"I'm thinking of adding this line to Johnny's new movie, think about it, Johnny lights a cigarette and says it to the heroine, and this scene is going to be a classic!" Not only is it a classic of the movie, but it will also become a classic of inserting advertisements, "With the big sales of the movie, this advertising slogan will also spread all over the world." ”

The only problem now is how to figure out a new script for Johnny, "Titanic" is too difficult to shoot, I don't know if the special effects of "Ghost Love" can be made now, "Dream of the Covered Bridge" seems to be considered, but the time and background of the movie need to be changed.

"The tobacco planting period is between 110 and 130 days, plus the time for roasting and processing tobacco, rolling cigarettes, and distributing goods, it takes almost half a year, if we start preparing this film now, it will be completely in time for Marlboro to start selling." George quickly calculated the time, and Hollywood in this period had plenty of time to shoot a movie in half a year.

"I believe that after this movie is broadcast, Marlboro will quickly become popular! When the time comes, we'll put a large portrait of Johnny in Times Square with this advertising slogan. "Philip is already looking forward to a bright future.

"So, the problem of men's cigarettes is solved, what should Nanxing do? I see in your plan, the planting area of Nanxing is not small. George continued to ask, Shen Long only took out two kinds of tobacco now, Nanxing and Long Bottom Leaf, the best old Toby has not yet been revealed, the trump card cannot be played at one time, he plans to keep this tobacco and use it later.

"We're going to create a new women's cigarette that's different from all the cigarettes on the market, it's thinner than the current women's cigarette." Shen Long showed a few samples, which are the popular cigarettes for ladies in the future, "The slender cigarettes match the women's figures, and they can show their elegant temperament more when held in the hand." ”

"And I added mint to it, and the cool taste is more popular with women." Shen Long introduced, "As for the name, I plan to call it ESSE, which is derived from the Italian woman. This is in keeping with Fredo Corleone's identity as a descendant of Italian immigrants, and ESSE would later be the world's best-selling brand of cigarettes for the Lady Lady.

"Wow, that looks good, are you going to have Audrey Herbes endorse this cigarette?" Just seeing the shape of this cigarette, George thought it was amazing.

"No, Audrey is still a newcomer, she doesn't have enough influence in the United States, I'm considering having Ingrid Bergman or Vivien Leigh advertise." In fact, Shen Long just didn't want Hepburn to get into the bad habit of smoking, her body was already relatively weak, and it was not good to smoke again.

Knowing the disadvantages of smoking, but trying his best to promote tobacco, wanting more people to join the smoking team, and strictly prohibiting people around him from smoking, Shen Long has now won the true meaning of a capitalist and can be regarded as a qualified capitalist.

"Not bad." George and Philip don't have much of a problem with this, Ingrid Bergman is now on fire, and Vivien Leigh has temporarily returned to the UK, but "Gone with the Wind" still makes her enjoy high prestige in the United States, and I heard that she has recently returned to Hollywood to remake the film.

"I have come up with the general direction of publicity and promotion, and I will find people in the advertising industry to be responsible for the specific operation details, and I can't always worry about these small things." Shen Long had a lot of things on hand.

"Which advertising agency are you going to look for? Hopkins, Lambert or Kayberth? George asked, referring to some of the top figures in American advertising today, who have written many books on advertising.

"Some time ago in New York, I met a guy who had just started an advertising agency, and I talked to him and thought he was very good, so I was going to give this advertising contract to David Ogilvy's Ogilvy advertising agency." David Owig's reputation in the advertising industry is like Michael Jordan's reputation in the basketball world, and he will be a god-like existence in the hearts of many advertisers in the future, and Ogilvy Advertising has also occupied the No. 1 position in the world in the advertising industry for a long time, and this business will definitely not be a problem when handed over to him.

Shen Long and David Oweig also bought a share in Ogilvy Advertising Company after talking, although the development prospects of the advertising company are limited, but no matter how small the mosquito is, it is not meat, and maintaining a friendly relationship with an advertising genius is also very important for the development of other businesses in the future, and he has a lot of investment in Stanford.

"Now that he's got your approval, he must be a good guy." George and Philip already admired Shen Long's vision, and they would not interfere too much with such small issues, and besides, the advertising agency would continue to propose plans to them, and if the plan was not appropriate, it would be said.

"So, that's it for this meeting, I'm going back to New York, there's an important meeting tomorrow, by the way, Fredo, I see a lot of tobacco with long bottom leaves, bring me some back!" George was going to live by smoking a pipe at this time, but he had suffocated him before.

"yes, I'll have some too!" Philip immediately followed, and the two of them hurried away with their tobacco.

And Shen Long also left here after the local tobacco fields and factories were on the right track, he left Rocco Rapon in Kentucky, with a group of men and horses to guard the tobacco fields and factories, beware of someone stealing tobacco seeds, and by the way, dealing with local forces, he did this kind of work when he was in the black market, and he has always done a good job, Shen Long is very relieved to keep him here.

flew from Kentucky to Hollywood, handed over the adapted "Dream of the Covered Bridge" to Johnny, and asked him to start filming immediately, Johnny readily agreed after reading the script, and the whole story made him full of praise, especially the sentence "Men only remember love because of romance" is simply too much for his appetite.

Half a year later, the movie was successfully released, and it quickly became a hit after its release, especially Johnny lit a Marlboro and watched the heroine say tenderly, "Do you know what Marlboro means?" It then tells us, Man Alays Remember Love Because Of Romance Only. ”

This scene has fascinated countless men and women, many people come out of the cinema first thing to buy Marlboro cigarettes, and the distribution channels of the Rockefeller consortium and the California consortium are also extremely powerful, selling goods to the door of almost every movie theater, and the whole United States can be seen everywhere in the movie theater door Marlboro cigarette smokers.

The Marlboro brand quickly became popular, and the whole Altria company celebrated it, while Philip Morris almost cried, how could they have imagined that the name Marlboro could play so many flowers.

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