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There is a floor in the Red Rebels Stadium that is dedicated to the Ministry of Commerce, this floor is praised by the media as the commercial heart of the Red Rebels, with the rise of the Red Rebels in recent years, with the spread of the influence of the Red Rebels, this floor has also been widely noticed. Pen? Interesting? Pavilion wWw. ｂiquge。 ｉｎfo

The president of Morgan Stanley Bank in the United Kingdom once commented on the Red Rebels' commercial employees, saying that any one of them had the ability to hold important positions in major banks, but they ended up being ordinary employees in the club, and he was even willing to poach them with high salaries, but they were rejected one by one.

"People say that Real Madrid's Ministry of Commerce is excellent, and it has created great achievements for the Galaxy Battleship, but I must admit that the Ministry of Commerce of the Red Rebels is better than Real Madrid, and we have learned a lot from them!" Real Madrid's head of commerce, Alexis Sanchez, was equally impressed with his reference to the Red Rebels' commerce department.

But Real Madrid's commercial and competitive imbalance did not show up in the Red Rebels, and many people were looking into the details and root causes, and finally a professor at the University of Manchester found it.

"They limited the authority of the Ministry of Commerce to the Red Rebel Stadium!"

It's easy to say, but it's so hard to do it!

Even now, when the Red Rebels have already made a name for themselves, the Commerce Department still cannot waver or even resist the decision from the Newton Heath training base, because they know very well that this is their first commandment.

To use the simplest example to explain, the Red Rebels Commerce Department decided to expand the flagship store on the ground floor of the stadium with the intention of using 1,500 square meters, and many people appreciated the Red Rebels' move at that time, and it turned out that this flagship store brought a lot of merchandise income to the Red Rebels.

But what is not known is that the report provided by the Ministry of Commerce at the time mentioned that if a flagship store was built outside the Newton Heath training base, it would be located near the park, surrounded by the Newton Heath community, and fans would be keen to go there to watch the team train, and it would be fully equipped to develop into another successful flagship store for the Red Rebels.

However, after Xiao Yu discussed with Mourinho and other directors of the athletic department, they finally gave up this tempting idea, for the simple reason that they did not want the Newton Heath training base to be contaminated with a commercial atmosphere, and the Ministry of Commerce gave up.

It can be said that the first instruction and training received by every employee who entered the Ministry of Commerce of the Red Rebels must be the unspoken rule that many people in the Ministry of Commerce laughingly call the first commandment, that is, the authority of the Ministry of Commerce is limited to the Red Rebels Stadium.

Although the authority of the Ministry of Commerce has been limited, no one can ignore the role of the Ministry of Commerce in relation to the Red Rebels.

The income of the Red Rebels comes from three major blocks, game income, media income and commercial income, game income includes ticket sales, game sales, etc., media income comes from broadcast fees, in addition to the unstable income of the Champions Cup, the Premier League's broadcast fee sharing, as long as the club's performance is stable, basically the increase is not large, it depends on how much the Premier League's broadcast fee will increase after 07.

Commercial revenue includes sponsors, Red Rebels and Adidas, Apple's sports kit shares, including restaurants and bars run by Red Rebels, etc., which is the lowest proportion of the three major revenue segments.

"In the past 04/05 season, as we had just won the UEFA Champions League and finished runners-up in the league, our media revenue increased significantly, including the Premier League, Champions League, FA Cup and League Cup, to a very small share of £112 million, which is 41% of our annual revenue."

At a high-level meeting of the Commerce Department at the Red Rebels Stadium, Gardner announced to Xiao Yu, who was attending the meeting, the income of the previous season, which he hoped would be the basis for his plan.

In the 04/05 season, the Red Rebels had an annual operating income of 275 million pounds, surpassing Manchester United and Real Madrid to become the highest-grossing football club in football today, which is definitely the biggest and best reward for a team that has worked hard for many years and reached the peak of competition.

"We're generating £108 million, or 39 per cent of our total revenue, but with the addition of floors to our new stadium and the opening of seats in the new stadium, this revenue will increase by 30 per cent over the next two years, and that's estimated if tickets remain at their current prices."

For the Red Rebels, Gardner can be said to have given it his all, and he and Mark? David is the troika of the Ministry of Commerce, it can be said that the skeleton of the Red Rebel Ministry of Commerce was cast in their hands, and now it is working well, and they have contributed a lot.

"As we all know, for a football club, the game income is a relatively stable source of income, we have always focused on the business income in the game, our attendance rate has always been at a high level, and with the expansion of the stadium, this income will continue to increase, which is definitely a good phenomenon for our club."

"Media revenue is greatly affected by the results, we currently have a relatively stable share of the Premier League's broadcast fees, and our commercial revenue on the Internet has reached 2.5 million pounds, and according to the current expectations, the Premier League's broadcast rights are likely to sell for a sky-high price again, so in terms of media revenue, the club's expectations are also relatively stable."

Media revenues are affected by the Premier League and Champions League standings, for example, for the Premier League, the current contract with Sky TV expires in the 0607 season, and with the intervention of the European Union, the new broadcast rights contract must be amended, and Sky TV will no longer have the same monopoly as before.

However, the rapid development of the Premier League in the past two years, especially with the entry of capital predators such as Abu and Abu Dhabi consortiums, coupled with the improvement of the overall level of the Premier League, the competitiveness of the entire league is getting bigger and bigger, and the influence is getting stronger and stronger, and even many people have predicted that from 07 onwards, the domestic broadcast fee revenue of the Premier League in the next 3 years will exceed 2 billion pounds.

Mind you, it's just in the UK!

So, what about overseas?

It depends on the promotion of the Premier League's overseas pre-season matches in the new season, as well as the operation of the Premier League, but at present, the TV stations controlled by the Abu Dhabi consortium have proposed cooperation with the Premier League, and they are willing to pay 200 million pounds for the rights of the Middle East and North Africa and other Arab regions alone.

If this deal is done, it will make it possible for the Premier League's overseas rights to exceed 1 billion pounds, which was absolutely unthinkable before, and if it is realized, then the 3 billion pounds of broadcast fee income will have a huge impact on the Premier League teams, and it is also bound to attract the attention of more investors.

As long as the tide rises and the Red Rebels, who have become the signature team of the Premier League, continue to maintain their current ranking in the league and enter the top four steadily, their annual income will only be much more.

However, with the gradual rise of the Red Rebels' reputation, and the improvement of the strength and popularity of the players, the team's eyes should no longer just look at the country, but should focus more on the Champions League, where there is also a lot of income.

That's why now Manchester United and Manchester City are breaking their heads to squeeze into the top 4 of the league, because for the Glazer family, Manchester United has stopped in the group stage this season, and if they can't get a Champions League ticket in the new season, their business will be completely in trouble, and when the time comes, they may be waiting for them to go bankrupt.

Of course, with the new rules of the Premier League, United will be forced to change hands once the Glazer family goes bankrupt, and the club's own ability to operate means that United will not be short of potential buyers.

"It's fair to say that there is less room for business in the two big pieces of game revenue and media revenue, so the focus of our business department has always been on commercial revenue, and the sponsorship contract we signed with Adidas alone can reach 30 million pounds a year, and it is expected to increase steadily in the future."

"But we feel that the current 20% of commercial income is too low, and our goal is to raise the commercial income to a weight that can go hand in hand with the competition revenue and the media revenue, and then our club's operation will be healthy and stable."

Xiao Yu has previously strongly supported industrial investments such as restaurants, bars and coffee houses, just to increase business income and make the troika go hand in hand, so that even if the club's performance falls into a trough, it can quickly turn the situation around.

For any enterprise, if you want to improve the health of your business, there are only two ways, open source and reduce expenditure!

Football clubs have a certain special surname, because the club's biggest operating cost is the player's salary, and the Red Rebels have always had a complete, highly commercialized, and objective player selection and remuneration system, and the performance of the players is proportional to the salary, so throttling is a drop in the bucket for the Red Rebels, and the role is insignificant.

In this way, there is only open source!

The core business of the club is football, so Xiao Yu's previous guidance to the Ministry of Commerce is to develop business around football, and strive to build the brand of the Red Rebels into a platform, with football as the core, diversified operations, which has led to the rapid rise of the Red Rebels.

But that's not enough.

"In addition to strengthening our partnerships with existing sponsors such as Vodafone, Adidas, and Audi, we will continue to expand our sponsorship base." Gardner showed off his latest network of sponsors on the large LCD screen in the conference room.

"After our negotiation and cooperation, we will grade the existing sponsors, Vodafone and Adidas will be our main sponsors, and the cooperation of the rest of our sponsors must be in the interests of the main sponsors."

In other words, if one day Toyota becomes the chest advertising sponsor of the Red Rebels, then the Red Rebels will be forced to terminate their partnership with Audi, because it is the club's obligation to protect the rights of the main sponsor.

Of course, this is just an assumption, and the Red Rebels' business exploits have always been well received by sponsors, as they are very win-win and not just profit-oriented, which makes the Red Rebels have a very good business image.

"Under the main sponsor, we will develop 15 official sponsors, including our car sponsor Audi, financial services sponsor Citibank, and travel services sponsor Manchester Tourism Group, all of which are our regular customers and have a good relationship with each other, and will further strengthen the cooperation in the future."

Audi and Citibank are also leasers of land near the Red Rebels Stadium, and have a close relationship with the Red Rebels, and Manchester Tourism Group is the one that was first established in the Red Rebels to sponsor the Red Rebels team bus, the Red Rebels have risen in recent years, and they have also developed rapidly, and now they are the leading tourism groups in the UK, they have been sponsoring the Red Rebels, and they are the old partners of the Red Rebels.

"After our operation, credit card giant Mastercard is interested in working with us to launch the Red Rebel Credit Card with Mastercard, which is different from other credit cards not only because it has the Red Rebel badge on it, but also because Mastercard paid us a £1.5 million sponsorship fee, but also because of the special service."

"The interest rate of this credit card is determined based on the performance of our club, that is, when our team performs well in the year, then the interest rate is lowered, if the performance is bad, then the interest rate is increased, and once we win the Champions Cup, league championship and other heavyweight trophies, the cardholder can also have a certain amount of dividends, which is closely related to the club!"

"We've done a special survey and the response from the fans has been very good, we already have more than 50 million fans around the world, and our club has 180,000 regular members, that's our biggest asset!"

As early as the establishment of the club's fan department, Xiao Yu decided to manage the Red Rebels fans, and specially established a huge database to collect fan data from the Internet, tickets and merchandise sales process, and this database has now exceeded 8 million people.

Among them, 75% are in the UK, another 55% are male surnames, 45% are female surnames, 1 million active consumers, and up to 3 million potential consumers, in addition to their interests, hobbies and other aspects of data, clubs can also launch a variety of surname services to meet the needs of fans.

Xiao Yu had thought about the Red Rebels, which he felt were somewhat similar to the Chinese chatbot Penguin, with a large user base, which allowed the network company to launch a variety of services anytime, anywhere, and easily gain an advantage over its competitors.

This is the case with the Red Rebels, who are Premier League giants, have a good image, have a large fan base, and the fans are loyal to the club, which are the reasons why those sponsors value the Red Rebels.

There was once an authoritative survey that among all the giants in Europe, the club with the highest fan loyalty is the Red Rebels, although each giant has their own diehards, but the fans of the Red Rebels are generally loyal, which is also considered to be a major influence of the club's promotion of the concept of gratitude!

And for such a club, it is impossible for any sponsor to turn a blind eye!

(To be continued)