"Mr. Fang!"

"Mr. Fang is good!"

When Fang Wei, CEO of Beijing Guoen, walked into the conference room, all the senior executives of Beijing Guoen stood up one after another.

Fang Wei waved his hand, signaling that everyone was not polite.

"Let's all sit down, our capital Guoen will not be happy with this in the future!"

Everyone sat down.

Although it has only been more than two months, Fang Wei's style of acting is indeed completely different from the previous CEOs.

How so?

He is younger, more concise and capable, and at the same time more familiar with the football market, especially the Chinese football market, which is quite rare.

As many fans say, football is divided into Chinese football and football.

If this is put into the football market, it can be completely true.

Because of the different market environment in China and abroad, the Chinese football market is completely different from that of foreign countries.

If you are not familiar with the Chinese football environment, no matter how capable and good you are, what can you do?

But Fang Wei should be regarded as the kind of person who has the ability, understands football, and is familiar with the Chinese football environment.

Just think about it, he is from the Chinese branch of Miracle Media.

"I just went to Europe for a meeting, and Young Master Huan paid special attention to our situation, and specially left me behind after the meeting and talked for more than two hours, and he was very concerned about our progress and situation."

Fang Wei held up a document in his hand, which was the note he had made when he was talking to Young Master Huan.

As soon as they heard that it was from Young Master Huan's guidance, everyone present immediately became concerned.

In these years, who is engaged in football in China, who doesn't know Master Huan?

Who doesn't admire being able to bring superstars like Terry and Kaka to the Super League?

In the Chinese Super League, and even in China, there are many rich people who can go, but how many have this ability?

'He's happy with how we've worked over the past few days, but he also said that the addition of John Terry and Kaka is just the beginning, and we've got more big players coming in and big names coming up, so we've got to be ready for a good pre-season!"

When everyone present heard this, they were all stunned.

After Terry and Kaka, there are even bigger heavyweights to join?

To say that these two veterans, after coming to the Saints, the team also conducted a medical examination on them, and the results were unexpected, their physical condition was maintained very well, especially the aging Terry.

This is enough to see that when Young Master Huan and the European team select foreign aid, they are not chasing fame, but also paying attention to the current strength and level of the players, and this kind of operation is even more difficult.

But even so, the team still has to bring in even bigger stars?

"Mr. Fang, I don't know how much this heavyweight star weighs?" The manager of the marketing department asked with concern.

He also came from Miracle Media, and he and Fang Wei are old acquaintances, and they have a tacit understanding with each other, and they don't like to talk about those empty things, and they focus on things.

Fang Wei thought for a while and said with a slight smile: "It should be said that it is heavier than the heaviest star that the Chinese Super League can introduce at this stage!" ”

At this moment, even the marketing manager was a little moved and excited.

"Okay, we'll make two plans right away!"

"Okay." Fang Wei nodded, "By the way, what's the situation on the sponsor's side recently?" ”

"Yes, after signing John Terry and Kaka one after another, there are many domestic sponsors who are interested in us, but we have always followed what Young Master Huan said, preferring to lack rather than abundant, and only cooperate with the most powerful sponsors, so the current progress is relatively slow."

They had been trying to negotiate with Heineken, which led to other sponsorships being a bit out of touch.

But after signing a big deal for chest advertising sponsorship, the others are not big sponsorships, relatively speaking, it will be relatively simple, but the negotiation process is also indispensable.

Yang Huan's request to the capital Guoen is to rather lack than indiscriminate, only expensive and not expensive.

Why?

Because he knows that many domestic teams often change sponsors, don't 'be behind the advertising, or sponsor the team, even if it is the chest advertisement, it is often changing, which is not a good thing for the club.

If the changes are too frequent, it is easy to give the illusion of immaturity and lack of rigor, which is not good for the image of the club.

Otherwise, there were big brands that wanted to sponsor Guoen at a higher price, but they only wanted to sponsor for a year, and then see if the situation decided to continue, but the Guoen team finally chose Heineken after careful consideration.

There is no other reason, this is a big international brand, a five-year long-term contract, to ensure that the national team can get a billion sponsorship fees, which is more in line with the long-term planning of the national team.

Fang Wei also knew the situation of the marketing department, and he personally participated in the negotiation with Heineken, so after listening, he nodded and said: "The negotiation must be completed as soon as possible before the start of the season." ”

"Understood!"

Judging from the huge repercussions caused by the Beijing Guoen team in China, there is no need to worry about the team's sponsorship at all.

If the team is willing to be more lenient in terms of sponsorship fees and other conditions, they are confident that they will be able to pull up a large number of sponsorship teams immediately.

But the problem is that Jingcheng Guoen is now pursuing, not just to make money.

"In addition, we will renegotiate with Nike, especially on the sale of jerseys and fan supplies, we must renegotiate, and in this area, we can't compromise in any way!" Fang Wei said very seriously.

The manager of the marketing and sales department also nodded solemnly.

He could feel the weight of the burden on his shoulders.

The fanaticism of the fans in the capital is well known throughout the country, and their spending power is very high, and the sales of jerseys and fan supplies are also a big income for the team, especially now after the introduction of big-name superstars like Kaka and Terry, it must have a great stimulus to sales.

It is not even ruled out that in the future, Beijing Guoen will design some fan products by himself like Southampton and put them on the market for sale.

Therefore, if you don't negotiate with Nike now, it will be very detrimental to the long-term development of Guoen.

Fortunately, Nike has a deep cooperative relationship with Miracle Media, Southampton, Inter Milan, Atletico Madrid, etc., and many of Yang Huan's team sponsors are Nike, so the negotiations in this regard will not be very large.

In particular, it is worth considering that it is basically impossible for Nike to continue to package and renew the contract after the expiration of the Super League, unless Nike is willing to give a sky-high price.

Once the overall sponsorship of the Chinese Super League is sidelined, then at that time, a team like Beijing Guoen will definitely be the object that Nike wants to fight for the most.

Therefore, the current capital Guoen firmly grasps the initiative in negotiations.

After discussing the sponsorship topic, Fang Wei immediately turned to the fan service department.

"How's ticket sales going this year?" Fang Wei asked with concern.

Jingcheng Guoen's tickets have always been not worried, and they are in short supply every year, but he still cares about it.

"According to government regulations, although the capacity of the stadium is large, we can only sell 45,000 tickets for safety reasons, and we originally planned to sell 25,000 season tickets."

Fang Wei nodded, he knew all this.

"Before, we originally planned to increase the price, and the season tickets rose from the original 700, 800 and 1,000 yuan to 850, 950 and 1,200 yuan, but before Master Huan explained that the price of tickets for the new season will not increase."

Speaking of this, the manager of the fan service department couldn't help but smile a little wryly.

The price increase plan was formulated by the leadership team of Guoen in the past, and it has also been communicated with the Beijing Football Association and all parties, and it has been passed, and it has even been announced to the public.

Now Young Master Huan said it directly, no price increase.

The reason is simple, if such a price increase is followed, it can probably increase the revenue by about four million in a season.

But not all this money fell into the pocket of Jing Guoen, and it had to be divided with the ticket seller, so that Jing Guoen would not get much money at all.

Therefore, Young Master Huan felt that just for such a little money, it was not worth the price increase at all.

"If you have the spare time to study the price increase of football tickets, you can earn it back by pulling a sponsorship!"

"We're not short of this money!"

These are the original words of Young Master Huan.

As a result, when Guoen officially announced that the price of tickets for the new season would not increase, the fans outside cheered completely, and they were all so excited that they got carried away, and the season ticket sales were also quite amazing.

"Thanks to the cancellation of our intention to increase the price of tickets and the signing of superstars such as John Terry and Kaka, we have received more than 80,000 season ticket purchases for the new season."

When he said this, the manager of the fan service department was very sad.

More than 80,000 ticket applications, which should have been a good thing, right?

But the problem is that the club can only provide 25,000 season tickets now, which means that, on average, only one in three people can buy a season ticket, how can it be satisfied?

"Not only that, but the number of fans applying for season tickets is increasing rapidly, and we simply can't cope with it right now."

After Fang Wei heard this, he also smiled bitterly in his heart.

While other Chinese Super League teams are having a headache for the ball market, Beijing Guoen, a gold medal ball market, is worried about the lack of tickets.

"Can you add some more season passes?" Fang Wei asked.

"Theoretically, yes, but if there are more season tickets, there will be fewer scattered tickets, which will ...... on income"

Fang Wei immediately interrupted him, "Our policy is to serve the fans, and don't always think about the small interests of those sesame mung beans. ”

Speaking of this, Fang Wei immediately looked at everyone.

"I remember, Master Huan told me, why has Southampton been able to achieve so many brilliant results in just a few years? Become the highest-paid team in the world? ”

Everyone suddenly showed a look of concern.

"The reason is very simple, Master Huan's business philosophy never thought about making money at all, from the very beginning, he thought about how to provide fans with better services, a better viewing experience, and make fans feel comfortable, as long as the fans' hearts are towards you and believe in you, then you don't have to worry about not making money at all."

"It's a different time than before, we have to get rid of the rigid thinking of the past, we have to be open, we have to value the role of the fans, in the process of meeting the different needs of the fans, that is, the process of our continuous revenue generation."

Many people present may not understand what Fang Wei's words mean at all, and may even scoff at them.

But Fang Wei waved his hand, "The supply of season tickets will increase, although it has increased, it still can't satisfy the fans, but we have to be honest, I will hold a press conference to explain this matter to the fans in person, I believe that the fans who really love our national team can understand our difficulties." ”

"However, I must be given a good card at the ticket gate, and I don't want to see insiders involved in the transaction of reselling tickets!"

Fang Wei's last sentence was very serious, even with a sense of solemnity.

His attitude is very clear, once discovered, he will not be spared.

"Also, the matter of giving tickets can be exempted, and if you can do less, we will do everything according to the rules, this is the original words of Young Master Huan!"

Everyone present gasped.

Everyone knows what the gift of tickets is, who they are given to, and where the tickets in the hands of scalpers come from.

But only Young Master Huan has the courage to make such a decision.

In this huge capital, who dares to make things difficult for Young Master Huan?

"Also, we have difficulties in supplying tickets and can't meet the needs of all the fans, but this should not be a reason and excuse for us not to act, our club should do something and provide better service to the fans, and this is what we should do!"

When Fang Wei said this, he was almost reprimanding.

There is no way, he was trained by Young Master Huan, and now he can only train his subordinates.