Chapter 129 CCTV Advertising Section (Seeking Collection)
When Kneeling Lick came to Feng Yu again the next day, not only did he fail to suppress the patent royalties, but Feng Yu put forward a provision that he was not allowed to export, which made Kneeling Lick dumbfounded.
Their target market is Europe and the United States and China, humidifiers, naturally the more inland the air is dry, the better the sales, as for the coastal countries of Southeast Asia, like their island countries, even if someone buys it, not many people buy it, too niche products.
Kneeling and licking hurriedly reported to the president again, and was scolded by the president. How did you promise me that you would get the most out of the company, but now, how much of the market have we shared?
But even though Feng Yu's conditions were very harsh, kneeling and licking still agreed on behalf of Black Dragon Co., Ltd. They calculated that the retail price of a unit could be set at more than $100, and after deducting the cost of materials and royalties, they would still have nearly 30 percent of the profit.
The island country has a population of 120 million, and even if only one in 1,000 wealthy families buy their products, they have 120,000 sales, and the profit is more than $3 million.
More than three million dollars, but their Black Dragon Co., Ltd. made a whole year's profit last year! Then add to that the future market and the damaged ones, and the profits will be even higher.
But Kameda was not satisfied, and for every dollar he lowered in royalties, he could get a prize of $1,000. Feng Yu clung to the patent fee, and the negotiations reached an impasse again.
Love or not, can't sell it, wait for a while for the Xiangjiang company to distribute goods to the island country, you want me to sell it anymore! Drag, see which of us can hold it!
Just after May Day, Feng Yu asked for leave from school again and took Wu Zhigang to the capital.
This time Feng Yu came to CCTV to buy advertisements, since CCTV allowed commercial advertisements to be broadcast last year, advertisements on TV have gradually increased, and a prime-time fifteen-second annual advertisement is said to have reached a sky-high price of nearly one million!
Feng Yuxin said, what kind of sky-high price is this, in another five years, at the beginning of 95, CCTV's news network advertisements will be auctioned, and the first time it will reach more than 30 million, and the advertising cost will increase more than 20 times, and the advertising will be more than 200 million in ten years!
There is no way, who makes the signal coverage of CCTV the widest, as long as there is an antenna in the country, where the TV signal can be received, it will inevitably be able to receive a set of CCTV station.
The more people who tune in, the better the ad will naturally be. Moreover, CCTV also has news broadcasts and weather forecasts every day, which is a must-watch TV program for many people every day, can the advertising effect be the same?
Feng Yu's psychological price is five million, buy multiple periods, at least five a day, and carry out advertising bombardment. Although it does not reach the advertising coverage rate of later generations, there are few TV programs that can be received in various places now, and this density is enough, and it is estimated that CCTV may not agree.
But it's not so easy to get in touch with the ads. At present, the advertising department of CCTV is still only an advertising department, which is a relatively marginal department. But in this way, it is not easy for Feng Yu to see this section chief.
Fortunately, Zhang Ruiqiang has an old comrade-in-arms who works at CCTV, and in order to show his support for Bingcheng Enterprise, he helped make a phone call, asking Feng Yu to contact his old classmate after arriving in the capital, at least let the advertising department of CCTV come forward to receive Feng Yu.
It is easy to have acquaintances, Feng Yu and Wu Zhigang easily met Cheng Baojun, the section chief of the advertising department of CCTV.
"Hello Section Chief Cheng."
"Uh~~ Manager Feng is good."
Cheng Baojun held Feng Yu's hand, and the look of surprise on his face couldn't be concealed at all. This young man is the manager of the Taihua company that Shu ~ told him? This is too young, isn't there eighteen?
"I heard that Manager Feng's company plans to advertise all year round on our central station? Which time slot do you want? Cheng Baojun asked straight to the point.
He is not having a good time as a section chief, and the advertising income of many local stations is much higher than that of the central station, and the leaders ask him to generate income, but not many people come to advertise, and most of them are enterprises in the capital, and the advertising expenses are pitiful.
Rub, isn't this the same as the treatment of the standard king, and you can still choose a time slot?
He thought about it for a while, and in the past few days, he deliberately let people take a look at the central station, and there don't seem to be many advertisements, and the dense process is far inferior to Longjiang Provincial Taiwan, and many companies have not realized the power of CCTV advertising, so the central station is still very poor!
"That's right, we're going to do advertising all year round, and if the price is reasonable, I can buy ads for years." Feng Yu thought of a good idea, taking advantage of the current cheap price, to contract it for a few years, with the advertising stimulation of CCTV, this wind and rain brand electric fan may not be able to make another profit this summer.
"Years?" Cheng Baojun was taken aback, if it weren't for the people brought by Shu ~ Chang, he would have thought that the other party was playing him. Where is anyone so willing to invest in advertising?
"That's right, I don't know how the advertising fee of our CCTV is calculated, and what time periods are there at present?" Feng Yu asked with a smile.
"It's available at any time throughout the day, which time slot do you want? But not for many years, we sell ads on an annual basis. Cheng Baojun shook his head, he also wanted to sell more, but the Taiwan leaders would not approve it.
Feng Yu also felt a little regretful, took a step back and said: "Then we can change the method, such as signing a letter of intent, that is, the advertisement at the same time next year, if there are no other competitors, it will still be sold to me, if there are other competitors, then I will bid with the other party, is it not illegal?" ”
"This ...... It doesn't seem to be a violation. Cheng Baojun hesitated, this is not a violation, but he has never done it before.
"If you don't violate the rules, Section Chief Cheng, then we can reach a consensus on this point. Let's talk about ad breaks. Are the advertisements before and after "News Network", before and after "Weather Forecast", and before and after "At Your Service"? Feng Yu quickly diverted the topic and sat down on this matter first.
"The advertisements before and after "At Your Service" were sold, the advertisements behind "News Network" were also sold, and the same was true after "Weather Forecast". Cheng Baojun thought for a while and said.
"At Your Service" is the first fixed column hosted by Shen Li, the first TV announcer and host in China, and the current ratings are bursting, but unfortunately Feng Yu remembers that next year because of the old theme, it will not be able to transform, and the ratings of the director will gradually decline, and later it was replaced by "Life".
Other advertisers like "At Your Service"? It doesn't matter at all, Feng Yu prefers "News Network" and "Weather Forecast"!
"I want the last advertisement in front of "News Network", I want a fifteen-second advertisement in the back, I also want the last advertisement before the weather forecast, I also want an advertisement around twelve o'clock at noon, and I also want an advertisement at about half past eight in the evening, all of them are a year, Section Chief Cheng will calculate it, how much will it cost in total."
Looking at Feng Yu's wealthy appearance, Cheng Baojun was stunned. Is this company so rich, it costs five ads a day, and the advertisements need to be so dense? That's a million a year!
But whatever, this year's advertising task can be completed!