Espoo is the second largest city in Finland after Helsinki.

The headquarters of the world-famous Nokia is located in Espoo, and Microsoft and Google have also set up headquarters, research centers and data centers in Espoo.

Riding on this trend, Espoo is also a gathering place for countless European high-tech talents.

Lars? One of them is Lepinin, who is now the head of the Zuò team for game production at Finnish Lvmeidi Entertainment.

Speaking of Green Medi Entertainment, veteran gamers must be familiar with the famous [Marx? The Payne series of games came from this game company, and the famous system rating software 3DMark was also the work of this company.

Lars? Lepinin was involved in Marx? The production of the Payne series, this game has been turned into an action movie by Hollywood, by Mark? Wahlberg starring, and more recently, he and his team's latest game product is Alan Wake Killer.

There is no doubt that Green Medi is already a well-known business in the game industry, Koras? Lepinning is not proud of this at all, and even now, his enthusiasm for his work is passing bit by bit.

The reason is simple, the restrictions on Green Medi are too great.

In the prescribing of the success of Marx? Before the Payne series, Green Medi has always been in a deep financial crisis, but after the success, they still can't be completely independent, as if they want to open [Mind Killer], they need to cooperate with Microsoft's game studio, and they are required to be on Microsoft's Xbox platform.

All kinds of restrictions are suing Sùlas? Lepinning, the future of this road is not necessarily bright.

In recent years, with the rise of smartphones, mobile games have received more attention than ever.

There was a Plants vs. Zombies before, and the Angry Birds that recently became famous, all of which have made the world see the huge market for mobile games, and also made Russ? Lepinning began to shift his attention to the field of mobile games.

Not long ago, he received an invitation from a start-up company, but the founder was a well-known figure in the Finnish industry. Lepinin's extensive experience in the field of gaming invited him to join their team.

But Russ? Le Pinning is still hesitating, because the other party's team is only three people, and their idea is to build a powerful creative team first, and then go to the City of London to attract venture capital, and then use venture capital to open a game.

He doesn't know if this set of capital games can be played, but the risk is too great.

Therefore, after receiving the invitation, he was still hesitant, although the prospects outlined by the other party were very gratifying.

But who knows?

He was also a little hesitant and tempted, and the two people sitting in front of him, Patrj, a well-known veteran artist and animator in the game industry? Sturman, as well as the renowned analyst Temur, who has an MBA? Hausla.

The three of them sat in a café in downtown Espoo, discussing their options for the future.

But who can promise a future for themselves, or for others?

"Have you ever heard of cutting rope?" Peteri? Sterman asked.

Lars? Le Pinning snorted, "It seems that it has only been launched for a few days, right?" It has been reported in the media before. ”

Since WeChat held such a competition at the University of Southampton, which attracted the attention of the media, it soon struck while the iron was hot, and launched this game on Apple's Ios and Facebook platforms at the same time, and it has been loved by more and more players.

"I've heard that the game has been downloaded more than two million times worldwide on the Apple App Store."

"Two million?" Lars? Lepinning was a little surprised.

The Mind Killer, which he personally supervised, is currently rushing for a million sales, but this mobile game has easily exceeded two million downloads, which makes him embarrassed.

"Looks like it's only been a week since it was launched." Lars? Lepinning said in surprise.

"Well, exactly a week." Peteri? Sterman smiled slightly, "This number is actually not amazing at all, because the results are better than theirs, and it is not nothing, the key is to look at the stamina." ”

As a famous analyst in the past, after switching to the field of game development, Temur, who is good at the formation and improvement of the entire game economic structure? Hausla also nodded, "I have also paid attention to this game, and I have also downloaded it to play, as a free game, the key is to see their retention rate of players, and how to guide players to spend money to buy paid items." ”

"I've heard that their player retention rate is around 65% for the next day, 55% for the three-day and 5o% for the seven-day retention." Peteri? Sterman said enviously that this is already quite high.

Temur? Hausra was a little shocked, he was also very good at game analysis, and naturally knew the meaning behind this number, but he didn't understand, "How did they do this?" ”

I believe that this is also the common doubt of all mobile game manufacturers.

"Mission!" Peteri? Sterman replied, "They offer players different types of daily quests and rewards, encourage them to go online every day, and even reward gems that can be used to purchase paid items." ”

"It's a really creative idea!" Temur? Hausla said with admiration.

As everyone knows, when Yang Huan designed this idea, he actually plagiarized and borrowed from the WeChat Tiantian series in his previous life.

"From an artistic point of view, the game is beautifully designed, with almost impeccable logic and gameplay feedback, and the player gets the most realistic and natural feedback on their every move, which is quite appealing."

Peteri? Sterman had apparently done a lot of hard work on cutting ropes.

"This is not just a mobile game, it also integrates rich social elements, can be bound to Facebook and WeChat friends, through the guò leaderboard, players can see the results and game progress of friends and relatives, and even every time you pass a level, you can see the table of friends in this level, compare with each other, and even leave a message to friends for guidance on game tricks."

Everyone wants to be the most awesome people around, and this kind of social interaction can naturally bring players a sense of accomplishment and satisfaction, and even for some players who are more competitive, they will try their best to improve their ranking on the leaderboard and the progress of the game.

The quickest and most effective way is to buy some paid items that are very useful but do not disrupt the balance of the game.

For example, when you encounter a difficult level that you are puzzled with, you can skip this level directly through the guò paid props and move on to the next level.

Because the difficulty of the game level is usually set in a combination of several levels to arrange a more difficult level, it is still very helpful to skip the difficulty level for the progress of the game.

But when the game reaches a certain stage, players will definitely have to go back and solve the difficulties they skipped before they can continue.

And if you want to solve those difficulties, you will probably need to buy paid items.

Obviously, from the very beginning, WeChat was trying to guide players to buy paid items.

It's just that they have chosen a more intelligent way to not be resisted by the player.

"Recently, on Facebook and Twitter, a lot of people are talking about the cute cartoon dragon, which is very pleasing to female players, and the gorgeous graphics of the whole game are also very pleasing, plus they are diligent in updating and adding levels, and they have reached seven level boxes so far, and it is said that they will continue to update in the future."

Speaking of which, Petry? Sterman smiled with admiration on his face, "This is a long-prepared mobile game promotion, from the game production, to the test cloth, to the holding of a competition, and finally the global simultaneous distribution, all of which have been carefully prepared." ”

"So, they became an instant hit!" Lars? Lepinning also praised it with admiration.

"Next, the Apple App Store may make great efforts to increase the promotion of this beautifully made game that can well reflect the performance of Apple's mobile phone, which is also Apple's consistent style."

Apple App Store to recommend, a very important requirement is that the production zuò should be exquisite, to be able to reflect the performance and characteristics of Apple mobile phones and Ipad, this type of game will generally be highly recommended.

Temur? When Hausla heard this, another thought suddenly surged through her heart.

I took the laptop from my side, opened it, and quickly went to Google, and began to search for the company that cut the rope.

"Actually, we may all have overlooked." Temur? Hausla shook her head and laughed.

"What was overlooked?" Peteri? Sterman was a little strange.

They all gave such a high evaluation, and they still ignored it?

Temur? Hausla turned his laptop, "You see, this company is the company that opened WeChat, and they put it on both Ios and Facebook, don't you think that this is consciously introducing Facebook's users and social circles to WeChat?" ”

The most important thing in social networking is interpersonal relationships, if you can use a game to allow a large number of users to be guided into WeChat from Facebook, it will undoubtedly allow WeChat users to achieve explosive growth in a short period of time.

"It seems that we still underestimate their ambitions!" Temur? Hausla suddenly became interested in the company.

If this were a Silicon Valley company, he might not be so interested, but if it's a British startup, it's curious.

"They're hiring people for the game system, and they're paying a lot of money." Peteri? Sterman noticed a job ad in Google search results.

"A senior artist with more than six years of experience in game development has an annual salary of 150,000 pounds."

You know, Petery? Sturman's current annual salary is about 70,000 pounds, which is because he is senior enough and has been in the company for many years, otherwise, according to the trend of a sharp decline in salaries in the entire European and American game industry in 2010, he can get 50,000 pounds.

But the annual salary given by WeChat is so high, which really makes him very tempted.

Is this a plan to take advantage of the low tide of the game and film industry to carry out a large-scale talent raid?

"Is it really that high?" Lars? Le Pinning was also a little moved, if the senior artist has such a high salary, then his salary will definitely not be low, at least it will be flat.

Temur? Hausla was not too surprised, "I have a few friends who used to work in the game business in Sweden, and now they have also gone to the United Kingdom, I heard that the salary is very good, and the company's benefits are also quite generous, it is said that the boss is a very rich, very good second generation who knows how to play games, and I heard that a football team was recently acquired." ”

"Southampton!" Peteri? Sterman immediately thought of this team.

The main thing is that it is too dazzling, and as a team in League One, it won the world's number one center forward Ibrahimovic, and Neymar, who is recognized by everyone as a talent.

With such a team, it is not easy for people to forget about jì.

Now that they know this, the three of them also know that at least although this company is a start-up, its strength is very strong, especially its financial strength, and the conditions for it are so rich that they are excited.

"I want to try." Peteri? Sterman was the first to take a stand.

Lars? Lepinin looked at Temur? Hausla also nodded and said, "Then I'll go too." ”

Temur? Hausla laughed, "Let's do it together!" ”

Tips: The new domain name "biquge.info" has been launched by Biquge, and the original domain name is about to be discontinued. Please tell each other, thank you!