Chapter 36 Wind and Rain Brand Electric Fan (Ask for Collection)
In order to ensure a quick launch, Feng Yu asked Director Zhao to ask workers to produce a few prototypes that night.
Too late to design? Don't have the materials ready?
It doesn't matter, just try the wind, those plastic shells on the outside, now replace them with cardboard. Fan blades, casually cut with a plastic plate.
"No, the wind is too strong, and it has to be reduced!"
"The fan blades are too big, get a little smaller."
"This fan blade is too thick, so we need to replace it with a half-thin one."
"This power cord is too long, two meters is enough."
……
Feng Yu kept putting forward suggestions for improvement, and finally made two electric fans that Feng Yu was satisfied with after the two masters were busy for three hours.
"Mr. Feng, how to transport this electric fan, the three fan blades are easy to break without protection." Director Zhao asked worriedly.
"You don't need to put on the fan blades first, buy them back and let them assemble them themselves. And this base is the same, screws for them, indicating that the writing is clearer, and children of a few years old also know how to get it. ”
Assemble it yourself?
Director Zhao and Director Li glanced at each other, are the electrical appliances still assembled by themselves? But it's really simple, anyway, they just don't read the manual, they know how to put it on.
"Oh, this is the trademark pattern of the wind and rain brand, this must be in a conspicuous place." Feng Yu wrote an oracle bone inscription of the word rain, with an upside-down mountain on top and three raindrops below, this trademark, he prepared it in his previous life!
"No problem, I'm going to contact the plastic factory and ask them to produce spare parts for us. However, Mr. Feng, should we pay the deposit first? ”
"No problem, tomorrow morning, I'll come over with the contract and the deposit. A deposit of 100,000 is enough, right? After the product is loaded, 80% will be paid, and the balance will be settled at the end of the month. By the way, get a few more colors of the electric fan, not always white. Blue, red, pink, green, whatever color is bright, you can use it. There are also fan blades, which can also be divided into several colors, and when you turn it, it looks like a rainbow. ”
Feng Yu knew that the factory was in difficulty now, and the 100,000 yuan deposit was to reassure them. As long as it is produced and recognized by the market, Feng Yu is confident that these electric fans will be sold out in the province!
Director Li also patted his chest and said that in five days, 20,000 fans can be produced. All workshops are now fully producing this, and the workers work in three shifts. If it weren't for the worry that the plastic factory would not be so efficient, Director Li would even dare to guarantee that 20,000 fans could be produced in three days!
The next day, Feng Yu signed the contract, paid the deposit, and went to the Industrial and Commercial Bureau to register the trademark. This kind of strange trademark is really not registered.
The most important thing now is to open up sales. What should I do if the wind and rain brand electric fan is not famous, and it is put on the market and no one recognizes it? No one even knows, what if there are dozens of electric fans now? Don't worry, advertise!
At Longjiang Daily, a big boss came to the president's office today, and it is said that he wants to place advertisements in the newspaper, and the page is very large.
In this year, unlike later generations, more than half of a newspaper was an advertisement. Today's newspapers have few pages but a lot of content, and only a little bit of advertising is in the middle.
Feng Yu didn't want to buy the middle seam this time, he wanted to buy a whole edition, and he bought it for a week.
"Mr. Feng, what should be published on this page is news, and there has never been an advertisement, we have no precedent for this." The president was a little embarrassed. This Mr. Feng is to buy a layout for a week, which is more expensive than a seam advertisement for a month.
"President Zhang, we don't have only one newspaper in Longjiang, in addition to daily newspapers, there are also evening newspapers and life newspapers. If you look at this newspaper, it's the layout of the Life Newspaper. Seeing that there is not, they will cut the layout, and mix it with the common sense of life. But do you see it, this cut out of the place, but the island country electrical advertisement! ”
President Zhang saw that this was really the case. Advertising is now allowed on television, and newspapers are of course allowed to do so. It's just that he's still a little hesitant, this is a whole page.
"Seven days, seven thousand dollars!"
A thousand a day? That's not a small amount. The advertisements in the middle seam, all combined, are less than two hundred yuan a day. But that's the middle seam, it's a layout.
Seeing President Zhang's hesitation, Feng Yu increased again: "My company can add another thousand yuan for a week." As long as it takes a week, why doesn't President Zhang dare to try? If this road goes well, the newspaper's income will increase a lot every month in the future, and the employees of the newspaper will definitely thank President Zhang. ”
"Fourteen thousand, fourteen thousand, I will promise you!"
"Two thousand a day? It's too expensive, half a page of the life newspaper is only 500 a day. I'm already giving the highest price. ”
"We sell more than the newspaper." President Zhang argued with reason.
"But we sell goods, and life newspaper is more suitable for our consumer groups. In this way, nine thousand pieces a week. ”
"Ten thousand, at least ten thousand! I'm a whole page, different from half a page! ”
"Deal!"
Feng Yu began to write advertising words, design layouts, and asked that tomorrow, the advertising would begin.
Seeing the advertising design given by Feng Yu, President Zhang felt that Feng Yu's head was caught by the door. You spent so much money to get this ad?
If you don't want to introduce your company, you should also introduce the manufacturer, right? Either introduce the advanced technology, the price and quality or something, you just wrote this?
With such a large page, you only use dozens of words every day. Isn't this a waste, a small advertisement in the middle seam is enough!
July 1st is the heavy dà festival in China. On this day, many people, as usual, read the newspaper while going to work.
Hey? What's going on with this version?
The whole page is opened, and you will see three eye-catching slogans.
Wholeheartedly follow D, four modernizations and daily innovation.
Welcome D's birthday, a new chapter in Huaxia.
The hearts of the whole people are D, and the wind and rain see the rainbow.
Today is D's birthday, so it's normal to have such a layout. But how did the daily newspaper get it, this layout is too messy, and the three slogans are not read horizontally or vertically, but are actually read in three directions.
How does this make it look like an electric fan? Not to mention, the outer frame is connected, and it's really an electric fan!
In the bottom line, there is a different sentence: wind and rain brand electric fan, your good partner in summer!
The advertisement was made, but it didn't work, no one paid attention to this wind and rain brand electric fan, and no one wanted to buy it.
An electric fan is cheap and more than 100 yuan, and the expensive one is still a few hundred, and those who are willing to buy it have already bought it, and those who are not willing to give it up are not willing to give it now!
Feng Yu didn't care, he was a series of advertisements, and only at the end could he show his advantages. And seven days is enough for people to remember this wind and rain brand electric fan!
At present, there is a more important problem, that is, Taihua Company has less than 300,000 yuan left on its books. Once the production of the motor factory is completed, Feng Yu will not be able to take out the balance of 400,000 yuan to pick up the goods.
But Feng Yu has already thought of a good way...... PS: Collection, recommended to be a little stronger, the fourth to climb up the list of new books. This is the second watch, and there will be a third watch in the evening as usual.