496 Development Strategy
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In addition to Mastercard's desire to work with the Red Rebels, a number of companies have expressed strong interest in working with the Red Rebels, as the club has a transcendent influence and credibility in the football field. Pen × fun × Pavilion www. biquge。 info
From the establishment of the club to the present, Adidas alone has designed two jerseys for the Red Rebels, including a new jersey next season, but without exception, the Red Rebels' jerseys are full of the club's traditional elements, such as red and green and gold lines, etc., which are club traditions and are loved by fans.
Some people may say that it is difficult to affect the commercial value of the team just by the jersey, which is wrong!
In fact, after the investigation of the Red Rebels Ministry of Commerce, the jersey is like the fans' intuitive impression of the club, frequently changing the color of the jersey, in the end it will only make the fans feel that the club is fickle, and the details of the Red Rebels' jersey have been changed, but in the overall color and structure of the jersey, it has always followed the original traditional color.
This gives the club the nickname of the Green and Gold Army in addition to the nickname of the Red Rebels, which undoubtedly resonates greatly with fans who know and are familiar with the founding and history of the Red Rebels, and increases their loyalty.
In addition, the technical and tactical play of the Red Rebels is also the reason why the team attracts fans. Gray and other experts agree that the Red Rebels are the most watched team in the Premier League, even more favored than Arsenal, for the simple reason that this team pays attention to smooth and fast passing and cutting, and pays attention to the delicate running system without the ball, which makes the Red Rebels not too dull how to play.
It is precisely because of this that the home attendance of the Red Rebels is the best, and another reason is that the home stadium of the Red Rebels has maintained an unbeaten record since entering the professional league, and is known as the most terrifying devil's home stadium in Europe.
In addition to these, the Red Rebels' business philosophy is to be grateful, emphasizing loyalty, not only the loyalty of the players to the club, but also the loyalty of the fans to the club, and the loyalty of the club to the players and fans.
As Mark? What David said is that the existence of the Red Rebels is the most powerful commercial value in itself, because love is extreme, so they choose to betray, which is itself an organic combination of loyalty and rebellious spirit, and has a rich audience in almost all ages, especially among young people, the Red Rebels are even more outstanding.
It is precisely because of so many elements that sponsors have an almost incredible pursuit of sponsoring the Red Rebels.
"A number of companies have already expressed interest from the 15 official sponsors we have identified, and in addition to Mastercard, British Airways is also looking to work with us to take on all of our away flights from next season, and this four-year sponsorship contract will bring us more than £6 million in cash revenue."
Speaking of which, Gardner changed a photo on the big screen, which was a Boeing 737 plane, only to see that the fuselage was dyed red, with green-gold lines, shining in the sun, and at the same time, the huge red rebel army emblem was extremely conspicuous on the fuselage.
"This is the Red Rebel Boeing, once we reach this agreement with British Airways, they will use the club's badge, logo, and even the image of the players on the fuselage of the aircraft, but in fact, they value our badge, otherwise, if they dye Beckham on it, then the plane will become Beckham!"
Gardner's words caused everyone in the conference room to burst into laughter, but everyone had to clearly realize one thing, that is, the Red Rebel Ministry of Commerce is really good, not to mention the main sponsor, among the 15 official sponsors, MasterCard and British Airways have reached an annual sponsorship fee of 1.5 million.
By analogy, 15 sponsors spend at least £20 million a year, which is definitely a big income for the Red Rebels, and it is also an indirect boost to the club's image and value.
Of course, the Red Rebels do not need to be reciprocated, in addition to the team emblem, there will also be a special British Airways booking area on the official website, where British fans can get discounts on their flights, especially Red Rebels' away games, and overseas fans can also order tickets to the UK to watch the game.
"Budweiser also wants to work with us to organise the Manchester Oktoberfest in our Red Rebels theme park, which they sponsor and organise, and they want to be our beer sponsor, for which they are willing to pay £2 million a year!"
Budweiser is also vigorously developing the European market, so their sponsorship of European teams is very hot, the Premier League alone has Chelsea, and is currently cooperating with the Red Rebels, and the sponsorship fee exceeds that of Chelsea, after all, the overall commercial value of the Red Rebels is much higher than Chelsea.
In addition to the above-mentioned sponsors, the Red Rebels Department of Commerce is also in close negotiations with a number of companies, it should be said that it is now the Red Rebels who choose sponsors, not sponsors who choose the Red Rebels, such as those companies in the gaming industry, have long coveted the Red Rebels, and the previous must win once wanted to sponsor the Red Rebels with a sponsorship fee of more than 10 million pounds a year from Vodafone, but the Red Rebels refused on the grounds that their image did not match.
As Xiao Yu said, the business operation of the Red Rebels must be consistent with the club's business philosophy, so sponsors such as the gambling industry and the tobacco industry are all rejected by the Red Rebels.
Instead, companies such as Armani, American Jialu Wine, Elken Fitness Equipment, Coca-Cola, McDonald's, Gillette Razor and other companies are under the consideration of the Red Rebels, and the Ministry of Commerce is currently in close negotiations with these companies.
According to David and Gardner, the 15 official sponsors will be in the automotive, finance, credit card, airline, clothing, beer, wine, travel companies, fitness equipment, beverages, food, toys, e-commerce and other industries, and in addition to these 15 official sponsors, there are partners in Gardner's sponsorship system.
In addition to the main and official sponsors, there will be more than 30 commercial partners who will not bring the Red Rebels the same level of profit as the official sponsors and main sponsors, but will also bring real income to the club.
"In addition, our OPTA data company has completed the global layout, which will provide a stable income for our club in the future, and the Red Rebel pay channel that we previously established in cooperation with Sky TV and Granada TV has also achieved profitability, and is expected to bring us more than 10 million pounds of revenue every year after proper improvement and promotion, which will also become a stable source of income for us in the future."
Xiao Yu has always been supportive of the club's diversification, especially under the premise of football as the core, the business operation of the Red Rebels has indeed advanced by leaps and bounds, especially in the three years since it was promoted to the Premier League, the Red Rebels have become the premier business model in European football today.
The Red Rebels are currently valued at more than Manchester United, estimated at more than £1.5 billion, which includes the value of the players in addition to the value of the club, as well as the potential benefits of the academy system, as well as the Red Rebels stadium and surrounding land.
From being established from nothing in 1998 to now worth 1.5 billion pounds, a full 8 years, although Xiao Yu has also invested a lot of money in it, but in terms of income, it is absolutely amazing.
Of course, the current 1.5 billion pounds is nothing to Xiao Yu, with the listing of Google, with the increase in Apple's stock price, and several companies under Xiao Yu's current name are also plotting to go public, Xiao Yu's net worth will be further improved.
…………………… If you see the business plan and income of the Red Rebels, perhaps most people will involuntarily wow, and then praise the revenue strength of the Red Rebels, but one point that cannot be ignored is that the expenses of the Red Rebels are also very high.
According to the salary structure formulated by Xiao Yu, the coaching staff and the Ministry of Commerce, the salary of the players accounts for 50% of the club, which is a relatively reasonable and safe figure, so the salary of the Red Rebels players is carried out according to this salary structure.
However, when Xiao Yu was a fan in his previous life, he simply added the player's pre-tax salary together, thinking that this was the team's salary expenditure, which was wrong!
In addition to salaries and bonuses, Premier League clubs must buy high national insurance for players, which is the same as Xiao Yu's previous life to buy a car in China, the higher the price of the body, the greater the amount of insurance that needs to be paid, and the same is true for players, the higher the player's salary contract, the higher the national insurance.
In addition, the Red Rebels also have to pay national insurance and pension insurance for the club's employees, plus the salaries of the management, the business department, the coaching staff, the laboratory, etc., adding up to the club's total salary expenditure is also an expensive figure, of which Mourinho's annual salary after tax reaches 5.5 million pounds, which is the first day of football today.
Not only is the salary expenditure of the Red Rebels towering, but also the total salary of Manchester United, Liverpool and other teams in the entire Premier League and even the whole of Europe, and the giants such as Real Madrid, Barcelona, and AC Milan are not far behind the Red Rebels, and fast-rising teams such as Chelsea and Manchester City are far more expensive than the Red Rebels.
It can be said that as a football club, especially a giant team, this itself has already doomed the Red Rebels to a trend of high input, high output and high risk, and in order to avoid the club being affected by random unfavorable factors, Xiao Yu and the Ministry of Commerce attach great importance to investment in industry.
In addition to the current annual revenue of around £15 million from the Red Rebels theme park, the club will further promote the Red Rebels-themed restaurants, themed bars, themed coffee houses and the official flagship store of the Red Rebels.
At present, many countries and regions, including Singapore, the United States, etc., have expressed interest in cooperation with the Red Rebels, but this income will not be able to support the team in the short term, and it is expected to only account for 5% of the club's revenue in the next three years, but with further promotion and operation in the future, it is expected to increase steadily.
In Xiao Yu's words, the club's operation itself is a high risk, so it is necessary to minimize the risk through a series of business operations, so that even if the team is at a low point in performance, it can still quickly turn the situation around.
In addition to these income and expenses, the Red Rebels also had a whopping £150 million in their bank accounts, which Xiao Yu deliberately kept when he sold players such as Palacio, Juninho Jr., and Hleb as liquidity for the Red Rebels in case of emergency.
In addition, the Red Rebel Charity Foundation is currently developing very rapidly, and has faintly become a well-known charitable foundation in Europe today, which has been supported by Red Rebel fans, and its momentum is becoming more and more popular, which also makes Xiao Yu and the reputation of the Red Rebel reach a new height.
With the replies from Chinese Red Rebel fans on the Internet to the club's philanthropic philosophy, you don't care what kind of mentality this club has, and don't care whether he really wants to do charity, but the Red Rebels Charity Foundation does take out 5% of its fixed assets every year to do good deeds to help those who are poor and sick, and that's enough!
In this regard, the UK has a well-established legal system to limit the actions of the Red Rebel Charitable Foundation, so the annual donation of 5% is a hard indicator of charitable foundations.
At present, the Red Rebels Charity Foundation will cooperate with the United Nations Disease Organization to carry out charitable activities around the world, and the Red Rebels are also committed to disease prevention, hunger, education and other issues in developing countries, and have also made a lot of donations to schools, streets and communities in the United Kingdom and European countries, so that every donor's donation can be used for good.
The charity foundation is also working with the Red Rebels to actively promote street football activities and school football activities, on the one hand, to give more talented football teenagers the opportunity to show their talents, and on the other hand, to enrich the life of schools, streets and communities.
In addition to the Red Rebels, more and more Red Rebel fans have also invested in this charity, especially among these fans, many of whom are rich and highly regarded for the Red Rebels' philanthropy.
At this internal meeting of the Ministry of Commerce, Xiao Yu finally made a summary, acknowledging the achievements of the Ministry of Commerce, and also putting forward a business plan for the future of the Red Rebels.
Strengthen the development of the team, so that the Red Rebels can continue to be competitive in the competitive field, while continuing to invest in youth training; Committed to philanthropy, continue to steadily increase charity, and help more people in need; Finally, we will strive to develop the Red Rebels into a diversified international brand and continue to maintain the healthy operation and development of the club.
This is Xiao Yu's plan for the Red Rebels, and it is also a requirement for the Ministry of Commerce.
Meanwhile, at Newton Heath's training ground, the players are actively engaged in the Carabao Cup second leg at home to Blackburn.
(To be continued)