After Watson finished speaking, he looked at the pen and paper in front of Niu Xiaoqiang, he thought that Niu Xiaoqiang was working overtime to study, and reminded with a smile: "Don't study too late, pay attention to your body." ”

Niu Xiaoqiang saw that he would be wrong, and couldn't help but smile bitterly: "I'm not learning, but conceiving a product sales plan." ”

When he said this, a thought suddenly flashed through his mind, and he looked directly at Watson: "Professor, you should know something about the sales method in the United States, right? Can you give me some inspiration?"

Watson didn't expect that he would be able to be pulled when he came out to ask about going to the toilet, and when he saw Niu Xiaoqiang's hopeful eyes, Watson had to sit down: "Okay, I'll tell you what I know, when it comes to sales, the first thing to do is to promote products, and the United States calls this marketing." ”

Niu Xiaoqiang originally just asked tentatively, but he didn't expect Watson to really understand, so he hurriedly recorded Watson's words.

"The so-called marketing, the most important thing is to rely on advertising, through advertising, as much as possible to let customers know about your products, the most common way in the United States is to advertise in the media, as long as the content of the advertising is novel enough, it can leave a deep impression, if the audience of the media happens to have a demand for this kind of product, they have a high probability of buying your product. ”

Niu Xiaoqiang couldn't help but ask: "I don't know how the United States advertises? What are the specific ideas?"

Watson couldn't help but ask, "Why are you asking this?"

Niu Xiaoqiang had a natural expression: "Of course, I borrowed other people's good ideas to promote my products." ”

Watson pouted: "This is not your specialty, do you need to come up with ideas yourself? Enterprises in the United States will hand over professional things to professional people to do, and they will go to advertising companies to advertise and let them provide advertising plans, and they only need to choose a satisfactory plan from them, and they don't have to worry about it at all." ”

Niu Xiaoqiang smiled bitterly: "This is China, the situation is different, take the advertising company as an example, I estimate that there is no one in Qingjiang City." ”

Watson reacted at this time, and he nodded: "You are right, before helping you provide an advertising plan, you can tell me what product you want to promote." ”

Niu Xiaoqiang didn't know what to say about the word toilet water, so he could only explain in circles: "The product I want to promote belongs to household chemical products, specifically a liquid with a fragrance, which is somewhat similar to perfume, but the function is more powerful than perfume. ”

Watson had never seen toilet water, and when he heard this, he couldn't help but hesitate: "Hearing you say that, how do I feel that this kind of thing is the same as medicine? Are you sure this is a household chemical product, not a drug?"

"Of course it's not a medicine, it's equivalent to a scented ...... of cosmetics. ”

"Since it is a cosmetic, how can it have the effect of repelling mosquitoes and reducing swelling and itching? This is clearly the effect of medicine. ”

Niu Xiaoqiang saw that it was difficult to explain clearly, so he stood up and said, "You wait a while, I'll go and bring the sample over for you to see." ”

There were several bottles of Wang Deshui's trial sample, and Niu Xiaoqiang quickly took one bottle and handed it to Watson: "You can open the bottle cap and smell it." ”

Watson opened the cap of the bottle with a curious face, put his nose in front of him and smelled it, a fresh fragrance came to his nose, and he nodded again and again with great intoxication: "This smell smells so comfortable, it is indeed very similar to perfume." ”

Niu Xiaoqiang didn't want to continue to struggle with the concept of drugs or cosmetics, so he went straight to the point and said: "What kind of product I want to promote is, what advertising plan do you think is the most appropriate?"

After coming into contact with the real thing, Watson had an intuitive impression, he thought about it, and then spoke: "You just said that it belongs to the category of cosmetics, since it is a cosmetic, then you should find a model to shoot an advertisement, and then put it on the TV channel, to highlight the advantages of the product as much as possible, and leave a very beautiful impression." ”

Niu Xiaoqiang originally thought that he only needed to publish a propaganda slogan in the newspaper, but he didn't expect to put it on the TV station, and he didn't have so much money to engage in this kind of marketing now: "Professor, this plan is too expensive, I can't afford it, or I should think of other ways." ”

"Then find a model to take a promotional photo and publish it in a more influential newspaper. ”

Niu Xiaoqiang shook his head: "Is there too little information that can be contained in a photo? Can you write an advertising statement and publish it? What's more, where can I find a model? Even if I can find it, it will cost a lot of money to invite someone to shoot an advertisement, right?"

Watson immediately retorted: "Although the amount of information contained in the photo is less than the text, it is more eye-catching, and it can leave a deep impression at a glance. ”

He pouted at this point: "I can see it, you want to sell products, but you don't want to spend more money, think about it yourself, is this reliable?"

Niu Xiaoqiang touched his nose embarrassedly: "Of course I know that this is not reliable, but if I can save a little more expenses, it will naturally be better, why don't you help me with my staff again?"

Watson sighed: "If you really want to save money, it's best not to even advertise, just make leaflets and distribute them in places with more people, if there are stores in the United States, they will generally operate like this, the biggest advantage of this method is that the investment is relatively small, and the disadvantage is also obvious, that is, the scope of promotion is a little small." ”

Niu Xiaoqiang's eyes lit up, and he felt that this was the most suitable way for his own situation. The scope of promotion is too small is not a problem at all, as long as you find more people to distribute leaflets, you can solve it, as for the labor cost, China's labor cost has always been very cheap, and it is definitely more expensive than finding a media to put it.

He immediately nodded in agreement: "Okay, that's it, what do you suggest about the content of the leaflet?"

Watson thought for a moment, and then replied: "Since it is a leaflet, then there is no need to consider the problem of paying high advertising fees because of the excessive size of the layout, you can display as much product information as possible, well, you can print eye-catching pictures and advertising words on the front of the leaflet, and print product information on the back, so that both sides can be used, and there is no waste at all." ”

Niu Xiaoqiang hurriedly recorded Watson's suggestion, and at this time Wang Xiaoshuang came over, and she asked in a low voice, "Xiaoqiang, do you want us to help you build the bed?"