The person who presided over the bidding meeting was Cheng Baojun of the Advertising Department, and of course, the deputy director of the deputy station in charge of them also came to sit down. Feng Yu felt that this deputy ~ director came to speak, and said a lot of nonsense and clichés. These words are appropriate at any time, but they have little to do with today's topic!

Cheng Baojun talked about the changes in this year's advertising contract, the first is that this year's advertising contract is only until the end of January next year, regardless of the month of this year's original contract.

The second is that the advertising fees have all been raised, with an average increase of 30 percent, of which the price of a set of four advertising slots in Feng Yu's hand has increased by 50 percent!

The third is the advertising time purchased this year, and you still have the priority to sign a contract next year. This one is very interesting, not to say that it is the same as this year, it is a fixed price increase. Feng Yu guessed that next year's advertising contract will definitely change, but he doesn't know whether the auction bidding mode will be opened in advance.

After listening to Cheng Baojun's words, everyone was talking in a low voice, Feng Yu looked at Zong Qingxian and asked, "Boss Zong, how much has your company's advertising fee risen?" ”

Zong Qingxian frowned, sighed and said, "Thirty percent, why has it risen so much!" ”

Originally, their company's funds were very tight, and they had to expand the factory, buy new production lines, buy more raw materials to expand production, etc., and they needed money everywhere. He guessed that the advertising fee would rise, but he didn't expect it to rise so much, 30 percent, far more than he expected.

"Thirty percent, that's not much."

Listening to Feng Yu's relaxed tone, Zong Qing first asked rhetorically: "Thirty percent is not much, how much has your company risen?" ”

Zong Qingxian only paid attention to how much his company's advertising fees had risen just now, and he didn't listen carefully to other companies at all.

Feng Yu stretched out a slap: "Not much, fifty percent!" ”

Hiss~~~~

Fifty percent is not too much? This year, the highest increase in advertising costs is 50%, right? This Feng is always not ready to continue buying advertisements, or is he really rich to the point of indifference?

"Mr. Feng, I remember you told me that your company has more than one advertisement, right?"

Feng Yu crossed his fingers and said: "Yes, a set of four advertisements on CCTV has increased by 50 percent." Two sets of two advertisements will increase by 10 percent, and three sets of one advertisement will increase by 10 percent. This year's advertising spending will exceed five million. ”

Zong Qingxian's eyes widened, how much is the advertising cost? Million?! Again? Could it be that they spent more than 5 million on advertising last year?

"Mr. Feng, how much does your company spend on advertising a year?"

"Not much, central stations, local stations, newspapers, and celebrity endorsements, it's only about 10 million this year."

Zong Qingxian's mouth was almost closed. It's only about 10 million, look at how easy he said, it's like spending a thousand yuan.

At this time, he felt that yesterday Feng Yu said that he could take out 18 million, not to brag, but that he really had this strength!

Working with such a powerful company is both a good thing and a bad thing. It is said that it is a good thing, because a powerful company is not bad for money. And the general door is relatively hard, Lehaha company can get a faster development speed; It's a bad thing, because the CEO of a powerful company generally has a strong desire to control~ hope, and it is very likely that he will find a way to annex his Lehaha company.

He wants Lehaha to develop faster, but he definitely doesn't want to make wedding dresses for others. At least the person who has the final say in this company must still be him!

"Boss Zong, wait a minute, it's time to call my company's first advertising slot." Feng Yu raised his right hand and said loudly: "Taihua Company renews the contract." ”

Everyone looked back to the childish voice. This is one of the most expensive contracts for advertising today. Many people have found that it is a young man who is shouting, and it looks like he is only about twenty, right? Who is the boss of this Taihua company, why don't you come in person. This lad is the boss's son?

After a while, another advertising period with a price increase of 50% appeared, and Feng Yu raised his hand to say that Taihua Company renewed the contract!

This Taihua company is very rich, the advertising fee has risen by 50%, and he has more than one renewal?

The next price of the third one is fifty percent. The fourth price increase of 50% appeared in a row, and to everyone's surprise, it was all Taihua Company, and all of them were renewed!

At this time, everyone remembered, isn't this time period an advertisement for that Songjiang motorcycle? Could it be that this Taihua company is a subordinate enterprise of Songjiang Motorcycle Factory?

A total of six advertising slots with a price increase of 50%, four of which were won by Taihua, and the other two were all renewed, and none of them gave up.

Last year, the power of CCTV advertising began to be reflected, and all those who placed advertisements on CCTV received great returns. But there are also a few unlucky, because of the quality problems of the product, and the director is losing money, and the advertising fee has risen again, they have to give up the renewal of the contract, and instead put the advertisement to the provincial station.

Not all CEOs of companies are as superstitious as Feng Yu about the advertising effectiveness of CCTV, and not all products can make a lot of money by advertising on CCTV.

After the first round, today's bidding meeting is over, the afternoon capital verification, contract signing, tomorrow is those interested companies come to compete for the vacated advertising slot.

The contract is not signed according to the chronological order of the advertisement, but according to the level of advertising costs, so Feng Yu was the first to walk into the office of the advertising department and sign a renewal contract with Cheng Baojun, which will expire in January next year, and it is expected that at the end of December this year, next year's advertising bidding meeting will be held, which is also different from the time in the previous life.

"Section Chief Cheng, how did I find out that your central station seems to be deliberately targeting our Taihua company, why does our company's advertising price increase ratio has the highest percentage?" Feng Yu asked deliberately when he signed.

"Mr. Feng, it's really not what you think. Our advertising fee increase ratio is also measured according to ratings. Your company's advertising time is the time period with the highest ratings, of course, it will rise more, you see your advertising expenses in the second and third sets, it will not rise much, right? ”

Rub, can the ratings of the second and third sets be compared with the first set? The three sets are terrestrial channels, and none of them are on the stars!

"Section Chief Cheng, in this way, our company's financial pressure is very great."

Cheng Baojun heard it, Feng Yu had additional requirements. In case Feng Yu doesn't sign, then even if he sells the advertisement to other companies, the leader will have an opinion about him, thinking that he is not capable!

"Feng always has something to say, everything is easy to discuss."

"Oh, aren't the advertisements in these periods not renewed, don't ask for more, just sell them to our company for three." Feng Yu took out the form that had been prepared a long time ago and showed it to Cheng Baojun to see where he had drawn circles.

Cheng Baojun's eyes widened, didn't you just say that your company is under a lot of financial pressure? So TM you want to buy three more ads? What about the basic trust between people? (To be continued.) )

PS: Thank you Lin Lin Jin Jin Fufu, Ghost Wu Emperor for the reward, thank yang199174, I have been in love with you since 12,000 years ago, thank you. I caught a cold, and I slept in a while, so don't wait tonight