Chapter 1006 sets the tone
After the name of Zhongxin fast food became an instant hit in Beijing, it changed people's perception of traditional Chinese food, not only changing the views of many people who like food, but also changing the minds of some food inheritors.
At this time, many people found that they simply relied on old craftsmanship and their current strength to do such a thing.
After more than ten or twenty years, they will be able to make their food bigger and stronger, but compared to a business like Faithful Fast Food, they really might as well join the big family of Faithful Fast Food.
Speaking of authenticity, for example, the fried noodles in the old capital.
There are countless inheritances of the fried noodles in the old capital alone, and no one can say that only what I make is the most authentic.
I belong to the old Chen family, my family has made authentic fried noodles in the capital for more than 100 years, my family is from the old Li family, and I have also made authentic fried noodles in the capital for more than 100 years, in short! It's not clear to anyone who has an early history and whose family is authentic.
When you can't eat enough or can't manage these things because of the war and other reasons, there is no way to study them at all, and most of the research is based on personal or household registration and other information.
Now there is not just one person who wants to make this kind of thing, but many, and this one! It is also because the first fast food chain of Zhongxin was opened in Beijing.
Laojingjajang noodles are quite famous in China as a fast-food delicacy, so to speak, there are few people in China who do not know Laojingjjangmign noodles.
When people from other parts of China arrive in the capital, the first thing they have to eat is generally two things, one is the old capital roast duck in Quanjude, and the other is the fried noodles in the old capital.
Whose noodles are authentic and whose noodles taste good, what about this thing! In the eyes of the Chinese, which restaurant sells well and which restaurant sells noodles and has more repeat customers, it is in line with the most authentic taste.
So! Not long after Zhongxin Fast Food opened in Beijing, there were already several inheritors of the old Beijing fried noodles who thought they were very professional and authentic, and they found Zhongxin Fast Food and hoped to join the ranks.
What they fancy is not the things that Li Zhongxin promised to these inheritors before, but they see the profits of Chiguoguo.
You must know that in Zhongxin fast food, the number of Chenjiashan knife-cut noodles that can be sold every day is about 1,500 bowls, that is to say, each bowl of noodles is sold at a price of two yuan (the price after the price reform), and the daily sales amount is 3,000 yuan.
Pure profit too! The net profit of a bowl of noodles accounts for 60 percent, even if the price of the room fee and the cost of the waiter are counted on the side of Zhongxin Fast Food, the net profit is not so high, even if it is calculated according to 40 to 50 percent, then the net profit will be 1,200 yuan to 1,500 yuan per day.
At this time, Zhongxin Fast Food is not only selling taste, but also the environment, compared with the place they set up in the capital to sell fried noodles or carry some other foods, it is not suitable to join Zhongxin Fast Food at all.
What's more, when they came here, they heard about the kind of future sharing situation that Li Zhongxin said, and they were even more crazy about preparing to cooperate with Zhongxin Company.
That's it! Zhongxin Company has no intention of accepting these people now, because the treatment of the people who found cooperation before and the people who come to cooperate now will definitely not be the same, at least Li Zhongxin's promise to the previous 20 people is no longer suitable for these people.
Not only the fried noodles in the old capital, but also many inheritors of cuisine from all over the country have submitted such an application with Zhongxin Company.
Many of these people are from all over the country, and when they were in their hometowns, their fathers and elders did this, and they also gave them inheritance, but they did not have a place to display this talent.
What now! Seeing that there are so many heritage foods in the Zhongxin fast food chain, and seeing the inheritance food in the Zhongxin fast food chain so profitable, they are also moved, and they begin to have the idea of wanting to join the ranks of Zhongxin fast food.
What's new! It is also necessary for Wang Bo and his senior leaders to continue to hold meetings to study and discuss how to make arrangements for these people after the newly opened Zhongxin Complex begins operation.
This is a problem, and another question is whether these people who open chain stores in the capital or other places can go to all parts of the country to do such a thing according to the requirements of the faithful company.
In many cases, the people in the capital have a natural sense of superiority, they have some prejudices against people everywhere, and they have a colored vision.
And those people who come to the capital from other places, many of them are local inheritance crafts, and now the Zhongxin complex has not reached all over China, let alone all the major cities in China, belonging to small cities or towns in the food heritage, Zhongxin Company can not be promoted for the time being, all kinds of reasons have restricted Zhongxin fast food to quickly accept these people.
Li Zhong is most confident that the fast food he wants to make is a national chain of fast food, and he will naturally add the folk specialties of each place to every place, and will also use the shortest time to bring this characteristic national food to the public.
But what! You can't eat a fat man in one breath, a lot of things need to be eaten one bite at a time, the road is coming out step by step, you can't let Li Zhongxin get a group of people to shoot a bite of China now.
The promotion of fast food and food will be indispensable in the future, but it is really not to that point now.
The only thing that the company has now is the Faithful Publishing House, which has not yet published newspapers, and the books that are published are not suitable for recommending food and so on.
If you want to promote food and further promote the fast food chain of Zhongxin, then you have to rely on TV stations.
Among the projects that Li Zhongxin is building on the Jiangcheng side, there is already a TV station project, but there is no name.
It is impossible for Jiangcheng TV station to have it, because Jiangcheng already has its own TV station at this time.
If it is called Jiangcheng TV Station 2, Li Zhongxin doesn't want to do it, after all, there is always a feeling of being a little bit two, Li Zhongxin wants to call this TV station Zhongxin TV, but it is still unknown whether the specific things can be done.
What about these things! At the meeting, it can only be said that it is used as some reference to talk to the following high-level people, and it is also to solicit their ideas and suggestions, and at the end of the day, it is still necessary for Li Zhongxin to finalize and set the tone.
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