"It's the desire! It's the endless 'hunger' for rebounds, for winning, for everything on the basketball court! ”

"DESIRE", the word that came out of the mouth of Joanna, who was a little shy, still sounded a little disobedient.

The word means a kind of fanatical pursuit and relentless effort, the latter Joanna seems to have, but what about the former?

"Oh? Craving? Not bad! ”

Chen Mu nodded when he heard this, and continued to ask: "So, why did you choose such a theme for my personal LOGO?" ”

"Well, because, because ......"

Joanna was a little shy by Chen Mu's successive questions, and she only felt that all the colleagues around her were looking at her in front of everyone, and this feeling of being watched by the crowd made her very unaccustomed, and her little face blushed and lowered her head, eager to go directly into the cracks in the ground.

No, you can't ...... like that!

Joanna habitually wanted to escape from everyone's gaze and want to return to her own spiritual harbor to be alone, but deep down, there was a voice calling out to her.

I can't run away forever, this is the last chance, and if this work can't be recognized and used, I'll lose my job, I'll ......

I'm going to get nowhere.

"Because I watched your game footage, and even though I don't know anything about basketball, I can tell that you have a fanatical desire for everything on the court."

Joanna mustered up the courage to say what she had to say.

Say it!

I said it!

So many people were looking at me, but I did it anyway!

The voice in my heart became excited. I can't help but cheer for Joanna whose heart is pounding.

"Oh, not a sports fan, but working at NIKE headquarters?" Chen Mu said with a rather regretful look on his face: "In the eyes of sports fans like us. You're in luck! ”

Chen Mu's words made Joanna even more ashamed, only feeling as if it was a mistake to even work here, and she was a little at a loss for a while, not knowing what to do.

"You said you watched my game tape? How long have you watched it and how many are there? The analysis of my style of play is quite good! Chen Mu continued, a non-sports fan, claiming to be a girl who doesn't understand basketball at all. It must have taken a lot of hard work to be able to analyze your own style of course so accurately.

"Hmm...... In a month, I watched about 80 shows! Joanna replied.

80 games!

This number surprised everyone present.

Chen Mu has been in the NBA for less than two seasons in total. The first season was fragmented, and the total number of games before and after was only about half. Combined with the 82 games this season, the total number of NBA games is about 120.

And the little girl in front of her, who looks shy, is actually in a month's time. watched Chen Mu 80 games. This is more than 60% of Chen Mu's total career appearance!

Although people watch the game, they must also use NIKE's unique sports event resources to drag the progress bar and jump to watch, and it is estimated that they still pick Chen Mu's time to watch.

But as a non-sports fan, even that can take hundreds of hours of boring time, and the hardships are hard to know to outsiders.

Chen Mu could even imagine that this freckled girl sat alone in front of the computer late at night, watching basketball games one by one that she was not interested in at all. Hold the mouse progress bar in one hand and hold your chin in the other. A scene where the head still slides down from time to time.

It's been a lot of hard work.

Only then did Chen Mu know why this girl's design, the academic design of this girl who didn't understand the beauty of sports at all, would make him fall in love at a glance.

Looking back at the other designers, after hearing Joanna's 80 figures, they all looked at each other, and then lowered their heads, looked elsewhere and looked elsewhere, and none of them spoke. There were still small criticisms from time to time, and the voices that thought that Chen Mu's choice of Joanna's works was a matter of vision also disappeared in an instant, and no one mentioned it anymore.

Yes, a girl who watched Chen Mu's 80 games, a designer who studied tens of thousands of minutes of Chen Mu's video data, and finally designed a work, how could it be bad?

No wonder Joanna's works were selected, no wonder Chen Mu only glanced at other works a few times and didn't show much interest, but as soon as he saw Joanna's works, his eyes lit up immediately, like a treasure.

Although she doesn't know sports or basketball, she can watch such boring hundreds of hours of video, and Joanna's design unconsciously brings Chen Mu's characteristics and personal style, and the final effect can naturally hit Chen Mu's heart.

That's why.

"DESIRE, THAT'S GOOD, OR MAYBE THAT'S WHAT THE SNEAKERS SHOULD BE CALLED, DUFFY?"

"Well, it's really good!"

For Chen Mu's proposal, Da Fei thought about it for a while, felt good, nodded and said, "This girl is right, this is the best embodiment of your court style!" ”

Once you've chosen the most important personal logo, the rest of the process will go even more smoothly.

IN TERMS OF THE BASIC STYLE OF SNEAKERS, NIKE RECOMMENDS AIRJORDANVI, WHICH IS OFTEN REFERRED TO AS QIAO LIU IN CHINA.

This sneaker was worn by Jordan in the 1990-1991 season, with a simple and elegant appearance, moderate thickness of the sole, and relatively good protection for the ankle, and the overall design is a classic among the classics.

Qiao Liu's initial color scheme is based on the color of the Chicago Bulls' home and away jerseys, with a versatile black, the effect is quite good, and now after the designers match the home and away colors of the 76ers, some local transformations have been made, which looks more impactful, and there is a faint sense of evil, which looks quite futuristic.

In terms of technology selection, Chen Mu and NIKE's kinesiology experts discussed and studied, analyzed Chen Mu's body data, game videos and other materials, and selected the most suitable match for Chen Mu: ZOOMAIR. HIND PALM AIRSOLE.

Although the AIRSOLE technology has been basically eliminated by NIKE, its softness, concentrated force surface, and strong resilience are very suitable for Chen Mu when he is accumulating his feet and jumping on the spot. Compete for better location and height.

The ZOOM forefoot allows Chen Mu to get a quick rebound when he needs to jump quickly or change direction during the exercise, giving full play to his mobility advantages.

"Based on what we've discussed today, the final look of the sneaker is probably ...... Such! ”

After some operation on the computer, the technician put the 3D simulation of the sneaker on the screen, which had been discussed for a long day.

Look at the sneakers marked with their own exclusive LOGO, and present them in such a real way. Chen Mu was full of emotion in his heart.

Personal signature shoes, one of many basketball players' dreams, although sneakers don't make you more skilled. The ability is more outstanding, but being qualified to launch a signature shoe proves that your popularity and commercial value have stood at the pinnacle of the world's basketball players?

Soon after. I'll be playing in these shoes myself. After a period of promotion, the shoe will also be made into various sizes and specifications, put on the shelves for fans who like their own to buy, wear, collect, and even launch women's and children's shoe versions......

The more Chen Mu thought about it, the more excited he was by the words of the NIKE staff.

"If all goes well, this is just the beginning, and there's a second pair to come. 3rd & 4th Double......"

Oh, yes. If the signature shoe wants to become a series, it needs to work hard to maintain its popularity, improve its strength, and lead the team to play more brilliant results and win more awards. And to do all this, you need to continue to maintain ......

"Desire."

Chen Mu looked back, looked at Joanna, who became one of the members of the design team of this sneaker because the LOGO was selected, and said with a smile: "I will keep this desire, and I will never stop ......!" ”

Joanna was still shy, bowing her head and blushing, a little at a loss.

A few days later, some spy photos purportedly leaked by employees of the NIKE foundry began to appear on the Internet.

The photo shows a mysterious new Jordan sneaker, and many sneaker enthusiasts will find that the basic structure of this shoe is very similar to the classic Joe Sixty worn by Sakuragi Hanamichi, but there are many adjustments to the color scheme and details.

In one photo, there was even a vague pattern that appeared to be a logo, but due to the angle problem, it was impossible to tell whether it was the personal logo of an active player.

These spy photos are very similar to that, and there are two voices on the Internet, one thinks it is a fake photo, and the annual AIRJORDAN sneaker release is unlikely to appear in this situation of suspected plagiarism of previous generations of works in the series, and it is basically a big change.

Another voice believes that things are not so simple, and I am afraid that some members of JORDANTEAM are about to launch signature shoes.

PRIOR TO THIS, JORDAN TEAM PLAYERS WERE GENERALLY WEARING CLASSIC AIRJORDAN SHOES OR THE NEWLY LAUNCHED AIRJORDAN TO BE UNVEILED IN PUBLIC. It seems to have become an unwritten rule that it is difficult to launch signature shoes when you join JORDANTEAM.

However, this rule was broken in the season just ended, and Carmelo Anthony got his first pair of real signature shoes - MELOM3.

This sneaker is the first time that JORDANBRAND has launched a signature shoe for a player other than Jordan, and Carmelo Anthony's personal logo has also appeared on the sneaker, and the market sales and response have been excellent.

NIKE, WHO HAD BENEFITED A LOT FROM ANTHONY'S INNOVATION, WAS READY TO LAUNCH SIGNATURE SHOES FOR THE REST OF THE JORDANTEAM, AND THIS INFERENCE CAME FROM THIS.

But who is this man? SHOULD I JUST LAUNCH A PERSONAL SIGNATURE SHOE, OR WILL YOU START WITH A FEW PAIRS OF FUSION AIRJORDAN SNEAKERS LIKE THE 1.5 AND THEN LAUNCH A REAL SIGNATURE SHOE BASED ON MARKET FEEDBACK, AS ANTHONY DID?

NIKE, who was in a hurry, announced the answer more than a month after Chen Mu visited NIKE's headquarters, that is, shortly after the NBA Finals. (To be continued......)