On the side of the field road, an old man and a young man sat on the ground, chatting with clouds and mist, and a girl could not be idle, sometimes sitting down and sometimes standing up, but her ears were always pricked up and she listened carefully.

The old man is over the age of six, his body is hard and hard, his eyes are not dazzling, and he is very talkative.

After smoking a box of cigarettes on the ground, Bao Xiaomei took another box from the car, don't look at the old man who said that he was not used to smoking this cigarette, but this cigarette that does not cost money is still easy to smoke, but in response to his words, this cigarette is really boring, or how to one after another.

This conversation is two hours.

Zhang Xiaobai learned a lot.

This old man is a native of Huailai, and he was also a restless master when he was young.

Not only for Huailai City, but even for the entire Ansu Province of agricultural products, he can say a thing or two.

In fact, there is not much difference, after all, the soil and climate are similar in a province, so the crops grown are roughly the same.

There are two crops of rice grown here, one from April to July and one from July to October.

Although Ansu Province is a large agricultural province, farmers can't earn a lot of money just by farming, and the young and middle-aged people in the village go out to work after the New Year, which is a year, so most of the people who farm are old people.

Most of the rice seedlings are bought, very little cultivated by themselves, and they do not try to do so with effort and effort, the amount of chemical fertilizer can be large, and they have to apply fertilizer four times every season.

Zhang Xiaobai gave a thumbs up and said with a smile: "Uncle, you are really a good style!" ”

The old man laughed, "We don't dare to say anything else, if you want to talk about farming, there are few villages in ten miles and eight villages that are stronger than me!" ”

Zhang Xiaobai asked: "Uncle, what brand do you use for this fertilizer?" ”

Now we understand that the seeds are relatively complex, it is relatively difficult to intervene, and the profit is not very large, the most important thing is fertilizer, and the large amount of fertilizer means that the profit is large.

The old man looked at the cigarette and coughed a few times, Zhang Xiaobai suddenly understood, and hurriedly took out the cigarette and lit it.

The old man took a sip and said, "You're running a business, right?" ”

Zhang Xiaobai nodded and answered truthfully, "Uncle, I am actually selling fertilizers, I just came to Huailai City, let's understand the situation first!" ”

Since it has been seen through, it will be insincere to hide it again, and when dealing with rural people, the impression is very important.

The old man said: "The young man is real enough, then I will also say something real, I don't know about other places, let's just say our county, more than 90% of the fertilizers used are Huinong, if I guess well, you should sell other brands, if you want to compete with Huinong, it is not very difficult, it is too difficult." ”

Zhang Xiaobai smiled slightly, it seems that this old man is really bright-eyed, he really didn't go in vain when he was young, but he has long been prepared for this kind of difficulty.

Zhang Xiaobai asked: "Uncle, then why do you say Huinong sells so well?" ”

The old man frowned and thought, he seemed to attach great importance to this issue, and said after a long time: "As for why I can't say anything about four, five or six, it's just one point, our common people all recognize Huinong's chemical fertilizer, first, they are used to it, and second, there has been no problem." ”

"What are the common people planting on the map? Earn some hard-earned money with peace of mind, and then our generation of hungry people have a feeling for farming, so sometimes they would rather spend more money than buy small manufacturers cheaply, in case something goes wrong, there is no guarantee! ”

Zhang Xiaobai understands the old man's thoughts very well, he is also from the countryside, and knows the importance of this land to especially their generation.

Those who have suffered and starved cherish food extraordinarily.

Zhang Xiaobai asked again: "Uncle, then you haven't heard of other brands of fertilizers?" ”

The old man smiled: "I haven't heard of it, and I don't want to hear about it, as long as it's time to apply fertilizer, I will naturally buy fertilizer for farmers." ”

Zhang Xiaobai sighed in his heart, the most afraid is the habit of the word, even if Yuanda fertilizer is better than Huinong, the people still do not buy Yuanda's account, this habit is Huinong business for more than ten years little by little accumulation, but also the people's deep-rooted thinking in the bones, is a habitual consumption.

I once thought that the market would not be easy to open, but I never thought that it would be so difficult.

It seems that if you want to make some achievements, you must plan well and plan to find another way, and you can't blindly work hard.

Zhang Xiaobai asked: "Uncle, where are you going to buy fertilizer, and where is Huinong Company?" ”

The old man frowned and said, "How do I know where Huinong Company is?" Haven't seen it. There is a large wholesale fertilizer farmer in the county, they sell all kinds of fertilizer brands, and when it is time to apply fertilizer, several families drive tractors to buy it from them. ”

Zhang Xiaobai nodded, it turned out that Huinong Group did not set up sales points, but wholesaled to dealers, and then sold to various households through dealers. Including Yuanda Group, it is now also this model, which saves both worry and effort, and saves money.

Huinong's salesman here should be very profitable, as long as he maintains a good relationship with the dealer, and then he will make money with a phone call.

It is difficult to run the business and do the market, it is not generally difficult, but it is difficult to say at the beginning, once a certain popularity and sales volume are formed, the salesman is lying down to make money.

Unconsciously, the sky was dark, Zhang Xiaobai stood up and said with a smile: "Uncle, thank you, I hope to have the opportunity to chat with you again!" ”

Then Zhang Xiaobai took out a box of cigarettes from the car and handed it to the old man, "Uncle, take it home and smoke it!" ”

The old man wiped his hands, took the cigarette and said with a smile: "Young man, remember to look for me next time you come, this cigarette began to smoke badly, and the more I smoked, the more addicted I became." ”

Bidding farewell to the old man, Zhang Xiaobai drove back.

Bao Xiaomei frowned, she had been listening just now, and she also understood the difficulty of the matter, which was not easy to do than drinking.

There is no consumption habit in the beverage area, but the fertilizer people recognize the farmers, and it is too difficult to share the cake from them.

Bao Xiaomei said: "Brother, shall we go to Huaibei?" ”

Zhang Xiaobai looked ahead and said, "Don't go for the time being, let's talk about the situation first!" ”

When he arrived in Huailai City and grasped the first-hand situation, Zhang Xiaobai's heart sank suddenly.

The reality is not what you heard.

Yao Yuan once said that the best market in the ten southern provinces is Ansu Province, because this is the strategy formulated by the company, and it is necessary to start from this place to grab the market, and Du Fei did exactly that.

Last year, Du Fei's analysis report pointed out that with the continuous efforts of Yuanda in these years, it has accounted for 20% of the market share, and has a tendency to continue to expand.

But the situation in Huailai City is different from what the report says!

It seems that this literal thing, just look at it and become true, what's the use of always making the data so beautiful, it's still yourself who deceives yourself.

Zhang Xiaobai sighed and said, "Go back to the county seat and stay overnight, and continue to investigate the market tomorrow!" ”