"What, why?" Yang Huan was a little puzzled.

Charlene Lahri reorganized, and she was now particularly interested in what Yang Huan said.

The show has been recorded until now, and without saying anything, he, the host, was led by Yang Huan by the nose in turn.

But it didn't matter, because she was really interested in Yang Huan's remarks.

"I mean, why can't England, which has the most potential to be a star league, have stars like Barcelona and Real Madrid?"

After Yang Huan heard this, he smiled, "I don't necessarily say this question well, and maybe, when I turn around, Skudmore will come to me to settle accounts, and even think that I am bombarding him."

Scudmoore, executive officer of the British Alliance.

"I've heard that you and he are very good friends." Charlene Lahri broke another story.

Yang Huan shook his head and smiled.

"I think, first of all, Spain has had a blowout of local talents in recent years, the World Cup and the European Cup are won in turn, and they have a very strong star base, so they have their own advantages, and they advocate offensive football, La Liga has a huge gap in strength, the more goals scored, the more fans are attracted, and the more they cater to the media hype.

"The media is making football stars for entertainment, and Barcelona and Real Madrid have a natural advantage, they are membership, they have a complex background, and they have strong financial resources, so they have a better foundation for making football stars than other teams."

"Florentino is a great football operator, since the first phase of the Galaxy Battleship, he has been walking football superstar entertainment, I believe that the first phase of the Galaxy is still groping, after all, he was just in contact with professional football at that time, but when he arrived at the second phase of the Galaxy Battleship, he figured out this road, and resolutely walked up."

"It's the same with Barcelona, from Laporta to Rosell, they're all determined to follow this path because they know it's a new era of business."

"In fact, stardom and entertainment have brought unprecedented influence to Barcelona and Real Madrid, and even the substitutes in their teams can become the front pages of newspapers around the world"

Charlene Lahri has to admit that the media around the world are frantically digging for news about Barcelona and Real Madrid.

Don't let go of even the slightest bit of news.

"Let's look at it the other way, Manchester United once had the most hope of reaching it, that is, during the Cristiano Ronaldo period, the Portuguese went from an ordinary star exhibition to a football superstar, and the stage from football superstar to football star was completed at Real Madrid."

"Why?"

Facing Yang Huan's rhetorical question, Charlene Lahri vaguely figured out what the problem was.

"Ferguson"

"Yes," Yang Huan nodded.

'England is known as a manager's paradise because it gives managers so much power that they are allowed to intervene in the running of the team, which has also made for star managers like Alex Ferguson, Arsene Wenger and Jose Mourinho.

"But it is precisely because of this that Manchester United sold Cristiano Ronaldo, because the manager must first think about football itself, his saving is to win the game, and every decision he makes is for this goal, which limits the entertainment operation of the English team"

No wonder Yang Huan would say that Manchester United's biggest cancer is Ferguson.

It's not completely targeted

When Charlene Lahri heard this, she couldn't help but have a doubt.

"Isn't there a way to complete the business transformation while taking into account the results of the competition?"

Haven't Real Madrid and Barcelona held up well on both fronts?

"It's a good question, Barcelona and Real Madrid have done it and they have done it well, but don't forget that in these two teams, the head coach does not have much power, let alone team management, even if it is a team transfer, the head coach often only has the right to build, but not the right to choose"

"What about the Bundesliga and Serie A?" Charlene Lahri asked.

Yang Huan still shook his head, "These two leagues are not good, the health exhibition of the Bundesliga is tied hand and foot, so Bayern Munich is a lone team in the Bundesliga, but it can't become Barcelona and Real Madrid, even if they have superstars such as Ribery and Robben." ”

"Serie A is even worse, it doesn't even have the ability to operate its own stadium, and I'm even worried that with the influx of capital, Serie A will decline more and more unless it is changed, but it is Ligue 1, which I think has great potential because it is relatively loose"

Charlene Lahri did not comment on Yang Huan's words, but turned to another question.

"I'm very interested, after listening to your words, I now that you seem to be running Southampton according to your own ideas, and you are not like many media and fans say, you don't understand the ball at all, on the contrary, I think you stand in the perspective of a young person, and see the exhibition of professional football further."

"So, how are you going to run Southampton?"

Yang Huan smiled slightly, and did not give a modest response to Charlene Lahri's appreciation.

"Embracing this trend and change, for example, we launched the Saints Fan Club, when we were going to accept 1,000 members, and everyone thought it was impossible, but in fact, we did, and there are many more people waiting for us to expand."

"I dare to say that Manchester United will definitely not be able to recruit now, and Barcelona and Real Madrid may not be able to recruit a thousand people."

"Every new player will be required to open WeChat, Facebook and Weibo, and we will encourage and even cultivate the interaction and communication between the players on social networks, teammates and fans, and our team will regularly organize some activities to promote communication and connection between fans and the team."

"Ibrahimovic's WeChat members exceeded 10 million, known as the first person on the social network, and it has also been reported by the media before that we opened a WeChat store for Ibrahimovic, and before Christmas last year, we cooperated with Adidas to launch a customized version of Ibrahimovic's scarf, and in less than 48 hours, 10,000 scarves were sold out."

"We launched a cute doll with the same style of WeChat mood stamp in Neymar's WeChat store, 10,000 pieces, and in less than a day, it was sold out, and the fans went crazy."

"In addition to jerseys and scarves, we have a lot of accessories, such as socks, gloves, jackets, hats, etc., and even daily necessities such as dolls, pencils, glasses, etc."

"We launched these, not to make money, but to promote the connection between the team, the players and the fans"

"It's like now, we plan to launch the Ih brand for Ibrahimovic, and many Ibrahimovic fans are enthusiastic to participate in the design of some things, such as clothes, shoes, daily necessities, etc., the fans order first, and then we are responsible for contacting partners, manufacturing, and then putting it on the Swede's WeChat store to sell, and the designer can also make money."

Charlene Lahri also knew about these things before, but she didn't pay much attention to it, thinking it was just a marketing.

But now it seems that Southampton is engaged in this marketing model with a premeditated and planned plan.

It can even be said that, at first glance, these are not profitable.

How much does 10,000 scarves make?

After giving it to the partners, and then to the players and the agent team, how much is left of the team?

However, there is a saying that is right, a small amount of accumulation can become a tower

Besides, Southampton may not have much to gain from it, but it has gained a lot.

Just the topicality created by the media hype is enough to greatly enhance the influence and brand value of ⊥ Saints, and the relationship with sponsors and partners has also been greatly reduced.

These are all potential benefits.

And for Yang Huan, he doesn't care whether he makes money or not, he can use the hype and publicity of the media to help his WeChat company create greater influence and attract more users to enter.

Today's WeChat, which has caught up with Facebook and Twitter, has become an important pole of global social networking.

And with the launch of WeChat's third-party game platform and the testing of WeChat stores, there will definitely be more means of profit in the future.

There is even speculation that WeChat's current valuation is between $20 billion and $30 billion.

Therefore, from the team's point of view, Yang Huan did not make much money from this move.

But if you look at it from WeChat's point of view, it is a big profit.

Especially considering the huge follow-up effect brought about by Southampton's move, WeChat stores have become popular in one fell swoop, making more and more celebrity accounts begin to brew to open WeChat stores and create a fan economy.

Sometimes when I think about it, Charlene Lahri has to admire Yang Huan

"Wow, you two are so good at talking"

As soon as the shooting ended, Paul O Yarrow gave a thumbs up and walked over to Yang Huan and Charlene Lahri.

"How long?" Yang Huan said with a smile.

After chatting and having fun, he noticed that he was facing the camera and the microphone.

"Thirty-five minutes, let's modify it a little more, it's about thirty minutes"

"Isn't it?" Charlene Lahri smiled wryly.

Originally, according to the plan, the length of time was fifteen minutes.

Paul O Yarrow also smiled bitterly, "Didn't I see that the two of you were chatting vigorously and cooperating so tacitly, and I was reluctant to interrupt you?" Besides, Young Master Huan's fierce news is one after another, go out, the fans will definitely be interested"

"That's it, the two of us have a heart," Yang Huan laughed cheekily.

Charlene Lahri glanced at him coquettishly, and her shy eyes seemed to say, don't look, outsiders are there

It's fun to chat, but it's time-marked.

"Why don't we make two episodes?" She looked at Yang Huan and asked.

Yang Huan thought for a while, "There's no need, let's pay attention to nature, thirty minutes is thirty minutes, we can broadcast as much as we want, what are you afraid of?" Besides, if you talk for 20 minutes, how do you divide it? ”

In his previous life, as a self-media enthusiast, Yang Huan hated the practice of dividing the upper and lower episodes the most.

Shall we be crispy?

Can you release it all in one go?

I had to hold it for a long time to make a next episode, and I was so angry.

Charlene Lahri pouted, not very reluctant, but after thinking about it carefully, Yang Huan also made some sense.

"It's fun to chat, but if I go out, I don't know how many people will scold me," Yang Huan patted his forehead and smiled bitterly.

Under the abduction of Charlene Lahri, he said what he thought in his heart little by little.

Paul O Yaluo laughed, "No, Young Master Huan, I think what you said makes a lot of sense, really." ”

Yang Huan smiled and was noncommittal.

looked at Charlene Lahri, "Your atmosphere of small talk between friends is quite good, continue to persevere, it should be possible"

"Young Master Huan is right, I heard it from the beginning to the end, it's really good, I haven't seen a show of this type yet, it will definitely be popular" Paul O Yarrow was also very excited.

Although he is not the protagonist this time, at least he also participates in the production of zuò.

Yang Huan looked at it again, and there seemed to be nothing to do here, so he wanted to leave.

"Well, so be it, you're in charge of the aftermath, and I'll have to go back to St. Mary's Stadium."

Having just negotiated with Bielsa, it will be necessary to rush to London and finalize the final agreement with Tottenham Hotspur on the transfer of Gareth Bale and Luka Modric, and then the personal agreement will have to be negotiated with the player.

When it comes to a transfer, the most troublesome thing is the personal treatment of the players.

Yang Huan has a hunch, I'm afraid it's not so easy to talk about this time.

Whether it's Gareth Bale or Modric, these two players are too popular.

Just ask, how could such a player not go to the big team and come to Southampton?

Of course, Southampton is not completely without advantages.

Whether it is Modric or Gareth Bale, they have not yet reached the height of top stars, and if they really go to the giants, they may not be able to play the main team.

In a way, Southampton are now a first-team team.

Judging from the attention and influence, it can even be said to be a quasi-giant.

Coming to Southampton is not an option, with a high salary, many opportunities and a promising prospect

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