Thank you for the reward of "you are blocking me from selling cute, book friends 160806131429296", thank you for your support!

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16,447 runs in one day!

"Planing the second floor, how much is the groceries flowing under the single floor?"

Tang Yi doesn't care about how much money is sold upstairs, the upstairs is dedicated to slaughtering the wrongdoers, and it is not strange how much is sold, and today there is an astronomical amount of wine alone. Pen ~ fun ~ pavilion www.biquge.info

More than 100 sets were sold in Dengzhou, and there were also seven or eight sets of Drunken Immortal Jinzun, and there was also a set of Qianjun Brewing Collection that the king of Nanping County bought.

Tang Yi didn't want money, but the old man said that this was Hualian's first business, and he had to give them a good fortune, so he also paid for it. After all, the wine alone has entered more than 40,000 times!

"The second floor is not counting wine, but perfumes, soaps, and strange goods from various states are sold for 9,000."

"There are more than 7,000 miscellaneous goods downstairs." Zhang Jinwen's eyes were glowing with gold, he never dreamed that selling groceries would make more than 7,000 runs a day.

But I didn't want Tang Yi to wrinkle his brows, and the boss was unwilling.

"It's just over seven thousand.... It's a little bit. ”

"You think the money is blowing in the wind, huh? More than 7,000 is too little? ”

Cao Yanxin said, look at your cow, seven thousand is less?

Before the opening, Cao Tong had expected that this Hualian warehouse would be to miniatureize a market into a store. This novel way of selling may attract a group of customers and make business good. But even if each category of goods is counted according to the most prosperous shop in Beijing, the total flow of water in a day is not more than 3,000, and now it has more than doubled, this kid is still too little?

Tang Yi glanced at him, "It's only seven thousand now, what about after the summer?" ”

Belch... Cao Tong stopped talking....

Now Hualian has taken advantage of fresh vegetables, and it can be said that there can be such a huge harvest, and two percent of it comes from vegetables. But as soon as summer comes, the advantages of greenhouse vegetables are gone, and the sales volume has to go down.

"Even if you don't have the benefit of fresh vegetables, it's a lot!" Cao Yan sighed: "The flowing water is twice as high as that of other families, what are you not satisfied with?" ”

"Cut.... Didn't pursue it! Tang Yijin snorted and despised Cao Tong for a while.

"Lao Tzu came up with a Hualian, if it was only twice as much running water as those scattered shops, it would be a big shame!"

Cao Tong and Zhang Jinwen glanced at each other, this kid is too crazy, double is not enough? How much do you want? Ten times?

That's right!

Tang Yi's ideal Hualian is really ten times!

Seeing that the two of them looked confused, Tang Yi simply sat down at the cashier's counter and looked around at the guys and Cao Tong, "I'll ask you two questions......

"First, if a person wants to finish shopping in a shop that is equivalent to so many of our Hualian goods, how much time does it take?"

"Second, if one of the busiest grocery shops in Beijing is overcrowded from the moment it opens in the morning, how many customers can it receive in a day?"

Tang Da waved his hand, "Hurry up and think about it, answer first and get a reward!" ”

As soon as I heard that there was a reward, everyone came to the spirit, and the organic guy replied in a moment: "A complete range of goods like our Hualian, divided into franchise stores, how can we divide seventy or eighty stores, even if these seventy or eighty stores are next to each other, if you want to finish shopping, it will take more than half a day." ”

Tang Yi nodded and threw a dime of silver to the guy, "Yes, rewarded!" ”

As for the second question, Cao and Zhang, who are proficient in business, have to answer it.

Zhang Jinwen pondered for a long time and said: "The best shop in Beijing can receive more than 1,000 people a day, which is already the limit. No matter how much you hire, you can't get enough of the guys you hire. ”

"Yes!" Tang Yi adjusted his voice, "Then you calculate, how much time does it take for a person to finish shopping Hualian, and how many customers can we receive in a day?" ”

Cao Tong and Zhang Jinwen suddenly froze, and had an epiphany in an instant.

Tang Yi saw their expressions and knew that the two of them had understood, and continued: "Our business model is not just as simple as novelty, at least there are two advantages that other stores can't match. ”

"Which two?"

"The first is efficiency, very efficient! Customers can turn around the store in half an hour to complete most of the day, and as the operator, we not only save a lot of time to usher in the delivery, but also save a lot of time for all goods to be settled in a unified manner. ”

Zhang Jinwen's eyes lit up, "This is the time cost that Da Lang mentioned before?" ”

"That's right! The guests save time, we also save time, the two places combined, our customer flow is more than ten times higher than other stores, dozens of times! ”

"And what's the second advantage?" Cao Yan asked eagerly. These things are really things he has never heard of in business for so many years, and they seem to be insignificant, but the results are really appalling.

"The second point is the psychology of consumption!" Tang Yi replied with a smug smile.

Today, the big stone in my heart finally fell to the ground, and I took Pan Feng to vent my fire, and I was in a good mood, so I decided to give them some dry goods.

Consumer psychology? You've never heard of this word...

"I classify the psychology of consumption into two kinds, one is rational consumption, and the other is impulsive consumption."

Cao Tong had a bitter face, can you say something I understand?

"Rational consumption is purposeful consumption. For example, if I want to buy a piece of meat today, then I will go to the butcher shop, and if I want to pull a piece of cloth, I will go to the cloth shop. ”

"The business model of the Great Song Dynasty is still relatively primitive and monopoly, that is, the butcher shop only sells meat, and the cloth shop only sells cloth."

It was still the clever guy just now, who rushed to say with bright eyes: "But our Hualian is different, there is a cloth shop in the butcher shop, and there is a grocery store in the cloth shop!" ”

Tang Yi said with a smile: "Yes, we use the most complete goods to attract all customers who consume purposefully, and then use the most complete goods to induce them to consume impulsively!" ”

This guy is good, quite smart. Tang Yi was on a whim, "What's your name?" How old is it? Who? ”

"The little one is called Liu Tao... Seventeen, Kaifeng people's. ”

"Starting tomorrow, you will follow the shopkeeper to work."

Liu Tao was stunned, and then ecstatic. This is considered a promotion from the owner! In the envious eyes of the guys, Liu Tao thanked him again and again.

"Follow your shopkeeper to learn your skills."

Tang Yi instructed two sentences, and pointed to the empty store, "Every product in this is not placed casually, the most commonly used and best-selling goods are in the innermost part of the store." Near the door, there is always something inconsequential, dispensable. ”

Cao Tong listened to Tang Yi's words, three points understood, and seven points didn't understand, and the feeling of not understanding made him feel uncomfortable, but Zhang Jinwen, who grew up in the grocery store since he was a child, suddenly understood.

"Most of the guests have to go inside when they enter the shop, and what they see along the way are our goods, which invisibly makes Hualian all over."

"Yes!" Tang Yi praised: "The more things that pass by, the more likely the guests are to consume." If you just want to buy a piece of meat, you may also bring an extra piece of cloth back! ”

"Really." The guy suddenly exclaimed, "I remember that there was an old woman who came into the store and asked where to sell dishes, chopsticks and tableware, but when she came out, she not only bought bowls, but also picked up a basket of other groceries." ”

After he said this, other guys interjected: "The shopkeeper of Pan Lou went upstairs to buy wine today, and when he came down, in addition to sprinkling, he also picked out perfume and soap. That's an impulse purchase, right? ”

Tang Yi smiled and nodded yes. In fact, the Song people are not stupider than the later generations, and smart people only need to understand a little. This principle is actually very simple, just like some people in later generations who went to the supermarket just to buy bags of rice, but bought a bunch of dispensable things. Some people want to buy a bottle of water, but they bring out a bunch of snacks.

What supermarkets take advantage of is the impulsive consumption psychology of consumers.

After saying this, Tang Yi turned his head to look at Cao Tong and the others, "We have more than ten times more people than other shops, and we make full use of the psychology of customers, but we only have twice as much flow as others." Are you satisfied? It's too unpursuing! ”

Cao Tong smiled bitterly and glanced at Zhang Jinwen, and said in his heart, if everyone does business like you, then the people of the Great Song Dynasty will be unlucky!

It's so calculating...

They have calculated people's hearts to the bones!

However, the two of them can be regarded as long-term knowledge, such a shop, there are so many invisible and untouchable exquisiteness, even how to arrange the goods have been calculated, and it is difficult to make money....

And Tang Yi can only sigh at the performance of these two:

"Alas.... Technology is productivity! It's all science, you know!? ”