Duan Yujie explained his thoughts to the few people present.

At present, live streaming has entered an era of rapid development, and if you don't grasp it, it may become the next Red Sea, and it will not be so easy to get a piece of the pie when the time comes.

Duan Yujie's initial plan was that he and Anjina would separately fund and set up an agency to specialize in the operation of the Duan family's goods, and if it worked, they would find other sources of goods.

In fact, as long as the newly established company can become a live broadcast expert, there is no need to find the source of goods by itself, and there will be a steady stream of suppliers coming to the door and queuing up to send money.

In this era, it is the era of eyeball economy and impulse consumption, and there is a surplus of all kinds of goods, as long as they can be sold, there will be people who will find cooperation at all costs.

"This one has a head. ”

Pang Xiaonan also gave an affirmative statement.

"This brother, just now I listened to your views on the live broadcast room, it is indeed strategic and insightful, which line of work are you engaged in?"

Duan Yujie has read countless people, and he can see that Pang Xiaonan is extraordinary, not only the evaluation of the concubine of the Wind Emperor just now, but also this sophisticated and unearthly appearance, at first glance, he is a master who is hidden in the world.

However, Duan Yujie was surprised by Pang Xiaonan's age, originally he listened to Pang Xiaonan's voice, thinking that he was a young man with a little insight, but after a closer look, there was a bit of a fairy style.

When Pang Xiaonan modestly said that he was one of the shareholders of Meijie Company, Duan Yujie chuckled even more in his heart, isn't Meijie the industry giant that currently occupies more than half of the small video and live broadcast market?

Pang Xiaonan also mentioned this matter for the first time in public, he knew that the homepage news was very popular, but he didn't know what the market value of the company was now, so he mentioned it unscrupulously.

When Duan Yujie showed great admiration, Pang Xiaonan knew that he had said the wrong thing. hurriedly and modestly remedied: "Mr. Duan is overrated, I am just a small shareholder, and my friends take me to make a little money." ”

"No matter what, it is not easy for Brother Pang to have such vision and courage. ”

Duan Yujie naturally saw that Pang Xiaonan was modest, and now he felt more and more that he had earned money from this trip, not only met the proprietress of the Maoya platform, but also met one of the founders of Meijie Company, which shows that he has won a city before his live broadcast proposition has begun.

Under the insistence of Duan Yujie and the matchmaking of Pang Xiaonan, in the end, Angelana also became interested, this is indeed a promising market, so the three decided to establish a joint venture MCN agency, the goal of which is a live streaming platform.

They decided to take a differentiated route from the existing live broadcast platform, and finally decided on a model, which is to return to the way of TV shopping channels that were a long time ago.

In general, TV stations sell advertisements in the middle of news and film and television, but their channel has decided to sell entertainment and news in the middle.

This is a very bold idea, but since you want to survive in a crowded peer, you must win by surprise, the big deal is that the goal cannot be achieved, but the profit from selling goods will not be lost.

"The specific details, let's make an appointment tomorrow to talk about it, it's not too early today, or let's withdraw first?"

Duan Yujie raised his hand and looked at his watch, it was already past 12 o'clock in the evening, he usually went to bed around 11 o'clock, this habit has been insisted on for many years, and today because of an accident I met Pang Xiaonan and others, I made an exception to stay so late.

For others, this night was a great harvest for him, not only met several industry giants, but also finalized a business, which made him very happy.

"Yes, I'll talk about it tomorrow, and that's all for today. ”

Pang Xiaonan looked at the mess on the table, and all the things he ordered went into his stomach, and he was also reluctant.

"Alright, let's go. Angelana also seconded the motion.

"I've already bought it, everyone. ”

Duan Yujie is worthy of being a veteran of the shopping mall, just now he quietly arranged for his subordinates to settle the bill, leaving a good impression on the three new friends he met today.

Because Concubine Feng and Pang Xiaonan were on the way, Angelana drove away by herself, and before leaving, she instructed Pang Xiaonan: "Don't play in the water on the road." ”

On the way home to send the imperial concubine, Pang Xiaonan asked with concern: "Are you used to the live broadcast life now?"

In Pang Xiaonan's opinion, it is actually quite hard to be an anchor.

Now the Wind Emperor has to guard the store during the day and open a live broadcast at night, although she doesn't have to go to the company to report, she can set up a live broadcast room at home without leaving home, but it is also difficult to endure the time.

I stay in front of my phone all day long, and I don't have any time to go out and socialize.

Of course, in fact, there is no need to communicate, because there are many uncles and big brothers in the live broadcast room, and they can communicate across the screen.

It's just that there is almost no time for yourself, and you have to laugh at the screen all day long.

Concubine Feng Huang looked very open, "Actually, I didn't have much communication before, and I read at home alone after work, but now it's just a different way of entertainment." ”

"It's great that you think so. ”

Pang Xiaonan knows that many anchors don't join this industry for entertainment, they all do it for life and make money, so they don't care about their face to please the man in front of the camera.

Once they don't get the affirmation of the audience and don't get the due remuneration, these anchors will have mental illness, and in the end, not only can they not make money, but they also fall ill.

If you are like Concubine Fenghuang, who just treats the anchor industry as a hobby and starts broadcasting with the mentality of Buddhist live broadcast, then it will be open, and it will be loved by more audiences.

"I have another suggestion, your live broadcast room, the layout in the future, you can be a little more literary, such as making a bookshelf and putting it in the back, and then putting a bunch of messy books......"

Pang Xiaonan really wants to give advice to Concubine Fenghuang, and being able to create an Internet celebrity with his own hands is much cooler than becoming an Internet celebrity.

"Got it, I'll take your opinion into account. ”

Concubine Feng Huang smiled at Pang Xiaonan, he really had too many ideas tonight, and he really looked like a butler's man.

"Where do you live?"

Although Pang Xiaonan knew where Concubine Feng's shop was, he had never been to Concubine Fenghuang's house.

"Right near the jade market. ”

Before the death of Concubine Feng's grandfather, for the convenience of business, he bought a small building in the jade market, where people lived on it and a storefront below, and the current Huashitang was the façade on the first floor of that building.

However, the houses in that building were rented to outsiders doing business in the market, and now the princess of the wind herself lives in a nearby community, which is relatively quiet.

"You're not going to live alone, are you?"

Pang Xiaonan cares about the private life of the Imperial Concubine of Qifeng.

"If you don't live alone, do you still have a man?"

Concubine Feng replied to Pang Xiaonan angrily, could it be that in his eyes, was he being raised by others?

"No, I mean, what about your parents?"

Pang Xiaonan hadn't asked about Concubine Feng's family background before, so he didn't know that Concubine Fenghuang actually had no parents.

Concubine Fenghuang is an orphan who was abandoned by her parents when she was one year old, and her grandfather picked her up and raised her, so her grandfather is her closest person.

Since her grandfather passed away, Concubine Feng Huang has given up on herself, but since she listened to Pang Xiaonan's suggestion and walked into the live broadcast to bring goods, it gave her a little hope for life.

Originally, the jade shop Huashitang, the business was half-dead, and the Fenghuang Princess's own weak attitude to life was almost about to go out of business, and it was the live broadcast that saved Huashitang's business and the Fenghuang Concubine herself.

Therefore, Concubine Feng Huang is still grateful to Pang Xiaonan out of her heart.

Knowing the life experience of the Wind Emperor and Concubine, Pang Xiaonan felt embarrassed, and he didn't make a sound for a long time, and he didn't know what to say.

"My house has arrived. ”

When the car arrived at the gate of an old community, the concubine of the Wind Emperor got out of the car quickly, and the moment she closed the door, she turned around and asked, "Do you want to go up and sit?"

"No," Pang Xiaonan waved his hand and said with a smile, "You rest early, I will go to Duan Yujie tomorrow to discuss the matter of opening a company, and you will have to help when the time comes." ”

Huaguo's largest live streaming Internet celebrity has a profit of more than 100 million a year, which is stronger than the profits of many listed companies, so once a new company is done, the future is limitless.

And the anchors in the Phoenix Guild have experience in bringing goods, and only the Wind Emperor Concubine is alone, so if the company really starts to do it, it will inevitably have to be the Wind Emperor Concubine in the early stage.

Early the next morning, Pang Xiaonan was practicing on the terrace, and Zhao Sijiajia came behind him.

"You're here. ”

Pang Xiaonan hasn't seen Zhao Sijiajia for many days, after the Sea Dragon Commando mission ended, Zhao Sijiajia disappeared, and Pang Xiaonan thought she was filming.

"I haven't seen you for so many days, do you miss me?"

Zhao Sijiajia found a place beside Pang Xiaonan and began to meditate.

"I miss you, I can't sleep when I think about you. ”

Pang Xiaonan gave an affirmative answer, but his eyes were full of banter.

"Forget it, the devil believes you. ”

Zhao Sijiajia adjusted her breathing, and her eyelids drooped slightly.

"I haven't seen you for so many days, haven't you wasted your practice?"

Pang Xiaonan originally taught Zhao Sijiajia the method of absorbing aura, just to help Zhao Sijiajia upgrade quickly, but according to Zhao Sijiajia's current state of three days of fishing and two days of drying nets, I am afraid that a lot of martial arts have been wasted.

"Hey, don't mention it, since I joined the Sea Dragon Commando, I've been busier than before. ”

It turned out that Zhao Sijiajia disappeared these days because she was arranged by the Sea Dragon Commando to go out on duty.

These field activities are not to fight and kill, but to participate in various award ceremonies or major events, increase the frequency of her exposure, and let her appear more in the public eye.

"As mentioned above, attending the event is also a task, and it is a daily task, this is to make my identity solid, maintain my star coat, and pave the way for future tasks. ”

"That is, it will allow you to better hide the identity of the spy. ”

Pang Xiaonan understands the arrangement of the Sea Dragon Commando very well, after all, no one would have thought that a well-known figure like Zhao Sijiajia would join the Sea Dragon Commando as a spy.

Therefore, Zhao Sijiajia's exposure cannot be stopped, and she has to appear in the public's field of vision from time to time in order to better paralyze the enemy.

"By the way, I haven't asked you yet, you have broken through to the martial arts master, how did you break through, is there any secret, teach me. ”

Zhao Sijiajia has been shocked since she saw Pang Xiaonan's victory over the martial arts grandmaster on HUKA, although Pang Xiaonan has always brought her a lot of surprises, but seeing him defeat the martial arts grandmaster with her own eyes, the shock is unparalleled.

It's like when you watch a celebrity sing on TV, and you go to a live concert are two different concepts.

And Pang Xiaonan's achievements are really incredible, last year he was only at the middle level of martial arts, and in less than a year, he broke through to the martial arts master, in addition to talent and diligence, there must be many skills in the middle, as a martial arts person, I want to spy on one or two.

Zhao Sijiajia is no exception, although she joined the Sea Dragon Commando and will fight for it all her life, but after all, she is also a martial arts person, and her desire to practice and upgrade has never changed, and she naturally wants to steal a master when she has the opportunity, not to mention that she has such a good master by her side.

"Didn't I teach you the secret?"

Pang Xiaonan was referring to the method of absorbing aura.

"Reiki can help with cultivation, but do you really rely only on Reiki?"

Zhao Sijiajia kept her posture unchanged, slowly inhaling the aura, but her mind was churning, she was a martial arts person, and she knew that relying on aura alone was obviously not Pang Xiaonan's means of victory.

As the saying goes, the external training of muscles and bones, the internal training of a breath, the aura is only a means to assist the improvement of internal strength, and the external practice still has to rely on the actual combat experience to accumulate.

It's like if you have an expensive machine that you don't know how to use, or have never used, it's like a pile of scrap metal with no value.

A martial arts master, who only has internal strength, but has not participated in actual combat, is also a waste, because the actual ability to adapt is more important than the internal strength.

Looking at the game in which Pang Xiaonan defeated the Martial Arts Grandmaster, it was obvious that Pang Xiaonan had rich battlefield experience and would be so comfortable, otherwise he would not be able to defeat a grandmaster-level master with his deep internal strength alone.

But Pang Xiaonan is usually in school, even if he is not in school, he has no chance to fight against others, where does his actual combat experience come from?

This is all Zhao Sijiajia's speculation, because she is not following Pang Xiaonan, she only knows that Pang Xiaonan, like her, is a college student who goes to school at Dongli Military Academy under the name of her, and since she is a college student, she should not have any chance to fight.

Zhao Sijiajia actually doesn't have much actual combat experience, and her experience, to put it bluntly, is only the experience of the competition. So of course she didn't know how many brutal battle scenes Pang Xiaonan had experienced in the Black Mamba outside to make such rapid progress.

Of course, Pang Xiaonan wouldn't tell Zhao Sijiajia all this, but just got up and said, "After you first become proficient in the spiritual energy exhalation, I will tell you other skills." ”

Zhao Sijiajia has long been in and out of Pang Xiaonan's house for a long time, so Pang Xiaonan didn't treat her as an outsider, "I have something to do first, you can practice here yourself." ”

Zhao Sijiajia's body moved slightly, "We haven't met again for a long time, you don't make a breakfast for me, I want to eat the rice noodles you made." ”

"Next time, you're not just coming back for one day. Pang Xiaonan waved his hand, walked into the house from the terrace, and disappeared.

Duan Yujie and Pang Xiaonan made an appointment to meet at Angelina's company at nine o'clock in the morning, and then finalize all the details of the new company opening.

When Pang Xiaonan arrived, Duan Yujie was already waiting in the conference room.

Seeing Pang Xiaonan come in, Duan Yujie got up with a smile and shook hands with Pang Xiaonan: "Morning, Xiaonan." ”

"It's okay for me to call you Xiao Nan, right?" Duan Yujie asked, "I'm a few years older than you, and we can be brothers between us." ”

Duan Yujie checked Pang Xiaonan's information overnight, and found that Pang Xiaonan's industries were all over various industries, from pharmaceuticals to high-tech companies, like a technology upstart.

However, Duan Yujie's confidence in being qualified to call Pang Xiaonan's name comes from the strength of Duan's enterprise, and no matter how much Pang Xiaonan invests, it is also a small thing compared to Duan's.

"Of course it's no problem, Mr. Duan. Pang Xiaonan sat down and looked around, but didn't find Angelana's figure.

"I said that we are commensurate with each other, I will teach you Xiaonan, you can call me Brother Duan or Honorable Rank, you can also call me by name, just don't call me Mr. Duan, it's too angry. ”

"Okay, Brother Duan, then I'm welcome. ”

Pang Xiaonan didn't check Duan Yujie's identity, he didn't need to check it to know that the person in front of him was definitely the master who swallowed mountains and rivers, because yesterday Anjina looked at him with more surprise than when she saw Peng Yuyan.

Duan Yujie explained: "Angela has a meeting in the morning, and it will be fine soon, and it is not yet the time we agreed." ”

The time was 8:50, and both of them did come early, but this is also a common habit of two people, and they would rather arrive a little earlier than let others wait.

At 8:59, Angelana pushed open the door to the conference room and walked in.

"I'm sorry to keep the two handsome guys waiting for a long time. ”

Every morning, there is a morning meeting on the Maoya platform, Angelana will summarize yesterday's data and operation status with the staff below, and make experience summary and work arrangements, which could not be opened at 9 o'clock, but in order to fulfill last night's promise, she hurriedly finished the meeting, and asked a vice president to preside over the meeting, and rushed here.

The next topic was based on the basic idea set up yesterday, and the three of them discussed the specific structure and business details of the new company.

Duan Yujie seemed very modest, he said that he was an outsider, and all decisions could be made by Angina and Pang Xiaonan, but there was one point, Duan's company's products must be given priority.

This is understandable, after all, Duan Yujie paid for the establishment of such a company in order to sell goods to Duan's, and as for whether he can become the head Internet celebrity in the live broadcast industry in the end, it is an unavoidable thing.

Therefore, for Duan Yujie, it doesn't matter whether there is a later development or not, it is naturally the best, if not, he can help Duan sell the goods well, and his goal has been achieved.

That being the case, as a veteran in the industry, Angelana is the most authoritative.

Angelana talked about a few things she had been thinking about all night last night.

First of all, the anchor with goods and the anchor with appearance are completely different things, and the anchors currently operated by the Phoenix Guild are all beauty or talent anchors, and there is no ready-made operation experience.

Moreover, the anchor with goods must absorb fans in the early stage, that is, to attract fans through small videos, so that it will be faster, otherwise the accumulation of the fan base will be too slow just by going to the shopping platform to bring goods.

This means that the new company must create an IP or several IPs, that is, follow the same steps as star-making, and first set the anchor to his role, that is, a fixed persona.

For example, your anchor is mainly funny, popular science, or talent.

Angelana said this, and Pang Xiaonan put forward his own opinion.

"Since our purpose is to sell goods, I think we should take the vertical development path, such fans are more accurate, I think it's better to take the popular science route after all. ”

Duan Yujie nodded and agreed with Pang Xiaonan's opinion, "I have also watched small videos, those anchors who take the funny route, the monetization and conversion efficiency in the later stage is not high, or those anchors who focus on selling goods are more profitable." ”

"Yes, because your personality is to sell goods, and people are here to buy goods when they watch your live broadcast, and the conversion is of course higher. ”

Pang Xiaonan added, "Those funny IPs, people come to see him just to have fun, and no one will order those goods, because your character design doesn't match the selling goods." ”

Since both of the three people agreed to take the route of popular science, this one has been decided, and the anchors trained by the new company do not take the route of funny jokes, but take the path of popular science.

In fact, this is also the best way to go, like the high-end tonic sold by Duan's company, you can find one or even several people to popularize relevant knowledge to the audience, such as the types of sea cucumbers, which kind of sea cucumber has the best nourishing effect, how sea cucumbers can be cooked, what are the effects of sea cucumbers, whether the price of sea cucumbers is reasonable, and so on.

When the audience knows these relevant knowledge points, they can better buy, and at this time, if you give the audience a connection, the audience will naturally trust you, so as to place an order to buy, which is a complete business chain.

After the anchor is set, there is also the question of choosing the live broadcast platform.

The Maoya platform is not suitable for live broadcasting, because Maoya does not have a section for bringing goods, strictly speaking, Maoya is just a live show, and the anchors above are all in this mode of showing their talents and getting rewards.

So now the best live broadcast with goods is Pang Xiaonan's Meijie Company.

In addition to the homepage news, which is an aggregation news platform, Meijie has developed a Kuaidou small video platform, which has basically become one of the top small video applications in China.

The anchors who carry out live broadcasts in Kuaidou basically account for more than half of Huaguo's traffic.

The mode of Kuaidou is a typical routine of attracting fans first and then live broadcasting. That is, after the IP is set up, the live broadcast is opened to bring goods, and the operation mode is very mature.

Now, since the anchor route of the new company is to take the road of popular science, the most suitable platform is Kuaidou.

But Pang Xiaonan doesn't think so.

"I think we should be multi-fronted. ”

Yesterday, the three of them discussed the route of retro TV shopping, so the best way is to add a shopping channel on Maoya, which scrolls on it 24 hours a day to broadcast the selling videos of various goods.

Pang Xiaonan thinks this is safer, because in fact, the TV program's programs are watched 24 hours a day, although from 0 o'clock in the evening to 7 o'clock in the morning, the crowd in this time period is relatively small, but it does not mean that there is none.

As a TV shopping show, it is to cover all target groups around the clock, and maybe it can also create miracles at night.

Pang Xiaonan remembered that the radio used to be like this, as soon as it was 12 o'clock in the evening, the program became a variety of programs for both men and women, selling those shameful medicines, which can be said to have captured the inner needs of the audience.

"I agree with Xiao Nan's proposal, multi-line development does provide more guarantees, and the programs shown at night can be rotated, and they don't have to be broadcast live. ”

Duan Yujie has also watched TV shopping, those programs are rarely broadcast live, they are basically recorded and broadcasted, and they are broadcast on a rolling basis around the clock, and now the live broadcast technology is more advanced, no one is on duty, and it can be broadcast 24 hours a day.

"This is easy to do, it is nothing more than adding one more channel to the Maoya platform, which is technically completely achievable. ”

Angelana also said that Pang Xiaonan's proposal had no technical obstacles at all, so the strategy was also passed.

"I think we'd better decide on the name of the new company first. ”

Pang Xiaonan thinks that the name of the company is still very important, and when they started the American company, the first thing they did was to set a name.

The other two people also agreed, but Duan Yujie expressed an opinion: "It's really important to set a name, but if it's so important, then shouldn't we think about it carefully and ask the master to take it?"

As a traditional businessman, Duan Yujie is still relatively superstitious, whether it is the opening of the company, or the location selection, or even the name, he has to ask the master of metaphysics before he can finally make a decision.

"Eh, Brother Duan's words are wrong...... Pang Xiaonan waved his hand, "You see that our Meijie Company was finalized on the spot by a few people, isn't it smooth sailing now?"

"As the saying goes, the good ones are uncertain, and the master's words are certainly reasonable, but the name of this thing can't change the fate. ”

As a martial artist, Pang Xiaonan is naturally familiar with some traditional culture.

"One life, two fortunes, three feng shui, four accumulation of yin virtue, five reading, six seven phases and eight worship gods...... You see, this name is still at the bottom of the line, and it has little impact on the fate of the company. ”

"Oh, Xiao Nan still has research on naming?"

As a successful businessman, Duan Yujie still respects traditional culture, and when he heard Pang Xiaonan say something, he suddenly felt that he had met a bosom friend.

"I understand a little. ”

Pang Xiaonan said modestly, "In fact, the name of a company, as long as it is catchy and full of meaning, and then slightly fits into the five elements." ”

"What do you say," Duan Yujie leaned closer to Pang Xiaonan, "I mean, what five elements should our new company be in in line with the industry?"

"You see, live broadcast with goods, that is, selling things is trade, trade belongs to water, and with goods, to introduce the goods, you need to use the sound, the sound belongs to gold, all our name, you can bring gold water, gold gives birth to water, and business will naturally flourish. ”

Pang Xiaonan spoke eloquently, and he was fascinated by Duan Yujie.

"That's right!"

Duan Yujie slapped the table heavily, startling Angelana, who was also fascinated.

Actually, Angelana also believed this, and when she suddenly heard Pang Xiaonan say so reasonable, she couldn't help but concentrate.

People who know a little bit about the gossip of the five elements understand the simple truth that Pang Xiaonan said, so as soon as he said this, he was immediately recognized by the other two people.

"Then let's name our new company around gold and water, so let's think of three names by ourselves and vote on it in the end. Limited to one hour. ”

Pang Xiaonan gave the problem, the meeting came to an end for the time being, and the three of them began to meditate and use almost all their knowledge reserves, just to give the new company a loud and pleasant name.

An hour passed quickly, and all three of them reported the names of the feng shui treasures they had come up with with meditation.

The three names given by Duan Yujie are: Good and Many, Xinwang, and Gold Rush.

Hearing the three names he reported, Pang Xiaonan and Angina both shook their heads.

"What's wrong? I think it's good. ”

Duan Yujie was confused, these three names cost him a lot of brain cells.

Pang Xiaonan said bluntly: "Brother Duan, you are really worthy of the title of your big boss, and even the name you take has such a tyrant atmosphere." ”

"Hey, I've also been in college, okay?"

Duan Yujie was told by Pang Xiaonan that he was born in a traditional business, although he was also highly educated, but he had been dealing with that group of old stubborn people for a long time, and his thoughts seemed to be slowly moving closer to the direction of the local tyrants.

Pang Xiaonan began to comment on the names one by one: "You are a lot of good, obviously it is the name of a supermarket, and there are indeed a lot of things, but our live broadcast can only bring high-quality products, not the same as a supermarket, otherwise others will come to see what you do, it is better to go directly to the supermarket." ”

"Okay, I admit it, I'm really lazy with the name Haoyouduo, but Xinwang is always right, you see, there are many gold, and the homonym is prosperous, I think this name is okay. ”

Duan Yujie was anxious to prove his literary brilliance and explained it through.

"The worst of your three names is Xinwang. ”

This is Angelana speaking, she really can't stand it.

Pang Xiaonan couldn't stop nodding on the side, and Duan Yujie was a little embarrassed when he saw it, "Why is Xinwang bad, you can talk about it." ”

Duan Yujie didn't know what was wrong with the name he had given high hopes for.

"First of all, the name is taken by the nouveau riche at first glance, with a strong nouveau riche temperament. ”

Angelana was not polite and said what she really thought.

"Moreover, even I, a person who doesn't know much about feng shui, can see that your two words are compatible. ”

"Is it, is it mutually restrictive?" Duan Yujie carefully looked at the word Xinwang.

Suddenly, Duan Yujie patted his forehead, "Sure enough, it's a mutual restraint, Xin belongs to gold, and Wang belongs to fire, fire krypton gold, look at my brain......"

So Xinwang was also denied.