Chapter 783 - Experience Store Promotion Nationwide (Three Changes)

After the news of the new headquarters of Thunder Interactive Entertainment was finalized, players thought about it carefully, and it was indeed time to change.

Don't say anything else, let's just say that the domestic Imperial Dynasty Mutual Entertainment and Zen Mutual Entertainment, the buildings are also more beautiful than the other, Thunder Mutual Entertainment is now more than these two in terms of revenue capacity, influence and appeal, and it is not appropriate to continue to use this small experience store.

Many players in the neighborhood are very reluctant, but if they move...... Not far away. The new experience store is still directly connected to the subway, and the equipment in the experience area has been updated, so there should basically be no crazy queuing, plus the exciting theme area, it is still very exciting to think about.

Moreover, the new headquarters is not only an office area + experience area, but also a variety of comprehensive service facilities, like many of the world's top 500 group headquarters.

For example, in the office area of employees, in addition to various offices and meeting rooms, there are also restaurants, fitness centers, living centers, parking lots, and even indoor ball halls.

In the sightseeing area, there are also themed restaurants for tourists, viewing areas, larger holographic projection viewing areas, game original art exhibitions, game character archives, and other colorful tour content, and even an ordinary corridor may have the developer's bad taste and easter eggs.

Maybe in the near future, competitive games like League of Legends and PUBG will have a new competition venue at the headquarters of Thunder Interactive Entertainment, where players can come to watch the game.

These new contents were completely absent from the previous experience store, so the mentality of the players in the imperial capital has changed from the initial confusion to excitement and anticipation.

They can't wait to see what the new experience store will look like next year!

……

While the players in the imperial capital were full of anticipation, players in other cities also got a piece of news that made them cheer.

That is, Thunder Interactive Entertainment will build experience stores in 20 first-tier cities in China, and players in regions such as Magic City, Sichuan-Chongqing, Suzhou and Hangzhou will also be able to go to the experience store to experience the new games of Thunder Interactive Entertainment.

Of course, no matter how many cities can't do it, after all, the experience store only plays a propaganda role, and the profitability is basically negligible, and it is impossible to cover all the towns and counties in the country.

However, players are also cheering for Thunder Mutual Entertainment to open experience stores in these first-tier cities, and in the future, they finally don't have to go all the way to the high-speed rail to run the imperial capital.

Experience stores in each city are in charge of dedicated Thunder Interactive Entertainment staff, who are also committed to providing players with the best trial experience. These experience stores will basically be officially put into use next year, and at that time, the influence of Thunder Interactive Entertainment will further spread to the whole country.

……

In addition to the new headquarters, more experience stores, and the annual game awards, Chen Mo is also thinking about other things.

As the official of Thunder Interactive Entertainment, a game design contest was held.

In fact, there are many game design competitions in China, such as Chen Mo's first experience store, which was won by game design competitions.

However, these game design competitions are often fragmented, large and small, and distributed across the country, without a unified selection mechanism.

The reason for this is that there is no strong game company to promote this matter.

Imperial Dynasty Mutual Entertainment is more concerned about its own profits, if there is a lack of talent, directly poach people from other game companies, or hire some independent game designers with high salaries.

Zen Mutual Entertainment is relatively better, but not much better, although some game design competitions will be held, but the main purpose is to create gimmicks and enhance the company's popularity, and it has not had a far-reaching impact.

Many reliable design competitions are actually sponsored by the game committee, such as the one that Chen Mo participated in before, which has a disgraceful relationship with the game committee.

In fact, if you think about it, this kind of thing is thankless, and it's no wonder that no game company is willing to take the lead.

Because looking at the entire game industry, whether it is a past life or a parallel world, whether it is domestic or foreign, there is no particularly clear rule to follow, and it is not as deep as many high-tech industries that require such advanced expertise and accumulation.

For example, Hidetaka Miyazaki, the producer of "Dark Souls", was only a low-level executive planner and programmer at the beginning, and later climbed to the position of president step by step with his own talent and hard work.

In the gaming industry, there are many more examples of this, and many super-notch producers may start out as just an ordinary programmer, a tester, or just an enthusiastic player. Those designers who are serious and professional, on the contrary, have many of them working as screws in large companies, and they are slowly disappearing from the crowd.

In the final analysis, because the game design itself does not have such clear rules, and there is no guarantee of "inevitable success", the same resources and investment may make a bunch of garbage and lose all your money, or it may sweep the world and make a lot of money.

In this case, if you want to rely on the game design contest to select more promising designers, you can. But it is simply impossible to extrapolate from this the future achievements of these people.

There may be some people who make a name for themselves in the design competition, but soon Jiang Lang is exhausted and everyone else.

It is also possible that some people fail in a design competition, but then come up with a lot of amazing works.

For companies like Imperial Dynasty Mutual Entertainment and Zen Mutual Entertainment, this kind of competition at most finds some novices with a little prospect, but in fact, they can only make a few passable mobile games, and they are still 108,000 miles away from making a real profit for the company. If you want to really make good works and generate value for the company, you still have to dig in the industry.

If you want to dig in the industry, just look at the resume, and hold a design competition.

Therefore, in the past, the game design competition was just a special channel led by the game committee to encourage newcomers to enter the game design industry.

For example, Chen Mo, after winning the design competition, did get the right to use the experience store, but there are also certain indicators every year. If the games that Chen Mo made later failed, then the experience store would be taken back, and he could only find another way, and the game committee would definitely not ask.

The design competition that Chen Mo wants to hold is completely different from the previous design competitions.

At present, only Chen Mo has the qualifications to hold a design competition of this scale and level in China.