Chapter 132: Giving a lesson to the people of Yangtai
The director looked at Cheng Baojun in front of him, and was so angry that he wanted to call the Wen Jiàn in front of him on the other party's face. Tell you to take down the advertisement, remove the naming rights, you pat your chest and promise me that you can do it, that's what you did?
Let our host advertise him, and you dare to say yes? The host, who is getting a salary, represents not herself, but the image of the TV station, and even the propaganda ~ department, can she advertise to private companies, what has become of it? The leader of the Propaganda ~ Department wants to know, and he must not point to his nose and say that he is in the eyes of money!
"Tell me, does this Manager Feng of Taihua Company have anything to do with you?" The director asked, patting the table.
Cheng Baojun was shocked: "Director, it really has nothing to do with me, he was introduced by the director of the Land Division of the Second Department of Propaganda ~ Department." ”
"Lu ~ Long, Lu Wenbo? Tsk~~~ In this way, you go and talk to Manager Feng again, Shen Li's advertising is absolutely not good! ”
"Director, Manager Feng is in my office, he said that if he can, he wants to talk to you personally, he has some ideas, to ensure that the policy is not violated, and a win-win situation can be achieved!"
"Call him in." The director also wanted to meet Manager Feng, who came up with the naming rights advertisement, and besides, it was also to give Lu Wenbo a face, so he hesitated for a while and agreed.
But when he saw Feng Yu for the first time, the director still couldn't believe it. Cheng Baojun told him that Manager Feng was very young, but he didn't say that he was still a student!
"You are Manager Feng Yu of Taihua Company?"
"It's like a fake!" Feng Yu shook hands with the director enthusiastically, he was despised because of his age, he was used to it, Feng Yu thought that this was still his advantage.
"Manager Feng wants to buy our station's advertisements, of course we welcome this, and even when you said that you wanted to pay for the year, Xiaocheng also deliberately adjusted the time period of other advertisements, and squeezed out five best time periods of advertisements for you. But what naming rights do you want to get, and you still want our host to advertise a private company for you? It's not in order, don't think about it. ”
Private companies? Why do you look down on the private sector? Ten years later, private companies will be everywhere, and the advertising king of CCTV will be occupied by private companies in the future. If you don't like private enterprises, okay, I'll give you the skin of a state-owned enterprise!
"Private companies? That's right, we are a private company, but this product is not produced by us, it is Bingcheng Motor Factory, and R&D is Bingcheng Aircraft Factory, which are all old state-owned enterprises, and our company is only responsible for sales. This advertisement is also selling products, not our Taihua company. Besides, our product, with domestic, Asian, European and American patented technology, how much foreign exchange has been created for the country, wind and rain brand is our first private brand of high-tech home appliances, it can be said that it is the pride of the country and the nation, why can't you ask a host with a good image to advertise? ”
Feng Yu began to raise his profile, he must calm the other party first, his first private brand of high-tech home appliances confused the director. Although Feng Yu said it quickly, he didn't understand it too much, but he felt that this wind and rain brand seemed to be a very good brand, and it could also represent national pride.
"Are you really a cooperative enterprise with Bingcheng Electric Machinery Factory and Bingcheng Aircraft Factory?" The director wondered.
"Of course, now you can call and ask, we are a tripartite cooperation, the design is mine, the creativity is mine, the sales is mine, and we distribute the profits among the three parties." Feng Yu didn't say it thoroughly, in fact, the two state-owned factories together were not as profitable as Feng Yu's share.
The director was deceived by Feng Yu's determined expression, so naturally he would not call the two factories in front of Feng Yu to ask, anyway, it should be written in the contract, if Feng Yu deceived them, he just took the advertising fee and didn't have to broadcast the advertisement! The people who dare to deceive the central station haven't come out yet!
"But we don't have a precedent for letting the host advertise."
"No, no, no, the director misunderstood. Maybe I didn't make it clear, the host just left the country, we took a screenshot of the host of "At Your Service" and added a voiceover, which is not considered an advertisement by the host. This advertising fee can help reduce a lot of economic pressure on Taili, right? And I also said that you can buy it for three years at a time, and if the title doesn't work, it will be changed to exclusive sponsorship. Sponsorship isn't against the rules, right? The stage can't be built according to our requirements, but there has to be our product ......"
Feng Yu began to brainwash the director~ brain, this job is not too difficult.
The director hesitated for a long time: "Then can you make a sample for us to show first?" ”
"No problem, can you borrow the studio of the "At Your Service" column?"
The director nodded and personally took Feng Yu to the studio. At this time, CCTV did not have so many programs, but there were very few studios, and another program was being recorded.
Feng Yu looked at the dilapidated studio and shook his head, before he was reborn, a city-level TV station was stronger than this, what is this. He's not professional at all, but he can definitely make the set twice as good as it is now!
"Director, make the set in the back into a painting, don't be this monotonous curtain anymore. In front of the host, you can put a humidifier with four big words printed on it, which fits the name and theme of our program. When the indoor air is dry, turn on the humidifier without affecting the picture effect, and even put it there as a decoration if it is not opened. But on the commercial, the humidifier is going to be on. There are also programs that should go deep into the masses and broadcast some things that the masses are concerned about. Exterior shooting should also be done well, don't always broadcast the affairs of the capital, you have to shoot in other places, the capital can't represent our big Chinese ......"
Feng Yu talked about some of the characteristics of columns such as "Focus Interview", "Oriental Time and Space", and "Today's Statement" in later generations, anyway, "At Your Service" itself is more miscellaneous, and these can be done, at this time, there are guaranteed ratings.
At first, Feng Yu was pointing here, and some people were still asking, whose child is this, and the director personally took it to watch the recording of the show. But soon hearing Feng Yu pointing over there, some TV station employees were not happy.
These professional things, the director doesn't command, you little brat, what are you doing there?
But after a while, many people came around, and what this kid said seemed to make sense, and if he did what he said, the audience would love to watch it. It's not that no one else has thought of it, but they can't be realized, just one reason, poor money!
You don't need money to change the set, you don't need money for the host to go out on location, and you can't go out of town, it's difficult to reimburse the capital, at most you can go to the surrounding areas of the capital, and you still let you go to the Northeast and Southern Guangdong, how much does the train ticket cost alone? Besides, is it too late to make zuò?
The more people there are, the more excited Feng Yu is, and he has the feeling of pointing out the country in front of the leader. It's a pity that there was no expected applause, and there were many people looking at him like monkeys, which made him very unhappy.
The show over there just finished broadcasting, Feng Yu said loudly: "Director, if you do what I say, the audience will definitely love to watch this show more, as for the problem of funding, with the exclusive sponsorship of one million of our wind and rain brand humidifier, it will not be a problem!" ”
The people who were going to laugh at Feng Yu just now were stunned, what did that kid say, how much is the exclusive sponsorship? Million?! ~~ Thank you for the Ghost Martial Emperor, I think I'm very good, the whole white reward, thank you