The director was also stunned for a moment, Xiao Cheng reported, isn't it that the other party can't be named, and the advertising fee is half less, and now he is still willing to pay a million?

Feng Yu went back to the office with the director to talk in detail, and Cheng Baojun, the person in charge of the advertising department, became the role of serving tea and pouring water. The director himself went out, is it his turn to speak?

Before he could say a few words, there was a knock in the director's office, and a deputy director and director of Channel 3 came in.

"Director, are you busy?"

The director gave him a blank look, didn't he ask knowingly.

"Lao Hu, what's the matter?"

"Director, I heard that a company came to our station to advertise, see if you can sponsor some money for our third channel?"

Now there are only three channels on the central station, and the fourth channel will not appear until 92, and the third channel, which is also a terrestrial wireless channel that was only opened in 86, is basically only broadcast in the capital. The second channel was also only on the stars in 87, and it was still only available in the capital before.

A TV station that only broadcasts in the capital naturally has a lot more difficulty if it wants to collect advertising fees. Deputy Director Hu was also too tight to have a try.

Without waiting for the director to express his position, Feng Yu asked first: "This is Director Hu, do you have any programs that you can do on Channel 3?" It's the kind that ordinary people love to watch. ”

Director Hu hurriedly said: "Deputy, I am deputy." If you want to talk about good programs, our channel naturally still has them. ”

As a result, Director Hu said three or four, but Feng Yu had never heard of a program. He hadn't seen it in his previous life, so naturally he wouldn't be impressed. Besides, the third channel is mainly based on opera, and the other programs are all picked up by the first channel and the second channel, what good programs can there be? It will be after it is on the stars that there will be good music programs, and then there will be literary channels with very good ratings.

Feng Yu interrupted Director Hu's talking: "Director Hu, you also know that the reason why I advertise on CCTV is that CCTV is a satellite TV station, and the first channel can be received all over the country, as for the third channel, to be honest, I have never seen it when I am so old." In this way, since Director Hu has spoken, then I will pay 100,000 yuan to buy a year's advertisement, and you give me at least three advertisements every day, each of which cannot be less than fifteen seconds, any period of time! ”

Your sister, isn't this Director Hu the radio and television boss later, the future power is not small, Feng Yu should spend 100,000 yuan to invest emotionally.

Hu Tai is overjoyed, less than a minute of advertising a day, any time, 100,000 yuan is so handy? With 100,000 yuan, their channel can also open a good program!

After Director Hu left, Feng Yu continued to talk to the director, but in less than five minutes, someone knocked on the door again.

"Lao Jia, you're not here to help Channel 2 sell advertisements, right?"

Deputy Director Jia smiled and took the initiative to go over and hold Feng Yu's hand: "This young man is Manager Feng, he is really young and promising." ”

He heard the old nonsense just now, and a stupid × came to the station today, it was Manager Feng of Taihua Company mentioned in Xiao Cheng's advertising draft. The third channel can easily get 100,000 yuan in advertising fees when it can't be sold, why can't the second channel take more?

Yo, isn't this the boss of CCTV later, the advertising king of CCTV is all from him, and this person also has to invest emotionally.

"You're Director Jia, you've won the award. What's going on? ”

Director Jia said without hesitation: "Our second channel is a star channel, and it can be received all over the country, why don't you buy some advertising time on our second channel?" The price will definitely give you a discount! ”

The only thing Feng Yu has an impression of the second channel is "Comprehensive Economic Information", which is the predecessor of "Economic Half Hour", which will not be officially revised until the end of this year.

"Economic Half Hour" is a very long-lived program, until Feng Yu's rebirth, it still has good ratings, the important thing is that the national leaders like to watch it, it can be said to be the "spokesperson" of the national economic policy!

In this way, it is really worth Feng Yu to advertise.

"That's a problem, we still have some leftover advertising dollars. "Comprehensive Economic Information" before and after the broadcast of our two advertisements, how much does the advertising cost? ”

Director Jia asked tentatively: "500,000 a year?" He thinks that "At Your Service" can have 1 million a year, and "Comprehensive Economic Information" 500,000 a year is not too much, right?

"Yes, but you can't give a title, and you can't do advertising placement, so I need you to do a program specifically for us, at least ten minutes! Our wind and rain brand humidifier is the most advanced humidification technology in the world, and it is also a product successfully developed by two state-owned factories after the military to civilian, which can pay a lot of taxes to the country every year, and can also create a large number of foreign exchange profits. ”

Deputy Director Jia looked at the director, he didn't dare to agree to this. In fact, it is not a violation, but he can't make a decision in front of the director, anyway, he will definitely fight with the director.

"Lao Jia, you go back first, and then talk about this later, I haven't finished talking about it yet." The director said unhappily.

The director can see that the advertising expenses of this Taihua company are too sufficient, and it seems that they can't spend it. In fact, Feng Yu originally prepared five million advertising expenses, and both the Bingfei Factory and the Motor Factory were persuaded by Feng Yu.

But the five time slots of Channel 1 are only 2.7 million a year, and if you count the sponsorship of "At Your Service", it is only 3.7 million, and there is a balance of 1.3 million, so of course he doesn't feel distressed about spending it.

Anyway, if the money can't be spent, it will have to be used to buy advertisements on TV stations in other northern provinces, and it will be spent on CCTV or on other provincial stations, Feng Yu doesn't care anyway.

But Feng Yu must get his hands on the advertising of the first channel, and after the sales miracle of Yan Wu is known this year, the advertising fee of the central station will skyrocket, surpassing the local station, and the auction will start in two years.

Feng Yu asked the director for a few years to advertise, but the director did not agree. The station also thinks that CCTV has such a good platform, it is impossible that the advertising fee is not as good as the local station, why is the advertising fee of Modu TV so much more expensive than that of CCTV, and why is even the advertising fee of Nanyue TV much higher than that of CCTV?

Isn't it because CCTV has never allowed commercial advertising, but now that it is allowed, within three years, the advertising fee will inevitably surpass all TV stations, and they still have this confidence.

In fact, Feng Yu also wants to say that the reason why the advertising expenses of CCTV can't get up now is because of CCTV. Feng Yu wants to advertise, but he has to find a relationship before he can meet Section Chief Cheng, in Longjiang Province, Feng Yu can just go to find it, the service attitude is too far away!

But the communication between the two sides is quite pleasant, Feng Yu is generous, he doesn't care about money, some small sponsorships, he directly agreed, tens of thousands of yuan, leaving a good impression, this investment is too cost-effective!

The next day, Feng Yu came to CCTV again, and the second channel also agreed to Feng Yu's conditions, Feng Yu happily signed an advertising and sponsorship contract with CCTV, three channels, with a total price of 4.5 million, setting a record for CCTV's advertising costs!