In a country where even the Prime Minister and the Queen are concerned about football, whether you are a high-class elite or a pawn, football is an essential topic for every occasion.

Bille knows that Aldridge is the owner and head coach of Millwall, and there is no disdain in his eyes, English football has always been closely related to the whole nation in the past few decades or even hundreds of years, and this sport is integrated into the spirit of the nation, so Charlton led his teammates to shed blood in the Champions Cup and shouted that every teammate who died in the Munich air crash can move the world, and tragedies such as the Heysel tragedy can also shake the whole country, Even Gascoigne's tears in Italy would touch every Englishman.

Bishop and Aldridge have spoken about football, particularly some of his doubts about the future of the Premier League.

In fact, long before the establishment of the Premier League, the Premier League had the intention of naming the league in terms of naming rights, and Barlake Bank had the intention of naming it, but in the end it was won by Carling Beer, not that Barlake Bank could not grab Carling Beer, with their financial resources, the competition for money is not a problem at all.

It's just that at that time, it could be said that it was a period of social transition in Britain, the Iron Lady Thatcher had just stepped down, and English football had not yet escaped the shadow of the Heatsburg tragedy, and the best players would go to Italy, and even the fans had a saying: After death, the soul will fly to Italy, so that you can see the best players in the world and the most exciting games.

The Balek Bank consortium was only concerned about the future trend of the Premier League, whether it would continue to slump or be able to regain its strength, and hesitated, and withdrew from the competition for the title of the Premier League.

In recent years, it seems that England, who have just returned to the European arena, has clearly a huge gap with the European powerhouses, and English football is paying the price for its isolation from the European competition at the end of the 80s.

Liverpool, who were eliminated in the qualifiers, could not beat the Portuguese Super League giants Benfica's Arsenal, Leeds United, who were excluded from the group stage by Glasgow Rangers, Manchester United, who was eliminated by Galatasaray last season, and even won the group stage by the Nordic team Gordenberg in the group stage this season, and then was squeezed out by Barcelona, and once again failed to qualify for the second half of the Premier League defending champion Manchester United.

It's been five years since England returned to the Champions League, but not once has they been in the quarter-finals.

When talking about the future development of the Premier League, Aldridge talked to Bishop about the development model of the Premier League, especially the English football is becoming more European, the number of foreign aid has increased significantly, the club's market-oriented operation, especially the financial wealth of the Premier League through broadcasting huge income after its establishment.

On the contrary, even though the Italian league is now a well-deserved first league, the disadvantages of the Italian league will also drag down the development of the league, the transfer restrictions of non-European places bear the brunt, and the club family business mode is closed to foreign investment, which is a potential danger factor, and in order to win unscrupulously, the Italian league has many stars, but there is also a development trend of barbarism and roughness, people often see wonderful and smooth offenses but end with rough fouls, don't say ten years later, in the mid-to-late nineties, Serie A has a long list of household names on the injury list, but fans clearly want to see them on the pitch rather than recovering from injuries in Italy.

"If the teams representing the Premier League can't do well in Europe, then the eyes of the world, or the eyes of Europe, will not be focused on England, so the value of the Premier League is only on home, and the risks and benefits of sponsoring this event are not proportional."

Bishop's words made Aldridge nod, and he replied: "That's right, England as a big football country, its own influence is huge, like some small European countries, even if their teams have achieved great success in the Champions League, it is difficult to have great development, because the local football soil determines the limit of achievement, on the contrary, traditional European powers such as Britain, Italy, West Germany and France, once they can achieve sustained success in the European arena, will have a huge effect, especially in the modern era of rapid media communication, The prominence of Italian football is proof of this, and if the Premier League teams can create this effect, the Premier League will be able to create a greater effect than Italy, for the reasons we have already discussed. ”

Aldridge talked eloquently, and after chatting to the most ruthless, Bisharp said solemnly: "I talked to Barnett about a partnership, Barlake Bank is interested in sponsoring a Premier League team, I heard that Millwall has a good momentum in League One this season, if Millwall can qualify for the Premier League next season, we are willing to be the team's chest advertising sponsor, what do you think?" ”

Aldrich was surprised.

Barek Bank wants to sponsor a Premier League team?

You can sponsor anyone, but you don't pick Millwall subjectively.

Millwall are a notorious rogue team!

Although the team has changed dramatically this season, the impression of the past will not change overnight.

Looking back on Sharp words, Aldrich suddenly realized, I am afraid that this is just a friendly cooperation between the Barlake Bank and the Hall family, in the Europeanization of the consortium, and even the globalization strategy, allies are indispensable, and the Hall family rose in London, but it is a famous international capital, Barnett entered North America, invested in Southeast Asia, and received a good return, and the Hall family, which has a British local account, is looked down upon by the Barlake Bank, which is not unreasonable.

Aldrich smiled and asked, "Sponsorship?" ”

"Three years, a million pounds a year."

"No, once a year, you can sign a million pounds this summer, or 800,000 pounds, and next summer, if you want to continue to sponsor, the sponsorship fee will be negotiated separately."

As far as Millwall's reputation is concerned, advertising sponsors on the chest, giving 500,000 pounds a year is not too little for Aldridge, and now there are only a handful of teams in the Premier League that can sponsor millions of pounds.

Bisharp smiled and said, "Okay, if Millwall plays in the Premier League next season, we will sponsor a million pounds in the summer, can I ask why?" Why don't you want to sign for three years? ”

'Quite simply, I have confidence in my squad that our commercial value will grow rapidly in the future and Millwall will suffer if they sign for three years at a time. As you said, the economic benefits of being able to set foot in Europe as a Premier League team are huge. ”

"Hehehe, you're always so confident like your brother, which is admirable."

Aldrich and Bishop shook hands formally, and then ended the conversation happily.

As soon as Bisharp was seen to leave, Barnett came to Aldrich with another man.

"Aldridge, this is Mr. Wurm Heisenberg, he is the marketing director of Puma in Germany, Andrew introduced him here to talk to you about a shirt sponsorship contract for next season, you talk about it, I don't bother."

Barnett smiled and introduced Aldrich to Heisenberg before leaving.

Aldrich shook hands with the personable German man on the other side, nodded and smiled, and said, "Nice to meet you." ”

Wurm Heisenberg calmly struck up a conversation with Aldridge and, after a polite conversation, Heisenberg went straight to the point, offering to become Millwall's exclusive shirt sponsor for £800,000 a year on a five-year contract.

Aldrich replied: "Impossible! I know that no sponsor is willing to invest a lot of money in Millwall right now, but I refuse to sell Millwall's future interests, Mr. Heisenberg, my proposal is this: the contract is signed once a year, we can sign a contract for 800,000 in the summer, and next summer, we will talk about another one, if Millwall's commercial value increases, or, we are relegated next season, so that the interests of both parties will not be lost, right? ”

Heisenberg seemed a little unhappy, and he felt that Millwall, a small village shop, should be happily welcomed by a large enterprise like them.

Aldridge said nonchalantly: "Mr. Heisenberg, do you know how many times Millwall's jersey sales this season are compared to last year? I can tell you honestly: 13 times! For what? Because I have a lot of fans in my team who are the stars of the fans, and they quickly become the brightest people on the field, I think if it weren't for Schneider, you wouldn't be paying attention to Millwall, would you? ”

Heisenberg nodded helplessly.

Schneider, who hails from Germany, has grown up quickly and has a good star temperament, and after approaching his agent Andrew, Andrew recommended him to talk to Aldridge about the team's shirt sponsorship contract, and claimed that it would be a win-win cooperation.

"There are many players from different countries in my team, they have great potential, they will become the main members of the national teams of various countries in the future, and even shine in the most dazzling World Cup, I say this you must think I am dreaming, it doesn't matter, even if we can't talk today, I don't care, but I pay attention to human feelings, today we can lay a good foundation for cooperation, in the future, even if your company has competitors, I will choose friends first under the same conditions."

Worm Heisenberg was still a little hesitant, and he could only say that he would think again.

Aldrich sent off the guests with a smile.