Silicon Valley, USA, the headquarters of Facebook.

Sheehan, the new head of the gaming department who has not been in office for a long time? Ryan stands at Dan, Vice President of Partnerships & Platform Marketing? Outside Rose's office door, after hesitating for a few seconds, he took a deep breath and knocked on the office door.

"Please come in!" Dan from inside? Ross's voice.

Sheehan? Ryan took another deep breath and opened the door and stepped inside.

"Good morning, Mr. Rose!" Sheehan? Ryan tried to make the smile on his face as easy and natural as possible.

"Good morning, Sheehan." Cinnabar? Rose raised his head, glanced at the department head he had just recruited, and stopped what he was doing with a smile, "I hope you brought me good news today." ”

Sheehan? Ryan smiled bitterly in his heart, and he himself didn't know if this was good news or not.

But he still got to Dan? Across from Rose's desk, he sat down.

"Mr. Ross, my colleagues in my department have been tracking a game software for the last few days."

"Oh, really?" Cinnabar? Ross is a little strange, is there anything to report this?

Sheehan? Ryan took another deep breath and decided to say it in one breath.

"This software is called Cutting the Rope, a new game launched by a startup from Southampton, England, which has been on our platform for half a month, and is winning the affirmation and support of more and more platform users, and its ranking in the rankings is also climbing."

"Cut the rope?" Cinnabar? Rose was a little familiar, thought about it, and then remembered that it seemed to have been reported in the newspaper before, but he just glanced at it, and heard that it was linked to a European football team, who knows?

"Are you paying attention to it because they have violated the rules in the competition for the rankings? If so, just deal with it strictly. ”

Maintain the fairness and impartiality of the platform's competition, Dan? Ross didn't think there was much to say.

"No, Mr. Ross, they didn't break the rules." Sheehan? Ryan shook his head.

Cinnabar? Ross laughed when he heard this, "So, you all think that this game has a lot of potential, and you want to further promote and explore it to make up for the loss of traffic due to the tension with the game business in the recent past?" ”

If so, this is certainly good news.

"No, Mr. Ross, I personally think that not only should it not be promoted, but it should be taken off the shelves."

Cinnabar? When Rose heard this, he immediately raised his head, his eyes revealing dissatisfaction, staring at the newly appointed head of the game department in front of him, and his tone was a little unkind, "I don't really understand, Sheehan, what exactly do you want to report to me?" ”

Sheehan? Ryan thought for a moment and exhaled, "Mr. Ross, the company that opened this game called Rope Cutting is the same startup that opened the WeChat app before, and we have been tracking this game for several days, and our current players have bound their social friends on our platform. ”

Cinnabar? Ross was silent, just listening.

"We have absolutely reason to suspect that WeChat is using this game to direct users of our platform to their social platforms, and we have no choice but to remove this game." Sheehan? Ryan felt that this matter was very strict.

Of course, this is just the beginning, but if it is not stopped, what the future holds, who knows?

Cinnabar? Rose listened to Sheehan for a long time? After Ryan finished speaking, he didn't say anything for a long time.

There was a dead silence in the office that lasted for nearly a dozen seconds.

"Sheehan, do you remember that when you first joined the company, I told you, what is your mission?"

Sheehan? Ryan was a little in awe of the boss and nodded, "Remember, develop and maintain relationships between internal and external partners and key operators in the game industry. ”

"Well, games occupy a very important position on our platform, and we have tried to integrate game developers and make them more firmly around us, so we have changed the rules of game development on the platform, but what is the result?"

As a result, one of the largest game developers announced that they would switch to Google, and at least half of the Internet users were using the company's farm games, which directly led to the loss of Facebook.

After learning from the pain, they changed their domineering approach and began to learn to listen to the voices of game developers.

"You said WeChat, I know, how many users do they have now?"

"Just over 20 million."

"What about us?" Cinnabar? Ross asked again.

"Over 500 million."

Cinnabar? Rose nodded, "Then you tell me again, who is our biggest competitor now?" ”

"Google, no doubt." Sheehan? Ryan is well aware of this.

"It's good, you haven't forgotten jì!" Cinnabar? Ross nodded again, "Then you should be well aware that the most important thing for your game department right now is to make up for the impact of the major game manufacturers' switch to Google, and not to further exacerbate the tension between us and the game developers, you know what I mean?" ”

"Understood." Sheehan? Ryan was a little helpless.

Cinnabar? "I hope you can understand that you have a lot of work on your shoulders, and that the company is very important to social gaming, and it has been listed as an important part of the business, and you should find a way to attract more great game developers to enter and stay on Facebook." ”

Sheehan? Ryan understands Dan? Ross meant, and he knew what he should do.

That is, don't make trouble cutting the rope, and even promote it appropriately.

Perhaps, in Dan? In Ross's eyes, Internet users are not a zero-sum choice for Facebook and WeChat.

If you choose WeChat, do you have to abandon Facebook?

…………

…………

The same Silicon Valley, the headquarters of Apple.

Apple App Store Director Eddie? Ku was looking at the report in front of him carefully.

The report is all about a new mobile game that has already attracted a lot of attention.

"I've played this game myself, and it gives me a very good feeling, the graphics are gorgeous and smooth, the whole design is very likable, the player retention rate is very high, and more importantly, they use free plus paid items, which is undoubtedly very likable."

Sitting on Eddie? Across from the library is one of his employees, who is also the submitter of the report.

"At present, the game has been on the free charts in several countries such as Australia, Italy, the Netherlands, Sweden, New Zealand, Canada and Finland, and has also entered the top 20 in the United States, which has attracted a lot of media attention."

"I've talked to their employees that they are currently only planning to deploy on the two platforms of Facebook and Ios, and have no idea of entering the Android market for the time being, and they are in full swing to open a new game that will introduce 3D gyroscope technology."

Eddie? When Ku heard this, he immediately raised his head, "Are you sure?" ”

"Well, they showed me a video, and all I can say is that it's very good, but they still need to refine some details such as graphics, gameplay, and paid items, and the initial estimate is that it won't be available until the end of the year at the earliest."

3D gyroscope is the main feature of the iPhone 4, but there are very few games on the market that support this technology.

One of the very important principles of the Apple App Store is to select apps that show the unique experience of Ios and promote them in order to maximize the retention of Apple users.

"You go and contact them again, do your best to get their new game on our Ios Pingjiafu, and at the same time arrange a big recommendation for their game."

There are not many games that support 3D gyroscopes, and there are even fewer high-quality products, so you have to fight for it.

"How big?"

"Including the current page of the week in the app stores of several countries and regions with the most downloads, such as the United Kingdom, the United States, Japan, and Germany!"

Eddie? This is a very sincere sincerity, because this recommendation is the best location in the Apple App Store, and the most effective recommendation, which is beyond the reach of countless app developers.

"By the way, be honest and show our sincerity." Eddie? Before his subordinates went out, Ku solemnly reminded him.

…………

…………

"Exclusive cloth?"

At the Southampton Tourist Terminal in the United Kingdom, the WeChat company's office looks out of the Yichen River.

The surrounding glass curtain wall design makes the whole office building very ideal for lighting, and the view is quite transparent.

Yang Huan was also moved when he heard Zhu Liangcheng's intention to cooperate with Apple headquarters in the United States.

At present, although the number of downloads of the game is not small, there is still considerable potential to be tapped, but this requires the recommendation and cooperation of the Apple App Store.

The smell of wine is also afraid of deep alleys, and Apple's recommendation can make a game complete a huge transformation.

"Yes, Young Master Huan, I can see that they are very sincere, especially for our new game."

Yang Huan personally provided the creative new game is Temple Run, but unlike the Temple Escape that he played in his previous life, this time it is still free with in-app purchases, and the picture should be made more exquisite and smoother.

At the same time, Yang Huan also asked to open a group to make a competition mode between players and players.

As the so-called people-to-people fight, the fun is endless, and the competition between players and players can stimulate the strongest consumption of players**.

"Since they are so sincere and the conditions offered are not bad, then promise them!" Yang Huan thought about it and said.

"Understood!" Zhu Liangcheng immediately laughed and wanted to reply.

"Wait!" Yang Huan suddenly thought of a question and called out to him, "Let's just say that our commitment is only for half a year, and after half a year, we will deploy it on other platforms such as Android and Facebook." ”

"Roger."

The Android platform is also a very big market, and it's a pity to give up such a big market just for Apple's recommendation.

As for Facebook, Yang Huan values the users and social networks on this platform.

…………

…………

With Yang Huan's exchange of conditions with the Apple App Store, several people who cut the rope to start a group also began to prepare for the upcoming promotion in full swing.

They've prepared an updated version for this week-long recommendation, adding two game level boxes, as well as some special paid items, which will also be discounted for a limited time.

The game team also prepared advertisements and promotional words for recommendations, and also actively promoted and promoted them on major game websites and forums, and even specially made a promotional animation of the game and put it on youTuBe.

In October, after a series of promotions and publicity, the Apple App Store placed the game Cutting the Rope on the weekly page of the app store in many countries and regions with the highest download at the same time.

This move caused countless media and Apple users to surprise overnight, and they were all full of surprise, what is there to recommend about this game?

Curiosity, coupled with a series of previous publicity and promotion, as well as a good reputation on the Internet, have made cutting the rope the most concerned topic among mobile gamers around the world overnight.

In this case, free is undoubtedly a very striking effect.

Because since it's free, curious mobile phone users don't mind downloading it to their phones to try it, and they don't like to delete it again.

This suddenly made the game almost in less than a week, and has been on the free list of several countries and regions with the most downloads on the Apple App Store, such as the United States, the United Kingdom, Japan, France and Germany.

The fame of Cutting the Rope was also detonated at once, winning the respect and affirmation of countless players, and the good reputation once again promoted the promotion, and the name completely overshadowed the most popular plants vs. zombies and Angry Birds in the first half of 2010, becoming one of the hottest mobile games of the year.

The green cute cartoon dragon has also squeezed out the Angry Birds and has become the favorite cartoon image of countless players.

The popularity of the game has also once again boosted the number of WeChat users.

At the same time, throughout September and early October, Southampton also won consecutive victories in League One, with six consecutive wins in September, Southampton rushed to the top of the League One standings.

The team and the game are both on the list, and Yang Huan's mood is very good.

Tips: The new domain name "biquge.info" has been launched by Biquge, and the original domain name is about to be discontinued. Please tell each other, thank you!