If you want to do well in the market, you must first understand the market.

After a thorough enough understanding of the market, we can summarize and analyze according to the most real data, and then put forward some effective strategies according to local conditions.

I think that before Zhang Xiaobai's beverage company, he had fully analyzed the beverage market, so he said those words during the interview, which made Zhou Ping mistakenly think that he was the son-in-law of the chairman's family.

Zhou Ping's inference has some truth, if it is not the chairman's family, how can he understand the general direction of the company?

In fact, it is not difficult for Zhang Xiaobai to say that, but the most normal inference has been made based on the actual situation, and according to the brand image and market share of the drink, it can only go like that.

The company is a small company in front of the Yuanda Group, but in terms of sales, there is no big difference. No matter how you sell your product, that's selling.

Having the most authentic information first-hand is the first step in sales.

When they came to the county seat, the two had a simple dinner and found a hotel to rest.

After entering the house, Zhang Xiaobai took a shower, took out a pen and a notebook, and wrote on it what he had seen, heard and felt on that day.

Zhang Xiaobai has two notebooks, one is a special reading essay, when he reads, he likes to record some things that he thinks will be useful for the future, and when he finishes reading a book, he will write his feelings after reading, in short, he must gain something from each book.

Some time ago, Zhang Xiaobai read a lot of marketing books, including various marketing skills and classic marketing case analysis, etc., and recently he has read more books on management.

This time, Zhang Xiaobai took out another book, and he has already written half of it, most of which record the situation of Yao Yuan and Du Mengni about the Yuanda Group, which is urgently needed to know now, so I remember more.

Whenever Du Mengni closed the door and told him this, Zhang Xiaobai was like a primary school student, took out a pen and a notebook and listened carefully and memorized carefully, so that Du Mengni attracted a lot of "ridicule".

Zhang Xiaobai always remembers a sentence, no matter how good his memory is, it is not as good as a bad pen, and there is no harm in writing more.

After writing, Zhang Xiaobai read and studied, and went to bed at twelve o'clock.

The next day, they still got up to exercise, and then the two of them had breakfast and set off again.

There are ten prefecture-level cities in Ansu Province, and this is only one of the counties, and it is unrealistic to run to all regions.

Zhang Xiaobai's plan is for each city to select a county with a representative county, and then carefully examine the county.

Even so, the time is still very tight, and in more than two months, it is time to plant the seedlings, and the fertilizer should be used.

Today is different from yesterday, when the two of them went to the countryside, they didn't understand the situation with the old farmer in such detail, but just picked up the key points and asked some questions.

It is a little gratifying that someone finally knows about Yuanda Fertilizer, and finally sees the slogan of Yuanda Fertilizer.

In a few villages, there are signs on the walls of farmers' homes.

"If you want to have a good harvest, Yuanda chemical fertilizer is indispensable!"

"If you want a bumper harvest, Yuanda Chemical Fertilizer is a helper!"

"Yuanda compound fertilizer, high yield shows might!"

The big slogan was loud, but the sign was not.

Although some people know Yuanda Fertilizer, they don't have a good impression of this brand, and some people just want to buy it cheaply.

Here, the price of Yuanda fertilizer is slightly lower than the price of Huinong.

On the Jetta car, looking at those slogans, Bao Xiaomei's mood was finally no longer so low.

"Brother, I finally saw what the salesman did!"

Zhang Xiaobai frowned tightly and looked ahead, seeing those slogans and hearing the words of the old farmer, his mood not only did not improve, but seemed to be more solemn.

With a long sigh, Zhang Xiaobai said: "Do you know how much the marketing and publicity expenses of the Southern Region cost a year? ”

Bao Xiaomei shook her head slowly, where would she know this.

Zhang Xiaobai had long understood these situations, and smiled self-deprecatingly and stretched out a hand.

Bao Xiaomei's eyes widened and she showed a shocked look, and then covered her mouth and didn't believe this fact.

Zhang Xiaobai said bitterly: "Five million! What did Du Fei do with these five million? Just a few slogans written on the wall? ”

In order to expand the market, Yuanda Group has given great concessions to the southern area, first of all, the price is cheap, and secondly, the capital is vigorous, for which the marketing expenses alone are 5 million.

The reality is that now Yuanda Group has always been in a loss-making situation in the south, but even so, it still keeps throwing money here, just because this is the company's big plan.

In order to occupy the market, it is better to lose money and make money.

At that time, when Yao Yuan said this marketing fee, Zhang Xiaobai was also shocked, but Yao Yuan calmly said that in fact, this money is not much, carefully calculated, the ten southern provinces are 500,000 yuan each, for a large enterprise, this marketing fee is not much.

A glimpse of the whole leopard, Zhang Xiaobai understood the use of this marketing fee just through this county.

It's just that it is small in some areas, in other words, it engages in formalism.

Zhang Xiaobai was resentful, Du Fei, Du Fei! Is this your business good? Just lie to yourself like that?

Falsifying data and engaging in formalism will definitely fill your pockets with so much expense.

No wonder Brother Yao Yuan has to change you, no wonder Du Mengni, the younger sister, is against you, it is purely your own doing.

After a long time, Bao Xiaomei asked, "Brother, how should we spend so much money in the future?" ”

Zhang Xiaobai thought for a while and said: "Strike hard, concentrate funds in one place, and be sure to see the effect!" ”

Zhang Xiaobai didn't think about how to do it, but it had to be this idea, 500,000 yuan in a province is not much, but it can add up a lot, the strength of five fingers is not great, and you can only hurt people if you clench your fists.

Bao Xiaomei said: "Brother, you said that Du Fei is like that, is the salesman here easy to manage?" If the market is not doing well, do they make very little money? ”

The basic salary of the salesman is not high, mainly to earn commission money, and now that the southern market is like this, Bao Xiaomei naturally thinks that the salesman does not earn much.

Zhang Xiaobai shook his head and said: "In fact, they make a lot of money, and the head office knows that the southern market is not good, and many people are reluctant to come, so they give a lot of subsidies, plus various expense reimbursements, even if they don't get commissions, they earn a lot." ”

Bao Xiaomei sighed, "I really can't understand the company's approach." ”

Zhang Xiaobai said seriously: "The chairman is a person who takes care of the overall situation, and the vision pattern is not comparable to us, but if you think about it, it doesn't matter if we lose money now, as long as we hold on, if we can defeat Huinong one day, then the whole world is ambitious!" ”

Zhang Xiaobai sighed: "When that day comes, all the efforts will be able to get back soon!" ”