the game, if there is no such a perfect "online fitting room", how many people will buy a clothing brand that they have never heard of before?
Many domestic clothing brands, including some large shopping websites, are urgently studying countermeasures, hoping to develop their own VR game cabin version of the online fitting room.
Obviously, the "warm wardrobe" has brought a trend, and in the future, the online fitting room is very likely to become a revolution for traditional online shopping.
Just like the impact of online shopping on the physical industry, the "online fitting room" model will also have a serious impact on the traditional online shopping model, and even represent the future development direction of online shopping. If there is a clothing brand or shopping website that knows about this, it is very likely to be eliminated.
Those brick-and-mortar stores that didn't pay attention to online shopping a few years ago are not cold yet.
However, many manufacturers have found that this seemingly uncomplicated "network fitting room" has a very high threshold!
These manufacturers definitely don't understand game design, so they can only contact some domestic game companies. But after asking, I realized that if I wanted to make a game of the same level as "Seaside Mansion", it was a big investment!
In terms of the cost of previous VR games, the production cost of first-line 3A masterpieces will cost hundreds of millions of dollars casually, and if it is an open-world game, this price will have to be increased, and there is no upper limit.
Benefiting from the advancement of artificial intelligence technology, designers at home and abroad have used the new physics engine, and the game research and development budget has decreased slightly, but not much.
What's more, "Seaside Mansion" is made with leftovers from "Uncharted", and its expressiveness in art is super-first-class, and other game companies want to do it, and the threshold is really not low.
Chen Mo can do it, that's because "Seaside Mansion" was born out of "Uncharted", and Chen Mo himself knows that "Uncharted" will definitely make money, so he has no cost at all to launch "Seaside Mansion", and the follow-up scalability is extremely strong.
But other game companies want to knock off Seaside Mansion from scratch and do the same level of art...... That requires a lot of investment, and it also needs a group of top domestic art talents.
Therefore, some small game companies and small clothing brands are not qualified to participate in the competition at all.
Some well-known domestic clothing brands are also considering cooperating with large companies such as Emperor Dynasty and Zenyi to develop an "online fitting room", but the development also requires a lot of investment and some time. In the process of research and development, the "warm wardrobe" has gradually become a climate, and it is constantly expanding every day.
What's more, "Warm Wardrobe" also has a virtual idol as a spokesperson, and it also has multiple linkages with the game "Seaside Mansion", which has a high market share, which is an advantage that other clothing brands do not have at all.
Many people have sighed that the appearance of the "warm wardrobe" this time is really completely unexpected, and Septent is really getting better and better at playing.
……
On the other hand, many players have been inspired by the "warm wardrobe" and have been imagining possible future expansions for "Waterfront Mansion".
For example, online shopping malls, friend visits, self-planning room layouts, and real-life real estate developers or furniture brand linkage?
As soon as the brain hole is opened, it can't be stopped at all, many people only realize at this time that "Seaside Mansion" is definitely not a simple giveaway, Chen Mo has his own ambitions in this product, this is to seize the high ground of the virtual reality era in advance!
However, what players don't know is that Chen Mo has no plans to continue to expand "Seaside Mansion" for the time being.
The reason is simple, the time has not come.
"Warm Wardrobe" is a clothing brand, and it is closely related to everyone. However, other expansion plans have their own problems, either the conditions are not mature, or there is no special competitiveness, and the impact is not great.
For example, the online mall can't do any advantage.
Friend visits, most of them were fresh for two days when they first went online, which can only be regarded as a basic function.
Self-planning room layout, in fact, is a virtual home layout gameplay, this kind of gameplay is now available on the market, but it cannot be used as a core gameplay, can only be used as an additional gameplay for dressing up gameplay.
It can also be linked with real furniture brands, but the effect will not be as good as "warm wardrobe".
Players are more entangled in trying on clothes when they buy them, and if they buy furniture, they can measure the size and look at the photos of the furniture, and they basically have a good idea of it, and they don't need to try it out in "Seaside Mansion" at all.
Of course, "Seaside Mansion" will have more expansion content in the future, but for Chen Mo, there is no need to develop those moth gameplay at present, and it is not too late to think about it when the time is ripe.
Uncharted's development plans are still ongoing, and there aren't too many difficulties in making the game itself, the only problem is time.
Strictly speaking, the current "Uncharted" has achieved the ultimate in similar adventure theme gameplay, Chen Mo took out the previous "Uncharted" series of content, just to complete the completeness of the entire series of plots, which is equivalent to continuing the popularity of this theme, but it is difficult to push this theme to a new height.
While developing the new content of "Uncharted", Chen Mo has also begun to consider the transfer of manpower to prepare for the establishment of the new game.
……
In the European and American markets, the popularity of "Lost Treasure" was also completely exploded by "Uncharted", and in terms of sales, the data of "Lost Treasure" in the same period was only one-tenth of that of "Uncharted", which was extremely miserable.
A tragic crash like this reminds many players of COG and League of Legends many years ago.
It seems that every time GA is full of confidence and wants to develop a conscience work, Chen Mo will jump out coldly and step on him.
But this time for GA, it was a huge loss. After all, COG is only a PC game, and even if it is purely a loss of money, GA, which has deep pockets, will not frown more, and it is completely within the affordable range.
But Lost Treasure is different, GA has invested too much in this game!