Chapter 134: Full Bloom
When Feng Yu came back, he spent another 500,000 yuan to buy a year's advertising on Liao Province and Ji Province TV Station, and the version of the Central TV and Shen Li appeared in the commercial.
A week later, the audience in front of the TV found out that something was wrong, why the stage of the column "At Your Service" seemed to have become much better, and there was actually a cylindrical thing on the table, as if they had seen it somewhere.
Hey, that trademark is also a little familiar, why is it so similar to the trademark of the electric fan I bought last year?
For the rest of the day, viewers who like to watch TV will often see an advertisement. The accompanying pictures include Shen Li's version, Feng Danying's version, Li Shiyou's version, children's version, and Feng Yu's version taken by an eighty-year-old man.
One day without the same thing, everyone didn't pay much attention to it at first, but after two days, because it was played too frequently, it was still the prime time for advertising on CCTV, and even children remembered the advertising words of the wind and rain brand humidifier: wind and rain humidifier, a good companion indoors!
No matter which version it is, it highlights the safety, health, power saving, high efficiency, and high-tech characteristics of the new humidifier of the wind and rain brand. Coupled with the implantation of "At Your Service", in less than three days, many people are asking, where is this humidifier sold, and does it really have health care effects?
Although Beijing is not the economic center of China, because of the large population base and the political ~ political center, the sales of humidifiers have suddenly skyrocketed.
With the sales of Modu, Jinmen, Zhengcheng, Taiyuan, Chang'an, Shicheng, Shencheng, Jicheng and other northern cities began to grow, and even the sales of some southern cities also rose.
At first, Li Shiyou and Hou Haitao had a lot of complaints about Feng Yu's advertising fee of 5 million, although they agreed, but they were not persuaded by Feng Yu, but persuaded by Feng Yu's guarantee.
The advertising cost of 5 million will definitely bring more than 10 million profits to the humidifier! Moreover, it can help Fengyu brand humidifiers quickly occupy the market without giving other brands a chance.
Others don't know, but Feng Yu knows that Yadu's household humidifier will be produced next year, and will it compete with Yadu at that time?
Yadu still obediently goes to make an air purifier, in case the development is not good, Feng Yu will not mind taking this world-class air quality improvement enterprise into the pocket in the future, and the province will be taken advantage of by foreigners!
And the domestic sales, after the advertising bombardment, especially Shen Li's advertising, made the sales of the luxury version exceed the premium version for the first time.
The gross profit of a humidifier is about 100 yuan, although the original sales were good, but at that rate, it would be good to have 20,000 units in the country a month, where can Feng Yu be satisfied?
Now it's different, after the advertising bombardment, more than 30,000 units were sold in the first week, and the dealers waved checks to order, so that Li Shiyou and Hou Haitao couldn't keep their mouths together!
Now Li Shiyou and Hou Haitao both have the same idea: this advertising fee is worth it!
There are also some companies that have cooperated with Taihua Company, but have suspended cooperation, and want to continue the frontier, but they were scolded by Wu Zhigang according to Feng Yu's request! Taihua company to maintain a consistent style, horizontal!
It's just to let other dealers see, there is meat to eat with Taihua Company, and there is no soup for betrayal!
The most unfortunate thing is that several manufacturers of imitation wind and rain brand electric humidifiers, their prices have dropped again and again, and even below the cost, but the sales volume has continued to decline, and even placed in the corner of the shopping mall, no one cares.
If Feng Yu saw it, he would definitely criticize the leaders of these factories. It won't be fake, your price is so much worse than the wind and rain humidifier, can others buy it? Humidifiers are a novelty, unlike tape recorders, televisions, etc., which are standard appliances and only the wealthy can afford them.
If Feng Yu is concerned, the price will definitely be raised, and the sales volume will not improve much, but the profit is high, and it will be able to recover some of the cost. If it's in an area where information is not smooth, maybe sales will be good. If you have to fight with the wind and rain brand humidifier, do you have advertising bombardment? Do you have a more aesthetically pleasing design? Do you have more advanced technology? There is nothing, and the factory deserves to lose money!
Only Hou Haitao has some regrets, this humidifier was obviously developed by Bingfei Factory, but why can Li Shiyou's kid be on TV, why can't he?
Feng Yu could only comfort him and say, next time, next time!
Now the wind and rain brand humidifier is in a monopoly position, not only in China, but also in foreign countries. Europe and the Americas also have humidifiers, but the main production is industrial humidifiers, and the civilian ones are still in the era of electric humidifiers.
Even if the other party has ultrasonic technology, but because Feng Yu has already applied for a patent first, they will not be able to produce the same type of humidifier for at least ten years. Want to produce something more advanced? Don't make a fuss, that technology will not appear in the real room until after the millennium, and it is expensive to die, how can it be used for civilian use now?
It can be said that for at least ten years, the leader of humidifiers in the world is the wind and rain brand, and no company can shake the dominance of the wind and rain brand.
Fu Guangzheng also came with good news, humidifiers in Southeast Asia are not bad, the Fu family positions humidifiers as aristocratic luxury, only large shopping malls can buy, although the sales volume is far less than domestic, but the price is higher than the domestic one.
What surprised Feng Yu even more was that the humidifiers sold in Europe and the United States were not even worse than those in China, especially in the United States, Feng Yu had carefully asked Fu Guangzheng to increase the price, but he didn't expect it to be so good.
In Fu Guangzheng's words, Feng Yu is simply divine. Lao Mei's people are really as cheap as Feng Yu said, they only buy expensive ones, not the right ones.
Moreover, there is more than one company in Europe and the United States that has contacted Fujia and wants to buy the patented technology of humidifiers, or take a step back, carry out cooperative development, and obtain patent authorization.
These were rejected by Feng Yu without exception!
When it was so profitable for the time being, of course Feng Yu couldn't sell the license, even if the other party gave a high price, Feng Yu couldn't sell it. For the time being, it is not easy to have a stiff relationship with Bingfei Factory and others, and if you sell the authorization, you will also offend the Fu family, who is now in charge of overseas sales. This is not the kind of small land of the island nation, which is the main market for humidifiers.
After a few years, after the windfall period has passed, Feng Yu will sell this authorization again, and at the same time symbolically compensate the Bingfei Factory and the Motor Factory. Anyway, the contract didn't say that Feng Yu couldn't license the patent to overseas companies, only that it was domestic.
When Feng Yu showed the number of overseas sales to Li Shiyou and Hou Haitao, they were both stunned. Overseas sales are so fierce, more than twice the number in China.
Didn't Feng Yu say that it is more expensive to sell overseas, why are Europeans and Americans very rich? Feng Yu said last time that he wanted to increase the production workshop, and Li Shiyou also said that he didn't need to, but after reading it this time, he went back to the factory without saying a word and prepared to go. You can't delay exports, this is more profitable than domestic.
After the sales of wind and rain brand humidifiers were in full bloom, kneeling and licking, no, Kameda Masao came to Taihua Company again.
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