In addition to finding sponsors, the Department of Commerce is also developing a number of club merchandise, such as membership publications that include fixture schedules and first-team squads, and member souvenirs with the club's logo, which are given to members who pay their dues every year.

In order to make these things more attractive, the Ministry of Commerce has been soliciting opinions on the team emblem on the Internet since last year, in addition to collecting the creativity of the majority of members to make the team emblem more distinctive, but also to list several of the more popular team emblems, so that fans can vote for the selection, and finally choose the one with the highest support rate as the team emblem.

Now the new Manchester United emblem is no longer as simple as in previous seasons, very fashionable, and the team emblem also highlights the temperament of the new Manchester United team, to paraphrase a fan on the Internet, the design of the team emblem is full of rebellious spirit, but the blood red color makes people can't help but surge, and the love for the club wells up in the heart.

Because of love to the extreme, choose betrayal!

This is the main reason why this crest has won an overwhelming victory and is revered by Red Rebels fans.

In addition to these products, the new Manchester United have also begun to dig into other products, such as the club's plan to launch the official magazine "Red Rebels" this season, which will only be available to official members of the club for the time being.

Next to the gates of the City Stadium, the Red Rebels fan store is also being planned and renovated, which will sell a range of new Manchester United memorabilia, such as shirts, scarves and other usual items, but also closely related to the club.

Compared to the high prices of the official Manchester United stores at Old Trafford, all the products of the new Manchester United are sold at a relatively low price, that is, they are sold at about double the market price, and the club makes a profit from it, which is also to distinguish it from Manchester United, who can list the price of these items on these items at more than five times the normal selling price, and the highest even more than ten times.

As for the membership publications and souvenirs, they are given away for free, and the price of the team magazine has not yet been determined, but it will not be much higher than the same type of football magazine on the market.

In addition to serving the fans, the new Manchester United also pays enough attention to the business development of players.

For example, clubs will actively contact sponsorship contracts and advertisements for players, and the benefits will be shared by the club and the players through negotiation, and as long as it does not affect the team's preparations, the club will agree to the players to take over advertisements and sponsorship activities that do not conflict with the club's sponsors.

In addition, Xiao Yu also asked David and Gardner to start recruiting an excellent image consultant, who not only helps the club to build and maintain its image, but also serves the image of the club's players.

This is also a trick that Xiao Yu learned from Ronaldinho.

You must know that Ronaldinho is a well-known ugly star in football, but his commercial value at his peak is comparable to Beckham, which depends on the team behind him with outstanding ability to advise him.

For example, Ronaldinho believes that he plays football for pleasure, and smiling is his greatest commercial value, so it can be seen that he is almost not smiling in any advertisement, and his ugly teeth have become the most beautiful thing in this series of business operations and promotion.

This is the credit of Ronaldinho's personal imager, and many Brazilian stars have hired a dedicated imager to do things for themselves.

Nowadays, New Manchester United needs a corporate image consultant, and the players of New Manchester United also need an image consultant, which is not only related to the life of the players, but also includes the way they dress, behave and speak at the event, which are very important links.

In addition to the image consultant, Xiao Yu also asked John David to help him find an excellent investment and financial expert in the United States, and he hoped that the club could provide investment and financial services for players, after all, there are not many players who know how to manage money.

The club comes forward to help the players manage their finances, the club itself will not earn even a little benefit from the players, and the players can decide whether to participate or not, once they participate and earn money, in addition to paying a fee to financial experts according to the custom, the rest will also donate 5% in the name of the individual star to charity.

Xiao Yu believes that through this series of means, players can establish a better financial concept and life planning, and it is also a means to retain stars in the future.

Of course, Xiao Yu will not be naïve to think that these means alone can tie the heart of a star, and the key to the club's ability to retain players lies in the club's achievements and influence.

As for the rest, it's all just auxiliary.

But Xiao Yu feels that he should start planning from now on, after all, these players in the new Manchester United club are all future stars, and even superstars!

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After the meeting with the Ministry of Commerce, David, Gardner and Walsh still had things to do and left first, while Xiao Yu accompanied Mourinho into the training ground.

In the distance, at the first team's training grounds, Faria, Moniz and Muhrensteen supervise the players' training.

Moniz and Mulensteen's training philosophy is very similar to the tactical philosophy of the new Manchester United.

For example, they put more emphasis on the three-person cooperation in training, they will divide the court into different small areas, and there will be two or three players in each small area to form a small group, and they are training the cooperation between these small groups and solving problems.

In the tactics of the new Manchester United, Mourinho requires the players to complete the possession and domination of the space, which is also implemented in a small area, after all, there are 11 players on each side of the field, and it is impossible to complete the control of the whole field.

At this time, Moniz and Moulensteen's training style coincided with Mourinho's philosophy.

In addition, Moniz and Muhrensteen have a unique training philosophy, they divide the whole training system into six parts, which are ball control, passing and receiving, one-on-one attack and defense, speed, shooting, and team.

Ball control can be said to be the basic technique of football, this is not Barcelona's kind of ball control play, but just ordinary use of the foot to skillfully control the football, because the technique is very simple, so players must be repeated practice to improve proficiency.

Of course, some players with excellent skills, such as Hleb, Ribery, Juninho Jr., etc., do not have to be obsessed with this kind of practice at all, but players with rough skills such as Drogba and Olic need to strengthen their training in this area.

Passing and receiving the ball is also easier to understand, that is, passing and receiving, but Moniz and Mulenstin have higher requirements in training than this, in addition to requiring speed, but also requiring players to have better ability to touch the ball with the first foot, not with one kick, but with one touch.

Improving the ability to touch the ball with the first foot can make players more fluid in passing and receiving the ball, with a lower chance of making mistakes, and also allows players to move more calmly on the field.

For passing, Moniz requires the most to look up and observe, looking up is to have a wider field of vision, and observation is to better communicate and cooperate with teammates.

One-on-one offense and defense are basically the same as they sound, but Moniz's training is more demanding.

First of all, when attacking one-on-one, you should know how to judge the situation, dribble, pass, and shoot calmly, even when facing the opponent's urgent marking, but in addition, you should also know how to create space.

Moniz gave an example, Drogba took the ball with his back, leaned on the opposing central defender, pressed him behind him, and controlled the ball with both feet in front of him, then he should know how to use these spaces wisely, or create opportunities for his own shots, or pull up gaps for his teammates.

On the other hand, when defending, Moniz requires players to create enough pressure on the opposition to occupy and control their space to disrupt their attack.

As for speed, this is different from simple speed, Moniz requires more speed change, he believes that a person with a speed of only 15, once he has mastered the ability to change speed, then he can easily surpass a player with a speed of more than 20, which includes action speed, reaction speed and decision speed, which are the content of usual training.

Moniz also mentioned that on the field, the team's offensive and defensive speed conversion, he believes that a team can not maintain a high tempo of attack and defense within 90 minutes, there are fast and slow, in order to ensure the physical fitness of the players, fast and slow, in order to be able to beat the opponent more effectively, and how to master, adapt and then promote the offensive and defensive conversion, is also Moniz's requirements in training.

In each training session, Moniz arranges a large number of training content and games, any one of which includes all the sessions, rather than having the players go to a specific training session.

Of course, there will also be players who feel that they are weak in some aspect and ask for special training with Moniz, but that is outside of training.

In addition, Moniz and Muhrensteen often ask players to switch positions, such as letting Malouda and Hleb play as central midfielders, and Juninho Jr. as center forwards, etc., they say that this is to allow players to better understand the minds of their teammates on the field, improve tacit understanding, and cultivate players' empathy skills.

Jose Mourinho has always adhered to the philosophy of 90 minutes per training session, which he thinks is the most appropriate, but the 90 minutes are very compact, very intense and fun enough to make the players feel monotonous and at the same time make them improve unconsciously.

Standing outside the first-team training ground, Xiao Yu watched the first-team training under the auspices of Kassel, Faria, Moniz and Mulensteen in the field, while Darren Lyons, Carl Marginson and Gary Turner next to him assisted and learned, and couldn't help but feel happy, the corners of his mouth raised, and he smiled.

"They're all capable!" Mourinho couldn't help but praise when he saw Xiao Yu like this.

"The main thing is that you give them authority, you are the manager, you are the decision-maker of the team, you are willing to use them and trust them, that is the key!" Xiao Yu does not compete with Mourinho at all.

Anyway, if he wins the ball, Xiao Yu doesn't fight, and everyone knows his credit.

'Then I should thank you for bringing me two strong arms, but what about the right wing-back I want?' Mourinho asked with a smile.

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