Millwall in League One is not much well-known, and the sponsorship fee is pitiful, but with the great success of Sky Sports TV through the Premier League broadcast rights, the brand value of the Premier League is quickly reflected, if Millwall can be promoted to the Super League, although there will be no qualitative leap in sponsorship fees, but it is better than nothing, and the money is not too much.

Advertising in the stadium will also enter a new phase of sponsorship in the coming months, and Aldridge intends to let Adam run the business, which is the role of the club's CEO.

When Barnett saw Heisenberg leaving, he came over again, put his arms around Aldrich affectionately, and smiled mysteriously: "Come with me and give you a gift." ”

Aldridge smiled helplessly and walked to the corner of the lobby, where Barnett took a folder from his assistant's hand and opened it in front of Aldrich.

Aldrich took a closer look and saw that the content of the document was somewhat similar to a real estate developer's display map.

"To the east of Millwall Club, south of the River Thames, I have bought a plot of land which I intend to develop into a residential area, with eighty dwellings, for you."

Aldridge frowned and stared at Barnett, and asked rhetorically, "Why did you send me?" ”

The price of land in East London has not yet skyrocketed to such an astonishing price, and the new stadium in Millwall has occupied a large area, and the total budget for the purchase of land and construction is only about 15 million pounds, and Aldridge estimates that the cost price of this community will last 10 million pounds.

Barnett threw the document behind him, and regardless of whether the assistant could catch it or not, he hugged Aldrich again and said with a smile: "It's not for anything, you deserve it, in fact, 51% of the shares of my company are mine, and you have 30% and Andrew has 19%. Don't tell me about it, otherwise your net worth will be kidnapped if you don't make a good fuss. Big brother, I live in a mansion, I can't let you be shabby, you are also working as an adult now, socializing or something is indispensable, if you have friends who can have fun, don't feel distressed if you send a house or something, it's not worth a few dollars. ”

Aldrich pouted and said: "I've been outside for the past few years, and I don't know anything about your company, what do I deserve?" ”

In European and American interpersonal relationships, even between relatives, the distribution of property is very clear, Aldridge does not value money very much, he has more than three million pounds in his private account, he feels that it is enough to spend in this life, and he now has a club in operation, as long as he can operate healthily, it will not necessarily be very difficult to make a profit.

Barnett squinted and smiled: "Heh, back then, you said that Premier League broadcasts were bound to make money, especially Sky TV would make crazy money, so I took a stake in Murdoch's company, hehe, that Yankee now wants to buy back the shares from me every day, that stupid-forced, Lao Tzu won't sell it!" ”

Aldrich didn't know anything about this, and when he heard it, he was dumbfounded.

Murdoch has long had a huge influence in the UK, "The Sun", "The Times", "World News", he has a controlling stake, but in the late 80s and early 90s, Murdoch's most failed investment in the UK was Sky TV!

Losses of tens of millions or even tens of millions of pounds a year.

In the period before the establishment of the Premier League, because the independent door of Premier League clubs was clearly challenging the authority of the FA, the turmoil was boiling at the time, and Aldridge happened to talk to Barnett about it.

He is this character, he doesn't want to talk about it in detail if he doesn't understand, and he can't stop the car when he knows the truth.

From the unveiling of the Premier League's 22 clubs under the leadership of BIG5 to the FA's slump, coupled with the arrogance of the BBC and ITV, the rise of Sky TV and the outheming of the Premier League, the Premier League will be established and asserted that a new era will be ushered in.

Barnett became a shareholder of Sky TV in 91, at that time he played a time difference, before Murdoch had a private agreement with the Premier League, Sky TV had suffered huge losses year after year, this Yankee TV station, thinking that British people would spend money to watch entertainment programs that Americans like, in fact, it was a big mistake, so that the average British person is willing to pay to watch TV programs at home, ranking first: football, ranking second: football, ranking third: still football.

When Murdoch was disheartened, Barnett's investment only accounted for 20% of Sky TV's shares, but Murdoch regretted it two years later.

After winning the rights to broadcast the Premier League, Sky TV's revenue situation was unprecedented: sacks of banknotes and cheques were sent to the company every day, and Sky TV turned around from a loss of tens of millions of pounds a year to an annual profit of more than 40 million pounds!

Barnett is very proud, and it is expected that this summer, after the broadcast of the Premier League season comes to an end, he will be able to pay off all the huge loans from the bank that he originally invested in Sky TV with dividends, and in less than four years, he will earn 20% of Sky TV's shares for nothing!

And this investment idea is a clever trick from the casual words of his precious brother, Barnett not only has a brother's doting on Aldrich, but also has a superstition like adoration.

Even though Barnett made a good deal, Murdoch was not an idle man after all, and the tycoon who built a media empire with one hand became in Barnett's mouth: Dasha-force! It is nothing more than the arrogance in the bones of the British, who are reckless in their tongues and practical work, and there may not be many self-made billionaires in the British business community who are comparable to Murdoch.

"Okay, I'll take the gift."

Aldridge was not hypocritical, Barnett raised his eyebrows with a smile when he heard this: "I won't bother you, that beautiful chick over there has been staring at you, hehe, we three brothers, you are the most unattractive." ”

"No matter how jealous you are, I'm just more handsome than you."

"Hahaha, then you go and enjoy the blessings."

Barnett smiled and walked away.

Aldrich stood there with champagne and laughed secretly, and Melanie Chisholm, who had been watching him from a distance, immediately leaned in and stuck out her tongue and said, "Aren't you a football coach?" ”

"What's so suspicious about that?"

Aldrich couldn't help but laugh.

"Uh, forget it, nice to meet you, Aldrich."

Melanie looked like she was leaving, and the rest of the Spice Girls were already standing by the door, all of them looking at Aldrich with a smile.

Aldrich shook hands with her again and said with a smile: "I'll see you again." ”

Melanie grinned and turned away, and as soon as she returned to her companions, she was laughed at by them.

Aldrich smiled at the seductive back of the departing hot girls, and Melanie looked back with a shy smile before leaving the house, which made him remember it for a long time.

Because it was another FIFA match day, Aldridge gave the team two days off, and he changed into casual clothes and visited Bond Road in West London, which is a fashionable street in West London where every inch of land is expensive, and the stores of internationally renowned brands are everywhere, which is beyond the reach of ordinary people.

Aldridge wore an athleisure outfit and a peaked cap on his head, and he looked very unusual on a street where most pedestrians wore suits and leather shoes.

With a glass of juice in his hand and casually sipping it, Aldrich searched the street for a mobile phone.

Even a few years ago, mobile phones were brick-like, but with the unprecedented success of Motorola's entry into the German market in the 90s, it is also rapidly leading the standard of mobile phone development, and the form factor of mobile phones is also becoming smaller and lighter.

Aldrich had no interest in carrying Big Brother, but at a banquet at his home yesterday, he saw several female guests holding small and delicate mobile phones in their hands, and he realized that the mobile phone had become less clumsy.

It's not that Aldrich is chasing fashion and trends, making it easier to work.

Britain has always been the world's leading mobile phone brand, the domestic market has been occupied by foreign brands, Aldrich casually walked into a mobile phone brand store, unexpectedly saw a pair of familiar backs.

The two were talking to the waiter, carefully holding their phones in their hands to try them out.

"What a coincidence."

Aldrich approached them and greeted them with a smile.

Their eyes brushed together to look at Aldrich.

Victoria looked Aldrich up and down, her eyes full of curiosity, while Melanie was surprised, and when she saw Aldrich's dress, she smiled and said, "Aldrich, are you in the wrong place?" Isn't it going to the training ground? Mr. Coach. ”

Aldrich shrugged his shoulders and said indifferently: "I'm on vacation today, I go out shopping to relax, there is no need to wear formal clothes, comfort is the most important thing." ”

"Hehe, that makes sense, are you going to buy a mobile phone too?"

"Hmm."

Aldrich glanced down at the counter display table, casually pointed to a black mobile phone and said to the waiter: "I want this one, if you try it, just give it to me." ”

After Aldridge finished speaking, he took out his wallet, took out his bank card to pay for it, and by the way, took out 10 pounds to spend it on the waiter.

The waiter was a little surprised, this customer in sportswear, from entering the door to paying, did not take a minute, this is the most comfortable transaction she has ever made.

Aldrich is not interested in these mobile phones now, and they are bought for convenience, so how can they have extra curiosity to try them over and over again.

As long as it's not bad, he doesn't want to take it out when he puts it in his pocket.

Glancing at the stunned girl beside him, Aldrich smiled at the waiter: "By the way, their two mobile phones are also counted in my account." ”

Melanie exclaimed, "How's that going to work?" ”

A few hundred pounds of mobile phones is still a luxury for them who have not yet debuted.

Aldrich turned her head to look at Melanie for three seconds, and after she closed the seductive red lips that had wiped her lipstick, Aldrich nodded and said seriously: "Well, okay then, you should pay for it yourself." ”

Now Melanie grew her mouth again, and asked, "Why don't you hold on?" Maybe I'll just say yes. ”

Aldrich blinked, "How many times do I have to hold on?" ”

"Once!"

Victoria scrambled before Melanie could speak, smiling solemnly.

Aldrich frowned and said: "Okay, I'll just insist on it once, two young ladies, it's not a big deal for me to send you a mobile phone, don't worry, it's just a gift between friends, otherwise you will give me a Ferrari in the future, I will definitely accept it directly." ”

Melanie and Victoria couldn't help but laugh when they heard this, and generously accepted Aldrich's gift.

After Aldrich walked out of the store with his mobile phone, Melanie's voice came from behind him: "Aldrich, you big liar!" ”

PS: Thank you for the tip of "light donkey" and "take off the slippers hey"!

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