"Welcome to the Sidelines"

"I'm Charlene Lahri"

Charlene Lahri was wearing a coffee-colored knit sweater, the cuffs pushed down at the elbow, revealing a bracelet on her left hand, a long gold shawl, which looked very casual and intellectual.

"This is our first episode, so the guests we invited are also very weighty."

"Let's welcome, owner of Southampton and a good friend of mine, Yang Huan"

Yang Huan really couldn't be too enthusiastic about the empty camera, so he could only sit there and nod with a smile.

"Hello everyone"

Seeing him like this, Charlene Lahri smiled and asked, "Are you playing cool?" ”

"No, I'm nervous," Yang Huan nodded.

"I've known you for so long, but I rarely see you nervous, is the camera so terrifying?"

Yang Huan pouted, "People who don't stand in front of the camera don't understand how terrifying the camera is."

After saying that, he couldn't help but laugh to himself.

Charlene Lahri was also smiling.

Compared with Yang Huan, she coped with the camera and seemed much calmer.

But after such an opening statement, the atmosphere gradually turned to a kind of small talk between the two.

Not to mention, Charlene Lahri has obviously done a lot of work in this regard, and she has made full preparations, and her every word is driving Yang Huan, making him relax, and even forget about the storage of the camera.

It feels like you're having a face-to-face interview, or even a small talk between friends, rather than talking in front of a camera.

"Although the name of our show is called Off-Field, there is no way we can't talk about Southampton when you come."

"Hmm," Yang Huan nodded.

"Those who are familiar with football know that Southampton is the fastest rising and best team in European football in the past two seasons, especially this season, the table is very eye-catching, and many people believe that the Saints have such outstanding results because they have strong capital to back them up."

Yang Huan shook his head after hearing what she said.

"I know you don't admit it, just say it if you have something to say," Charlene Lahri encouraged with a smile.

Yang Huan smiled, "Actually, you only have money, you can't do anything, especially in the professional football circle, you have to understand the operating rules of this industry." ”

Charlene Lahri snorted, looked at Yang Huan with a smile, and listened.

"Since the professionalization of football, the industry has become no longer pure."

"Hmm," Charlene Lahri still nodded.

"If you want to be professional, you have to support the players, the coaches, and the staff, then you have to have money"

Charlene Lahri still nodded, "Yes, it's easy for a lot of fans to overlook that, they're too emotional. ”

"Yes," Yang Huan also nodded.

"Where did the money come from for the professional teams in the earliest days? Tickets, stadium income, and later the rise of television broadcasting, professional football began to promote rapidly, more and more fans, advertising, sponsorship, and professional football began to be imperceptibly affected. ”

"Hmm," Charlene Lahri still nodded.

She knew that now she should be a well-behaved listener.

"Things in the world must have pros and cons, pros and cons, you can't just want the good side, not the bad side"

"When professional football reaches a certain level, with enough influence, capital will look at you, so over the years, more and more capital has entered professional football, began to buy teams, and began to change the way professional football is played."

"So we have seen that in the past so many years, Nottingham Forest, Ajax, and many, many old giants have declined, just because they can't keep up with this new way of playing, so they can only be eliminated, because the general trend is like this"

Charlene Lahri nodded incessantly, "Survival of the fittest, only by keeping pace with the times, can the fittest survive"

"Yes, many people criticize the current professional football, thinking that being corrupted by money is a kind of regression, in fact, I think it is completely unnecessary, the reason is very simple, you can calculate the size of the employees of the previous professional teams, and then calculate the employees of the current teams, you can know how different it is now and in the past."

"Some of the top stars have teams behind that can't even match the entire staff of a professional team in the past, and the club, the management, the manager, the players, the agents, and even all aspects of the industry, and even the society as a whole, have benefited enormously from this."

"In the past, stadium caretakers were voluntary, but now, every team has at least one or two stadium managers, and the salaries are quite good, so at least there is no problem in supporting the family, so they are more professional and they are constantly improving."

"This is the change brought about by capital"

Charlene Lahri frowned when she heard this, "Then why are there still many fans who are dissatisfied?" ”

Yang Huan smiled slightly, "First of all, everyone's understanding of football is different, in the eyes of a thousand people, there are a thousand Hamlets, in the eyes of the old people, the football they have been used to since childhood is like this, and suddenly one day, it becomes like that, they feel unacceptable, and they start to criticize."

"But for some young people, that's what they were exposed to when they were young, and they take it for granted"

"To give you an example, transfers."

"Adam Lallana is the captain of Southampton, his transfer, many Saints fans are dissatisfied, there is media hype that we have a problem, but in fact, Adam Lallana often goes back to Southampton, often contacts us, we have a good relationship, this is a personal relationship, but from the perspective of the club operator, Chelsea offers an attractive price, the player has a good salary, and we will not lose Adam o Lallana, so we accept it."

"But some fans feel that this is a fire sale of the core, selling the soul of the team, how how, and even satirizing the management for not understanding the ball, these remarks themselves are problematic."

Charlene Lahri nodded incessantly, "Then how do you see the past, present and future, the transformation of professional football?" ”

Soon, she added, "From the perspective and position of your club owner"

"Well, I'm not going to say that too much, so I may not be able to say it clearly."

Charlene Lahri smiled, "Then just say whatever comes to mind." ”

"I think it's definitely getting better and better, it's getting better and thriving, there's no doubt about it, because more and more capital is pouring into this field, and that's proof that if they're not optimistic, they won't come in."

"From the perspective of a football club owner, I would say that football itself is no longer the most attractive element for fans."

"Why?"

"To take the simplest example, the earliest fans liked the team or the players by watching the game live, they liked it because there was a football match, and then the TV and the media came in, and the vast majority of fans liked the team or the players through the TV and the media, but you have to admit that they were more interested in the news outside the game."

When Charlene Lahri heard this, she suddenly smiled.

"That's right, they might be talking about the scandals of the stars, their styles, or which stars are more handsome."

This is also the inside story that almost the vast majority of media are scrambling to dig into.

"Yes, especially with the advent of the Internet age, the spread of information is getting faster and faster, and the fans who live in the Internet age need not a game, but a kind of entertainment, so they may not like to watch the game at all, or will only go to the game for their favorite stars."

"Because the football game itself cannot be regarded as a qualified entertainment product, because it will lose, winning can certainly bring enjoyment and pleasure to the fans, but losing will only make the fans feel unhappy and even bring pain."

"Therefore, when fans want to get entertainment from football, their focus will definitely shift from football games, which must have football entertainment products that can meet their needs, so football stars and star teams have come into being."

Charlene Lahri frowned when she heard this, "You mean that these fans don't watch football games to see wins and losses, but just to see the stars and teams they like to follow?" ”

"Yes," Yang Huan nodded very affirmatively.

"A lot of fans don't even watch the game at all, they just watch the news, they see the results, but can you say they're not fans? Can you say they don't like football? ”

Charlene Lahri couldn't help but fall into deep thought.

There are very, very many fans who don't watch the game, maybe even more than the fans who follow the game.

"In the final analysis, this is a progressive trend of the times, before you didn't watch the game live, you didn't watch live TV, you couldn't say the name of the star, you couldn't say the team, but now you don't watch the game, you can still be like a family."

Charlene Lahri nodded, "What you said may be more of a younger generation of fans, that is, pseudo-fans in the mouths of many old fans." ”

Yang Huan smiled slightly, "Fans will always get old, the earliest fans who went to watch the game to support the team must look down on those who watch live TV, because you don't support the team, but they always ignore one thing, fans watch live TV, and the TV station wants to give the team a broadcast fee, which can be regarded as supporting." ”

"Nowadays, those who watch live TV look down on those fans who don't watch live TV and only watch the news, is it the same as before? These pseudo-fans in their mouths have not contributed to the team? ”

"Moreover, fans are old, and football is not a type of person, both old fans and new fans, but in the end, the future belongs to this group of new fans."

"From the standpoint of the team operator, you must have this kind of foresight, and you must adapt and satisfy the new fans as much as possible while stabilizing this group of old fans, because in the near future, they will be the core force of your team supporters, just as they will become the backbone of this era."

"The current professional team, if anyone abandons this group of old fans, then his future is the current Nottingham Forest and Ajax and other declining giants"

Charlene Lahri didn't expect that she would be able to induce Yang Huan to break such a fierce news.

He believes that all the Southampton fans will be interested.

Because there are so many things revealed in it, some of them are even subversive.

"What you're saying, and the controversial boom in the English League in recent years, I seem to understand a little, but I don't understand a little, what do you think of the English League? Southampton are also going to the UK next season'

Charlene Lahri asked with a smile.

"Britain has a unique advantage, that is, loose capital operation space, so the capital's favorite is the UK, and the UK is also the best in using the media, and the attention is also the highest, which is very successful."

"But the problem with England is also obvious, first of all, the quota of foreign players, star players, star teams, to form a star league, your pattern must be big enough, to be able to attract the best star players in the world, not restrictions."

"Since ancient times, no one can say what the relationship between the amount of foreign aid and the level of local players is, but if you don't have a big enough pattern, then you can't achieve the star league at all."

"So do you think there is a so-called star league in Europe?"

Yang Huan shook his head, "No, but Ying has the most potential"

"What about the star teams?"

"Barcelona and Real Madrid, the only two teams in the world."

"Why?" Charlene Lahri asked.

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