There are many ways to deal with the price reduction of your opponents.

For example, increase publicity efforts, such as points redemption or coupons and other promotional methods, or improve competitiveness from the after-sales service.

And so on and so forth!

All of you here are the senior leaders of Sushi Electric, and there is no ideal!

However, what they didn't expect was that the chairman, who had already been prepared, chose to fight hard!

Obviously, this price war is inevitable!

It can be seen from the expressions of some people that they have objections, but they don't dare to say it!

Fighting a price war means a loss of interests, and neither these leaders nor shareholders want to see it.

But he is the son-in-law of the Su family, and the Su family has not objected, and they are even less qualified to object.

Su Jiawang wanted to speak and stopped, Su Qian looked at him and coughed a few times, but did not speak.

Zhang Xiaobai said: "Big brother, go down, Su's Electric also adopts their propaganda method, and the slogan is that no matter what electrical appliances, they are one dollar cheaper than Yuan's Electric!" ”

There was an uproar!

This style of play is too ruthless!

Su Jiaxing was stunned for a moment and said, "Okay! I'll arrange it! ”

Zhang Xiaobai said again: "Second brother, the matter of training cannot be relaxed, and we still pay close attention to implementation!" ”

Su Jiawang said: "Okay! Can't relax for a moment! ”

Then Zhang Xiaobai announced the adjournment of the meeting.

A few people stayed until the end, as if they wanted to say something, Su Qian called those uncles very well-behaved and told them that the meeting was over!

After they left, Su Qian smiled and said, "Brother-in-law, have you seen it?" They're all shareholders! ”

Zhang Xiaobai said: "It's a minority shareholder! ”

Su's Electric, the Su family is the major shareholder!

Su Qian covered her mouth and smiled, and said playfully: "Be careful that they want to sue!" ”

Zhang Xiaobai said with a smile: "It's just right, find something to do for that old brother, so that they don't have to do Tai Chi every day!" ”

Su Qian sighed: "Brother-in-law, I'm surprised, you are not nervous at all in this situation now?" Or is it a win-win situation? ”

Zhang Xiaobai said: "How can I be so god? But is it useful to be nervous and scared? What should be faced is always to be faced! ”

Su Qian gave a thumbs up and said something amazing.

Zhang Xiaobai asked, "Don't you have anything to ask me?" ”

Su Qian shook her head and said, "No, I will resolutely implement the plan proposed by my brother-in-law!" ”

He has no doubts, it doesn't mean that others don't, even the Su family brothers who already have a good relationship are puzzled.

The brothers came to Zhang Xiaobai's office together.

Su Jiawang said: "Xiaobai, I was embarrassed to open my mouth just now, must we fight a price war?" There's no other way? ”

Su Jiaxing said: "I thought that you were just a smoke bomb for the Yuan family, but I didn't think it would be real, Xiaobai, you have to be cautious in the price war!" ”

Su Jiaqiang said: "I just want to say one thing, our opponent is the Yuan family, and their own strength is very strong, plus they must have been preparing for a long time, it is okay to fight a little, if the two sides are in a hurry, the consequences are unimaginable!" It is also possible for two tigers to compete and die together! ”

My brother's words undoubtedly illustrate a problem, the price war is not easy to fight, and if you can, you won't fight.

Zhang Xiaobai gave his brother a cigarette, and then asked a question, "In today's situation, is there any other choice than to fight them?" ”

Su Jiaxing proposed several common schemes.

Zhang Xiaobai said: "Big brother, if you are a consumer, do you recognize the price discount, or those so-called false promotional methods? ”

Su Jiaxing thought about it and didn't answer.

Zhang Xiaobai continued: "Don't try to fool consumers, especially at this critical moment, otherwise you will suffer a big loss!" ”

"Yuan's Electric Appliances is ruthless this time, they are not reducing prices, but grabbing the market with us again! A temporary loss of interest is nothing, once the market loses ...... It's hard to get it back! ”

"Today's situation is actually very clear, they are meritorious, let's defend it, no matter what method is used and what price is paid, this position must be defended!"

Zhang Xiaobai said sincerely.

It's very effective, the brothers are all moved, and at the same time they can understand!

It's not about fighting a price war, it's about having to fight! This battle may decide the fate of the Su clan in the future.

Su Jiaxing sighed and said, "Money! ”

Fighting a price war is a money word.

Zhang Xiaobai said: "In the end, it falls on a money word!" We care about money, Yuan Ennai also cares, I'm just preparing for the price war, as for whether I can fight, it depends on Yuan Ennai! ”

Taking a puff of cigarette, Zhang Xiaobai continued: "Even if we want to die, we have to drag him to accompany him to the funeral, and we have to show this strength, otherwise he won't give up!" ”

If Zhang Xiaobai said this when he first came, this brother would definitely make a move, and he would have to fight if he couldn't beat him.

You dare to say it, anyway, Su's Electric is not yours.

Although the time spent together is not too long, the tacit understanding is still lacking, but the trust between each other is definitely there!

Zhang Xiaobai said softly: "Brothers! I, Zhang Xiaobai, am not a person who can only move his mouth, it really comes to that extent, before Su's Electric dies, all my family business will be handed back! ”

Zhang Xiaobai suddenly curled the corners of his mouth and said with a smile: "Isn't it just throwing money?" Coincidental! Now Zhang Xiaobai is the only one who lacks this! ”

……

……

September 31st!

Tomorrow will be the beginning of the big promotion, and it is completely clear at this moment what tricks both sides will use.

Yuan Ennai personally presided over an afternoon meeting to prepare for tomorrow's battle.

In the evening, they had a meal together to boost their morale, and then returned home and called Yuan Yang to the study.

Yuan Ennai briefly talked about the current situation, and then asked, "What do you think?" ”

Yuan Yang said: "Father, I think it's a good thing! Before, I was afraid that Zhang Xiaobai would not be able to fight, but I didn't expect him to fall into the trap so quickly! ”

Yuan Ennai asked incomprehensibly, "Why do you think it's a good thing?" ”

Yuan Yang said: "We have been preparing for the price war a long time ago, but Sushi Electric is in a hurry, how can he have so much money to fight with us?" If he really dares to fight with us, I'm afraid that Su's electrical appliances will be defeated in the end! ”

Yuan Ennai frowned and slapped the table suddenly, "Stupid! ”

Yuan Yang was still fantasizing, but suddenly returned to reality, and his face was a little unsightly.

Yuan Ennai pointed to Yuan Yang's nose and said, "How many times have I told you?" You can't be emotional, but you always don't listen! ”

"What is our purpose? It's not to defeat Su's Electric, but to snatch the market from him to develop himself! ”

Yuan Yang said, isn't this the same?

Yuan Ennai seemed to hear what was in his stomach and drank: "It's different!" The starting point is different, so the decision is different! ”

Yuan Ennai took a few puffs of cigarette and continued: "I really didn't expect that Zhang Xiaobai to be so bold and dare to fight a price war with me!" After bluffing for so long, didn't he intimidate him? ”

Yuan Yang lowered his head and didn't dare to speak, as if everything was wrong.

Yuan Ennai glanced at his son and said, "Let's wait and see how Zhang Xiaobai wants to play, but if it doesn't work, then you can only play!" ”

Yuan Yang raised his head, his eyes were very blank.

(End of chapter)