Yang Huan walked to the window of the private room and looked at the blue sky outside through the open door.

On the surface of the Solent Strait, there are yachts floating on the sea, as well as passenger ships flying between Southampton and the Isle of Wight, and even around the world.

But at this moment, Young Master Huan didn't have the heart to appreciate this beautiful scenery in his heart, but frowned.

"Old Sun, you mean, they only plan to sell a part of the shares?"

Sun Yue nodded and hummed, "Fifty percent, in addition, they also put forward a request, the title remains the same, and the team emblem remains the same." ”

"Nothing remains the same, so it's not up to them to decide?" Yang Huan laughed directly.

In the end, it is still a state-owned enterprise, and even the sellers' club sells so well.

"Young Master Huan, in fact, their abacus is very good."

"Oh?" Yang Huan turned his head with interest.

"In the past 20 years, Guoen has always been the banner of the capital, and the fans of the capital have supported them, claiming to be the Imperial Forest Army, and even subtly, the fans even only know the Guoen, and erased the capital."

When Yang Huan heard this, he immediately understood what Sun Yue meant.

Isn't it?

This is simply to make Guoen a business card of the capital!

Investing in this football club is too cost-effective for Zhongxin Group, I don't know how much advertising money has been saved for them, no, even if you play more advertising and invest more resources, you may not be able to achieve this effect.

This is what Yang Huan mentioned to Da Da before, the unique social attributes of football.

"So, their meaning is very clear, anyway, they don't spend money, just 50 percent, if you love management, they will manage it for you, but the name can't be changed, the team emblem can't be changed, the more money you burn, the better the national grace results, the higher the popularity, the more beneficial it is to them."

When Yang Huan heard this, he couldn't help laughing, Nimei, isn't this what he did to Tottenham Hotspur? When Prime Minister Hamad of Qatar wanted to buy Tottenham Hotspur, Yang Huan and Daniel Levy had an agreement with him, no matter how much they invested, the shareholding ratio of the two would remain unchanged.

With the current valuation of Tottenham Hotspur, the original transaction between the two made a lot of money!

Of course, behind this, Daniel Levy's painstaking management, as well as Yang Huan's behind-the-scenes strategy, are also crucial.

If he didn't have this shareholding, Yang Huan wouldn't be too lazy to care!

"If anyone tells me that state-owned enterprises are not shrewd, I will be the first to fight with him!" Yang Huan scolded with a smile.

Sun Yue also laughed, this abacus was indeed very loud.

"Young Master Huan, before I came, I specially commissioned someone to do a survey, and it is estimated that in the next three years, the average investment of the sixteen teams in the Chinese Super League will exceed one billion."

"Three years and a billion?" Yang Huan couldn't help but be a little moved.

Even if it's RMB, that's quite an astonishing number.

Sun Yue is talking about the average, that is, the highest must be more than that, the lowest should not be, and according to the consistent characteristics of the football league, at least eight to ten clubs have reached this number.

Nimei, it's really a money-burning league!

"So, Young Master Huan, Mendes, Raiola and other agents are all shrewd, one or two of them are going to China, and Horabchin, especially recently, they have all targeted their main business at China, this market is too big!"

Who's to say it isn't?

Burn one billion in three years, this is really good enough!

No wonder even Zhongxin Group can't stand it.

If you really burn it like this, it is estimated that the country will be in trouble with them!

"I've carefully calculated, sooner or later we have to build a football club, otherwise, where will there be so many overseas players and players trained by major youth academies in China?"

This is also something that Yang Huan has been thinking about from the beginning.

Therefore, he registered a football club in the capital, but only bought out the ownership of the players, but did not participate in the game.

According to the resources currently held by Yang Huan, within three or five years, overseas players will grow up, and Yang Huan can form a Chinese Super League team anytime and anywhere, or acquire a Chinese Super League and play the league through backdoor.

This was also Yang Huan's plan and idea in the past, but now it seems that it obviously doesn't work.

Because the development is too fast, too fast!

If it is really as Sun Yue said, the Chinese Super League teams will invest so much in the next three years, then after three or five years, Yang Huan decides to make a move, I am afraid it will be difficult to buy a team that he is satisfied with and play the Chinese Super League through the backdoor.

According to Yang Huan's standards, at least the teams in the first-tier cities must be obtained.

But the problem is that the first-team team is too scarce now, and after the capital comes in, the value rises, and it is difficult to buy it again!

Well, if you don't buy a team and form a team to play in a low-level league, you will have to stay up for another two or three years, and you may not be able to gain a firm foothold in the Super League, because you have to bear the risk of high-quality players being poached.

In Yang Huan's eyes, the most precious thing is time.

The same amount of money, invested now, can at least guarantee that in three years, Yang Huan will harvest a team that is at least the first group army of the Chinese Super League.

But if you re-invest in three years, I'm afraid it will be difficult to guarantee.

Today's Chinese Super League is like standing on the tuyere, and it will fly anytime and anywhere.

For Yang Huan, the opportunity cannot be missed, and the loss will never come again!

"Old Sun, what do you think?" Yang Huan asked with concern.

"Guoen is a very good choice!" Sun Yue said succinctly.

Yang Huan nodded, "Let's hear it." ”

"This brand has a very high value, invested in professional football for more than 20 years, has always been in the first group army, and is in the capital, with an average attendance of nearly 50,000 per game, and the fan culture is quite strong."

"Don't look at the fans in the capital scolding Guoen fiercely, but in fact, behind the scolding, there is a deep feeling, they love this team, and they have a deep sense of identity in their bones, so they will scold."

Yang Huan understands this.

It's like the fans are scolding Manchester United now, why?

If you don't have feelings, who scolds you so rarely, and wastes saliva!

It's because of love that I scold.

Of course, there are also some fans because of other factors, but in any case, some people scold, which proves that Guoen has attention and social influence, and that's enough.

"With the current popularity of the Chinese Super League, it is expected that this momentum will continue in the next few years, and with the deepening of the reform of the football industry, the entire market will become more and more standardized, and many problems that seem unsustainable now will also be solved, such as the problem of the team's revenue growth."

Now many people doubt the viability of the Super League team, thinking that it is more dependent on the burning of big capital and consortium to survive, once the capital and consortium are unwilling to invest anymore, the current momentum of the Super League will be difficult to maintain.

But is that really the case?

"In 2009, the Chinese Super League company took a big package and sold all the team's jersey sponsorship to Nike without the support of the club, but a few years have passed, and today's Super League is no longer the Super League of the year, and when the contract expires, Nike wants to renew this contract, it is estimated that it is unlikely."

"Nike's revenue in China only accounts for one-tenth of their global revenue, but its profit reaches a quarter of the world's, but his sponsorship of European teams is completely disproportionate to the investment in sponsoring Chinese Super League teams."

"It is foreseeable that in the foreseeable future, the jerseys worn by the Chinese Super League teams will become the battlefield of crazy competition between many international brands and domestic brands such as Nike, Adidas, and Puma."

Yang Huan understood what Sun Yue meant.

If you look at the present, the survival of the Super League teams is indeed very problematic and completely unsustainable.

But the problem is that the world is constantly moving forward.

When the capital burns in the Chinese Super League for a few years and revitalizes the entire market, the income will follow.

A large number of sponsors like Nike and Adidas have poured in, and the income of the Chinese Super League team will naturally rise.

As for wanting to make money from the team, then please!

Even in Europe, where the football industry is so developed, it is difficult to make money from investing in football teams, but can you do it in the Chinese Super League?

In the foreseeable future, the Chinese Super League will be like the current Premier League, becoming a battlefield for major capital competitions, and they are not interested in whether they can make money, but whether they can bring advertising effects to them.

It's like Zhongxin Group's investment in the Beijing Guoen team.

For those big conglomerates, advertising does not mean that they will be able to obtain profits, they are concerned about the effect of advertising.

If for the same amount of money, the attention they get on TV is five points, but the football team is eight points, then they will not hesitate to choose the latter.

As for whether they can benefit from the latter, this is not what they are considering at all.

Let's ask, can Nike earn back so much money for sponsoring Southampton and Barcelona for so much money?

How is that possible?

But why do they still invest in it every year and smash it every year?

It's because they value the advertising platform and the effect, not the revenue.

"Young Master Huan, there is another very important reason why I support the acquisition of Beijing Guoen, this team is very close to our corporate culture, and their attention on Weibo and WeChat is more than 20 times that of Yangcheng Hengda, which ranks second."

"Beijing, this is a unique city advantage, Guoen is such a topical brand, plus in the past few years, Guoen fans and domestic fans have become hot and thin, this is really the best time for us to enter the Chinese Super League!"

Yang Huan understood the meaning of Sun Yue's words, and he also understood that this was indeed a good opportunity.

Even he couldn't help but sketch in his mind, if he really became the master of the capital Guoen, he would immediately spend a lot of money, and use his connections in Europe to smash a group of superstars who have semi-retired in Europe, but are still more than enough to play the Chinese Super League and the AFC Champions League, and then dig up a reliable head coach and team.

With this set of team, coupled with the original lineup of Beijing Guoen, the introduction of domestic reinforcements, are you afraid that you will not be able to achieve results?

As for the investment, I'm afraid it's not necessarily that high.

In particular, Yang Huan's team has accumulated considerable operational experience in Southampton, and with the support of Miracle Media, it is fully able to maximize the commercial value of superstars.

Even, if you can take a piece of land in the capital and build a new stadium, it will be ......

"Lao Sun, how much does the Sino-Singapore Group ask for?" Yang Huan asked with concern.

As soon as Sun Yue heard this, he immediately knew that Young Master Huan had already made a decision in his heart, and hurriedly replied: "Fifty percent of the shares, two billion, the overall valuation, four billion!" ”

Yang Huan frowned at first, and it seemed that he felt that this offer was too expensive, ridiculously expensive.

But gradually, Young Master Huan's brows flattened, and he said lightly, "What's the matter, whoever tells me in the future that the CEO of a state-owned enterprise is not shrewd, I will definitely fight with him!" ”

This is the second time that Young Master Huan has said this.

Sun Yue smiled, knowing that Young Master Huan understood.

Investing in this game is not just about the present, nor can it be compared to the past, but also about the future.

According to the national plan, China's sports industry will reach 5 trillion yuan in 2025, what is the concept?

This represents the advent of the era of great development of the sports industry!

So in the past year, major capitals have frantically poured into the sports industry, doesn't this explain the problem?

Football, as the world's largest sport, also has considerable influence in China, and investing in football clubs is just in time to catch this wave.

"Value!" Yang Huan made a decision on the spot.

"But, old grandson, I have a request."