James Murdoch was quite helpless.

Originally, he followed his father's arrangement and planned to go to Southampton from London to visit Yang Huan and learn some things about the International Champions Cup and the UEFA Youth Champions League by the way.

He could tell his father was interested in both events.

Sky TV also has high expectations for these two events, believing that once the operation is successful and promoted, both events will be very enjoyable.

The International Champions Cup is a strong dialogue, which goes without saying, and it is the biggest attraction in itself.

The UEFA Youth Champions League focuses on future rookies, and although young players are generally less physical and less tactically aware, they are more skilled than adults and place more emphasis on free play.

In a way, a high-level youth team will be more unrestrained and better than the senior team.

Unexpectedly, James Murdoch was delayed again and again because of the company's affairs.

It wasn't until Sky TV received an invitation from Miracle Media that he remembered it again.

But by the time he went south to Southampton, Yang Huan had already come to the United States.

As a last resort, he could only chase him to the United States

Unexpectedly, after one night, the whole situation changed completely.

Early this morning, major newspapers and TV stations in the United States are reporting the news of the International Champions Cup, and they are all paying attention to the theme song sung by Lin Yun'er.

This is true in the United States, it is true in Europe, it is true all over the world

No matter which way you look at it, the International Champions Cup is on fire

It's completely on fire

The next thing Miracle Media has to do is to launch high-level events.

As long as you don't mess up during the competition, the event is complete

At the very least, there was an almost fantastic start.

For an event, people in the industry know how important it is.

At this moment, James Murdoch is sitting in the conference room of the Ritz-Carlton Hotel on the South Coast in Miami, bored and casually flipping through the newspaper in front of him

What happened last night appeared in every newspaper page.

It's not a front-page headline, but it's amazing enough

And the person who planned this qiē himself, Sun Yue, CEO of Miracle Media, sat in front of him, talking on the phone.

"What? Young Master Huan, are you a guest? So unfortunate? Oh, okay, then I'll apologize to him, you can come as soon as possible."

As he spoke, Sun Yue put down the phone and smiled with a smile, full of apologies.

"I'm sorry, James, our young master Huan is a guest, and we're busy talking about something, so ......"

This Sun Yue and Yang Huan definitely smell like each other, and they lie without blinking their eyes.

The phone was hung up by Yang Huan just now, but he just broke it.

It's no wonder that if little Mr. Murdoch knew that Young Master Huan would rather sleep in his room than come to meet him, then the successor of News Corp. would not have to be angry to death?

So how about the deal?

But Sun Yue's casual words were heard in the ears of James Murdoch, but there was another meaning.

Could it be that someone came to talk before himself so early?

There is definitely such a possibility

No, I heard before that British Telecom's CEO Gavin Patterson has a very close relationship with Yang Huan.

BT also attaches great importance to the copyright of football matches, and this time it even joined forces with a number of pay TVs, including EPN, to start a high-priced competition for several Premier League live broadcast packages that Sky TV is aiming to get.

This has more or less also given Sky a sense of crisis

BT mainly promotes broadband, and the broadband TV business is just a means to win over customers, which seems to have little competition with Sky TV, but once they do it, it will definitely affect Sky TV's pay TV revenue.

So, this time, James Murdoch also got the order to win the best Premier League live packages anyway, including a few matchups between Southampton and the Premier League giants.

In addition to British Telecom, I heard that the American NHC television station is also interested in the international championship cup.

The station and the Premier League have already talked about the North American rights of the Premier League, and once they sit down, News Corp.'s Fox TV will definitely be affected.

You know, the main audience of Fox TV is the younger generation of urban audiences, for example, the most popular American idol is the Fox TV program

In recent years, the young generation in the United States has become more and more fond of football, and the copyright battle for football matches has become very crucial, especially for people like Murdoch, who have benefited a lot from the rights of football games, and will never allow competitors to deal with him in the way he won back then

Thinking of this, James Murdoch knew what he should do.

After waiting in the conference room for nearly an hour and changing three cups of coffee, Yang Huan was late.

James Murdoch has seen Yang Huan on TV several times, but it is the first time to face to face.

The first impression is that he is unusually young

But soon, he realized that this was not a simple character.

"I'm so sorry, James, I've kept you waiting for a long time" As soon as Yang Huan entered, he piled up a smile full of apologies.

This smile is very sincere, and it makes people feel comfortable to let go of the resentment that originally arose from waiting.

"It's okay, I took the liberty of it," James Murdoch also apologized.

In fact, before he came, he didn't call in advance at all, and it was not too much to say that he was presumptuous.

Yang Huan smiled and said a few polite words to him, and sat down as the host and guest.

"James, I don't know if you're looking for me, what's the matter?" Yang Huan said straightforwardly.

He talks and does things, and he has always liked to beat around the bush.

James Murdoch didn't expect that Yang Huan was really fast-talking.

I saw him smile slightly, "I came mainly to learn about the investment of the broadcasting rights of the International Champions Cup." ”

Yang Huan smiled faintly and nodded slightly, "Oh? ”

James Murdoch knows very well that it is difficult to impress Yang Huan just by relying on one sentence, you have to come up with something.

"As we all know, our news concentration is known for its live broadcast of sports events, and in the past ten years, other categories such as news have gradually caught up, but we still firmly occupy the highest-rated sports programs."

Yang Huan pouted secretly in his heart, this is probably controversial.

Ahnhelae claims to be yes, while Fox was founded by News Corp in 1986, and has been on the rise in the past few years.

As James Murdoch said, Fox's biggest advantage in the almost fierce competition among major American television stations is sports, including live events and sports-related programs.

For example, Fox does not have a live broadcast of UL, but they produce a first-time commentary program after the game, which always ranks first in the ratings of related programs, and even the most popular sports commentary program in the United States, Fox has an obvious advantage.

As for Fox News, don't look at it as hot now, it actually rose in the new century, especially after the 911 incident.

This is a bit like Al Jazeera in the Middle East, which has grown rapidly with the help of the 911 incident.

"We at Sky are also interested in broadcasting the International Champions Cup."

Interestingly, the International Champions Cup is scheduled just after the European Championships and before the start of the Olympic Games

This was also obviously deliberately arranged by the organizers.

Yang Huan kept nodding, which made James Murdoch a little puzzled, what do you mean?

"James, to tell you the truth, we are currently being contacted by a number of television stations, including NHEPN and Al Jazeera Sport, but we are still in the evaluation stage."

"If it's a question of broadcasting fees......

"No, no, no, you misunderstood" Yang Huan raised his hand to interrupt James Murdoch's words.

"It's not just about the broadcast fee, that's not what we value most, what we value most is the resources that the broadcaster is willing to put into operation and promotion"

James Murdoch suddenly understood.

Therefore, the rich second generation still understands the rich second generation

With Yang Huan's identity, is he short of money?

Obviously impossible to lack

At the beginning of this event, the most important thing for Miracle Media was not to make money, but to promote.

As long as this event is successful, isn't it a business of sitting and counting money?

Of course, it is not difficult to hear from Yang Huan's tone that the broadcast fee is also one of the factors considered.

After all, it costs people to organize such an event.

Besides, the International Champions Cup and the UEFA Youth Champions League have just started, this is the first edition, can the broadcast fee be high?

Obviously, Miracle Media will definitely not put up obstacles in terms of broadcast fees, and what really values is the operation and promotion ability of the other party, as well as the importance of this event.

This is no longer something that can be clearly said in a few sentences, and it is necessary to come up with a concrete plan to negotiate.

Yang Huan had been paying attention to James Murdoch's expression, smiled slightly, and flirted his finger at Sun Yue, who immediately took out a copy of the text from the table, Yang Huan took it, and handed it to James Murdoch casually.

"This is our company's event management and promotion plan, you can take it back and see"

James Murdoch took it and flipped it open.

At first, it was nothing, probably about the publicity and promotion in the next month or so, and there was an opening ceremony, and many superstars, including Lin Yuner and Uncle Bird, would be invited to perform.

Before, during halftime and after the game, Miracle Media arranges lively performances and activities, as they are able to get a good cut of the stadium operation on match days.

This also more than compensates for some of their stadium rental costs.

But as he gradually looked at it, he couldn't help but find that this plan was very meticulous, and he was also very familiar with the American sports market, and he knew it very well.

At the very least, many projects that are not very familiar with and understand the American sports market will not be able to think of it at all.

This also indirectly cites a rumor from the outside media.

It is said that Yang Huan had already begun plotting and planning this event more than a year ago.

Now it seems that it is really true

Thinking of this, James Murdoch closed the text, and his eyes changed when he looked at Yang Huan.

It's becoming more important

"Okay, Mr. Yang Huan, I will take this one back as a reference, and within a week, we will definitely give you an answer"

Yang Huan was very satisfied with James Murdoch's attitude, and nodded and agreed.

There is only a little more than a month before the start of the event, and it is not long or short, so you can make an early decision and prepare early.

"Okay, I also hope that we can have a chance to work together"

Yang Huan was not verbose, stood up, and directly shook hands with James Murdoch to say goodbye.

"Please also convey on my behalf the greetings to Mr. Murdoch Sr."

He still remembers Sky TV's cooperation at the beginning, and he is too smart

"Yes, definitely"

After shaking hands, Yang sent James Murdoch out of the reception room with a smile, but he was in a good mood.

Especially when he looked at Sun Yue, the smile was indescribably comfortable.

But for some reason, the laughter made Sun Yue feel creepy.

It's over, it's over, I'm so handsome, Young Master Huan won't fall in love with me, right?

If so, what should I do?

Refuse?

I don't have the guts

Promise?

Well, or, gritting your teeth, stomping your feet, and giving the cabinet out?