Island nation, Sony headquarters.

"What's going on, in the second quarter, our Walkman sales are declining, what is the sales department doing?" Norio Oga was very angry, especially at today's meeting, and he was scolded by the president.

In stark contrast to the decline in sales of the Walkman, the sales of AIWA's products are booming. In the past, AIWA was still their holding company, but because of the continuous losses, and there has been no improvement, even Sony has lost a lot of money. In addition, Sony also needs to remove some non-performing assets because of the economic crisis, so they will sell AIWA's shares to Feng Yu at a low price.

But they didn't expect that AIWA had already developed a new product at that time, and Liu Shengzhao did not report to him. If he had known that AIWA had successfully developed this new product, he would never have sold his shares in AIWA. With such a good new product, AIWA will be able to win at a loss this year, and it will inevitably get rid of the dilemma of negative equity within three years.

In particular, they Sony also have a strategic cooperation agreement with AIWA, and the agreement is very clear that it is necessary to maintain healthy competition and jointly resist the rise of other brands.

Now it seems that this is a success, and other brands have nothing to compete with in the Walkman. But Sony has never wanted to let AIWA surpass, at least from the sales in the second quarter, it seems that this year AIWA will compete with Sony, so what about next year?

What made Norio Oga most angry was that when he sold his shares in AIWA, everyone was praising him, saying that he had sold a loss-making company at a high price. But today, as soon as AIWA has risen momentum, they have changed their tune and began to accuse him of making mistakes!

Was this a mistake in his decision-making, and everyone agreed at the beginning? I'm just the vice president, if the president doesn't nod his head, and you directors don't nod, can you succeed? You all have to share the credit. Why is the black pot on my head alone?

The head of the sales department ~ stood in front of Norio Oga, bent over, bowed his head, and let Norio Oga's foaming star collapse him. Ohga Norio scolded for a while. The anger has been reduced a little, and let the sales department ~ chief explain why AIWA's market share has suddenly increased, and where it is better than Sony.

It turns out that AIWA also has some old-fashioned production lines, which produce single heads. That is to say, there is only a playback function, no recording function, which reduces the cost of AIWA a lot, which is just suitable for the market in China at this time. Feng Yu said this very clearly, although the Huaxia market has gradually opened up the recording function, but not all regions have been opened. There is no recording function, but it can make AIWA's listening ability adapt to any region in China.

Let's talk about the Walkman, everyone listens to it, very few record it, and the effect of the Walkman recording. It's also nowhere near as good as a big tape recorder.

Moreover, AIWA's BEE technology makes its sound quality clearer and more true, making those who like music more willing to choose AIWA, plus even headphones, AIWA's technology has begun to catch up with Sony, which leads to Sony's market share declining.

Among them, the most representative ones are the island market and the Chinese market. From the perspective of the island market, AIWA itself has a relatively high awareness and has good products. They can accept the revival of sales, but what about the Chinese market, how did AIWA suddenly become popular, and even Sony's products are almost unpopular!

Originally, AIWA had also tested the waters in China. But at that time, the AIWA brand was used, and the market had no recognition at all, so I simply gave up. However, after the establishment of Xiangjiang Aihua Company in Xiangjiang last year, it re-entered the Chinese mainland market with the Aihua brand, and it has only been about a month, and Sony has been completely suppressed.

After their analysis. I think there are several reasons: first, the name Aihua is more likely to arouse the recognition of Huaxia people, who will think that it is a Huaxia product, and the advertising slogan "Aihua Electric, I love Huaxia" is indispensable; The second point is that Aihua's product positioning is not only a cassette player, but also a school product, and this also leads many parents to buy a walkman for their children to learn foreign languages, and the first choice is naturally the Aihua brand walkman on the advertisement; The third point is that Aihua shamelessly used the sound quality comparison of the Walkman, especially the product they used Sony, this comparison highlights that Aihua's sound quality is better, so that those music enthusiasts have also given up Sony, and then choose Aihua brand!

There are some other reasons, which are not too important, such as Aihua has this perfect sales channel, but in a week, it will distribute goods to major cities across the country, supporting TV media advertisements and advertorials in newspapers, and the advertising investment is very large. What else Aihua gives dealers more profits, dealers are more willing to sell Aihua brand walkmans and so on.

After listening to the report of his subordinates, Norio Ohga asked in a deep voice: "So how do you explain it in Europe and the United States?" ”

On the European and American side, the boss of the Walkman has always been Sony, and now it suddenly makes AIWA catch up, are there any reasons for your analysis in Europe and the United States?

Of course, AIWA has also advertised in Europe and the United States, especially highlighting the characteristics of good sound quality. In addition, AIWA's walkman has abandoned the traditional black and silver color scheme, and produced a batch of colorful ones, which look very good, so that many girls also take AIWA as their first choice.

At this point, Sony did not expect it, which led to the fact that they lagged behind AIWA in the two most important aspects such as appearance and quality, and even the new products they launched this year have received worse and worse market response.

What worries Norio Ohga even more is that since Liu Shengzhao can hide such an important news, and after the Chinese people become shareholders, they will be able to launch new products immediately, then they must have more than one new product, if they continue to launch better quality next year, the market leader position of this Walkman, isn't it going to change hands?

If that's the case, then it will be a tragedy. Originally, as the vice president, after the president decided to buy Columbia Pictures, the director was short of funds, and even began to lose money, there were already calls for him to take over the position of president. And he is also a shareholder director of Sony, so there is a great opportunity.

But if Sony's position as the market leader of the Walkman is discarded, or because he insists on selling AIWA's shares, then let alone becoming the president, the position of vice president may not be kept!

No, you can't let AIWA grow so smoothly, AIWA has the meaning of gaining momentum, you must hold it down, let it honestly follow Sony in the end, and block other competitors for Sony.

It's also strange that he has been paying attention to the game console project in cooperation with Nintendo during this time, and the director is relaxed about the Walkman project, otherwise he will definitely not give AIWA the opportunity to rise so quickly!

It occurred to him why he had sold his shares in AIWA in the first place, and all the directors agreed. Because AIWA has huge liabilities, liabilities are more than ten times the assets!

At the beginning, including Sony's face, those banks also had shares in AIWA, so they didn't chase AIWA to repay, but now, is it possible for them to chase AIWA to repay?

Without working capital, without the money to purchase raw materials, it depends on how you AIWA will develop.

Fight with us Sony, that's looking for death! (To be continued.) )

PS: Look, the fifth watch is coming, there is still a watch at zero o'clock, it's tomorrow. Thank you for the reward of going home and seeing the sea, and thank you for the tenderness of Qingjiang, the 150610011331356 of book friends, and the monthly ticket cast by the boat. Today's five watches, zero o'clock can be more, the fourth is considered to be hard, right? The fourth child vomited at night, not because he was sick, but because he ate too much! Just thinking about staying up too late for fear of being hungry, but overestimating my appetite, alas, I really don't know how TM got fat when I can't eat very well!!