Back in San Francisco, seeing several of his subordinates, Jiang Hao asked, "How is the matter in your hands, and how is it going?" ”

Several of them have a division of labor, and Cobain is in charge of recruitment, saying: "Head, there are a lot of unemployed people now, and I have recruited more than 600 workers who are willing to go to Los Angeles, of which 146 are white, and the rest are all Chinese. ”

"The Chinese in our factory and farm, although the communication is a little more troublesome, but they are very diligent, and not noisy, it is really very useful, this time the Chinese steward has played a lot of roles, the two of us found the Chinese leader here in San Francisco, just said it, and immediately recruited more than 400 Chinese, which is very convenient."

John was in charge of buying the machine and said, "Head, most of the machines you want have been bought, and some of them are out of stock and need to be shipped from the east, but we have already agreed with the machinery sales company that they will send us directly to Los Angeles when the machines come." ”

Vaughn is responsible for the procurement of raw materials, "Tobacco and Da Ma have been bought, we want a large amount, the other party is responsible for delivery, and if there is a need in the future, you can send a telegram directly, and they will send the goods over, so we don't have to run by ourselves." ”

Jiang Hao nodded, it would be much more convenient.

Finally, Roy, this guy is in charge of sales, Roy scratched his head in embarrassment, and said a little embarrassed: "Head, I'm going to talk to those retailers, they all say that our cigarettes are too expensive, our cigarettes are 10 cents more expensive than ordinary cigarettes per pack, and they don't want to take over." ”

The sales situation was not good, Jiang Hao was not in a hurry, and asked: "Is it just because the price is expensive, has anyone tried our cigarettes, and what is the reaction?" ”

Roy immediately became excited, "Of course there are, there are people who have smoked our cigarettes, and they all report that our cigarettes are very good, they are delicious to smoke, and they are very high-grade with that kind of filter, if they can be at the same price as ordinary cigarettes, they will definitely sell well." ”

Jiang Hao knew that those retailers were deliberately lowering the price, Hall cigarettes were added with ingredients, which were naturally easy to smoke, plus filters, Jiang Hao put a lot of effort into the packaging, the cost was a lot higher, and the price was naturally more expensive, those businessmen wanted to reduce the price, so they used this trick.

Now Jiang Hao is not birding them, and the sales in California have been handed over to Congressman Jonathan, and I believe that Mr. Congressman will have a way.

"Roy, you find some people, put up a table on the street, put up a banner, let's have a tasting meeting, and everyone who comes here can get 5 cigarettes on the spot." Jiang Hao said.

Sales should pay attention to strategy, Jiang Hao's trick is called experiential marketing, let customers understand the goods first, make money behind, there are only more than 100 boxes of cigarettes here, it should be used for publicity and advertising, and when someone is addicted to smoking, he is naturally willing to pay for it obediently.

Roy was surprised, "Head, can anyone come and get it, tens of thousands of people in San Francisco, then we are going bankrupt." ”

"Hehehe, it's okay, these are trivial, Roy, go get it as I say." Jiang Hao said.

When his subordinates went out, Jiang Hao took out the letter written by Councilor Swift to Mayor Durant, found a paper cutter and gently cut it at the seal, and took out the letter inside, which looked like a simple communication letter, which mentioned Jiang Hao, saying that he was his friend and business partner, and hoped that Durant could take care of it.

There is nothing else to do with that.

Jiang Hao was a villain in advance, in case that Councilor Jonathan wrote something unfavorable to him in it, he didn't want to be inexplicably yin.

Glue the letter again and set it aside.

The next day, Jiang Hao instructed a few guys who had already done the task in hand to take people and goods back to Los Angeles by train, and he stayed to deal with the sales by himself, regardless of the messy things, Jiang Hao and Roy had a tasting party.

On the busiest street in San Francisco, a platform was erected, and Jiang Hao specially asked Roy to hire twenty of the most beautiful prostitutes in San Francisco, dressed up in fancy clothes, showing white arms and thighs, and parading the streets with placards.

This move immediately attracted countless onlookers, and people were discussing, "What does it mean to have a filter cigarette tasting meeting?" ”

"Who knows, I'm just here to see women."

"Oh~, isn't that Brianna, the prettiest prostitute in San Francisco, her breasts are so beautiful."

There were countless San Francisco citizens who came to see the excitement under the stage, estimated to be two or three hundred people, Roy walked to the stage and said loudly: "I'm Roy of Hall Cigarette Company, maybe you are curious about what we are doing, now I will tell you, as long as you come today, you can get 5 cigarettes for free, one can be smoked on the spot, and the rest can be taken away." ”

The crowd of onlookers suddenly became lively, and they didn't spend money to receive things, and there was such a good thing, and immediately someone shouted: "Give it to me, I want it, no matter what Lao Tzu wants." ”

Someone ran up to the stage and started smoking a cigarette, and when they saw the delicate filter, someone suddenly said, "Oh, it's the first time I've seen such a delicate cigarette." ”

There are even old smokers who say that it tastes good after smoking.

Roy pulled down a curtain, revealing a big sign, the sign said the benefits of the filter, people only understood after reading it, it turned out that this little thing has so many benefits, and people are expensive and expensive.

The scene was chaotic, people rushed to get cigarette rolls, asking to smoke one at the scene, some people couldn't smoke, and they couldn't stop coughing because they were choked by the smoke, Jiang Hao saw this scene from a distance, and a smile appeared on his face.

Maybe he can cultivate a group of smokers, maybe he is not very bad.

The campaign was lively and had the desired effect, and continued the next day, with more people than on the first day, some people received cigarettes, and some people even offered to buy some.

And just like that, the marketing conference turned into a promotional conference.

One day, two days, three days... Regardless of whether people buy cigarettes or not, anyway, the whole San Francisco knows about Hall brand cigarettes, and the advertising effect is very good, Jiang Hao feels that this is more beneficial than selling 100 boxes of cigarettes.

Using modern marketing methods to deal with a group of natives is considered to be a knife for killing chickens, but it doesn't matter, it is definitely more enjoyable to kill chickens with a knife.

A week passed, and the original more than 100 boxes of cigarettes were sold out, because later those merchants also saw that they couldn't use the original tricks to lower the price, and some people went to their store to buy cigarettes but didn't, so they could only come to Roy to buy them.

"Head, your trick is so useful, and now those shops are chasing me for goods." Roy said excitedly.

Jiang Hao has not been idle in the past two days, took the time to write some things, handed a pile of manuscript paper to Roy, and said: "Roy, you are thick-skinned and foolish, you are a natural salesperson, I will teach you this secret, with this thing, I believe you can cross the whole Europe and the United States." ”

"Cheats ~ What are cheats?" Roy asked, stunned, taking the stack of paper.

"Just like the sales method used in the past few days, or marketing method, is just one of many sales strategies, my cheats book, summarized dozens of sales strategies, can be aimed at various situations." Jiang Hao said.

Jiang Hao's thing, in this era, is definitely the marketing of Dugu Nine Swords, the world's first cheap method.

Roy was excited all of a sudden, the boss's sales methods these days were amazing, he thought it was a genius idea, but he didn't expect it to be just one of many methods, and now he taught these to himself.

Roy held the manuscript in his hand, as reverent as a missionary holding the Bible, that's right, these things written by Jiang Hao are definitely the Bible of salespeople in this era.

On the train back to Los Angeles, Roy had been reading the manuscript and exclaimed from time to time, "Head, you are so great, I think that no one can resist these methods, even if it is a piece of used straw paper, someone will buy it at a high price and frame it as an oil painting and hang it in his living room." ”

This metaphor has a strong flavor.

After going out for a month, he finally returned to San Francisco, a group of brothers gathered to drink, Jiang Hao looked at this group of subordinates, and had a feeling of King Arthur and his twelve knights of the round table.

While drinking and chatting, everyone reported what they were doing, everything was going on steadily, everything was normal in Los Angeles, Bill and Cobain came back ahead of schedule with the purchased raw materials and workers, and all the time had been arranged this week, so Jiang Hao didn't have to worry about it.

The wine was drunk until late at night, and when they went back to their villas, Jiang Hao, who was not drunk with a thousand glasses, leaned crookedly on Jenny, arching the cabbage on Jenny's chest with his nose, making Jenny giggle.

After a while, there was a reverie sound in the room, Jenny's voice was very beautiful, there was a sense of cello musicality, Jiang Hao used his own bow, playing his own music hard, finally, after a period of rapid playing, Jenny's body stood up all of a sudden, and Jiang Hao also received a pure yin qi.

Jiang Hao's hand swept over Jenny's smooth skin and caressed her.

Jenny's lips were close to Jiang Hao's ear, and she whispered like a dream, "Jon, I love you, I love you so much~~."

......

Following

The sun was shining and the sky was blue, Jiang Hao liked the climate of Los Angeles very much, and rode to City Hall.

In the mayor's office, Jiang Hao met the old man Durant, "Mr. Mayor, I'm back to report to you." ”