Chapter 974 - To Want, or Not to Be?
With Michael Ashley taking the lead, in the conference room? Many of him also expressed their opinions.
Yang Huan always kept smiling, nodded, and said, "Everyone's statement is not unreasonable, but can you please listen to me?" ”
When everyone heard this, they immediately fell silent again, and they all wanted to hear what Young Master Huan was going to say.
Yang Huan also thought about it and organized his thoughts.
"As I said, in the professional league, every team can't be even, and in European football as a whole, there's no balance between leagues and leagues."
Everyone also nodded, and even a very few people vaguely caught what Young Master Huan meant.
To put it simply, Young Master Huan is in the next big game of chess!
"With the increase in broadcast fees, in the new contract, the Premier League relegated teams will be able to share about £100 million in broadcast revenue, what is the concept?"
Yang Huan smiled slightly, "I'll give you an accurate positioning, if calculated according to purchasing power, as long as the Premier League relegated team controls the salary structure better, his purchasing power can be compared to Dortmund in the Bundesliga, Napoli in Serie A, and Valencia in La Liga!" ”
Everyone generally agrees on this point, and there is no big opinion.
"In other words, under this new contract, our relegated team can be on par with the middle and upper reaches of other leagues, or even the first team."
This also means that the mid-range teams of the Premier League will be able to poach high-quality stars from non-giant teams in other leagues without impunity.
In fact, this kind of thing has been done by mid-table teams in the Premier League in the past.
It's just that due to objective factors such as team influence and media attention, and other leagues know that the Premier League is seriously inflationary, it is difficult to poach popular stars.
It should be said that the Premier League is more or less a bit of a fool and a quick rush.
To some extent, this is also an inevitability.
"The problem in the Premier League now is that the middle and lower teams have the purchasing power and strength of the middle and upper reaches of other leagues, but the big teams have completely lost their competition with teams such as Real Madrid and Barcelona, and can only be forced to target the first-tier teams in other leagues, or even the middle and upper teams, and the strength gap within the Premier League has become very small."
To some extent, Yang Huan's remarks also explain the dilemma faced by the Premier League in the past few years.
Especially the poor performance of the strong teams in Europe.
In the final analysis, it is not strong!
Of course, there are many reasons for the lack of strength, and even different reasons for different teams, but in general, it is the same.
The narrowing of the gap in strength within the Premier League has led to fierce internal competition, coupled with the lack of high-quality high-level stars, and the lack of competition among the big teams in the European arena, which has directly led to a bottleneck in the overall development of the Premier League.
When analysing the lack of competition in the Premier League, many people ignore a very important factor, which is that European football is a whole and an ecosystem that flows through each other.
When the Premier League has monopolized three places in the last four of the Champions League for three consecutive years, what is the environment in European football?
At that time, the European debt crisis had not yet fully erupted, and the middle and upper reaches of the other three major European leagues still had excellent purchasing power.
At that time, the Premier League's overseas rights income was very small.
In the 2001-2004 season, the Premier League's overseas rights revenue was £178 million.
In the 2004-2007 season, £325 million of overseas rights were sold.
By the 2007-2010 season, that figure had risen dramatically, to £625 million.
In the 2010-2013 season, it doubled again to £1,437 million.
In the 2013-2016 season, it soared again, reaching more than 200,000 pounds.
Starting from 2016, overseas copyright revenue in the next three years is expected to exceed more than £3 billion.
It should be known that the overseas copyright income is not distributed according to the land distribution model, but is divided equally among the 20 teams.
In other words, on this huge area of interest, the Premier League is absolutely averaged.
It is precisely the distribution of overseas rights that has greatly shortened the income gap between the strong and weak teams in the Premier League.
In the 0304 season, when overseas rights income was not obvious, the team with the most income in the Premier League was probably more than twice as much as the team with the least income, but now, it has been reduced to 1.5 times.
More importantly, with the outbreak of the European debt crisis, the purchasing power of teams in other European leagues is generally declining, but in this case, the purchasing power of the middle and lower teams of the Premier League has increased rapidly, which has directly led to the overall strength of the middle and lower teams of the Premier League has increased by leaps and bounds, shortening the gap with the first army.
Therefore, the problem of the Premier League now is that the middle and lower teams have generally reached the middle and upper reaches of Serie A, Bundesliga, and even La Liga, but the upstream teams are limited by the lack of competition with the giants of other leagues, lack of attraction and purchasing power for the highest level of stars, and it is difficult to make a breakthrough in strength.
As for why?
The answer is simple, professional players are also pyramid-shaped, and second-tier stars tend to be easier to find than first-tier stars, and first-tier stars are more likely to be than top-tier stars.
With the likes of Real Madrid, Barcelona and Bayern Munich dominating top stars, it will be difficult for the Premier League giants to find a way out and can only be dragged into fierce competition by the middle and lower teams.
It is completely foreseeable that if the overseas copyright distribution model is not adjusted now, soon, the Premier League will either lack influence and attractiveness due to the poor record of the giant teams, resulting in the lack of overseas market development.
Either it is to further develop overseas markets and further shorten the gap between the giants and the middle and lower teams.
As for the fact that the giants have an extra piece of commercial development income compared with the middle and lower teams, this income is not obvious compared to the expensive salaries, high transfer fees, and talent reserves paid by the giants to resist risks.
What's more, the so-called commercial development is not without investment.
Therefore, what Yang Huan means now is to take this opportunity to reform overseas copyright income, divide it according to the local distribution method, and appropriately widen the income gap between strong and weak teams, so that strong teams have the ability to compete with strong teams in other leagues for the highest level of stars.
"We Chinese have an old saying, called a snake without a head!"
Yang Huan smiled and swept everyone and said.
"In a league, a strong team is the head, and if the Premier League wants to develop overseas markets, it needs a leader, and it needs a team that can play the influence of the Premier League team on the European stage, relying on outstanding results and excellent stars to attract the attention of fans all over the world."
"Everyone knows how big the overseas market is, and in the past few years, we have basically eaten the old roots of the past few years, the century derby between Real Madrid and Barcelona, which has attracted the attention of fans all over the world, which I don't need to say more, and this is exactly what we lack in the Premier League at the moment."
"In terms of purchasing power, our mid-stream teams beat the mid-table teams in other leagues, and in terms of tactical style, the tactical style of the Premier League in the past few seasons has been varied, all kinds of styles, all kinds of genres, a hundred flowers blooming, it is not wonderful."
"What we're missing is teams like Real Madrid, Barcelona and Bayern Munich that have amazing appeal all over the world."
"I can guarantee that if we have a team that can keep up with Real Madrid, Barcelona and Bayern Munich, or even push them down, then the development of the Premier League will be better and better than it is now, and we will be able to go to the huge overseas market and make as much money as we want."
I have to say that the blueprint outlined by Yang Huan is indeed very gratifying and reasonable.
The Premier League does lack a real leader.
There used to be Manchester United, but now, Manchester United is also collapsing.
As things stand, Southampton is the most promising.
Manchester City and Tottenham Hotspur are close behind, and Manchester United and Arsenal are well placed to catch up if they take their chances.
The overseas market is indeed huge, growing at a rate of 10 percent almost every year.
Whether it's TV, the Internet, or mobile, the most important thing is to have quality content.
Content is king, that's the consensus of all.
And sports events are the kings of kings.
Today, all over the world, whether it is rich North America and the Middle East, or Asia, the future engine of world economic development, or South America and Africa, there is still a staggering demand for high-quality football resources.
This is what Yang Huan said, the future overseas market is quite amazing.
This is a big cake, and it is also a carrot that Yang Huan threw in front of the management of all Premier League teams.
To be, or not to?
There was a deathly silence for everyone in the chamber.
Everyone thought silently, recalling what Yang Huan said just now, looking around, looking at the peers around them, as if they wanted to perceive each other's meaning from each other's eyes and expressions.
For or against?
There was silence for two or three minutes before Richard Skudmore rose from his seat.
"Okay, guys, it's almost time!"
The CEO of the Premier League said with a solemn face.
"Before you vote, I have to say that under the agreement we have reached with the FA, we will invest more in youth training when the new contract is signed, and we are looking at introducing a youth policy to support teams in the lower middle and lower leagues as part of the league's sustainability plan."
is the same as what Yang Huan mentioned before, and now these are not looked at by the English superheroes at all.
Compared with the interests of billions at every turn, tens of millions of investments have to stand aside.
Besides, investing in youth training will also help the Premier League as a whole, so after signing a new contract, everyone is more open to this aspect.
"Alright, now let's vote!"
Richard Scudmore whispered to the crowd below.
As soon as he finished speaking, the atmosphere in the conference hall suddenly became tense.
Everyone began to look left and right, and even one or two of them started to talk about it, and the topic was also about the trade-off between reform and not to reform.
"According to the rules of the Premier League, any major decision must be voted on by 20 teams and obtained two-thirds of the votes in favor before the decision can be officially passed."
Speaking of which, Richard Scudmore reminded again: "In other words, we have 20 teams here, and 14 teams must agree before the overseas copyright income reform can be officially launched from the 2016 to 2017 season." ”
"Vote now!"
Skudmore himself was a little nervous, knowing that this was a big vote for the future of the Premier League.
He is a housekeeper, and he has no decision-making power, so he can only hand it over to the twenty bigwigs in front of him.
"Those in favor of reform, please raise your hand!"