If Yang Huan knew, Sun Yue's mind at this moment would definitely be so angry that he would roar like thunder, and directly asked Long Wu to throw this bastard from the top floor directly into the Atlantic Ocean to feed the fish.

Ya, don't you want this young master to let go of the beautiful women all over the world, will he take a fancy to you?

I don't pee on my own virtue

Sun Yue was embarrassed by Yang Huan's laughter, and immediately accompanied the smile, "Young Master Huan, I can see that they are quite sincere." ”

"I know," Yang Huan said very comfortably.

"Then what do you mean......" Sun Yue has always been obedient to Young Master Huan.

Yang Huan sighed twice, "Fox's ability to broadcast and promote events in the United States is still very strong, but we can't hand over all the broadcast rights to them."

Sun Yue understood what Yang Huan meant, the event had just been established, and the most important thing was to rely on promotion.

What kind of lottery ceremony, opening ceremony, or a whole bunch of lace gimmicks do you do, it's useless

The key to football matches is to rely on high-level matches to play attractive, and these have to rely on live broadcast platforms to operate and reflect.

So, even if other companies such as BT join forces and make more money, the Premier League will still consider selling to Sky, at least for the next few years.

There is no other reason, the broadcast strength of Sky TV and the ability to promote the event are cattle

It's a win-win deal

"We can relax the broadcast fee a bit, even as long as we don't owe it, we can accept it, but we should try to sell the broadcast rights in every region, such as North America, the Middle East, Asia, Europe and Africa."

It's only the first time now, and it's in the most critical promotion period of the event, so it's pointless to say that you want to make a lot of money.

It's better to put down your body to cultivate the market, wait until the event has a firm foothold, establish a brand, and be afraid that there will be no money to make?

In addition, the International Champions Cup has now attracted the attention of many sponsors, and if it can be broadcast on the largest scale in the world, it will be even more attractive to sponsors.

In this way, the broadcast rights can't be sold for money, but the sponsorship fee can earn more, which is not bad.

"If you want to talk about North America, the competition is definitely fierce, EPN has a strong advantage in the Spanish-speaking region, and Al Jazeera has a ...... in the Middle East"

Yang Huan waved his hand and didn't continue to let Sun Yue continue, he felt annoyed when he heard these things.

"You have ideas about these things, don't ask me about everything."

Sun Yue immediately nodded, "Understood, I know how to do it"

"By the way, there is one more point" Yang Huan suddenly thought of another question.

"I've spoken to both Peter Nien and Ron Gulley, and we've been approached by a couple of companies recently who want to sponsor Southampton, and my view on this is that it's better to have less than to overuse."

Sun Yue nodded, but silently remembered Young Master Huan's words in his heart.

"Manchester United's commercial development has stagnated in the past few years, in addition to the lack of entertainment superstars, another very important reason is the confusion of the club's image."

Don't look at Manchester United's sponsorship is very systematic, divided into main sponsors, first-level sponsors and second-level sponsors, it seems to be very standardized.

As everyone knows, Manchester United has a hungry attitude towards sponsors.

It can even be said that as long as you have the money, you can afford it, and it doesn't conflict with Manchester United's existing sponsors, then you can sponsor Manchester United.

What are the consequences of this?

Even cats and dogs can sponsor and hook up with the team.

So what is the image of your team?

What kind of brand do you want to build in the hearts of your fans and your sponsors?

It can be seen that Manchester United are very confused in this regard.

"In recent years, the commercial development of professional football can almost be said to be a rapid development, and the income of the big teams is also rising, but the image chaos is never a long-term solution."

Sun Yue didn't expect that Young Master Huan would actually think of this layer?

But in my heart, I had to agree and even admire

Apple will definitely not go for that kind of low-end and cheap phone, because the brand image does not allow it

No matter what type of car Aston Martin makes, it will only make the highest end, because this is determined by the brand image

I still remember that in the first phase of the Galaxy Battleship, after Florentino stepped down in disgrace, Calderón took over.

It was in that short period of three years that Calderón and Mijatovic made Real Madrid, the most valuable football brand in the world, miserable and even unnoticed.

What is the reason?

The brand image is too confusing, and anyone who gives money can get brand authorization and become a sponsor of the team.

After Florentino returned to the presidency of Real Madrid, he only made one sentence at the general meeting to get all Real Madrid members to agree to his purchase of Cristiano Ronaldo and Kaka in 2009 for a staggering price.

He said that without the introduction of these two players, Real Madrid's image would be bankrupt and the whole of Real Madrid would be finished

After that, he cleaned up the entire sponsorship and authorization system, and rebuilt the glory of Galaxy Battleship II.

At the end of the day, the world of business is too big and too big for you to have everything revolve around you.

So what to do?

It is in this vast ocean that I show my value and my image, so that all like-minded people can see me, notice me, and cooperate with me

"The biggest fan base of our club is young people, so our sponsors need to focus on this and build our brand image and values."

This is the second time Yang Huan has mentioned that it is better to lack than to abuse.

Sun Yue knew very well that Young Master Huan was very determined, and he would rather make less money than destroy the image that Southampton had finally spent two years establishing in the minds of young fans.

"Apple has contacted us in Southampton before, and I think it's good to work with Apple, and it's very beneficial for us."

Apple is now the world's leading consumer electronics company and the favorite brand of young people.

Such companies are sponsoring Southampton, which is a huge boost to the brand image of the saints.

Of course, Apple's sponsorship costs are not high, only 20 million euros in five years and 4 million a year.

Every time Apple launches a new product in the future, it will give away a batch for free to Southampton to use.

That's an added bonus

At present, the two sides have agreed to sign the contract when Southampton arrives for the International Champions Cup.

Yang Huan did this for another reason, which is to promote the International Champions Cup.

He just wants to let all the big teams see clearly, don't keep staring at those appearance fees and bonuses, those are just small heads.

The biggest benefit and benefit of participating in the International Champions Cup is that it allows sponsors in the United States, Asia, and the Middle East to see your influence and value, which in turn helps the team increase its commercial income.

At that time, when the giant team tasted the sweetness, they asked to come to the competition even if they begged.

Isn't that the Champions League like that today?

When Yang Huan and Sun Yue were discussing how to choose team sponsors in Miami, they were as silent as death in the office of EB Venture Capital in Manhattan, New York, USA.

On the round desk, there was a stack of newspapers that had just been printed today, three mobile phones, an iPad, and an ultrabook computer, which clearly belonged to the three people sitting around the round table.

"They must have come prepared, even Tagoriab invited them as advisers"

It was a shrewd-looking Charitilitano who spoke.

As a veteran of American sports, he certainly knows Tagriab's abilities and resources.

"Last night's show must have been built by Tagoriab."

The other two listened and didn't know how to answer.

Maybe it was last night's show that left too much impression on them.

The fat man Matt Higgins smiled a little wryly, reached out and pressed the middle button of the apple, which lit up the screen, and messages on WeChat, Twitter and Facebook appeared in the notification bar.

"Today's news on the Internet woke up, everyone is talking about it, and we are one step behind" Speaking of this, Matt Higgins was full of helplessness.

It's really a slow step, a slow step

"Who would have thought that they would invite Lin Yun'er and Uncle Bird? And that theme song is so spreading, M has reached the homepage of Youtu Turtle, and the song has also occupied the top position in the Apple Store, which is amazing"

Chalititano was also helpless.

He had never seen a man who could play so many tricks on the basis of football

But young people in the United States and around the world eat this set

"Then let's put on a show," Stephen Ross, who had not spoken all this time, said suddenly.

"We?"

"Now?"

Both of his subordinates were taken aback.

"The quality of the teams we invited this time is not bad, Chelsea, Everton, AC Milan and Inter Milan, there is no shortage of big teams, why can't we if they can?"

Stephen Rose to the end, almost in the head.

So far, almost all of Europe's powerhouses have set their summer warm-up schedules.

Therefore, on the basis of the original four teams, the North American Invitational Tournament of Company E has invited top teams such as Chelsea and Milan to participate, and these three teams also have a lot of influence in the United States.

The only one who is a bit of a mess is Everton.

But there's no way, there are eight teams, we have to make eight teams, don't we?

Otherwise, how can you fight against the table?

Charitilitano was a little moved, but after thinking about it again, he shook his head again.

"Nope."

"Why?" Stephen Ross was depressed.

"We're starting to prepare now, it's not hard to find a performance star, but at least we have to take a week to prepare, or even a little bit more well, two weeks, and by that time, the European Championship has already started and no one will pay attention to us"

Thinking of this, Chalitilitano was depressed.

The opponent must have been carefully chosen, otherwise he would not have chosen the time so well.

"Then are we going to do nothing?" Stephen Ross was immediately furious.

Chalititano was also in awe of him, shook his head and said, "That's not going to work, I think we still focus on the preparation of the event, we have rented the Red Bull Stadium in New Jersey, which is very close to their Metropolitan Stadium." ”

Hearing him say this, Stephen Rose's eyes lit up.

"You mean, we're fighting them for the fans?"

"That's right" Charitiglitano smiled, "Playing against the table, of course, you have to fight for me, they lease the stadium, the investment is high, if no one buys a ticket to enter the stadium, the rental fee and the team's appearance fee alone are enough for them to drink a pot."

"Well, well said" Stephen Rose exclaimed.

Matt Higgins on the side also smiled, "Charlie, what can you do?" ”

Chalititano smiled confidently, "The online ticketing company they contacted has been working closely with our company for many years, as long as I tell them...

Stephen Ross and Matt Higgins burst out laughing.

In the laughter, it seems to carry a strong confidence of counterattack