The so-called beautiful and delicious, even if the food tastes unsatisfactory, but there is beauty, it is the best condiment.

Angelana lit a slender mint cigarette, crossed Erlang's legs, and said to Pang Xiaonan: "I just want to show these men, so that you don't know how to be blessed in the blessing." ”

Pang Xiaonan sat down between the two, and immediately attracted a lot of men's eyes, most of which were jealous.

Angelana looked at the Wind Emperor Concubine, spit out a puff of cigarette, and said, "You don't know, someone stayed in your live broadcast room all night tonight, and blamed me for not helping you win the first game." ”

Pang Xiaonan answered: "I don't blame you, I'm just a little worried about you, if your guild loses the second game, it will really make the industry laugh." ”

Although Pang Xiaonan said this from Angelina's point of view, Concubine Fenghuang was also a little moved, and she thought that Pang Xiaonan never watched the live broadcast.

"But your operation in the second game is really good, and you don't give the opponent a chance to fight back at all. ”

Pang Xiaonan gave a thumbs up to Anji Nana, the dishes were ready, Pang Xiaonan grabbed a salt-and-pepper shrimp and began to peel it.

"Is that wild big brother in the first game you?"

The most curious thing about Concubine Feng tonight was the passer-by who gave a sunflower for no reason, so generous, she walked away quietly, and she didn't even send her a message.

"Not me. Pang Xiaonan had already peeled a skin shrimp and brought it to his mouth, "I'm not so desperate yet." ”

Angelana glanced at Pang Xiaonan, "What's wrong with you fighting for once, the concubine was brought into the anchor world by you, how can you have to do something." ”

"Of course you have to, but not at this time. ”

Pang Xiaonan ate the shrimp meat in one bite, and began to pick up an oyster to put in his mouth, "I have been lurking in the shadows, just waiting for the opponent to use his ultimate, I will fight back and catch him off guard." ”

Concubine Feng Huang actually knew that she would have a high probability of winning tonight, after all, she was fighting on behalf of the Phoenix Guild, and the guild would not sit idly by and let her lose the first game, which would be a waste of the guild's resources.

It's just that she didn't expect to win so thrillingly.

Pang Xiaonan ate something to fill his stomach and began his speech: "I think today's game, although it was won, there are still some things to improve. ”

Angelana nodded and said, "Our operation seems too obvious, I have already told the guild's gang to do something without leaving a trace." ”

Pang Xiaonan wiped his mouth, and then said: "And your performance, Concubine Fenghuang, today is very stated, you can see that the group of people below have been mobilized by you." ”

Pang Xiaonan had a mouthful of food in his mouth, and his tone was indistinct: "However, there are still some things that can be improved." ”

Concubine Feng Huang was drinking porridge, and when she heard Pang Xiaonan say this, the spoon in her hand paused in the air and asked, "What needs to be improved?"

Since the debut of the Wind Emperor Concubine, there have been applause all around, although there is some training within the guild, but it is all collective training in talent and communication skills, and no one has pointed out her problems alone.

In fact, judging from the development trend of the Imperial Concubine of the Wind, she doesn't have too many problems, and being able to rush to the third place in the guild's overall list in such a short period of time represents her strength, and those general problems may still be her selling point, so no one is gossiping about her.

But Concubine Feng Huang herself knows that she is a newcomer, and there must be a lot of shortcomings on the path of the anchor, but she can't see it herself, just because she is in this mountain, she urgently needs to listen to the real opinions of others.

"Your poem recitation is good, but after the recitation, you still have to explain the meaning and artistic conception of this poem, at the very least, you have to talk about the creative background, so that it can resonate with more people. ”

Pang Xiaonan noticed in the live broadcast room that the messages were basically viewers with relatively high literary literacy.

Those with a relatively low level of education are basically uneducated, and I go to the world in a word.

This kind of interaction is not very good.

If you can introduce the background of the creation of the poem, for most of the audience, not only popularize cultural knowledge, but also let them empathize, then the effect of interaction will be better.

For example, Li Bai has a poem called "Thinking at Night".

The bright moonlight in front of the bed is suspected to be frost on the ground.

Raise your head to look at the bright moon and bow your head to think of your hometown.

This poem is so famous that anyone knows what mood it is expressing.

But most people don't know under what circumstances the poem was written.

Suppose you are a spectator and hear this poem, what kind of exclamation can you make?

I can't make any sighs, because this poem is so straightforward, at most you can sigh: I miss my parents, I miss my wife, I miss my children.

Besides, there were no more words.

However, if Concubine Feng can tell the background of Li Bai's creation of this poem, then the situation will be different.

"Silent Night Thoughts" is a five-character ancient poem written by the Tang Dynasty poet Li Bai. This poem describes the poet's feeling of looking up at the moon in the house on an autumn night. The poem uses metaphors, foils and other techniques to express the feeling of homesickness, the language is fresh and simple and the charm is endless, and it has always been widely recited.

Just speaking this brief will lead to a lot of topics.

For example, the keyword Tang Dynasty can cause many people to discuss.

"The Tang Dynasty was a glorious era, and I want to dream back to the Tang Dynasty. ”

"The Tang Dynasty was the most hardened era, the Tang Dynasty army fought all over the world, and now Chinatowns are blooming everywhere. ”

"If you want to talk about ancient poetry, it is the most prosperous in the Tang Dynasty, Li Bai is just one of the stars, and Du Fu, Wang Wei, Meng Haoran ......"

A keyword will lead the audience to express their opinions and lead the way.

Another example is the technique used in the poem, someone will stand up and analyze, where and what technique is used, on the one hand, it is good to show off his linguistics to everyone, and on the other hand, it is also to show off to the princess and princess, wanting to attract the attention of the anchor.

This is not just a brief introduction to silent night thoughts.

Let's talk about the background of the poem, Li Bai's "Silent Night Thoughts" was created in the Yangzhou hostel on September 15, when Li Bai was 26 years old. At the same time, there is also a song "Autumn Night Travel" made in the same place. On a star-sparse night in the month, the poet looked up at the sky with a bright moon, and homesickness arose, and wrote this famous poem that has been recited through the ages and is known at home and abroad.

As soon as this background comes out, it will arouse heated discussions.

For example, Li Bai was able to make such a poem that has been passed down through the ages at the age of 26.

"I was still playing with mud when I was 26 years old. ”

"I'm 26 years old and still moving bricks on the construction site. ”

"I'm 26 years old and a little better than Li Bai, I was already the boss of the micro-business at that time. ”

"When I was 26 years old, I had a pair of sons and daughters, and now my sons are in college. ”

There is another poem "Autumn Night Travel", this poem is very unpopular, at this time, someone will definitely jump out to recite the full text, and then pretend to give an explanation and feelings, in fact, they are all searched on the Internet.

After talking about the creation background, and then comment on the artistic conception of this poem, it will be even more fascinating, on the one hand, it reflects the literary literacy of the anchor, and on the other hand, it also sets off the more and more outstanding temperament of the wind princess.

The first two lines describe the illusion that the poet creates in a moment in the specific environment of his visitor. A guest in a foreign country will have this feeling: busy during the day, but can also dilute the sorrow, in the dead of night, homesickness, will inevitably ripple in the heart.

This is especially true on moonlit nights, especially when the moon is frosty in autumn.

The word "doubt" in "Suspicion is frost on the ground" vividly expresses the poet's first awakening from sleep, and in a trance, he mistook the cold moonlight shining in front of the bed for the thick frost spread on the ground. The word "frost" is used more beautifully, not only describing the brightness of the moonlight, but also expressing the coldness of the season, and also highlighting the loneliness and desolation of the poet's wandering abroad.

This kind of commentary analyzes the dismantling of the poems word by word, which can popularize a lot of knowledge, so that those audiences with low culture can learn knowledge and be influenced by culture, and can also make those audiences with high culture resonate and better express their emotions.

What's more, to be able to charge time.

In the film and television industry, there is a habit that there is not enough smoke to make up for it. In order to make up the length of an episode, there are often a lot of shots of smoking and lighting cigarettes.

It's the same in the live broadcast room, you have to broadcast live for so long every night, you can't perform your talent for a long time, and you can't always talk to the audience awkwardly, you have to find a way.

Especially a poetry anchor like the Wind Emperor Princess, a poem can be read in a few clicks, what do you do with the rest of the time?

Then you can only expand other aspects of knowledge according to the content of this poem, and then use these knowledge points to interact with the audience.

Pang Xiaonan watched the live broadcast of the Wind Emperor and Concubine, there is this problem, after reading a poem, he doesn't know what to do, he often falls into the dead routine of other live broadcasts, and keeps chatting with the audience, chatting about some and not, which directly lowers the level of the live broadcast room by a not.

Are you a poetry anchor? Can you have something to do with poetry, that is, an elegant person, a person who is detached from low-level tastes, if you are like other anchors, you exist to please the audience, then what is the meaning of your existence?

Those fans who come for your elegant temperament find that you are the same as other anchors, who only talk about trivial things in life with the audience, then they will leave you sooner or later.

Moreover, the Wind Emperor Concubine is not a character who can talk about life topics, although after training and actual combat exercises during this time, her eloquence has made great progress, but compared to those big fools, it is still too far behind.

You use your own shortcomings to compare with the strengths of others, no matter how hard you work and strengthen, you will never beat others.

Be sure to develop your own specialties and make a fuss about your own characteristics.

Since it is a poetry anchor, it is necessary to carry out a series of operations around poetry.

It is to let the audience who comes into the live broadcast room know that you have no culture, and you are embarrassed to say hello to the anchor.

In this way, the anchor's personality is gradually clear, and the atmosphere of the live broadcast room is also finalized, attracting a specific group of people, and they are the group of people with the strongest consumption power.

People who like poetry, whether they are really talented or elegant, are basically successful men in their forties and fifties, and they are very likely to spend a lot of money for their beloved anchors.

For example, the wild big brother tonight, when he came in, he casually sent a sunflower and left, doing good deeds without leaving a name or asking for anything in return, this is true love.

Although the development momentum of the Wind Emperor Concubine is good, it is not certain how far she can go, and she can become popular because of the short-term effect of differentiated development, and she makes up for the shortcomings of the poetry industry in the anchor market.

If this poetic style eventually moves towards the awkward chatter style, then this advantage will no longer exist.

The most important thing for Concubine Feng now is to quickly sort out the ideas for development, and don't make mistakes in the traditional anchor style.

After Pang Xiaonan said all this, Concubine Fenghuang's frowning brows finally relaxed, and she smiled at Pang Xiaonan: "You are right, the problem I have been bothered by has been seen through by you at a glance." ”

It turned out that Concubine Fenghuang had been very distressed during this time, although her grades were very bright, and it was not too much to call her the rookie king, but she felt more and more unhappy, and her performance in the live broadcast room became more and more mechanical.

In the past, when she sold jade, she could still have the pleasure of selling things, but now she is asked to be a talent anchor, and she can make money by relying on the audience's rewards, which makes her uncomfortable.

It's as if someone described this kind of anchor as an online beggar, without a sense of accomplishment.

Selling jade is a process of trading, others are not here for your appearance and talent, others are here to buy things, the proprietress is good-looking and can sell more sales, but others pay for it and get a return in kind, as an anchor, there will be no such feeling of selling laughter.

But these days as a talent anchor, Concubine Feng feels very bored, it only takes a minute or two to read a poem, and it can't last four or five minutes like singing, so why do you have the extra time?

can only have an awkward chat with the audience, and it has completely become the same atmosphere as other live broadcast rooms.

After Pang Xiaonan's awakening, Concubine Feng began to know what she was going to do next, and finally she would no longer have the feeling of living like a year in the live broadcast room.

Angelana also agreed, and sandwiched an oyster into Pang Xiaonan's bowl, "This is a reward for you, I didn't expect you to know a lot about routines, do you want to come to my company to be an operations director?"

In the last sentence, Angela Nana's eyes discharged, which caused Pang Xiaonan goosebumps.

"Forget it, I'm a bystander, if I really go to work with you, maybe I won't be able to have such a deep understanding. ”

Pang Xiaonan talked about Xiaoxiao Gongzi again.

"That chick is good, in terms of talent, I think she doesn't lose to the concubine, and I went to her live broadcast room to see it, the number of online people is higher than that of the concubine, and she is really strong. ”

Pang Xiaonan didn't say anything about his reward to Xiaoxiao Gongzi, because it was looking for death, and he didn't reward Concubine Feng with a penny, but he generously ran to get close to her pair of gloves, if Angina knew about it, she would definitely be furious, and it is estimated that Concubine Feng was not feeling good.

"Well, I also went to see her live broadcast room, and the data is indeed very good, what, what do you think?"

Angelana knew that Pang Xiaonan would not mention Xiaoxiao Gongzi for no reason, she looked at Pang Xiaonan suspiciously, waiting for his answer.

"I'm wondering, can you Phoenix Guild poach her? ”

In fact, Pang Xiaonan felt that if Xiaoxiao Gongzi stayed in that kind of small guild, it was better to switch to a big backer, a master who could play musical instruments with internal force, and it would be too condescending to stay in a small place.

"You think it's that easy to dig?"

Angelana glanced at Pang Xiaonan, she is not an industry person, and she doesn't know anything about the industry.

In fact, the anchor industry, like the football industry, has also entered a fierce professional process, and the competition is quite fierce.

A guild is the equivalent of a football club, and the streamer is the professional athlete in the club. If one guild wants to dig a corner of another guild, it must pay a transfer fee.

This is the first, second, if an anchor transfers, you naturally have to give him better treatment, which means that the guild's expenses are greater, and you have to make more money on him to make up for this extra expenses.

With this kung fu, why should I dig people, isn't it better to cultivate one myself?

And the training of anchors is not like football players, you need to start from a young age, and after a few years, you can see whether you are suitable for this industry, whether you can become popular, most of the anchors eat youth, and if you miss those years, you will miss it for a lifetime.

Moreover, if a guild cultivates a big anchor, it will definitely not give up casually, especially a small guild like Xiaoxiao Gongzi, the Blue Moon Guild, basically relying on a big anchor to support it, and letting Xiaoxiao Gongzi go also means that the guild is going to be finished.

Even if there is a guild that is willing to let its main broadcaster leave, it is also judged that this anchor is about to be out of breath, and there is no residual value, so he can't bear to cut his love.

So Angelana thinks that instead of spending that effort digging corners, it is better to dig a new person and cultivate it from scratch, so that the loyalty of the anchor is also guaranteed.

Those anchors who have jumped ship, why do you think he will definitely follow you all the way, since she can betray her old club, she will definitely betray you.

Although Angelana has a lot of truth, Pang Xiaonan has his own understanding, Xiaoxiao Gongzi is not an ordinary anchor, and it is likely that she is not an anchor as her main business.

But the strength of Xiaoxiao Gongzi is there, although only Pang Xiaonan can understand it for the time being, but Pang Xiaonan believes that in the end, as the competition goes back, Xiaoxiao's strength will definitely become more and more amazing.

But it's too late to say anything now, Xiaoxiao Gongzi has already lost, and he doesn't want to win the championship this year.

However, as a big guild, you should be forward-looking, and it is certainly insurance to train anchors by yourself, but it is more delicious to pick up ready-made fish.

Since Angela didn't plan to dig up Xiaoxiao's son, Pang Xiaonan felt that there was no need to continue, and the three of them began to concentrate their firepower to eliminate the people on the table.

At this time, a personable man walked over.

Pang Xiaonan looked at this man with a side light, in his thirties, wearing gold-rimmed glasses, dressed appropriately, and at first glance he was a successful person.

Pang Xiaonan is not surprised by this situation, the more beauties around him, the more uncommon this situation is, it is obvious that this man is definitely not coming for himself.

The successful man held a glass of beer, raised it to Pang Xiaonan and the others, and said politely: "Three, hello, my name is Duan Yujie, I just listened to you talk about the live broadcast on the side, and I listened to it with relish, I don't know if I have the honor to discuss a business with a few people?"

Talking about business? Pang Xiaonan curiously stopped the movements in his mouth and looked straight at Duan Yujie.

Seeing that neither of the two beauties spoke, and Duan Yujie was still standing there, Pang Xiaonan spoke: "Are you honored, the beauties have the final say." ”

The Wind Emperor Concubine would definitely not talk, she set her eyes on Angelana, after all, Angelana was her boss.

"Sit down, Boss Duan. ”

Duan Yujie smiled slightly, pulled a stool at random, sat down, and put the beer glass on the table.

"Let me introduce myself, I myself am in the supplement business, and I have recently heard that many peers have begun to use live streaming to expand business channels, so today I was fortunate to hear a few people just talking about it, and I was deeply inspired, so I took the liberty to come over and discuss a cooperation with a few people. ”

Duan Yujie's smile was very warm, and he couldn't see the slightest cunning, which might be the posture of a Confucian businessman.

Live streaming has long become the standard configuration of all kinds of businesses, but whether you can play it or not, you have to fight for their own strength, not that you can bring goods by opening a live broadcast, there are also many doorways in this.

Duan Yujie's business is ancestral, since his grandfather's generation has been engaged in this kind of supplement business, high-profit supplements such as bird's nest sea cucumber, the Duan family's business has always been booming.

However, in recent years, Duan Yujie has found that this business has a downward trend, and he himself is also a person who keeps pace with the times, so he naturally knows that it has been affected by e-commerce and live streaming, so he also wants to change the traditional sales model and keep up with the pace of the times.

But because he has never been in the industry, and there are no familiar people engaged in this industry, he has been reluctant to devote himself to the track of live broadcasting.

Grandpa once told him that unfamiliar things, don't touch them, unfamiliar people, you must observe for a period of time before you can come into contact, this is the foundation of the everlasting foundation.

Just now Duan Yujie sat next to Pang Xiaonan, Pang Xiaonan's insights and the operation methods of the industry that Angina next to him said, so that Duan Yujie had full confidence in live broadcasting.

And in his judgment, Angelana is the core figure in the industry, if he can cooperate with these elites in the industry, then the Duan family's business is likely to usher in a huge upside.

Duan Yujie said his purpose, but Angelana said with a difficult face: "Mr. Duan, it's not that I don't want to cooperate, but our live broadcast method may not be suitable for your business." ”

Whether it is the platform under Angina or the guild, it is not the way of live broadcasting, although they are all live broadcasts, but there is a difference between live broadcasts and live broadcasts.

This point, the Wind Emperor Concubine was deeply touched.

At the beginning, what Concubine Fenghuang did was to bring the anchor of the goods, attract fans through small videos, and then open a live broadcast to sell goods. Later, she joined the Phoenix Guild and became a talent and beauty anchor, and was entertaining people in the live broadcast room to earn gifts.

There is a fundamental difference between the two.

The anchor with the goods does not need to be good-looking, as long as the goods are good, someone will pay for them, but the talent anchor is not good, no matter how good the talent is, he still has to pass the test.

Duan Yujie nodded and said, "I have roughly understood the difference between anchors, and what you said is actually not a problem. ”

As a businessman who has been immersed in shopping malls for many years, Duan Yujie has figured out some knowledge points in the anchor industry after a little research, but he is just suffering from the lack of generals who can be appointed.

And Angelana at this time is his best choice.

Duan Yujie once considered those mature delivery companies, or well-known delivery experts, but in the end he gave up, the cost was too high.

Although the things sold by the Duan family were all relatively profitable products, when he learned about the asking price of the anchor with the goods, he found that even if it was a high-end commodity like bird's nest, there was basically no money to be made after removing expenses.

First of all, the anchor has to charge a pit fee.

Literally, the pit fee refers to the cost of occupying the pit. In the past, most of the public toilets needed to be paid, I don't know if the original creative inspiration came from the allusion of squatting pit payment?

Most live broadcast anchors need to pay a "pit fee", that is, if you want the Internet celebrity anchor to help you bring the goods, then you must pay the product listing fee, which can also be called a service fee or a release fee. After the pit fee is paid, your product is eligible to appear in the anchor's live broadcast room, and as for whether it can be sold, or how your product sells, the anchor will not promise and guarantee.

It's like if you go and pay a fee and buy a ticket for a public toilet, it will give you a qualification to squat in the pit, but you can pull the poop, whether you can pull it out, and how much you can pull it out, that's your own business.

On the day of the big anchor Li Qijia's Double 11, the pit fee for snacks was 60,000 yuan, and the pit fee for beauty and lifestyle products was different according to the commission rate, starting at 150,000 yuan.

In addition to the pit fee, there is also a commission, that is, a commission.

Many Internet celebrity anchors are charged pit fees and commissions. The commission is very high, generally starting from 20%, if a product does not have a high profit margin, then it is generally a loss to find Internet celebrities to bring goods.

Why do so many shippers still live broadcast goods when they are losing money? This is to see the boss's bearing, no matter what, lose money and advertise.

Duan Yujie doesn't have such a stupid idea, if he sells things, he must be worth the money, it's okay not to make money, it's okay to advertise in the early stage, but he can't make money at a loss.

Because there is another point, these Internet celebrities will not really contribute to you, there are so many pits in his hands, everyone gives the same money, why should they give you more exposure and more hard work?

Therefore, Duan Yujie thought about it, and he couldn't cooperate with those ready-made live broadcast companies, and the gains outweighed the losses.

Just listened to the high talk of Pang Xiaonan and others on the side, and he suddenly had an idea, why not set up a joint venture with these industry insiders to set up a live broadcast company?

Duan Yujie has a mature supply chain, and Angelana has rich experience in the industry and a ready-made live broadcast team, which can be fully integrated to set up a live broadcast company with goods.

"Reacquainted, I am the person in charge of Duan's enterprise. ”

Duan Yujie stretched out his right hand to Angina, and gently shook Annina's hand.

"You are the successor of Duan's enterprise?"

Angelana was a little surprised, because Duan's status in Huaguo was in full swing, and she controlled almost all the high-end ingredient business, but she didn't expect to meet this future head of Duan's in a small restaurant in Huahai City.

In fact, Duan Yujie has controlled the family business on behalf of the family for many years, and the reason why he was not recognized by Angela at first was because Duan Yujie himself was a very low-key person.

Duan Yujie nodded and said, "If my guess is correct, you should be the behind-the-scenes boss of the Maoya platform, Miss Angelana." ”

As a successful businessman, the desire and mastery of various information are necessary qualities, and when he researched the live broadcast industry in the early stage, Duan Yujie already had an in-depth understanding of all the live broadcast platforms in Huaguo, and figured out the capital relationship behind them, so as to make further contact in the future.

Angelana is not as low-key as Duan Yujie, and her news is searched on the Internet, which is also a helpless thing, after all, she is involved in the entertainment industry, and the boss naturally needs to be entertained.

Since knowing Duan Yujie's true identity, Angelana became enthusiastic, and she took the initiative to greet Duan Yujie to eat, "Mr. Duan, fortunately, you're welcome, we can't finish eating so many things." ”

Duan Yujie smiled slightly and took an oyster, "Then I'm welcome." ”