Before the acquisition of Beijing Guoen, Yang Huan asked Miracle Media to conduct a very detailed and in-depth market research.

Especially in terms of fans' perception of the club, Yang Huan attaches great importance to it.

After a series of investigations, after Yang Huan discussed with Sun Yue and others, it was generally believed that the recruitment was not effective, especially when other teams in the Chinese Super League began to burn money, the team did not have a high level of recruitment, and the personnel structure of the team was aging, resulting in weak competition, and it was difficult to form competitiveness in the Super League, which became a major grievance for fans.

But this has been achieved by Yang Huan through a series of high-level reinforcements and operations.

However, there is another important point, and that is the ticket.

Beijing Guoen is the hottest gold medal ball market in China, there is no doubt about this, even the team in Yangcheng can't compare.

However, behind the heat, there are also a lot of hidden problems, such as scalpers.

This is a phenomenon that cannot be eliminated even in the football market that is so standardized and market-oriented in Europe, let alone in China, as long as there is demand, there is value in speculation, and there will be groups like scalpers.

But the question is not whether there are scalpers, but whether they are too rampant.

In the past, in addition to selling the tickets of the capital Guoen, there were also many tickets given to all parties.

Because it's hard to get a ticket, there will definitely be people who will find ways to get tickets through various channels and connections.

If you use it yourself, it doesn't matter, but the problem is that many free votes often go into the hands of scalpers.

Yang Huan doesn't want to put an end to scalpers, this is impossible, let alone him, even if the government comes forward, it is impossible!

All he wants to do is to regulate himself as much as possible and increase the cost of scalpers as much as possible.

Limiting the number of free tickets and regulating the use and circulation of free tickets has undoubtedly become a very effective means.

However, once you really decide to do this, you will definitely offend a large number of people, which is why the leadership of Jingcheng Guoen in the past knew what the problem was, but never dared to do it.

People, before doing anything, they will definitely consider the consequences.

If you offend ordinary fans, the most you can do is to be scolded, but what can you do?

But if you offend someone who shouldn't be offended, God knows if you will suffer for no reason?

Only a person like Young Master Huan would dare to do such a thing.

The reason is simple, he is not afraid!

Who is looking for trouble with Young Master Huan, isn't he looking for trouble for himself?

"What Young Master Huan means is that we must establish a membership system, but our membership system is not to make money, but to better serve the fans."

Fang Wei loudly conveyed Young Master Huan's opinion at the top of the list.

"Just like those clubs in Europe, their members are not just asking fans to pay membership fees, the convenience of buying tickets, the consumption points of fans, the birthday gifts of members, etc., all of which rely on our usual accumulation bit by bit, so that fans can enjoy value-added services when buying members."

"Is this hard for us?"

The answer is actually very simple, not difficult, it is just whether you have the motivation to do it.

"We will work with Southampton to introduce a complete set of their management system, not only for our internal management, but also for our fan system management, and strive to create a better and more intimate service for fans."

Southampton has a large number of members, and in addition to spending points to exchange for free tickets, there are many benefits for members.

For example, if the points are not enough and you want to buy tickets, members can have priority, and even many popular tickets are only open to member fans, but even so, they are still in short supply, and they often take member lottery, or choose by membership points.

But after purchasing a membership, you can get points and discounts on buying things in the fan shop, and you will get a free gift and fan magazine every season, and when it comes to the fan's birthday, there are birthday privileges and so on.

It can be said that the Saints have accumulated a lot of experience when it comes to serving their fans, and they continue to dig deeper and expand.

When everyone present heard this, they couldn't help but be secretly amazed in their hearts.

This capital country is really changing!

At least, after the acquisition by Young Master Huan, the business philosophy of this club has changed dramatically.

Fans have been elevated to an unprecedented high status by the club, and how to provide and create better service value for fans has become the most important thing for the club.

But don't underestimate this change, because it will completely change the national grace of the capital.

"This time in Europe, I also mentioned to Young Master Huan about the home stadium."

Fang Wei's faint words once again attracted everyone's thoughts.

Many fans don't know what to do, thinking that Gongti is the home stadium of Beijing Guoen and is owned by the club, but in fact it is not.

Jingcheng Guoen is rented as its home stadium and needs to pay for rent.

As for Gongti, although it is usually happy to take on some concerts and other activities, it also needs to be supported by old customers like Jingcheng Guoen, and the popularity brought by Jingcheng Guoen is also a huge benefit to Gongti.

But these days, everyone is thinking about generating income.

At present, the rental fee paid by Guoen to Gongti for each game is 250,000 yuan, which is indeed much cheaper than other commercial competitions, concerts, etc., as high as 600,000 or even 800,000 yuan.

But the stadium is not its own, and a series of supporting services and facilities such as field maintenance, turf replacement and maintenance, etc., naturally cannot be satisfactory, and the national team has to organize its own security on match days.

According to preliminary estimates, the cost of each game is about 500,000 yuan, which is basically more than 10 million yuan a year.

However, the club's revenue generation in terms of the stadium, aside from ticket sales, is almost negligible, which has to be said to be quite unreasonable.

The annual competition day income of about 30 million is definitely a slap in the face of the so-called gold medal ball market!

The crux of this reason is that Beijing Guoen does not have its own home stadium, which not only directly leads to the club's lack of income generation, but also leads to the poor experience of fans.

"What Young Master Huan means is that we must have our own home field and supporting business ecology, so he asked me to talk directly with the Gongti after returning to China, and our first choice is to acquire the Gongti and the surrounding areas to build a new stadium and supporting commercial facilities, which will be the foundation for our capital Guoen to build a century-old giant."

The geographical location of the Gongti is indeed quite good, and the land is large enough, which fully meets Yang Huan's requirements.

"Mr. Fang, I'm afraid this is difficult, after all, the labor body belongs to public resources."

Fang Wei nodded, "It's really not easy, but we all know that most of the area around the Workers' Stadium has long been abandoned, and in recent years, there have been people who have been proposing to protect the Workers' Body, but we all know that in the final analysis, it is a matter of funds." ”

After a pause, Fang Wei continued: "The government is vigorously promoting the sports industry, and the renovation of Gongti will definitely arouse their interest, and we promise that after buying Gongti and the surrounding land, we will demolish the original buildings and stadiums and build a football theme park, which will become a landmark building in the prime area of the center of Beijing!" ”

Everyone present was a little dumbfounded.

Are these all Young Master Huan's ideas?

If so, it's too big, isn't it?

Not to mention anything else, just with the location of the Gongti, such a large piece of land, in the core area of the capital where every inch of land is valuable, how much does it cost?

Also, even if the government agrees, or even because you want to build a football theme park, give you a big discount, and even give you a series of preferential treatments, how much money do you have to invest to build it?

Of course, I have to admit that the idea of a football theme park is indeed quite good.

The Beijing Municipal Government, as well as the district where the Workers' Sports are located, are vigorously developing sports, and the problem of the old and abandoned Workers' Stadium has been a long time, and the higher-level leaders have had a headache for a long time.

The key is how the benefits are distributed.

"What Young Master Huan means is that our club will come forward to take charge of this matter, and the funding is not a problem, but it must be done by ourselves, if the conditions are really not negotiable, then we will move the place."

Fang Wei's words made everyone present feel Yang Huan's courage.

Football theme parks must be built, not only the Beijing Municipal Government, but also the state will strongly support it.

So, now the question is, where to do it.

Gongti is of course the first choice, because it is a blessed place for Guoen fans, but in the center of Beijing, there is also no shortage of good plots.

If you want to engage in commercial real estate, the city center is a little more difficult, but if you want to buy a deserted stadium, there are still many options, and even, if you really can't do it, it's a big deal to stay away from the city center and go outside, then there is no problem, it is estimated that the district governments will rush to it.

The reason is very simple, the football theme park planned and outlined by Yang Huan is not only an image issue, but also helps the government generate revenue.

At that time, in order to attract the capital Guoen to the past, it must be policy for policy, and preferential for preferential.

In fact, the predecessors of Jingcheng Guoen had the same idea before, but it was just that the investment was too big, which made them all interested.

But what Young Master Huan sees now is obviously different from the state-owned enterprises, and he sees a longer term.

However, as long as the thought of the fact that Beijing Guoen is going to build a huge football theme park in the capital, everyone here feels a rush of enthusiasm, because they all know that this will be the foundation of the century-old giants of Beijing Guoen.

Not only that, the football theme park can once again raise the influence of Jingcheng Guoen to a new level.

Because in the Chinese Super League, Jingcheng Guoen's move will be earth-shattering.

At the same time, Young Master Huan is also using this move to tell everyone that his acquisition of Jingcheng Guoen is not to respond to policies, nor to cash out and leave after speculating on the market value, what he wants is long-term operation.

He is optimistic about the football industry and the sports industry, so he wants to lay a solid foundation for Beijing Guoen.

With a solid foundation, Guoen can be invincible in the Chinese Super League and even in Asia!

As the executives of Guoen, they can also relax and work for the club.

After saying this, Fang Wei himself felt a little excited.

"Ok, everyone, I believe that Young Master Huan's thoughts are already very clear to everyone."

"When I was in Europe, he asked me to convey that we can all feel at ease to work in the club, do our best, and don't worry about the rest!"

After listening to Fang Wei's words, everyone present nodded in unison.

As long as Young Master Huan wants to run the team for a long time, then what else do they have to worry about?

Could it be that you are still afraid that Young Master Huan will not be able to pay your salary?

Don't be funny, how is that possible?

"Young Master Huan is full of expectations for our new season, I hope we can all go all out and never disappoint Young Master Huan's high expectations, understand?"

"Understood!"

As Fang Wei asked, the audience replied in unison, with a loud voice and full of fighting spirit.