When Eddie Cook explained the importance of WeChat to Apple at Apple's headquarters in Silicon Valley, USA, to Apple's new executive officer, Tim Cook, Yang Huan was drinking afternoon tea leisurely in Tingyu Xuan in Southampton.

Sitting across from him were two middle-aged men who were clearly blessed.

The one on the left is a big bald head, and if a reporter sees him, he will definitely be able to recognize him at a glance.

Former Manchester United and Chelsea executive, Peter Nien.

After leaving Chelsea, Peternien broke into the American entertainment industry, and other things, but it didn't go very well.

Today, he is the team's executive officer at Middlesbrough.

But for a talent like him, everyone knows that Middlesbrough is just a transit point.

Don't look at Peternien's gray step down at Chelsea, but in fact, in the business circles of professional football, he still sits in the top spot.

The other is the obese Ron Gulley, who was also sacked from Chelsea not long ago.

Known as a protégé of Peternion, this professional manager is best at dealing with the media, and has his own unique skills in negotiating commercial sponsorships and building merchandising systems.

It has always been rumored in professional football circles that Peternell and Ron Gully are a golden pair.

The former is the best football marketing expert, who is good at opening up new business models, building the club's image and increasing the club's market value, while the latter is better at specific business operations.

The partnership between the two has helped Manchester United establish the king of the business empire in the football world.

Then, the two jumped to Chelsea at the same time, and helped Chelsea sign a series of commercial sponsorships such as Samsung and Adidas, which greatly enhanced Chelsea's image and popularity, and ranked among the top ten European giants in terms of income.

Sitting on either side of Yang Huan are the two top executives of the team, Executive Chairman Nicolas O Cortez, and Sun Yue.

Before Yang Huan decided to invite Peter Nien and Ron Gully to come to negotiate, he discussed it with Nikola Cortez and Sun Yue, and both of them agreed, especially Sun Yue.

But it was apparently after a period of deliberation before the two finally decided to go south.

"I have a question"

Yang Huan smiled and looked at the two middle-aged people in front of him, especially the big bald Peter Nien.

"Please say" Both of them raised their heads and looked at Yang Huan.

Young, too young

This is their first impression of Yang Huan.

But while marveling at Yang Huan's youth, they had to admit that Southampton had indeed been quite beautiful in the past year or so, showing an exciting blueprint and prospects.

'Why do you think Chelsea are in such a difficult situation?' Yang Huan said very straightforwardly.

In the eyes of ordinary fans, Chelsea seem to be nothing more than poor results.

But in the narrow circle of professional football, everyone knows that Chelsea's influence is not as strong as it once was.

This is not difficult to see from Adidas's willingness to spend 30 million pounds to sponsor Southampton, but it refuses to give Chelsea a boost in sponsorship.

Even from the player's point of view, Chelsea's introduction of Torres was made by money, and it was a big parallel import.

A really good top player, no one wants to go to Chelsea

Peternion and Ron Gurley looked at each other, and the former nodded in reply.

'I think this issue has to be looked at separately, in the years when Chelsea was on the rise, the traditional giants were at a low point or in trouble of their own, such as England and Manchester United, Arsenal and Liverpool, La Liga Real Madrid and Barcelona were all in a trough and adjustment period, Serie A was relatively better, but Juventus and AC Milan also had their own problems.

In those years, the Bundesliga did not have much competitiveness at all, and it was even a little dangerous to be caught up by the French Ligue 1.

"In this case, Chelsea's sudden rise to prominence, not caring about the value of the players, only caring about the improvement of the team's recruitment strategy, has undoubtedly greatly stimulated the entire football world and catered to the tastes of countless fans."

At this point, Peternion paused, and thought about it very seriously.

'It's a bit controversial to say that, but it has to be said that in those years, Chelsea led the transfer market in European football, and Chelsea was the vane and the leader at that time, so the media and fans paid a lot of attention.

Yang Huan also kept nodding, at least he felt that Peternien's words were not wrong at all.

"This is an opportunity for Chelsea, especially with the accumulation of Claudio Ranieri and the explosion of Mourinho's time, Chelsea has ushered in unprecedented prospects, as long as they take the last step, they will be able to establish themselves in the forest of European football."

"That's the Champions League"

Many fans only pay attention to the importance of the Champions League when they mention it, such as the monetary benefits it brings.

As everyone knows, the importance of the Champions League for a team, especially a team like Chelsea, which was invincible in the early years, is crucial, and it is an important opportunity to complete the transformation from a new talent to a giant.

If you don't believe it, take a look at the Champions League restructuring to the present, all the champion teams are all traditional giants

Porto is considered to be a declining powerhouse, but it has also helped managers and main stars including Mourinho, Carvalho, Deco and other managers complete the transformation and evolve into the world's top.

Year after year of encounters in the Champions League, Chelsea have gradually been worn out of their spirits.

It is the so-called one drum, then decline, and three exhaustion, this is the truth

"Losing the Champions League is undoubtedly a painful blow, but the more painful blow comes from two levels"

"One is the owner Abramovich, who has been blinded by personal feelings again and again, and is too involved in the internal affairs of the team, starting from Mourinho, the head coach has been changed one after another, especially when he pursues Guardiola, but Guardiola does not consider Chelsea at all, which shows how much influence the team owner has on the team."

"There is another level, that is, the subprime mortgage crisis and the European debt crisis hit, Abramovich's assets have shrunk significantly, and at the same time, the large investment in previous years has not been able to exchange for the championship trophy, so he also began to doubt whether the team's strategy is correct and whether it should continue to persist."

'That suspicion translates into the transfer market, which is not resolute enough, such as Kaka, who Chelsea stared at for three years and ended up going to Manchester City and finally Real Madrid, and the most ironic thing is Ribery, Gerrard, Villa, Tevez, Robinho and Ronaldinho.

When Yang Huan heard this, his brows were also furrowed.

That's an interesting question indeed.

In terms of influence and status, Chelsea are indeed enough to be among the giants.

But why is it that the reinforcements fail again and again?

'Roman Abramovich and Chelsea were very interested in bringing in these players, and a lot of those players were interested in joining Chelsea, especially Robinho, but he ended up going to Manchester City, who were not even as good as Chelsea.

"As I said earlier, leading the transfer market, investing a lot of money, and not getting the title, but that's not a problem because everyone believes that if you continue to invest like this, the strength of the team will steadily improve, and the championship will be a matter of time"

Yang Huan couldn't help nodding, this direction is correct.

Many people suspect that money can't buy a champion, and that's because, there are other reasons behind it, which cause the championship to fall.

In the entire world of professional football, which championship team is not built up by money?

Even in Barcelona

"What really leads Chelsea to face the current dilemma is a dead hole"

Peternion's analysis was to the point, as no one knows Chelsea better than him.

Therefore, everyone present immediately looked at him.

"Insecurity"

When he said this, everyone seemed to understand a little.

'Everyone in the whole world of football is suspicious of Chelsea, about Roman Abramovich'

'What is the basis of your Chelsea status?'

"How long can you keep up with Abramovich's passion for football?"

"You are not a traditional giant, you lack the foundation, and the so-called heritage is to stand in the forest of giants for a long time, to the players, to the fans, to everyone in the football world that sense of security."

"It's not terrible to lose the title, but Abramovich's successive changes of manager, the chaos in his squad and the subsequent tightening of the monetary system have greatly deepened the insecurity of the outside world towards Chelsea."

"That's the biggest and worst dilemma Chelsea are facing right now"

Yang Huan, Sun Yue, and Nikolai Cortez all nodded constantly.

I have to admit that Peternion's words have touched and stimulated them a lot.

It is also a team that has been built up after a strong influx of capital, and is full of strong competitiveness.

The problems that Chelsea have encountered could be problems for Southampton in the future.

Why is there now a suspicion that Southampton is going to fall apart?

Why did Southampton react so much when they decided to sell the player?

Why do the outside media always like to hype up Southampton's pessimistic statements?

The same dilemma, the same problem, born in Southampton, they see a precursor to falling apart.

But if they were born at Manchester United, they saw a trough and looked forward to Manchester United's regrouping.

Arsenal has not won a title for so many years, but why didn't anyone say that the Gunners were going to be finished?

At the end of the day, it's not because the media is biased against you.

It's because you don't show signs that convince them

Even if Yang Huan stands up now and says, I will invest 100 million yuan a year in the future, who will believe it?

You can say that today, but you can also say tomorrow that I'm not committed.

Could it be that there is still someone with a gun that forces you to keep investing?

Yang Huan sighed deeply and laughed.

He has to admit that Peternien is indeed the most familiar professional manager in football today, and he is also a very good football marketing expert.

Not to mention anything else, just looking at him with this vision and in-depth analysis in simple terms is enough to prove his strength.

Nicolas Cortez may be a very good club manager, but he definitely can't be a great talent like Peternion because he lacks such a keen eye.

Of course, this is not to say that with Peternion there would be no need for Nikolai Cortez.

The latter has a good temper and character, and he is a person trusted by Yang Huan, so he also plays a great role.

'Tell me, how can we at Southampton avoid repeating the mistakes of Chelsea? How to achieve a curved car and catch up? ”

Peterneon and Ron Gully also laughed.

They knew very well that Yang Huan would ask this question, which proved that they had passed the first level of the interview.

Then it's time to put them to the test.

Being able to see the problem proves their vision, but whether they can solve the problem is a test for them.

"Mr. Yang Huan, the key to the problem lies in the sense of security, which is the most solid foundation of a team."

"We need to establish a comprehensive system of management and operation of the club, and we need to follow this system to unswervingly implement it, so that players, fans, media and club employees can clearly see our ambition to run this team for the long term."

"As long as they see that, then they will naturally become dependent on the team and feel safe"

After saying that, Peterneon and Ron Gulley said a lot more specific things.

For example, how can teams better serve the city, the community, and fan organizations?

How can the team protect the interests and treatment of players and employees, so that they can play and work for the team with more peace of mind?

It is not difficult to see that in terms of specific details, Ron Gorley is more adept.

For example, he proposed a minimum living wage.

In the UK, there is a so-called minimum pay of £6.5 per hour.

However, this remuneration standard does not take into account the cost of living, prices and inflation in the area.

For example, such a salary in areas such as London and Southampton is clearly not enough to ensure the most basic livelihoods.

The so-called minimum living wage system is based on the comprehensive consideration of the cost of living in Southampton, such as renting and traveling, and then according to factors such as falling prices and inflation, a minimum wage system that can ensure the basic life of employees can be calculated every year.

This applies not only to employees and staff, but also to players.

Yang Huan feels that this system is very meaningful and necessary, and it can also improve the image of Southampton's club.

Outside of professional football, many large companies have adopted a living wage system to ensure the livelihood of their employees.

But professional football, especially in mainstream European football, has not yet been adopted.

Southampton will be the first team to do so

This also strengthened Yang Huan's view, Nicolas Cortez continued to serve as executive chairman, Peter Nien as executive officer, and Ron Gurley as operating officer, and the three together formed the troika of Southampton management.

With a judgment in his heart, Yang Huan began to discuss some issues with them more deeply.

It was at this time that Yang Huan's mobile phone rang.

It was a clingy Hamad call

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