"I love the name, the word Marlboro can be used to make a great promotion, and you'll know it then." Shen Long said with a smile.

In terms of making money, the efficiency of the major consortia has always been very high, and it didn't take long for George and Philip to do a good job, and when they saw the research report, they were both not good, and the report was really a bit scary, and both of them were old smokers, and they smoked almost every day.

"New cigarettes should be produced quickly, after reading these reports, I don't dare to smoke other brands of cigarettes anymore, and you can be slightly better." As soon as George returned to Las Vegas, he began to ask Shen Long for tobacco, "How many more of this tobacco do you have?" Can you give me some? Before new cigarettes are made, I smoke pipes! ”

"I'm sorry, it's a whole new breed, and I don't have much." Shen Long shrugged, what he brought over was all grown in a flower pot by himself, and the tobacco in his hometown village had not yet been harvested.

"It's terrible." Philippe Giannini was also upset, "Our tobacco fields in Kentucky are yours, let's start growing this new tobacco next season!" ”

"Philip Morris has agreed to sell Marlboro to us, but they're selling a bit too high, and I'll need some time to bargain and probably get it done next month." George represents the Rockefeller consortium, and he is naturally invincible, "We can now prepare a new company, by the way, what are you going to call the new company?" ”

"What do you think of Altria?" Shen Long borrowed directly from the future world's No. 1 tobacco company, "Altria is derived from the Latin altus, which means high, and expresses our belief that we want to occupy the top of the tobacco market pyramid. ”

"That's good, but let's talk about the shares, our tobacco factory in North Carolina is worth about ..... value of Philip's tobacco field in Kentucky...... We valued the new tobacco variety at ......," and a fierce bargain ensued.

"No, no, no, your valuation of this tobacco is too low..... I have also seen the information of these factories, the equipment is backward, the quality of the workers is not high, it is not worth so much money, and I have to relocate the factory to Kentucky, if I stay in North Carolina, I will have to ship tobacco from Kentucky, so the cost is too high, if you stick to this price, I might as well buy a few tobacco factories in Kentucky....."

"As for you, Philip, your tobacco fields are too scattered to be cultivated by large machinery, and I will have to make acquisitions to .......connect the tobacco fields after I win them," Shen Long argued, "In addition, I have also applied for a patent for a new type of filter and formulated a new marketing and promotion plan for this tobacco, which should also be included in the cost." ”

"We'll provide you with policy and financial help so that your tobacco can get to market in the shortest possible time, and we also have our own advantages in distribution channels," said George and Philip...... who refused to back down.

"I don't lack funds, the Flamingo Club can now provide me with a steady stream of cash flow, and I also have a way to distribute it, don't forget, what did the Corleone family rely on!" The Corleone family started out in the olive oil and moonshine business, and they sold olive oil and liquor all over the United States.

"Okay, why don't we each take a step back...... After arguing, the three parties finally reached an agreement, Shen Long occupied most of the shares of the soon-to-be-established Altria Company with new tobacco, filter patents, marketing plans and some funds, and the Rockefeller consortium invested in factories, policy resources, and distribution channels, and the cost of relocating the factory from North Carolina to Kentucky was borne by them; The California consortium has the smallest stake in tobacco fields, distribution channels on the West Coast and some of the funds.

"Now we can start the tobacco seedling work, and I will be in charge of this work." Shen Long didn't have many seeds, and he had to use his ability to grow plants in order to meet the needs of the tobacco fields in the shortest possible time.

He took Rocco Rappen and Tom Hagen to Kentucky and let Tom take care of the legal matters and the formation of a new company, while he stayed in the nursery and used the power of the tree wife to grow tobacco, multiply new seeds, and plant those seeds......

After several successive cycles, he finally managed to save up the needs of Altria's existing tobacco fields, and during this time, George also took ownership of Marlboro from Philip Morris.

"From now on, the Marlboro brand is owned by Altria, Fredo, tell us quickly, how do you plan to promote this women's tobacco brand? Is Altria planning to focus on the female market? The kind of tobacco called Nanxing is indeed suitable for women's tastes. George asked.

"No, I'm going to use long-bottomed tobacco for this brand, focusing on the male market." Shen Long vetoed, and in the future, Marlboro will be dominated by the male market.

"Consumers don't have a good impression that not many men are willing to smoke women's cigarettes, which makes people laugh at them as." Philip was not optimistic about Shen Long's plan.

"But by the time of World War II, the tobacco had ceased to be produced, and consumers had long forgotten about it, and I had already figured out the right marketing plan, and I was going to have Johnny shoot the commercial." At this time, the harm of tobacco is not yet understood, and it is normal for celebrities to shoot tobacco advertisements, "As for the advertising words, I have also thought about it; Don't you think the word Marlboro is interesting? ”

"What's the point? I remember it was just the name of the street near the Philip Morris company's factory in London. George asked.

"Marlboro can be seen as an acronym for the following sentence." Shen Long stood up, unfolded a piece of paper and showed it to them, only to see a string of English words written on the paper: Man Alays Remember Love Because Of Romance Only, "Men only remember love because of romance, this is a natural advertising slogan, and Johnny Fang Tan's image on the big screen is very compatible, once this advertisement is launched, everyone will be crazy about this advertising slogan!" ”

"Fredo, you're such a genius!" George and Philip were stunned directly, and it took a while to react, applauding vigorously, "I finally understand why you want to buy Marlboro, this advertising sentence alone is worth the purchase price." ”

It's not easy for a brand to establish, Reynolds promotes camel cigarettes through the image of desert camels, and Marlboro's advertising slogan can undoubtedly become popular in the shortest possible time, and people will soon forget Marlboro's women's cigarette positioning, and become the best prop for men to show their romantic feelings.

。 Sogou