"What's going on?"

Yang Huan looked at Hamad strangely, wondering in his heart.

Our little prince of the Middle East, when will he become an abandoned resentful woman?

Sun Yue and the others all smiled helplessly, obviously there was nothing they could do with this little prince of the Middle East.

"Young Master Huan, you're too uninteresting," Hamad sat down on the sofa near Yang Huan and said angrily.

"Me?" Yang Huan was depressed and funny, "Why am I not interesting enough?" ”

Could it be that what I let Xiaobu do was known by this guy?

It's right to think about it, it's really not very kind to let the goddess in the hearts of people provide such services for themselves.

But this kind of thing, you can't admit it even if you are killed, right?

"Then you have such a big investment, why don't you count me as a share?" Hamad asked with a grinning voice.

Yang Huan smiled bitterly, "I have invested in too many projects, which one do you say?" ”

Everyone also smiled wryly.

Young Master Huan is telling the truth, he often throws whatever he thinks, a hammer in the east and a stick in the west, and it's a mess.

Anyway, if you are rich and capricious, what can you do?

"It's your plan to set up two major football tournaments."

Yang Huan was stunned at first, how did this guy know?

Looking at Sun Yue, Kesh Harris and Zhao Yuanfang, these three guys all looked helpless and embarrassed, and at the same time a little awe-inspiring.

Isn't this a time when I accidentally said that I leaked my mouth, and was this guy know?

Who knows, as soon as this guy passes, the rich second generation of the Saints fan club will immediately know about it.

As soon as they heard that Young Master Huan was going to organize two football events, the guys immediately followed suit.

It turns out that this is the way it is.

Yang Huan didn't blame him.

First, they are not people who can't keep secrets, and second, things will always be known.

Anyway, it's almost done, and if you know, you'll know.

"Well, I'm not afraid to tell you honestly, that's true, but it's not quite"

Yang Huan confessed to the point.

As early as when Yang Huan mentioned to Raiola to tap Ibrahimovic's potential commercial value, he already had a general idea in his heart, that is, to emulate the way Hollywood stars operate.

In Hollywood, celebrities' salaries often account for only a portion of their income, and some are not even a big part of their income at all.

What they really value is the income from their business operations.

The same can be said for football stars, who should not be paid to play football as their main source of income.

Especially in the past few years, the salary of professional football in Europe has changed with each passing day, and it has been hitting new highs.

The same is true for the Premier League, where a new broadcast contract is signed this summer, and within two years, player salaries will surely double, which should not be the norm.

Because of the single income of the players, the players are forced to do everything possible to dig more income from the team.

In order to retain players, teams have to do everything possible to get more income from sponsors and league broadcasters.

What about sponsors and broadcasters?

It's definitely about passing the pressure on to the user.

It's a vicious circle

Remember why the Bundesliga fell in 2001?

You know, in the nineties of the last century, the Bundesliga was so glorious, but why did it decline at the beginning of the century?

It was because of the bankruptcy of the Kilsch Group, the broadcaster of the World Cup and the Bundesliga

Think about it again, now that the broadcast fee is constantly rising, what if one day, Sky TV goes bankrupt?

Almost all teams in the Premier League will follow suit with bankruptcy

Therefore, in the past two years, Yang Huan has been trying and exploring some new business models.

That is, like Hollywood, to diversify player income and actively develop commercial value.

Since then, Yang Huan has always paid attention to the field of brokerage business and sports marketing.

Southampton have also been working on the entertainment route for their stars.

That is, these businesses that Sun Yue has been responsible for all this time.

In the past few years, the commercial income of Southampton players has been rising, which has strengthened Yang Huan's idea.

This is one of them

As early as last summer, Yang Huan was approached by an organization called the Next Generation Competition Committee.

The so-called Next Generation Competition Committee is actually what many people later knew, the UEFA Youth Champions League.

The two directors of the competition committee are both English, having previously worked in youth at Watford and Liverpool.

They have been planning this event since 2009.

The idea itself is very good, the idea is also very interesting, and it has received a lot of responses from teams, and it has even been successfully held, but it has not had much influence, is not well known, and has not attracted commercial sponsorship.

So, starting in 2009, after one or two successful editions, they ran into big problems.

Giants including Arsenal, Manchester United, Chelsea, Liverpool, etc., are not interested in participating in this competition.

The reason is very simple, although the game has a high training value, but if the team has to pay out of his own pocket, let so many players in the youth team play all over Europe, how much money does it have to invest?

Youth training丨 is important, but money, more important.

The event was suspended for two years, but the two Englishmen were not discouraged, and went around advertising and sponsoring them.

It took two years to solve the problems of air tickets, accommodation and other aspects.

As a result, the event was once again on the agenda.

At this time, they found Southampton, who had invested heavily in youth training, and hoped that Yang Huan could support Southampton to participate.

You must know that the strength of the Saints' youth training, even in Europe, is famous.

As soon as Yang Huan heard their thoughts, he immediately knew that this was the UEFA Youth Champions League, which was later very popular.

Hearing that they were short of money, Yang Huan didn't say a word, and with a wave of his hand, 10 million pounds was invested.

Not only that, Yang Huan also took advantage of the situation to win the next generation competition committee that has no money and no power, and set up a professional company, which is in charge of Sun Yuelai, specializing in the operation of the UEFA Youth Champions League and increasing the horsepower to attract investment.

The night before the Europa League final, Yang Huan mentioned it to Platini.

UEFA has invested a lot of money in grassroots football and small national leagues in recent years, and there is no longer enough money to run such competitions.

Therefore, when Yang Huan proposed to win the permanent authorization of the UEFA Youth Champions League, Platini said on the spot that UEFA would fully support it, and would even help Yang Huan go to FIFA to win the global license.

Yang Huan knows better than anyone that in the 14th year he traveled, although this event was only officially held for three times, and even strictly speaking, it was only officially authorized for one time, but it has already attracted the attention of countless sponsors and fans.

Even, it has a nickname, Youth Champions Cup

That's a good thing

What could be more lucrative and impactful than running a thriving event?

Therefore, Yang Huan decided to increase his investment in this event.

Next season, the UEFA Youth Champions League will be expanded to 24 teams, including almost all of Europe's biggest teams, and the prize money and appearance fees will be increased again.

And the promotion of the event was also placed in front of Yang Huan and others.

This is the second one

A year ago, stimulated by the UEFA Youth Champions League, Yang Huan came up with another idea at the same time.

Football is booming at the moment, but the market is already very dense.

Needless to say, the events of the national team, each state has its own state cup, as well as the World Cup, and the Olympic Games.

The club's competition is also intensive, and the interstate Champions Cup, also known as the Club World Cup, is owned by FIFA.

But there's also a rather surprising potential market that has been underappreciated.

That's the summer warm-up

The Premier League has official warm-up tournaments for the Premier League, and sponsors are actively planning their own events, such as Audi, as well as other warm-up tournaments planned by other organisations, such as the North American Invitational.

Even the club has its own competitions, such as Arsenal's Emirates Cup.

But none of this is on a scale

In Yang Huan's words, it is not tall enough

Bonuses, bonuses are pitifully small, appearance fees are also small, and other packages are not satisfactory.

For example, in the past few years, big teams have liked to go to China, but in recent years, few people have been interested, why?

First, China's football market is not standardized enough, the event operation capacity is very bad, and there is a lack of international top event operation and promotion capabilities, and secondly, it is inconvenient, because the most important thing in summer is to train the team, which is to warm up.

But in China, and even in Asia, the strength of the warm-up opponents is obviously too weak, and there is not much significance in warming up.

It may even affect the team's pre-season preparation, which in turn will lead to the team's poor performance in the new season.

Therefore, Yang Huan was thinking, is there an event that can achieve the best of both worlds?

The answer is, yes

It's about planning a cup tournament that brings together the best and highest teams in Europe and the world to play a few warm-up matches.

In such a competition, the value of exercise is there, the preparation effect is achieved, and at the same time, you can make money by going to the hole, killing two birds with one stone

Therefore, as early as a year ago, when Yang Huan made the UEFA Youth Champions League, he decided to plan such an event.

But to plan such an event, you need not only money, resources, but also ability

This is the third

The three plans were placed in front of Yang Huan, without exception, all pointing in the same direction.

And Yang Huan has always been very self-aware in doing things, he doesn't understand, what he is not good at, then go to find someone who understands, find someone who is good at it, and would rather spend more money than pretend to understand.

There are no such people around, it's simple, dig people into the corner

If you don't have such resources on hand, it's simple to buy a company with such resources

Therefore, since a year ago, Young Master Huan has been laying out, and he asked Sun Yue, Zhao Yuanfang and Kesh Harris to connect with the top five sports marketing companies in the world today, including Infront in North America and Switzerland.

Among them, the CEO of the latter, Philippe Blatter, is the nephew of FIFA President Blatter, and has full authority to act as an agent for the sales of broadcast rights for football events organized by FIFA such as the World Cup, and also has an absolute dominant position in large-scale sports events such as the Olympic Games and the Winter Olympics.

Last year, some media broke the news that Infront Sports Media Group was acquired by a private equity company from London at a high price of 550 million euros, but because it was too low-key, it did not cause much movement in the world.

With the acquisition of Infront, the private equity firm continues its heading for IN, the world's largest sports marketing company, which has clearly underperformed in recent years, with a turnover of up to €2 billion.

This has caused a lot of movement in the United States, and even in the global industry.

Because if you succeed and integrate the top two sports marketing companies in the world, it will become a giant in the global sports marketing field.

Moreover, the business of these two companies is not only in sports, but also in the entertainment industry, especially Hollywood.

Hamad and the members of the Saints Fan Club did not know Young Master Huan's plan before.

But they also all felt that in the past year, Young Master Huan was too low-key.

It's a little unspeakable

But when Hamad heard about this plan by chance, even if he heard only a small part of it, he was stunned.

Just imagine, if the UEFA Youth Champions League and the International Champions Cup can be operated into a youth version and a summer version of the Champions League, it will be a long-term profit.

Imagine if the Champions League were a private company, how much more money would it make?

One Champions League is enough to make money, but what about two Champions Leagues?

Hamad simply can't imagine

Therefore, when he heard this plan, his first thought was that I had to quickly hug Young Master Huan's thigh, which couldn't be thicker.

Otherwise, after this village, there will be no such shop