In an Audi car returning to London from Southampton, Marcus? Bowman frowned and stared at the side window.

He had just visited the Staupwood training base in Southampton and left in shock.

There, he saw a product that amazed him.

Virtual Reality Headsets!

This is not a very new piece of technology, it has been around for many years.

There are even many companies and products that are already using this technology.

But that's only a rudimentary use.

Over the years, venture capital has not known how much money has been invested in this area, but there has been little progress.

To be able to see the opportunity to make mass-produced products, and to see such a skillful use of this technology, so far, there is only one company in the world.

But really let Marcus? Bowman was amazed by the astonishing idea that Sun Yue, head of marketing at Southampton, had mentioned: a virtual training centre.

It's definitely a genius and great idea.

Once successful, it will revolutionize the world of football!

Why is Barcelona's Dream Three great? Why is it great?

Ti Messi, Xavi, Iniesta and others only talked about the surface.

The core of the bones is that every player in this team has extremely solid basic skills.

In other words, the technical skills of each player in this team are higher than those of other teams.

Southampton's proposed virtual training centre will transform the training of technical geniuses into a product that can be mass-produced on an assembly line.

If it happens, it will undoubtedly make a greater contribution than the Barcelona Dream Three!

This will revolutionize football and even the entire world of sports!

Because it can be used in football, it can also be used in basketball, rugby, volleyball, F1......

For a sports equipment provider like Adidas, this system is not what they want.

Marcus? What Bowman values is the large number behind the system and the results of the analysis.

In order to collect the data and analysis results in this area, Adidas even helped build a new training center in Ajax, which was officially opened in May this year.

Compared to the outlook outlined by Southampton, Ajax is paediatric.

At the same time, the virtual reality headset has greatly shortened the product development and design cycle of Adidas.

Today's sports equipment is too fast, and the life cycle of a product is three months, and for giants like Adidas and Nike, it is more about investment in research and design.

If the R&D and design cycle can be significantly shortened, the benefits for Adidas will be amazing.

"Jack, what do you think?"

Marcus? Bowman let out a heavy breath and asked Jack, who was driving in the front seat.

"We shouldn't miss an opportunity like this." Jack's tone was very affirmative.

"Oh?" Marcus? Bowman's tone was a little confused, but he nodded.

This scene was seen by Jack in the rearview mirror.

"I heard that yesterday Nike's Belt? Hoyet also came to visit the Staupwood training base, but rushed back to the United States overnight last night, and it seems that he is also very tempted. ”

Marcus? Bowman felt a threat, "How could you not be tempted? ”

Southampton now has more to offer than just market share and influence in the UK.

What's more, the technology and capabilities they now possess will be of great help to Nike and Adidas.

For such a big giant, one percent improvement represents hundreds of millions of revenues.

Not to mention, it's not just a matter of a few percent.

"Actually, Southampton's approach is quite unkind." Jack in the front row suddenly said with a wry smile.

"They first asked Nike to visit, and then they came to us to see it, and maybe tomorrow they will look for other brands such as Puma and Warriors Sports, and it was clear that they wanted us to fight for a head and break the bloodstream, and then they would sit back and maximize their profits."

Marcus? Bowman also smiled bitterly, "Then what's the solution?" ”

Business competition is inherently so realistic and brutal.

Southampton do have that leverage right now, so they can do that.

Conversely, if there is an opportunity in the future, won't Adidas do the same?

Not to mention that now Southampton has such a set of tempting ideas, even if it is not, now, Nike and Adidas, who is willing to let go lightly and miss the Great Saints in vain?

"Yes, even if you know it, what can you do?" Jack also smiled helplessly wryly.

People are so good, just so horizontal, you just don't have a problem with him!

Sometimes when you think about it, it's really not easy.

A team in the Championship is playing bigger names than Barcelona and Real Madrid.

On the contrary, even giants like Nike and Adidas have to be convinced.

No wonder the Saints players and fans are following suit!

…………

…………

Nike Headquarters in Portland, USA.

Penta? Hoyet didn't expect that a piece of news he brought back from Europe would not only make Phil, vice president of Nike's athletic division? McCartney was taken aback, and even directly alarmed Nike Executive Mark ? Parker.

"Southampton?" Mark? Parker is a middle-aged man with a slightly chubby body and a full beard.

"I know this team, which has been making a name for itself in the U.S. in recent times."

Suddenly, Mark? Parker asked with a smile, "Uncle Bird and Lin Yun'er, what is the relationship with Southampton?" ”

This is also the confusion of many Americans.

Uncle Bird is too popular in the United States, and it is a mess.

Some people even say that he is the most famous Chinese in the world, and in the past nearly a year, almost no one will not know Uncle Bird.

Penta? Hoyet smiled wryly and explained the relationship between Uncle Bird and Lin Yun'er and Southampton.

In the end, it's just a matter of one sentence.

"They are the same boss, Uncle Bird and Lin Yuner are the bosses of Southampton."

Mark? Parker immediately laughed, "Recently their new single, that fox screamed to beat Justin in the United States?" Bieber is very popular among young people. ”

Seeing Belt, perhaps? Hoyet was a little puzzled, Phil on the side? McCartney explained.

"Adidas has always been interested in cooperating with Uncle Bird and Lin Yun'er before, hoping to invite them to endorse, and we have been observing Uncle Bird and Lin Yun'er recently, their influence in the youth group is incomparable!"

What's next? Hoyet understood.

Don't you see the number of the turtle?

In the age group of ten to thirty, it is the home of Uncle Bird and Lin Yun'er!

"What do you think of the Southampton team?" Mark? Parker asked.

Penta? Hoyet thought for a moment, "How many times have I talked to Kesh, a famous investment expert in the City of London? Harris has mentioned this issue, and the answers he has given me, as well as my own observations, have made it clear that the future of this team is unquestionable. ”

Mark? Parker and Phil? McCartney didn't interject and let him continue.

'It's a very different team, they're completely different from the traditional teams.

Mark? Parker was suddenly interested, "What's the difference?" ”

"The simplest, you see, whether it's football, basketball, rugby, clubs in these fields bring in star players, they have to do their best to hold a huge press conference, and I can't wait to invite the world's media to participate."

"What's wrong with that?" Phil? McCartney was a little confused.

This is the scope of his profession.

"In addition to attending the press briefings required by the FA, almost all of Southampton's press briefings are done on WeChat and the Internet, including the previous introduction of stars such as Ibrahimovic and Neymar, all of which are held on WeChat."

Mark? Parker smiled, "It's interesting, but holding a press conference on the Internet doesn't mean anything." ”

Is it possible to hold a press conference on the Internet to say that this football club is Internet aware?

The term "Internet" is indeed very new, but who can say that they fully understand the meaning of this term?

Who can give a precise definition of so-called Internet thinking?

"Also, this team believes in the principle of three nos, the players who don't want to play for them don't bring in, the players who want to leave will never be retained, and they don't want to give their all for the Southampton game, and they don't need to be killed."

Mark? Parker was slightly stunned, then laughed, "Wonderful, freak!" ”

"They didn't just talk about it, Yang Huan fired head coach Alan on the first day he took charge of Southampton? Parde, and then said on the spot, anyone who wants to leave, can transfer freely, and as a result, several players left at once, losing millions of pounds, which is also unique in the field of football. ”

Mark? Parker and Phil? McCartney looked at each other and felt that this team was truly unique.

"When Barcelona decided to sell Ibrahimovic, we couldn't do anything, and the Swede even almost went to AC Milan in Adidas, but fortunately, Southampton, who were in League One at the time, did us a favor indirectly."

If you look at Ibrahimovic's resume, Ajax belongs to the Adidas camp, and that's where he debuted.

Since his rise to fame, from Juventus to Inter Milan to Barcelona, all three teams have been sponsored by Nike.

Behind these three transfers, Nike has also exerted a certain amount of influence.

"This time, Southampton's head of marketing, Sun Yue, personally promised me that Southampton would bring in another superstar this summer."

"Who?" Mark? Parker suddenly became curious.

When you are in League One, you can poach Zlatan Ibrahimovic, and when you are promoted to the Championship, who will you poach?

"Drogba!"

"Drogba?" Mark? Parker was a little shocked.

This Nike executive was the vice president of the athletics division before he became the leader, and he is very familiar with the sports field, especially football.

This habit and interest continued into his position as an executive officer.

Nike has always attached great importance to the exhibition in the field of football, which is Nike's weakness.

"It can't be!" Phil? McCartney found it incredulous.

Unless Chelsea are stupid, how is it possible to sell their main centre-forward to a Championship side?

'I didn't think it was possible at first, but I received the news that the Chelsea hierarchy had informed Drogba's agent that they should report to Southampton for the new season, but Drogba's agent refused on the spot.

Mark? Parker and Phil? McCartney was dumbfounded.

What this means is self-evident.

With Ibrahimovic and Neymar, if there is another Drogba, plus Neuer, Vidal and other powerful stars, Southampton's lineup is not only in the Championship, but even in the UK, it is very competitive.

For this reason, Nike must not ignore it.

What's more, Nike's exhibition in the field of football, especially in terms of technical research, has always been at a disadvantage and lost to Adidas.

If Southampton's virtual training system and analysis center can really play a role, as long as the data and analysis results are shared, it will greatly make up for Nike's shortcomings in this area.

This sponsorship is undoubtedly a great thing for Nike.

Suddenly, Belt? Hoyet and Phil? McCartney all looked at Mark? Parker.

The bearded scumbag man in jeans and shirt hesitated a little and made a quick decision.

"Sign, before Adidas, sign!"

Tips: The new domain name "biquge.info" has been launched by Biquge, and the original domain name is about to be discontinued. Please tell each other, thank you!