When Cheng Feng talked about the marketing plan, Zhang Xiaobai remembered the classic case he had seen in a book, which was said to have happened in the island country, but whether this is the case remains to be verified.

When he saw it at that time, Zhang Xiaobai just felt that it was a little interesting, and deliberately recorded it in his notebook.

Now he remembers the case and remembers the author's comments on it.

This kind of marketing case makes use of two psychological factors of consumers, the psychology of curiosity and the mentality of taking advantage.

The so-called marketing, in the final analysis, is just a psychological game between businessmen and consumers.

Zhang Xiaobai also pondered whether this case was feasible, but in the end he didn't think about it, but he just felt that it was difficult and difficult.

Unexpectedly, the third child actually used it, and it was successful.

Of course, Zhang Xiaobai can think that Tian Ye must have made some additions and processing to this case in order to be more suitable for domestic consumer psychology.

When the mall is 10% off, no one buys it.

When it was eight-fold, no one made a move.

If this trend continues, I am afraid that no one will start until at least four or even three folds.

If that's the case, wouldn't Dafang Shopping Mall lose money?

Zhang Xiaobai smiled: "So, on the third day, you made a move!" ”

Tian Ye smiled: "If I don't make a move, I'll be finished!" ”

At this time, Cheng Feng frowned, thinking about this kind of unbelievable marketing case in his mind, he was just curious and didn't think deeply before, but now he revisited it, but he still couldn't figure it out.

Cheng Feng asked weakly, "So, how did you make a move?" Can you two open up and say it, I'm completely confused. ”

Tian Ye did not speak, but looked at Zhang Xiaobai quietly.

Zhang Xiaobai said: "If I'm not mistaken, you only used one trick for the third child." ”

Zhang Xiaobai smiled and said a word slightly, "To!" ”

Tian Ye gave a thumbs up, "You can't hide anything from the boss!" ”

There was admiration in his tone.

The reason why Tian Ye didn't explain it was to try to see if the boss thought of this, and it turned out that the boss was worthy of being the boss.

How could it not have been imagined?

Cheng Feng didn't know which "tuo" it was, and he didn't understand what it meant, so he looked puzzled, and said unhappily: "Are you two so energetic?" ”

Tian Ye smiled: "Second brother, as a businessman, you won't understand the meaning of Tuo, right?" ”

Cheng Feng was silent for a while, then woke up like a dream, patted his thigh and said, "I see, I see!" Third child, this trick is a bit unkind, right? ”

Tian Ye said angrily: "I'm kind, Dafang real estate is over!" ”

Tuo is a kind of person, but also a kind of marketing method that does not enter the stream, which is common in the market and is difficult to step on the elegant hall.

There are Bhutto for those who sell steps, shoe holders for shoes, wine trays for wine, and even those who eat have food trays.

In short, it is the merchant who finds a group of people to pretend to be consumers to attract customers for the merchant to attract popularity.

And here, the field will play the role of the support to the extreme.

I don't know if the case in the island country is true, Zhang Xiaobai remembers very clearly, when commenting on that case, in addition to using the psychology of consumers to hunt for curiosity and take advantage, he also used a psychology, that is, public psychology.

The public, since it is many, will never be in unison.

It was stated in the book that some consumers couldn't help it when they were seven folds, perhaps afraid that the goods they selected would be selected, or they felt that such a price was acceptable, and then they started.

There was one person who started it, and gradually, many people couldn't help it.

However, the country is different, the concept and tradition of consumers are different, there is a saying in China, called the gun to shoot the first bird.

At this time, whoever dares to come forward will definitely be the target of the thousands.

So at this time, this kind of support is needed.

Tian Ye said: "In the morning, everything was calm, and in the afternoon, those supporters began to strike. ”

Tian Ye described the entrustment as "those", which shows that there are a lot of them.

Tian Ye continued: "The first wave of action brought some consumers, and then I launched the second wave and bought more goods, until the third wave came in the evening, and the consumers were crazy with scolding......

Buying frenzy, to be exact.

"And then I don't need those supports!" Tian Ye laughed.

There really isn't a need anymore, and people are scrambling to buy the goods of their choice.

Cheng Feng was in shock, and kept thinking about this case in his mind.

Zhang Xiaobai lit a cigarette and said, "So, Dafang Shopping Mall didn't close that night." ”

Tian Ye smiled: "Yes, the door is not closed, and the door cannot be closed, consumers can't sit still when they hear the news, and they continue to consume until dawn." ”

Cheng Feng frowned and said: "There is one thing I still can't understand, consumers are not fools, they grab seven-fold goods, they grab them like this?" And this kind of 7% discount is based on your price increase, which is actually similar to the discount in previous years! ”

Zhang Xiaobai said: "The price of Dafang shopping mall should be cheaper than the price of other shopping malls, because consumers are not fools and know that it is really cheap here, so they will start!" ”

Tian Ye gave a thumbs up again, "The boss is absolutely right!" ”

True brothers, they all thought of it together.

Cheng Feng asked, "What about later?" Since it is not closed, it should be reduced to six percent in the early morning, and Dafang Real Estate has not lost money? ”

Tian Ye said with a smile: "At zero o'clock, it did drop to six percent off, but at that time, seventy percent of the goods had been sold, and the remaining thirty percent were all sold out on the fourth day!" ”

Zhang Xiaobai said with a smile: "Even if it is not sold out, those trusts are also finished!" ”

Tian Ye laughed and said, "The boss understands me!" ”

Cheng Feng sighed, "It's not kind, it's not kind!" ”

Zhang Xiaobai restrained his smile and explained to Cheng Feng: "The third child's move is to take the road of quantity, small profits and quick turnover, which not only gets benefits, but also greatly improves his popularity. ”

Zhang Xiaobai gave a thumbs up this time, "Third child, admire and admire!" ”

"If it's me, I'm afraid I'll let Tuo make a little trouble the next day, which is easy to arouse consumer suspicion, the whole plan may be a failure, in this kind of major matter, I am still small, and my courage is not as big as yours!"

Tian Ye exhaled and said, "Don't hide it, boss, now that I think about it, I'm still a little afraid, in case I smash it, but I lift a stone to hit my own feet, and the injury is not light!" ”

Zhang Xiaobai asked: "Didn't there be any response from the beginning to the end when I came to the mall?" Or is it too late to react? ”

Tian Ye said: "On the afternoon of the third day, when the Yuanlai Mall learned that consumers began to sweep goods on a large scale, they began to reduce the price, but it was too late, and the consumers were all in my store. ”

"In the end, the mall didn't get any benefits, and when my side was done, they also restored the price, and they also lost the title of a profiteer."

said that the price was reduced, but the price was only reduced for two days, and the Yuanlai Mall was not kind.

Zhang Xiaobai smiled and said, "I can only describe Yuan Yang in two words, he really deserves it!" ”

Tian Ye raised his eyebrows and said, "Boss, I suddenly remembered something!" ”

(End of chapter)