"Young Master Huan, a few days ago, Zhongxin Group? People came to me. ”

When Sun Yue saw Yang Huan, Young Master Huan was sipping tea in the private room of Tingyuxuan in Glory Square, enjoying the beautiful scenery of the Solent Strait.

"Sino-Singapore Group?" Of course, Yang Huan knew that this was a well-known state-owned enterprise in China, but he was a little strange, "What are they looking for you?" ”

Sun Yue smiled slightly, "Young Master Huan, you have forgotten that the capital of the Chinese Super League is the industry of the subsidiaries of the Zhongxin Group. ”

When he mentioned this, Yang Huan really remembered it, as if it was.

Speaking of this capital country, it can be regarded as a famous traditional giant in the Chinese Super League.

Of course, about this team, it can be regarded as a mixed reputation.

As someone said on the Internet, there are two kinds of Chinese Super League fans, one is the fans of the Guoen team and the other is the fans of the non-Guoen team.

Some people also say that this team only brags, does not do anything, and claims to compete for the championship every year, but so far, more than 20 years, it has won a league championship.

Thinking of this, Yang Huan suddenly felt funny, and asked with a smile: "Old Sun, they are looking for you, did they see it, and finally decided to burn money and bring in strong foreign aid?" ”

Sun Yue was stunned for a moment, and then laughed, if Young Master Huan's words were heard by the people in Zhongxin, it was estimated that they would be angry.

It's okay not to bring such a burying person?

Miracle Media's business is very wide, just in the field of football, agent business and a series of supporting consulting business, Miracle Media is doing, but its subsidiaries are in charge, because these are not the focus for Miracle Media.

So, isn't it nonsense to find Sun Yue, the CEO of Miracle Media, to find Sun Yue, the CEO of Miracle Media, just to bring in foreign aid?

It's like a person who tries his best to find a relationship with ********, only to get a temporary residence permit.

If professional football is compared to an industry, then what is it in the upstream of the industrial chain?

Undoubtedly, it must be popular events such as the World Cup, European Cup, Champions League, Premier League, etc.

These upstream industries are currently in the hands of FIFA, UEFA and national football associations, or institutions such as the Premier League, and the market is very saturated.

Therefore, Miracle Media fought to the death, and finally gnawed off a marginal territory and established the International Champions Cup, which successfully entered the upstream of the industrial chain, as for the European Youth Champions League and the World Nations League, they are still being paved.

It's not that easy to organise an event.

Yang Huan also concentrated all his financial and material resources, and then relied on his contacts in Europe to make the International Champions Cup.

Otherwise, if it's really that easy, wouldn't everyone run upstream?

In this industrial chain of professional football, the upstream holds the most core, high-quality, and also the most valuable resources, while the midstream is a number of industries that rely on upstream resources and provide supporting services.

In the past few years, Miracle Media's biggest development has been in the Europa League.

It's like the Premier League, many people don't know, how does the broadcast rights of the Premier League work?

Oh, and sell to over a hundred and eighty countries, all of which have people to come to the UK to run the Premier League live?

Don't be funny, many countries and TV stations don't have this ability at all.

And just imagine how much waste of resources would be caused by each copyright acquirer operating separately?

Therefore, the local copyright of the Premier League is operated by Sky TV itself, but the overseas copyright is contracted in a unified manner.

The contractor will operate in a unified manner, auction to the overseas copyright TV stations and live broadcast agencies of the Premier League, and then edit the pictures and content they want after getting the signals and resources from the contractor.

Before 2008, the contractor for Premier League's overseas resources was France's Canal TV, but after 2008, the contractor became IMG, which was later acquired by Marvel Media.

In other words, now, Yang Huan controls the overseas live broadcast resources and the production of programs in the Premier League.

But the Premier League is only one part of it, the Bundesliga, French Ligue 1, La Liga and the Champions League are currently all the business of Miracle Media.

In addition to football, there are many other sports and events that are broadcast live in this mode.

In the field of national competitions, Infront used to be the boss, but now, this company has also been acquired by Miracle Media.

There are many contracting businesses similar to live TV in the professional football industry, and Miracle Media is a giant in this field.

To put it mildly, if Miracle Media accidentally sneezes, sporting events around the world will have to catch a cold.

Otherwise, why do you really think that so many football practitioners want to please Young Master Huan for no reason?

Compared with the upstream and midstream, football clubs are just the downstream of this industrial chain, even if they are super giants such as Real Madrid and Barcelona, in the entire industrial chain, they can only be regarded as the leaders of the downstream, but it is difficult to break through to the midstream.

Of course, they have a certain right to speak, but compared with the huge industrial chain, their money is nothing at all.

Take Miracle Media, if nothing else, let's talk about the Premier League, which produces 5,000 hours of Premier League footage every week, and these are all needed by TV stations and live broadcasters around the world, how much are they worth?

In addition, Miracle Media is actively developing supporting value-added services, and once successful, the result will make Miracle Media even bigger.

For a giant like Miracle Media, it has the strength to compete with the upstream industry.

Because in this field, whether it is technical strength or business ability, Miracle Media is the strongest, and now even British Telecom has found Miracle Media cooperation before daring to bid for the local copyright of the Premier League and the British copyright of the Champions League.

This is the reason why the guy who unbuttoned the three buttons is always trying to find ways to pat the young master's ass.

When the cooperation is broken, he will go home and play eggs!

To paraphrase BT CEO Gavin Patterson, "They can send the signal of a Premier League game to Qatar Airways, Turkish Airlines and Etihad Airways, and the other companies, who can?" ”

Qatar Airways only partnered with Miracle Media after sponsoring Southampton.

After Miracle Media thoroughly understood the upstream and midstream, Yang Huan established Miracle Football Group, which occupies the downstream industry.

That is, football clubs.

Yang Huan's meaning is very simple, open up the industrial chain of the upper and lower reaches, and completely establish his own football empire.

Sun Yue and Peter Kenyon are the two great humerus ministers of Yang Huan's football empire, and they are also doing quite well.

……

"Young Master Huan, they came to me, there is indeed a very important matter."

After the joke, Sun Yue said seriously.

"Oh, are you really planning to burn money and smash foreign aid?" Yang Huan still asked with a hippie smile.

Sun Yue was depressed, my young master Huan, after all, your old man is also a person with status and status, isn't it?

Can we stop being so indecent?

But soon, Sun Yue said something that made Yang Huan unable to laugh.

"They decided to sell Guoen!"

"Sell the country?" Yang Huan's brows furrowed, very surprised, "How is this possible?" ”

If you want to say that Zhongxin Group has entered the football industry, it has been more than 20 years, and it can be regarded as the veteran of Chinese professional football.

Over the years, China's professional teams have changed frequently, how many teams have gone, and how many banners have fallen, but the capital has never fallen, and even shouted to win the championship every year.

Some say it's bragging.

But so what? At least people have the ability to brag about it every year, don't they?

If not, you let a relegation team shout to win the championship?

In other words, in the past few years, Guoenke has always remained in the first group of the Chinese Super League, and the results are very stable.

But why are you going to sell it?

"Do you remember the report I sent you on China's professional football industry earlier?" Sun Yue asked.

"Well, I watched, what's wrong?"

Sun Yue nodded h, "The plan can't catch up with the changes, this year the government has introduced the football industry reform, and now there is a big influx of social capital, if we don't make a move, I'm afraid it's too late." ”

According to Sun Yue's observation, in recent years, China's economy has been adjusting to vigorously develop the tertiary industry, so high-quality assets in the tertiary industry, such as movies and football, have become particularly attractive.

And everyone knows that in today's Chinese market, there is nothing else but a lot of money.

Capital enters real estate, real estate soars immediately, the government suppresses it, enters the stock market, enters venture capital, so the stock market is bullish, and any aunt and aunt who set up a roadside stall in a first-tier city are planning to pull venture capital and engage in chains.

The film industry has grown by leaps and bounds in the past few years, isn't it the result of the influx of capital?

Although there are many disadvantages, the box office is rising.

To be honest, in China now, if the box office of a movie is only 500 million, you are embarrassed to mention that it was invested and filmed by you, but if it was a few years earlier, you would have to have a grand celebration banquet after 100 million.

Therefore, capital is not necessarily a bad thing for football industrialization.

"Why do they want to sell?" Yang Huan asked with concern.

"As I just said, after the influx of capital, the Chinese Super League has burned money, especially like Yangcheng Hengda, which has invested more than two billion yuan in just three or four years, which is far beyond the capacity of the Sino-Singapore Group."

For this, Yang Huan understands.

As a state-owned enterprise, the investment in all aspects must not be compared with a private enterprise like Yangcheng Hengda.

The latter can burn as much as he wants, and he can burn as much as he wants, but the former definitely can't do it.

However, two billion yuan was burned in four or five years, is it a lot?

That's just over 200 million euros more!

With Manchester United, with Manchester City, with Tottenham Hotspur?

"Not only in terms of capital, but also in terms of daily management, Guoen is backed by the identity of a state-owned enterprise, and in terms of management and system, it is also very rigid and inflexible enough to cope with the sudden situation on the football field and in the transfer market?"

"Therefore, in this case, Zhongxin Group is also very difficult, either to simply withdraw, or to follow the trend and burn money, or to sell shares and introduce capital."

Yang Huan nodded, no matter which one Zhongxin Group chooses, it is not surprising.

"Their current idea is to introduce capital, and when their boss followed the leader to visit the UK, he had a relationship with Master Huan, and he admired Master Huan's understanding and knowledge of professional football, so he asked through an intermediary to see if we were interested in buying shares."

Yang Huan frowned and thought about it, did he meet the CEO of Zhongxin Group during his time in the UK?

He really couldn't remember, and if he did, it should have been in the delegation.

However, to be honest, if it is the Beijing Guoen team, Yang Huan is really a little interested.

How so?

This team is a veteran powerhouse of the Chinese Super League, with high brand value and great influence, and it is located in a place like Beijing, which is a very good choice in all aspects.

Only, there's a catch.