Chapter 130: Title

Cheng Baojun immediately arranged for someone to calculate, and finally calculated a sky-high price, five advertisements a day, 2.73 million yuan in a year, so expensive, the other party must not agree, right?

Cheng Baojun was a little nervous and informed Feng Yu of the final calculated price, waiting for Feng Yu to bargain with him, or delete the two advertisements. The people below just don't know how to do things, five advertisements, can't you give a discount, if you scare this big customer away, can this year's task be completed?

Sure enough, he saw Feng Yu's eyes widen and he looked overly surprised.

Cheng Baojun immediately said: "Manager Feng, don't worry, you can negotiate, the price can be cheaper for you." ”

Feng Yu was surprised not because it was expensive, but because it felt too cheap. The five periods he chose, but they were all prime hours, I thought that one would cost millions, and how could five get five million, but how did I know that it was so cheap, only two million and seven three, and it could be cheap! In this comparison, Longjiang Taiwan is too TM black!

This was better than the advertising time expected in Feng Yu's mind, and the price was lower, and he turned to an idea that he didn't know if it could be realized.

"Section Chief Cheng, I want to ask about this, are there title advertisements in our TV program?"

Cheng Baojun blinked his eyes, what do you mean by title advertising? He shook his head blankly, he hadn't heard of this, definitely not!

Feng Yu was overjoyed, sure enough, then he had to rely on his three-inch incorruptible tongue to fool this Section Chief Cheng and make him agree to the title of the show, such as "At Your Service" is very good, Feng Yu's whole family loves to watch this TV show, except for Feng Yu himself.

"Title advertising, is in front of the program, add our company's name or brand name, such as "at your service", after we title, it will be changed to "wind and rain - at your service", the stage of the program should have our wind and rain brand trademark pattern, to be obvious, each episode of the program to give at least a few five-second shots. The host also wants to broadcast advertisements, such as welcome everyone to watch "Wind and Rain - At Your Service", "Wind and Rain - At Your Service" is broadcast by the title of the wind and rain brand humidifier, the wind and rain brand humidifier, a good companion in your life! At the end......"

"Wait a minute." Cheng Baojun interrupted the wind and rain gushing, "Manager Feng, what are you talking about, TV shows, for the audience, how can there be advertisements in them?" ”

Huh? It would be good for future TV station leaders to have this kind of mind as you, a 40-minute TV series, I can't wait to insert five commercials in it, or even more, and netizens jokingly call it a TV series in the advertisement.

However, in business, Feng Yu doesn't like to watch TV series very much, except for "Journey to the West". But just like that, because of the lack of TV programs, the ratings of each TV series are not bad, if advertisements can be inserted in "Journey to the West", Feng Yu can't wait to insert ten or eight of them into one episode, to ensure that people still watch on the TV and will not walk away.

Cheng Baojun is responsible for the audience like this, but it is not in the interests of Feng Yu, he will continue to wash Cheng Baojun ~ brain, naming this kind of thing does not affect the column "At Your Service", anyway, it is not recorded in one go.

"Section Chief Cheng, you see, our wind and rain brand humidifier is the first in China and the most advanced product in the world, which is exported to Europe and the United States to earn foreign exchange. Besides, our humidifier is a new type of household appliance, which itself serves the lives of the people, and the theme of the show is the same. And we are a wind and rain brand, rain or shine, doesn't it better highlight the purpose of our "at your service" column? Besides, you don't want to hear how much I pay for advertising? ”

Cheng Baojun still shook his head: "No, if you don't do this, how can you add advertisements to the show, and the leaders won't agree." ”

"A million a year!" Feng Yu threw a heavy bait.

Cheng Baojun gasped, what, a million? So much?

Before he could recover from this shock, Feng Yu continued: "I want three years of naming advertising rights, a total of three million, and I can pay after signing the contract!" ”

Million! Cheng Baojun was almost stunned, can the title advertisement of a program be sold for so much money? This Manager Feng is not joking, is he really willing to pay three million?

Seeing that Cheng Baojun didn't speak, Feng Yu continued to brainwash: "Section Chief Cheng, this "At Your Service" column is very good-looking, but the stage, lighting and everything are average, the program team is short of money, right?" With the advertising money of our title, this show will definitely be better. And the program team doesn't use much money, and the rest are not all in the station, and even the station still has money to open an extra program. If you open one more program, you can follow this model and earn another advertising fee, a virtuous circle! ”

Other Cheng Baojun didn't understand, but the phrase "open one more show and earn another advertising fee" was clearly remembered by him. Yes, this is really a virtuous circle, but is it really okay to do this?

"Manager Feng, don't you want the advertisements you picked just now?"

"Yes, why not? Those five periods, two hundred ......"

"Two million seven hundred and thirty thousand, I can erase the fraction for you, counting two million seven thousand." Cheng Baojun also saw that this Manager Feng was definitely not bad for money, if he hadn't just said that he could talk about it and give some discounts, he wouldn't want to erase the 30,000 yuan.

"Okay, this is no problem, I won't bargain, but that title advertisement, you think about it, how much advertising revenue can it bring to the TV station! And it's an innovative approach, and you've come up with it. Feng Yu hinted.

Cheng Baojun's eyes lit up, innovative methods, if it is adopted, the station will earn a lot of advertising money, and the person who proposes the plan will definitely enter the eyes of the big leader, doesn't it mean that he may be promoted?

"This ...... I want to report to the leader, can I wait two days and give you an answer? For the other five periods of advertising, we can sign the contract first, which is absolutely fine. ”

Feng Yu shook his head: "When you're done talking, let's sign it together." Also, I have limited time and can't stay in the capital for too long, so I hope that Section Chief Cheng will give me a reply as much as possible, and I can prepare funds. ”

How could it be that if you signed that contract first? Feng Yu just wants to stretch and increase the weight of this naming right, so that Cheng Baojun thinks that this is a binding condition, Cheng Baojun will do his best, and his idea will be more likely to succeed.

"At Your Service" is one of the most favorite TV programs of the national audience, and if you can name this column, the promotion of wind and rain brand humidifiers will definitely be smoother!

Cheng Baojun's eyes were a little disappointed, it seems that this Manager Feng is also the master who does not see rabbits and does not scatter eagles. He wants to find a way to get the leader to agree to the naming of the title, which is a huge political achievement, not only millions of advertising expenses, but also equivalent to opening up a new way to make money for the station.

Cheng Baojun was also ruthless: "Okay, you wait for my news, and I will definitely give you an answer tomorrow!" ”

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