As soon as Jian Dang's words came out, Mei Xiang rebuked excitedly, "What do you mean by this, it seems to be ......."

"Xiao Liu!" Yuexing starry directly stopped his secretary, "Don't get excited, what this little brother said is very reasonable." ”

"Mr. Hu, Mr. Hu, ...... you" Mei Xiang seemed to be a little unable to believe her ears, because she couldn't believe that her superiors would ...... will know that the other party is threatening him, but he is still indifferent!

In fact, Yue Xing is also a little unhappy at this moment.

But business is like this, you always have to follow reason, and you can't help but be unhappy.

And, under the slight anger, the moon star was also a little admired.

I didn't expect it, I didn't expect that this little life gang would be so hidden.

This is something she didn't expect when she decided to work with the cart gang in the afternoon.

In fact, what piqued her interest at the time was the change in sales of a very humble company on the in-game e-commerce platform.

A company she had heard of before, but it was limited to what she had heard of, an enterprise whose annual sales were not as good as the traffic of agents in a prefecture-level city of La Ziyuan Company.

What is sold is braised eggs.

Hillbilly braised eggs.

Yes, it is the one that is printed on the chopsticks of various merchants in Cuidie Valley at this moment.

In less than 2 hours, the company's sales ranking on the in-game e-commerce platform jumped from the top 100 to the top 30 in the snack category.

Of course, this is very eye-catching, and if it were an ordinary person, it would be absolutely impossible to notice.

But Yuexing found out that the reason is very simple, because their company is now pushing a new braised boiled product - not braised eggs, but duck wings.

For the salesmen below, it is enough to do their own work, do a good job in sales and publicity, but for her, the supervisor, they also have to consider the suppression of competitors.

Spicy Ziyuan has the highest share in the national snack market, but this does not mean that there are no competitors, it is easy to fight the country, it is difficult to defend the country, and it is difficult to stand at the top.

Of course, with their status as a company, no one dares to do anything that makes them unhappy - to discredit or sow discord between them and their suppliers.

But you can come secretly, and there are many ways, one of which is to brush orders.

Push new products? Okay, I'm also pushing, not pushing openly, but brushing behind the scenes, taking advantage of the unstable foothold of Spicy Ziyuan's new products, and working with other small manufacturers to brush up the rankings of similar products and squeeze out the ranking of Spicy Ziyuan.

Needless to say, this kind of behavior, put on the usual, on the mature product, is extremely stupid, because it doesn't have much effect at all, you are all brushing? Then I'll just brush it.

But new products can't be swiped, because they can easily be seen by consumers.

The product introduction period is very important for the future development of the product, and it can even be said that it is the most important, only by laying a good foundation first, not to mention the big sale, at least let consumers know that there is such a thing, there is this thing, in order to continue to implement the next promotion.

If you fail at this stage, the cost you will pay in the future is huge.

Of course, there is this method, but this time no competing companies have used it, at least the moon star has not found it.

Out of prudence, Yuexingxi still has to pay close attention to the market, how well the offline work is done, it's hard to say, but it can be seen online, Yuexingxi has been staring at the major e-commerce platforms these days to see if there is any company, whether there is a similar or homogeneous product sales have changed significantly;

Therefore, the sudden increase in the sales of boiled eggs in the afternoon fell into her eyes.

After observing for half an hour, she found that there was a problem with the sales of this store in the market, and this sales volume changed...... To be honest, it is impossible to threaten their product promotion.

8 cents a braised egg, in half an hour sold 1,000 more than usual, is it a lot?

But that doesn't mean it's not a marketing sniper against their company.

So she went to investigate anyway.

Laziyuan can achieve the apex of the industry, and the intelligence network is naturally not simple, and it didn't take long for her to understand the situation.

The extra traffic came from this activity.

This made her very strange, because she had seen a lot of combat gang activities before, not to mention other places, just Yunmeng, Supreme once invited a diva-level singer to hold an in-game virtual reality concert, claiming to have entered 350,000 players - of course, there must be fake tickets, but 300,000 people must have them.

These 300,000 people, after the 4-hour concert, it is said that a total of nearly 130,000 traffic has been brought to the manufacturer, so how much actual sales have this 130,000 traffic been converted?

295 singles.

Failure, too much failure.

Let it be, it also has something to do with the fact that the manufacturer didn't figure out the positioning, although this is an in-game advertisement, but what does the mouse have to do with the concert? It's also a gaming peripheral, and it's understandable to sell headphones.

Of course, excluding this extreme failure case, other event sponsors, the traffic conversion rate is also generally low.

How low?

The average conversion rate, 3 thousands, and some products don't even reach 1 thousand.

That's why Moonstar was reluctant to do in-game promotion before, do players have money?

Yes.

But they don't want to spend on anything other than gear.

And the boiled egg in the afternoon made Yue Xing sparsely notice......

After a more detailed understanding, the situation frightened her even more.

The sales of these 1,031 boiled eggs, a total of 226 orders, came from 3,105 ad clicks, and these advertisements were attached to the chopstick holder, and they were not clicks from diners at that time, but simply ...... Pull the car to help those merchants in the station click in by themselves!

How many people are there?

It should be between 15,000 and 18,000.

This shocked Yuexingxi, the click-through rate is really not good - after all, it is too inconspicuous on the chopsticks holder, but the traffic conversion rate can reach 7%!?

You must know that even on the country's largest e-commerce platform, a store with a very good reputation - the snack industry, the traffic conversion rate is basically between 6-9%, and if it is a new store, the conversion rate is basically between 3-4%.

By the way, Spicy Ziyuan is the absolute top in the industry in terms of traffic and conversion rate, integrating major e-commerce platforms, with a traffic share of 54.5% and a conversion rate of 12.7%.

Shengshi is a platform, both of which are 0, because the average conversion rate of 1,000 3 is too low even for an e-commerce platform that is still in the grass creation period.

The family is big, but no matter how big the family business is, there is no reason to waste so much money to support the development of a platform of companies in the same industry that has no cross-equity relationship and no long-term cooperative relationship.

And what was the conversion rate of the company that sold boiled eggs on this platform before?

This is difficult to check, after all, Shengshi has a military background, and it takes too long to estimate the amount of IP from network operators.

While instructing people to go down to inquire, Yue Xingxi was also thinking about it.

On the platform of Shengshi, did the previous marketing of other manufacturers go in the wrong direction?

The hearts of combat players are all on the golden iron horse, happiness and revenge, the money is all thrown into equipment, and there is not so much leisure to buy clothes and snacks;

So, what about life players? (To be continued.) )