The NIKE Sneaker Design Department may sound like a gathering place, but it is actually the research institute of the world's top basketball shoe technology.

When it comes to sneaker technology, people who don't have a cold will feel that it doesn't make much sense, and those who like it can analyze one, two, three, four or five.

For ordinary basketball lovers like you and me, whether it is Shenhua's restrained built-in air cushion or the arrogant and domineering air column, it is true that the difference is not too big when playing wild ball. If you are playing on a concrete court, the wear resistance of the hard soles of many domestic sneakers is even better than that of foreign brands, and the durability is far greater than that of high-priced foreign goods.

But if you have been in contact with basketball for many years, have played some indoor formal stadium games, and have a certain personal basketball technical style and position concept, sneaker technology is a hurdle that cannot be avoided.

"ZOOMAIR, BUILT-IN AIR CUSHION, ALTHOUGH YOU CAN'T SEE IT FROM THE OUTSIDE, BUT YOU DON'T FEEL LIKE IT AFTER PUTTING IT ON YOUR FEET, IT'S AN ABSOLUTE NEW GENERATION OF CORE TECHNOLOGY, AND IT'S QUITE MATURE AFTER YEARS OF USE, AND IT'S THE FAVORITE OF OUTSIDE PLAYERS."

The head of the sneaker design department took Chen Mu and Duffy all the way around, stopping from time to time to introduce the technology used to disassemble the sneakers in the display case, and his face was full of pride.

"MAXAIR, the second-generation air cushion technology, is timeless, has a large force area, full rebound, and feels soft under the feet, and is the favorite type of technology for the inside giants."

"The SHOX air column, an epoch-making invention designed for spring people, has a stiff foot, a quick rebound and explosive power, and is used more by flying dunks, but we are working on improvements, because it does have some hard injuries, haha."

Lao Mei has many shortcomings, but there is one thing that Chen Mu still likes very much, that is, direct. This directness can sometimes sound hurtful and even make the situation a little awkward. But it's better to say ugly things in front of you than to regret it afterwards.

When it comes to air pillar technology, even the director of the design department has revealed his ugliness, when the flying man Carter wore sneakers with air pillar technology, he was dusty, and as a result, he suffered a lot of injuries and almost became a glass man. In the 2006-2007 season where Chen Mu was located, Carter's latest signature shoes also returned to simplicity from a once frenzied to a full-palm air column, with six built-in air columns that are not too conspicuous, but the stability is greatly increased. There's a lot less of it or something.

The air column technology will reappear in a few years, but its excessively high heel and questionable stability of the transmission system still make many fans and shoe fans think that Carter's injury must be related to this black technology.

After some introductions, the two followed the staff to the core area, the research and development department of the AIRJORDAN series.

"Let's take a look at the LOGO first!"

The director waved his hand. The staff hurriedly put a few designed LOGOs on the side of the curtain, Chen Mu and Duffy looked at it, and couldn't help but give a thumbs up in their hearts:

NIKE's design team does have two brushes.

These logos. Some are variations of Chen Mu's initials CM, and some also add Chen Mu's back number 5 in the 76ers, making the effect similar to an inside player bowing down and dunking. Some are based on the Chinese "Chen", although the form is slightly more complicated. It's not cumbersome at all, and the visual impact is quite good.

Others are simply a silhouette of a character, take a closer look. It is Chen Mu's action of scrambling for rebounds on the court, which is obviously Chen Mu's signature move, which is vivid and quite domineering under the portrayal of NIKE staff.

In addition, there is even a logo that resembles a heavenly hook action, which is estimated to be specially customized in NIKE after the second game of the playoffs, which is quite elegant and gorgeous.

In order to design the most suitable LOGO for Chen Mu, there are dozens of LOGOs displayed before and after, Chen Mu is dazzled by it, I just feel that this is good, that is not bad, and each one does not want to fall.

However, after seeing a concise LOGO, Chen Mu's spirit was lifted, and he decided that it was it!

The larger M-shaped shape is the bottom, the boundary is clear but the color is slightly darker, and the smaller circle of C is the table, pressed above the M, it looks like a basketball on the rebound, and there is a faint dark flame burning around the body.

Introverted, yet domineering, elegant, but also violent.

The essence of the rebounding idiot is also revealed in this LOGO.

"Who designed this logo?" Chen Mu stared at the LOGO and became more and more satisfied, and said casually: "It looks a little interesting." ”

"Uh, yes, yes, yes, yes, yes, yes, I designed it!"

A little girl shrunk behind a group of designers stood up, short in stature, a pair of heavy glasses pressed against her nose, her hair was loosely tied in braids and thrown behind her head, and her face was still a little freckled, looking very young.

The little girl was very excited because Chen Mu took a fancy to her work, but it was estimated that because she was still young, she was embarrassed to behave too exaggerated in front of her seniors.

"Ah, this is our new designer, Joanna, the work is still a bit immature, but if you like it, we can improve it immediately!" The director obviously didn't expect Chen Mu to be interested in the design of such an unknown girl, and thought that Chen Mu was talking back, so he hurriedly explained a few words.

"No, you don't have to."

Seeing Joanna's cowering appearance, Chen Mu couldn't help but think of his life in the original timeline, and his heart showed compassion, and he smiled kindly: "That's it, it's good." ”

That's it, it's good.

Chen Mu's words made Joanna flattered, and she was speechless for a while.

This time, the logo design for the young star that the company will value most in the future will not be eligible for the work due to Joanna's qualifications. But Joanna knew that this was her last chance.

Joanna is a high-achieving student who graduated from a professional design school, and joined the NIKE headquarters a year ago. The works designed always have a strong academic flavor and are not outstanding at all.

In today's society, what people pursue is individuality, publicity, and self-respecting domineering. Even the players love it. Joanna's restrained and sophisticated design style is indeed a little out of step with the times.

For a whole year, Joanna failed to come up with even a single work with commercial value, and was always doing useless work back and forth. Privately, the supervisor has repeatedly revealed to Joanna, intentionally or unintentionally, that if the company wants to reduce its staff, it may start from the design department, and the designers who do not have the work may be the first batch of candidates to be eliminated.

Where could Joanna not know that this was exactly what the supervisor had told her? So when everyone in the design department received the task of designing a personal LOGO for Chen Mu, a future superstar. Joanna was holding back her strength to make a design that everyone admired and solidify her small position in the company.

From the beginning of the project, Joanna worked hard day and night, designing an unknown number of logos in a month. But when the supervisor and seniors saw it, they either felt too old-fashioned or too introverted, and they never got appreciated.

According to Joanna's character, if she is let go and let her operate according to her own ideas, the faint flame effect on this LOGO is estimated to not exist. But in order to make the work at least the final stage. Let Chen Mu see her design, Joanna still made a compromise and added some effects.

But this effect is a bit nondescript, let's talk about publicity. It's a little bit worse, the flames are not dazzling enough, and the domineering is not completely revealed. Let's talk about being restrained, and it's a little out of bounds. The simple letter collocation is a metaphor for the relationship between basketball and rebounding, highlighting Chen Mu's miraculous rebounding skills. It doesn't matter if you add flame or not.

In the end, the work was selected, and there was a chance for Chen Mu to see it, but Joanna was not satisfied with her design. If I had more time, if I hadn't spent too much effort on other designs at the beginning, this LOGO would have been designed more beautifully and perfectly, making this superstar I had never seen before like it even more, but now......

"A faint flame, it's pretty good."

"Ah...... Yes?? ”

Since Chen Mu's eyes glanced at Joanna, they have stayed on this LOGO without moving a bit. One sentence made Joanna even more dazed.

Yourself, is this a crooked hit......??

"It would have been better if we could have added some of Philadelphia's signature colors." Chen Mu said with a smile, although there is a certain reason for Joanna's embarrassment and uneasiness at the moment, but more because of his satisfaction with this LOGO.

"Ha, I'm a layman, just talk about it, it's it anyway, the color or something, it's up to you experts to decide!"

At the end of the selection, Chen Mu simply completed this part of the work, the designers on the side were at a loss, their proud work was so flamboyant, so arrogant, so in line with the style of the Chinese boy's court, but why was the final selection of this Joanna's design without any works?

"Yes...... Be! Thank you very much for your appreciation, I will definitely try to improve! ”

Joanna couldn't stop bowing and thanking, her head clicked as if she had turned on the acceleration gear, and her heart was so excited that she couldn't do more.

My design was approved!!

Chen Mu, the future superstar, chose the logo I designed!

Joanna knows that as long as Chen Mu maintains the continuity of his career, the logo he designed will be spread to the world on the signature shoes that he continues to launch.

My own work finally has the value of being recognized!!

"By the way, when you design a LOGO, you all have some design concepts or something, right?" At the end, Chen Mu asked with great interest: "What is the core concept of this LOGO?" Can you share it with me? ”

"Well, yes, it's 'longing'!"

Joanna replied busily, "It's the endless 'hunger' for rebounds, for winning, for everything on the basketball court!" (To be continued......)

PS: Desire! This is Keel Porridge's own view of the core of competitive sports, without desire, there is no hope. Whether it's sports or life, we have to be full of desire!