At this time, there was a meeting in the central station, and the leaders of the station all had a draft advertisement written by Cheng Baojun in front of them, and everyone frowned, and no one spoke first.

The director waited for a long time, cleared his throat and broke the silence: "If you have any opinions on Xiao Cheng's draft advertisement, let's talk about it." Deputy Director Jia, you are in charge of the advertising department, you speak first. ”

Deputy Director Jia, who was named, could only speak stubbornly: "Director, colleagues, everyone can see how tight the station's funds are now. When Section Chief Cheng first brought me this draft, I was also hesitant to do so. But on the other hand, is it illegal to do so? The benefits are obvious, the advertising cost of our station will rise significantly, the funds are sufficient, and at the same time, we can present a more exquisite program to the audience, so my opinion here is support! ”

Someone spoke, and others began to speak. Some people think that this is a side game, the year before last just let the commercial advertisement be broadcast in the station, this year to get a title advertisement, the local station will definitely imitate one after another, which will undoubtedly make the central station into the cusp.

Some people also expressed their support, what is the TV station advertising for, not to generate income, before the year before last, how tight the station's funds were, since the year before last, has the station been much better? Besides, the advertisements of the local stations have been ahead of the central station, and now the advertisements of the central station are not even as good as the local stations, don't you feel blushing?

Everyone says a word and I say a word, and everyone expresses their own opinions, and no one can convince anyone. Everyone seems to have their own reasoning, but they can't completely refute each other, and in the end, everyone still looks at the director and asks the leader to make a decision.

The director looked at the several deputy directors and sneered in his heart, if this matter is done, and the Propaganda ~ Department will not pursue it, then the credit will be everyone's. If the Propaganda ~ Department is held accountable, he, the director, will be to blame!

But now it is too difficult for Central Taiwan, and the annual Spring Festival Gala is a big difficulty, although there are funds approved above, but it is not enough at all. And this time it's not a small advertisement, it involves millions of advertising costs, so much money, how can he be willing to give it up?

"Vote, raise your hand if you don't, agree with those who don't, and the voting begins." The director directly blocked the mouths of those who wanted to abstain, either agreeing or opposing, there was no third option.

"Okay, the voting is over, five votes in favor, four votes against, mention yì tong guò! But I say two things, I don't agree with the title of the program, a good program, with the name of their manufacturer, the program sounds the same as theirs. Other advertising methods also need to be considered, you have to talk about this point, and you must not violate the rules! ”

Cheng Baojun stood up and made a military order to ensure the completion of the task!

Only then did the director write down his opinions on the draft advertisement and basically agreed, but the details needed to be considered in detail, etc., handed over to Cheng Baojun and sent to the superior leaders for approval.

This year's advertising is not just something that can be decided by the station, there are many departments to be instructed, of course, the opinions of the propaganda ~ department are the main ones.

The opinion of the Propaganda ~ Department coincides with the director, and the advertisement can be accepted, but he absolutely disagrees with the title, and he also called Cheng Baojun over and said that he was open to money!

The original words of the leaders of the Propaganda Department are basically translated like this: What kind of unit are we? What do we stand for? What was our original intention for doing the show? The advertising fee must be taken down, but the title is definitely not good!

Cheng Baojun is very aggrieved, and he wants to win the advertising fee, and he doesn't give others a name, what should you do if you sù? He would never dare to say this, so he had to contact Feng Yu and want to discuss it again.

"Section Chief Cheng, haven't you eaten yet? I booked a table in Donglaishun, yes, just two people from my company, you bring a few people, lively. ”

A hundred years of integrity in the east, halal crown capital!

Donglaishun is an old shop in the capital, it was well-known in the capital in the thirties, and the mutton shabu has been famous for a long time, and even the leaders have invited foreign guests here, all of which are full of praise.

Feng Yu asked Cheng Baojun to go to Donglaishun, Cheng Baojun said that he was embarrassed, but his mind had already flown to the hot pot. took two subordinates and went straight to Donglaishun.

Feng Yu originally wanted to invite Zhang Ruiqiang's old classmate today, but they didn't give face, Feng Yu was about to invite Cheng Baojun, and Cheng Baojun took the initiative to call.

The lamb is served on a plate and is eliminated in minutes. Feng Yu didn't have anything to eat, so he let Cheng Baojun and them go.

The wine has passed three rounds, and the dishes have passed five flavors.

Cheng Baojun put down his wine glass and began to talk about advertising. This is talking about business at the wine table, but the tradition of the Chinese people since ancient times, how can they talk about business without wine?

After the negotiation is over, you have to drink to celebrate, but you can't talk about it...... That is, the wine is not drunk well, open another bottle and continue to talk!

Cheng Baojun said with a little drunkenness: "Manager Feng, Manager Wu." I typed the advertisement report, but the leader's approval is not good! It's not that all of them can't work, but the naming thing is absolutely not good! Let's see, can you change the plan? ”

Can't you name it? Feng Yu was somewhat disappointed. If he succeeds in the title, the slot that was stolen will no longer matter. He has really heard of the brand that stole his advertising time, called Yan Wu, which sells tape recorders.

Feng Yu also has such a tape recorder at home, and now it is almost in a ridge ~ broken position in China, but it won't take a few years, because of the emergence of VCD, Yan Wu is about to end!

Since it can't be named, but Feng Yu still has a trick of product placement, if CCTV can't agree to this, then Feng Yu can only give up.

"The title is not good, so is it okay to say at the beginning and end of the film that the wind and rain brand humidifier is exclusively sponsored? Sponsorship, advertising sponsorship. If our logo cannot appear on the stage, then we must put our humidifier in a conspicuous position on the stage, and the camera must be able to shoot it clearly. We can also use your program for advertising, such as saying in the newspaper that we are exclusively sponsoring the "At Your Service" column, which is fine, right? ”

Exclusive sponsorship, in fact, is just another way of saying. There is no title sponsor, and the effect of exclusive sponsorship is actually the same, but it leaves a fig leaf for CCTV. The important thing is the product placement that Feng Yu requested, everyone on TV saw that there was a steaming guy in front of the host, can you not be curious? Coupled with the advertising bombardment in other periods, this will not make Feng Yu's brand humidifier popular all over the country, and Feng Yu has no other way!

"This ...... It doesn't seem to be much of a problem, it should be able to pass guò. Cheng Baojun nodded and said, his eyes were red from drinking.

"There is another condition, it doesn't matter if we can't broadcast our advertisements in the program, but the host of "At Your Service" wants to help us shoot an issue of the commercial, and we also need to use the filming location of "At Your Service", and the equipment, cutting, dubbing, etc. are all used by your people, which are included in the overall advertising fee."

This year, there are not many big domestic stars who advertise, but the star effect of the host Shen Li is even above them, if Shen Li advertises the wind and rain brand humidifier, with the credibility of CCTV, the effect will be better!

If Cheng Baojun doesn't agree, let Wu Zhigang continue to toast with him! ~~ Ask for collections, ask for recommendations