At the same time that the new Manchester United began an intense pre-season training session, the commercial development of the new season team has also achieved initial results, especially the formation of the commercial department by Mark Davy.

Xiao Yu's attention to the Ministry of Commerce is understandable, because as a time-traveler, he knows that commercial development is an important means to increase the influence of the club, and at the same time, commercial development is also an important means for New Manchester United to achieve balance of payments in the future.

In Xiao Yu's previous life, why did Kaka refuse to join Manchester City?

It's not because City's salary isn't high enough, or because City hasn't shown enough ambition, but because Kaka is skeptical about City's ability to run a star brand, and he is worried about whether Manchester City can manage his hard-built Kaka brand, which is an important means of survival after Kaka leaves the football stadium in the future.

Pele was poor back then, and it was Nike that helped him run the football king Pele into a brand, so that he could have no worries about food and clothing, which led to the birth of the crow's mouth Pele, after Zidane transferred to Real Madrid, Real Madrid's business department also helped Zidane to run him into a football brand that did not lose to Pele and others.

In the era of more and more developed commercial development, the strength of commercial operation ability will determine what level of stars a club can attract, and the attraction of stars will also determine what kind of height the club can ultimately reach.

This is why the Premier League will eventually become a situation of the top four, not because of any monopoly by giants, nor because any resources are occupied, or because the teams outside the top four lack the ability to attract and retain stars.

To put it bluntly, the salary is only part of the story, and if you can get more advertising and sponsorship for the stars in addition to the salary, and help the stars increase their influence around the world, are they really willing to leave for a little salary from other clubs?

Look at the momentum of AC Milan to seduce Beckham last year, offering a salary 4 times higher than Manchester United, Beckham finally chose to stay at Manchester United, because he knew that after going to AC Milan, he had to risk the loss of both athleticism and influence, and the latter of which can be said to be an ironclad fact.

If Xiao Yu wants the new Manchester United to retain the stars in the team, he must work hard in the business field, so he fully supported Mark David to set up the business department, and at the same time gave him maximum support in all aspects.

As Xiao Yu's good friend and one of the founding heroes of the new Manchester United, Mark David knows very well what the bottom line of Xiao Yu's commercial development is, as long as it does not affect the team's results and does not interfere in the manager's field, he can completely let go and do things according to his own wishes.

At the City Stadium, Xiao Yu provided a set of offices for the Ministry of Commerce, which also indirectly reminded Mark David that his power is limited to this place, and that the Newton Heath training base is Mourinho's domain, and he must respect the wishes of the manager.

In addition, Xiao Yu fully supports Mark David.

Since the end of last season, in addition to helping New Manchester United bring in a series of advertising and sponsors, Mark David has also recruited a marketing professional from the United States, he has worked in the NBA for many years, is also in charge of marketing, is Mark Davy's senior at Stanford University, and is said to be a classmate of John David.

The two top students teamed up to start recruiting a series of people for the new Manchester United Department of Commerce, unlike other football clubs that value tradition and make the most of their own people, who are meritocracy, as long as they have the ability.

As a result, the new Manchester United's commercial department was quickly set up and some achievements were made very quickly.

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Out of the mentality of working with his surname, Xiao Yu specially arranged the routine report meeting in his office, and the head coach Mourinho and Walsh were invited to attend, and Mark David came with his partner Brian Gardner.

This is a shrewd man in his thirties, with a pair of light-rimmed glasses, a half-inch head, and a very energetic appearance, always with an approachable smile on the corner of his mouth, giving the impression that he knows how to calculate but does not get into the eyes of money.

"First of all, I have to tell you a piece of news that I don't know if it's good or bad, boss!" Mark David stared at Xiao Yu and smiled strangely, as if he had done something bad behind Xiao Yu's back.

Walsh really wanted to slap him when he saw him like this, but when he saw that there were outsiders, he also knew that he should save some face for David, and he was now the manager in charge of a department, so he should give him some authority.

"Okay, Mark, if you have anything to say, Xiao Yu doesn't have so much time to spend with you!" Walsh threw him a word.

David smiled and shook his head, he couldn't do anything about Big Brother Walsh.

'We have signed a new shirt sponsorship deal with Umbro for one year, and Umbro will pay us £300,000 this season, which will correspond to six billboards at the stadium, but if we can do well this season, the sponsorship fee can add up to £500,000."

If it is the highest, it is undoubtedly the new Manchester United to win the championship again, which is the highest height that the new Manchester United can achieve at the moment.

"On top of that, we've already established relationships with a number of businesses in Manchester, all of whom are interested in sponsoring our club, but we are still negotiating specific partnerships, but we have reason to believe that once the partnership is reached, it will bring us more than £1 million in total!"

"So much?" Xiao Yu was a little surprised when he heard this.

You must know that in League Two, if you deduct ticket revenue, you can net more than one million pounds per season, and there are definitely few clubs that can reach this figure, or even none.

David shrugged his shoulders and looked at his old partner, and Gardner immediately responded.

"It's because we've got a partnership with Granada TV and a couple of other local TV stations, and they've expressed their willingness to do more live and recorded matches for our club, and I thought about it that if we give them the biggest deal in terms of fees, we'll have almost every game live, even if it's not going to be recorded."

Speaking of this, Gardner smiled wryly.

"Of course, the biggest discount means that we are suffering a lot in terms of TV broadcasting revenue, and we can't increase much revenue, but I have carefully calculated that we can make up for the loss of these expenses through sponsors, after all, to be able to be broadcast by TV stations, the value of the billboards in the stadium will definitely be greatly increased."

"I think £1 million is a conservative estimate, but as we're only promoted from League Two, I don't think it's too high, but we're going to try to do commercial development outside of the pitch, for example we're working with a lot of businesses in Manchester to get their stores to use our logo, to become our fan stores and so on."

After Xiao Yu listened, he had to praise it in his heart, this is the gap between professional and amateur.

He hired David and Gardner, as well as the staff of the Ministry of Commerce, and the salary is very high, and I believe that now Gardner is asked to work for any team in League Two or even League One, and they are not willing to pay him that high annual salary.

But Gardner is a talent, he has a whole set of marketing plans, Xiao Yu has seen his plan, and he has great potential, plus the people from the Ministry of Commerce, Xiao Yu is going to create a framework for the new Manchester United Department of Commerce this year.

"You can handle this matter!" Xiao Yu said to David and Gardner.

"Got it, boss, and I've already laid out the plan for the team's charity tournament in Africa, where two African teams will participate, and we and the freelance club will form a cup tournament with us, and we will play a few games, and we will pay them a fee to appear, and the rest will be donated to the families of the victims who died in the stadium through the Red Rebels Charity Fund."

"In addition, we have contacted the Ghana political axe, they are very supportive of our move to buy the freelance club, and they also said that they will strongly support our charity race program, and Ghana President Kufuor even said that if the time is right, he is willing to be there to preside over the kick-off ceremony!"

"Well done!" Xiao Yu praised Gardner, although Ghana is a poor country in Africa, but the president of a country can personally come to the stadium to preside over the kick-off ceremony of the charity match, which has to be said to be the big face of the new Manchester United.

Of course, the main reason why the President of Ghana can come is because it is charity.

After the same city derby in Accra, the capital of Ghana, the relationship between Kotoko and Oak Heart was a bit like Manchester United and Manchester City, they were mortal enemies, so after the game, there was a clash between the fans of the two sides, and the Ghanaian police who heard the news used tear gas on the fans in order to stabilize the situation at the time, causing more panic among the fans in the stands, resulting in more than 130 deaths.

After the accident, Ghanaian President Kufuor came to the scene to mourn, but the families of the victims and the people of Ghana questioned the action of the political axe, believing that it was not enough to use tear gas at that time, so the political axe should be responsible for the disturbance.

It is precisely because the Ghanaian political axe is under great pressure on this matter, so when the new Manchester United proposed a charity match, the political axe naturally strongly supported it, and at the same time expressed its willingness to fully cooperate with the new Manchester United's actions.

'It's the first time we've seen Manchester United on an occasion like this, so when the time comes, we'll have to do all the preparations, I don't want anything to happen!' Xiao Yu said with a solemn face.

He hopes to make philanthropy a tradition of New Manchester United, so that clubs, players, fans and even all walks of life can participate in it, and use New Manchester United as a bridge to make a contribution to charity!

For the people at the Ministry of Commerce, this charity match is also a good opportunity for the new Manchester United to expand its influence, and they are currently actively working on this matter, hoping to attract more fans or companies to participate in it.

In the name of charity!

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