Huaibei City, Huinong Branch Conference Room.

Zhu Hong sat in front of her, flanked by sales managers in the province.

After a moment of silence, Zhu Hong's gaze swept over the person at the end, and he squinted and shouted: "Zhao Kuo!" ”

Hearing the unkind tone in Mr. Zhu's words, Zhao Kuo was suddenly startled, stood up and said, "Mr. Zhu! ”

Zhu Hong snorted coldly, "The Yuanda Group has hit your door, and you don't even know at all?" ”

Zhao Kuo is the manager of the Baixian branch, and there is a sales point in Baixian, and Huinong used this sales point to knock out the original dealers.

This Zhao Kuo and Zhang Xiaobai still have some origins, when they were drinking, Zhang Xiaobai and Bao Xiaomei went to his factory to sell, but he didn't give a good face.

Of course, now he had no idea that those two mud legs had become opponents.

Not his opponent to be exact, he is completely inadequate at this level.

Zhao Kuo lowered his head and said, "Report to Mr. Zhu, it's me who is derelict in my duties!" ”

Zhu Hong waved his hand unhappily, motioned for him to sit down, and then said: "The above is the sales strategy of Yuanda Group, it is obvious that they want to rebuild the sales network to replace dealers!" ”

Zhu Hong suddenly stood up and raised half a voice, "The Yuanda Group is going to attack, and the battlefield of the two sides is in Ansu Province, if this position is lost, the upper side will definitely blame me!" But before I'm unlucky, you'll all have to fuck me off! Let's talk about it, what are the countermeasures of your elites? ”

The seats for the meeting are also particular, and in the case of similar positions, it is necessary to pay attention to seniority, and the older the seniority, the higher the seat.

Everyone was silent for a while, and the person closest to Zhu Hong said: "Mr. Zhu, I think Yuanda is fooling around!" ”

Zhu Hong glanced at him, raised his eyebrows and said, "Lao Chen, tell me your opinion!" ”

The tone is not very good, that is, he is old, otherwise he would have passed it a long time ago.

Zhu Hong does not have a deep study of the sales strategy of Yuanda Group, but she understands one thing, Zhang Xiaobai is not a fool.

Lao Chen said with a smile: "The purpose of repaving the sales network is to sell, and Yuanda does do this a bit of a different way, which seems to make sense at first glance, but when you think about it, it is not practical at all, and it is even equivalent to your own death!" ”

Zhu Hong glanced at him and said unhappily: "Reason! ”

Seeing that Mr. Zhu was a little angry, Lao Chen hurriedly restrained his playful expression and said seriously: "Mr. Zhu, I have just analyzed, even if their channels are really paved, there is no threat to our Huinong at all!" ”

"If you think about it, more than 70% of the people in Ansu Province are loyal users of our Huinong, who wants to buy Yuanda fertilizer? Don't ignore the influence of a brand, our Huinong is rooted in the good reputation established in the past ten years, and he can't shake the big fertilizer! ”

At this time, one of the people opposite him shook his head and said softly, "That's not necessarily! ”

Zhu Hong said: "Lao Li, talk about it!" ”

Lao Li is also the veteran of Huinong, who has been doing the old business in Ansu Province for more than ten years, frowned and said: "Mr. Zhu, I don't think we can underestimate their tricks, since they have laid out channels like this, there must be a backhand!" ”

Zhu Hong nodded, and agreed with Lao Li's opinion, as far as Zhang Xiaobai's character is concerned, he will inevitably think of the result before he can do this.

Lao Chen analyzed: "There are several important factors in market competition, product quality, brand, price and service. Let's not talk about the quality, Yuanda and Huinong are both large companies, and there is little difference. ”

"Lao Chen is right, they are far inferior to us in terms of brand advantage, at least in this market. But there are two factors that can not be ignored, first talk about the service, the current model is that the user goes to the dealer to buy fertilizer, and there is no contact with our company's people, so we can't control the service. ”

"And Yuanda has recruited so many salesmen, one person is responsible for a county, and there is time for each township to supervise and manage, and answer various questions from users, so we are at a disadvantage in this part of the service!"

Zhu Hong showed an approving look, this is the correct analysis of the situation, clapped his hands and said, "It makes sense, Lao Li, you go on!" ”

Lao Li smiled and continued: "We have an advantage in the brand, and now we have an advantage in serving them, but we must not be able to defeat us, because the common people are rough people who don't value service seriously, so the point is ......"

Lao Li put away his smile and said seriously: "I think that Yuanda Company is going to fight a price war with us this time!" ”

After hearing this, Lao Zhang on the other side laughed out loud for no reason, "Lao Li, are they fighting a price war with us?" Unless they're stupid! Don't forget that there's also the issue of cost! They ship from Yanjing, which is so far away from Ansu, how much does it cost to add to the freight alone? Now that their prices have bottomed out, and then drop? The pants have to be lost! Another point, now that they are recruiting more people, the cost has also increased, I think it is impossible for Yuanda to fight a price war! ”

Lao Li stared at Lao Zhang and said fiercely: "What if Yuanda would rather lose money than occupy the market?" This is a common phenomenon in market competition, and it is not unprecedented. This is called survival with a broken arm, this is called death and then life, this is also called courage, and it is also called vision! ”

Lao Li shifted his gaze to look at Zhu Hong, and said bitterly: "Mr. Zhu, you have to do it!" I suggest that you immediately report to the head office and apply for a price reduction policy, because it will be too late to start a price war! ”

Zhu Hong heard the dispute between the two very clearly, and basically told the back of the Yuanda Group, and it was expected that Zhang Xiaobai had no other way.

In the competition, there are not so many feasible solutions, and one or two can be inferred from the current analysis.

But if you really want to start a price war, it's not good for anyone, this is also a helpless approach, will Zhang Xiaobai really do this?

Zhu Hong thought for a while and said, "I think what Lao Li said is reasonable, some things must be prevented in advance!" Who else is down there? ”

After a whole morning, Zhu Hong returned to the office, mentally and physically exhausted, and had never felt so stressed.

It's not because of anything else, it's just because that opponent is Zhang Xiaobai, a person she once admired.

Sitting on the office chair, Zhu Hong rubbed her forehead.

There was a knock on the door, and then Chen Wei walked in.

"Why are you back?" Zhu Hong asked puzzled.

Chen Wei took a deep breath, stepped forward gently, and placed the phone on the table.

"Mr. Zhu, thank you for your love, but I really can't do this spy job!"

Zhu Hong hurriedly stood up, "What's wrong with you?" If you have any requests, I will promise you! ”

Chen Wei smiled, then shook his head and turned to leave.

Zhu Hong shouted: "Stop, do you believe that I told Zhang Xiaobai directly?" ”

Chen Wei turned around and said, "No need, Mr. Zhang already knows!" ”

After speaking, Chen Wei walked out directly, only to feel that his steps were much lighter.

Zhu Hong stood there dumbfounded, speechless!