Chapter 404: High, Really High!
"How's things going?"
Yang Huan looked at Sun Yue, Kesh Harris and Zhao Yuanfang with a look of concern.
These three plans occupy a very important weight in Yang Huan's mind.
Needless to say, if the two major cups work well, it is basically a good thing to sit and wait for the money to be collected.
"The acquisition of ING has not encountered much resistance, and it has been basically negotiated." Zhao Yuanfang replied.
He is Yang Huan's investment adviser, and not long ago went to Chile to buy a winery, merged into the Chiron family, and then went to the United States to complete this acquisition, with a total value of about two billion euros.
"Where's the money?" Yang Huan asked again.
"It's not a problem, it's all done," Zhao Yuanfang said with a smile.
The acquisition of two billion euros is the largest investment Yang Huan has ever made in his life.
The vast majority of the funds come from bank loans.
Yang Huan handed over the specific operation matters to Zhao Yuanfang, who is an expert in this area.
The care that Young Master Huan needs is just one point, whether the acquisition is successful or not.
"What about you?" Yang Huan looked at Sun Yue.
Sun Yue has been going back and forth between Europe and the United States for a period of time, and his whole person has gone dark.
But it seems that the spirit is even more vigorous.
"According to your instructions, Young Master Huan, we are contacting the top teams in Europe."
"Hmm." Yang Huan nodded, this was indeed what he requested.
Only the top teams deserve the title of International Champions Cup.
"But there's a problem," Sun Yue said in embarrassment.
Yang Huan frowned, what he didn't like to hear was that there was a problem, so his tone was not too good.
Of course, it wasn't for Sun Yue.
"Say"
"Since 2009, there are also companies in North America that have taken a fancy to this market, and they have held summer invitational tournaments for three consecutive years, and the operation is the famous American e-company."
"Investors include the famous American real estate tycoon Stephen Ross"
Yang Huan knew that this person, one of the five largest real estate developers in the United States, was worth about $4 billion.
In the United States, real estate is a master of capital operation, and the same is true of Stephen Rose, who is also the owner of the Miami Dolphins, an American football team.
"They want to make a cup too?" Yang Huan thought to himself, it wouldn't be such a coincidence, right?
It stands to reason that it wasn't so fast.
"No, for the time being, they are just thinking more about continuing the invitational tournament model of the past few years, but they have already cooperated with those big teams, so they ......"
Sun Yue didn't say it, but Yang Huan understood it very well in his heart.
People have been cooperating for many years, and the partner is a local company in the United States, and it is not so easy for you to poach if you want to.
Besides, if you're planning to start a new cup, people are worried.
Who knows how many years you can do it?
If you can't do it after a year, then I'll offend my original partner for you, and the gains outweigh the losses.
Sun Yue saw that Young Master Huan didn't speak, so he continued to report the situation.
"Immediately after the acquisition of Infront, I travelled to the US to conduct market research and analysis, and I also started planning the International Champions Cup and UEFA Youth Champions League, and I had a lot of contact with big clubs, and they were very interested in our plans."
Today's European giants all have a very interesting feature.
The popularity is very high, and the brand value is quite good, but there is no ability to operate and cash out.
European giants are generally poor in commercial development, and even teams with high commercial revenues such as Manchester United, Real Madrid, Barcelona and Bayern Munich still have a certain gap compared to companies in other fields.
According to the traditional concept of business, this is a big brand, a small company
Therefore, what Sun Yue conveyed is that your giant team doesn't know how to operate, don't know how to operate, it doesn't matter, I understand, I'm good at it, I'm responsible for helping you get this out, and you just need to participate in the games I organized and planned
After the acquisition of Infront, Sun Yue's Miracle Media is certainly no problem in terms of its ability to run the cup.
Now, with the acquisition of ING, it is simply like a tiger with wings.
Therefore, what really worries this group of giant teams must be the determination of Miracle Media.
"What is the appearance fee given by E?" Yang Huan asked suddenly.
Sun Yue thought for a while, "Top giants such as Real Madrid, Barcelona and Manchester United have an appearance fee of about two million euros, while AC Milan, Inter Milan, Chelsea and other teams have an appearance fee of about one and a half million euros. ”
Yang Huan nodded, it was not very expensive.
According to Yang Huan's preliminary estimate, the eight teams invited in the first session are probably less than 20 million euros.
"If you talk to them again, let's just say what I said, all of the big teams have signed five-year contracts at once, and for the next five years, we will host this international championship in North America and Asia."
"The appearance fee is divided into two tiers, the first tier is 3 million euros, the second tier is 2.5 million euros, and the winning team will be given a generous championship bonus, as well as other additional prizes such as winning bonuses and goal bonuses."
Sun Yue frowned when he heard this.
If you really want to do this, after four games per team, the participating teams will be able to earn at least 10 million euros.
It's much, much more lucrative than the current North American Invitational.
And also signed a five-year contract at once
Well, this gamble is too big, isn't it?
Even Hamad, the wealthy little prince of the Middle East, can't help but smack his tongue.
"Young Master Huan, is this appearance fee too much?" Sun Yue's face was sad.
Kesh Harris also nodded incessantly, "With such a generous appearance fee, it's strange that the giant team doesn't sign it, but the operating pressure of our organizer is also great, not to mention making money, and it may even lose a lot of money in turn."
It's important to know that appearance fees and tournament bonuses are just part of the preparation for this cup competition.
In addition, such as the rent of the stadium and training ground, the cost of security, the cost of the team's accommodation, transportation, and the promotion of the event, these are all significant expenses.
If calculated in this way, the appearance fee for the team, plus other costs, will cost nearly 100 million euros a year.
But what about income?
Sponsorship, tickets and training visits, as well as government incentives, are probably the three main sources of income.
But it's hard to say how much sponsorship a new cup can get.
It's hard to say how much governments across the United States are willing to give.
Even the most certain ticket revenues may not meet expectations.
Therefore, it is indeed quite stressful to give such a high appearance fee and bonus.
But what Yang Huan values is indeed another layer.
"We Chinese have a saying, go your own way, let others have no way out"
When Sun Yue and Zhao Yuanfang heard this sentence, they were stunned at first, but after a careful aftertaste, there was a rush of sudden realization.
"Why are big teams big brands and small companies? Because the football giants themselves are a scarce resource, the world's giants come and go, and if we sign them, others will be gone."
When Yang Huan said this, Kesh Harriston also understood.
That's right, isn't Company E in North America also going to organize warm-up games? Isn't it also necessary to invite a big team?
If Howe's most appealing teams are won by us, what else can you invite?
I'm signing for five years now, can you still run this warm-up event?
You can't do it anymore, and the whole market will be mine by then
"To be honest, I don't think the appearance fee and bonus are too high at all, with the appeal and influence of these big teams, I think it's very little."
Yang Huan looked at Sun Yue with a smile, "Old Sun, even when you are talking, you can promise them that our company is mentally prepared, will not make money in the next five years, and even lose money to make money, and cultivate the four major football markets of North America, Oceania, Asia and the Middle East."
When he said this, Yang Huan smiled confidently, "They will make a wise choice"
It's high
It's really high
If that's the case, what if you don't make money for five years?
As long as this event can be promoted and held steadily, let alone five years, what if it doesn't make money for a longer time?
This one event is the biggest trophy
Besides, once such a close partnership with the big teams is reached, Miracle Media can start more business, such as the sponsorship business of the big teams, and the business operation of the stars.
These are very large addressable markets
"I understand, Young Master Huan" Sun Yue immediately nodded heavily in agreement.
In his heart, he really admired Young Master Huan to the extreme.
With such vision and courage, it is not okay not to admire it
"Also, the forty and fifty-year-old people in North America don't like football, but young people are different, and it is very important for us to actively develop the young market."
Sun Yue nodded heavily, he has a wealth of experience in this area. The last series of popular apps are all their own, such as WeChat, burning after reading, etc., these are all resources, and it would be stupid not to know how to use them well
As soon as the few people present figured out this matter, the thoughts and thoughts immediately surged like a tide, and they were out of control.
For example, Sun Yue mentioned that an agreement must be reached with the big teams.
Once the contract is finalized, the promotion of the cup has to be put on the agenda, and the next step is to attract investment.
For example, broadcast rights can be sold, cup sponsorship must also be pulled, and even the sale of football tickets and training tickets should also be started.
The entire cup operation is a standard assembly line.
After the acquisition of Infront and ING, Miracle Media is fully equipped with the operational capabilities of this assembly line.
"I understand," Sun Yue immediately stood up.
"Young Master Huan, then I'll talk to them right away, I believe that there shouldn't be a problem."
Just kidding, Miracle Media has given such a high appearance fee, and at the same time signed a five-year contract, which is sincere enough, if those giant teams don't agree again, then they will be funny.
A preseason game can make a solid 10 million, and a fool will refuse such a temptation.
"By the way, eight teams, count us Southampton" Yang Huan remembered that his children should also get a piece of the pie.
The others are all giants, and Southampton is in the mix, and after a long time, they have also risen with the tide.
Moreover, the Saints' players have long been training overseas.
"Then I'll invite the other seven teams"
"Hmm" Yang Huan nodded, "There is a chance to contact other giants, once it is done, we will expand the army"
There are 32 teams in the group stage of the Champions League, and although the summer preparation time is relatively short, there is more than half a month.
Once the market is developed and Yiqiē is on the right track, it is a matter of time before the army is expanded.
When Sun Yue heard this, he smiled and nodded in agreement.
At the same time, it was also mentioned that Yu Crisp also negotiated the matter of the UEFA Youth Champions League with the giants.
Yang Huan signaled that he had full authority in this matter.
This kind of trivial matter of sesame mung beans has to be worried, how can our young master Huan have time to go to the task of stealing jade and incense and squandering the rich second generation?
Seeing that Sun Yue was gone, the matter was settled.
Hamad, the little prince of the Middle East, is depressed again.
Because he found that nothing happened to him at all